The Influence of Social Media Marketing, Customer Engagement and Digital Advertising on Brand Trust (Go-Jek User as Research Object)

2021 ◽  
Vol 1 (2) ◽  
Author(s):  
Agung Prayitno ◽  
Ade Putriani ◽  
Andi Wibowo ◽  
Vicky F. Sanjaya
Keyword(s):  
Social Media ◽  
Third Parties ◽  
Social Media Marketing ◽  
Customer Engagement ◽  
Reliability Test ◽  
Brand Trust ◽  
Cronbach’S Alpha ◽  
Validity Test ◽  
Cronbach's Alpha ◽  
Composite Reliability

This study aims to see the effect of social media marketing on customer engagement and brand trust. The sample of this research is people who use go-jek and have used go-jek, with a total of 55 respondents. The validity test uses the loading factor value and the reliability test uses Cronbach's alpha value and the composite reliability is based on the PLS application. In addition, from third parties submitted by all parties. The weakness of this research is the relatively small number of respondents.

The Influence of Social Media Marketing, Customer Engagement and Digital Advertising on Brand Trust (Go-Jek Users as Research Objects)

2021 ◽  
Vol 1 (2) ◽  
pp. 38
Author(s):  
Agung Prayitno ◽  
Ade Putriani ◽  
Andi Wibowo ◽  
Vicky F. Sanjaya
Keyword(s):  
Social Media ◽  
Third Parties ◽  
Social Media Marketing ◽  
Customer Engagement ◽  
Reliability Test ◽  
Brand Trust ◽  
Validity Test ◽  
Research Objects ◽  
Composite Reliability

This study aims to see the effect of social media marketing on customer engagement and brand trust. The sample of this research is people who use go-jek and have used go-jek with a total of 55 respondents. The validity test uses the loading factor value and the reliability test uses the Cronbach`c alpha value and the composite reliability is based on the PLS application. In addition, from third parties submitted by all parties. The weakness of this research is the relatively small number of respondents.

scholarly journals UJI KESAHIHAN INTERNA DAN KEHANDALAN KUESIONER CABIN FEVER PHENOMENON (CFP) VERSI INDONESIA

2020 ◽  
Vol 4 (2) ◽  
pp. 443
Author(s):  
Yohanes Firmansyah ◽  
Ernawati Su ◽  
Ivan Buntara ◽  
Hendsun Hendsun ◽  
Fiolita Indranita Sutjipto ◽  
...  
Keyword(s):  
Psychiatric Symptoms ◽  
Pearson Correlation ◽  
Test Method ◽  
Screening Tests ◽  
Reliability Test ◽  
Psychological Consequences ◽  
Validity And Reliability ◽  
Cronbach’S Alpha ◽  
Validity Test ◽  
Cronbach's Alpha

Outbreaks and isolation due to at home due to COVID-19 outbreaks may have many psychological consequences on human life. Psychological consequences that are not detected early can cause problems in the future that can disrupt the lives of families and sufferers, therefore the need for screening tests that are accurate and reliable in detecting the appearance of psychiatric symptoms during isolation.The survey research was carried out virtually via Google Form This method was chosen because of the condition of Large Scale Social Restrictions due to the Covid-19 Pandemic, which made it impossible to conduct face-to-face interviews. The sample of this research is all of the productive age community with exclusion criteria in the form of incomplete data or unwilling to join the research. This research is a preliminary study of a series of validity and reliability test processes. Internal validity test analysis using the Pearson Product Moment method with the interpretation of the questions is said to be valid if the correlation rho (r) ≥ 0.3. Analysis of reliability testing using the Cronbach α test method with reliable interpretation if the minimum value of Cronbach α is 0.6. 281 respondents who met the inclusion criteria. The results of testing with Pearson Product Moment or Pearson Correlation obtained the value of rho (r) in all questions is above 0.3. The reliability test results using the Cronbach α test are 0.935 with the Cronbach's Alpha if Item Deleted value on each grain below the Cronbach α value. Cabin Fever Phenomenon (CFP) Indonesian Version is proven to have good validity and excellent reliability to detect the appearance of psychiatric symptoms during isolation. Further validity testing is needed such as an external validity test Keywords: Cabin Fever Phenomenon; COVID-19; psychiatry; validity and reliability ABSTRAKWabah dan isolasi akibat dirumah akibat dari wabah COVID-19 mungkin memiliki banyak konsekuensi pada kehidupan manusia dari segi psikologis. Konsekuensi psikologi yang tidak terdeteksi dini dapat menyebabkan permasalahan dikemudian hari yang dapat mengganggu kehidupan keluarga dan penderitanya, Oleh karena itu perlu adanya alat uji penapisan yang akurat serta handal dalam mendeteksi munculnya gejala psikiatri selama masa isolasi. Penelitian survei yang dilaksanakan di secara virtual melalui google form. Metode ini dipilih karena kondisi Pembatasan Sosial Skala Besar (PSBB) akibat Pandemik Covid-19 yang tidak memungkinkan untuk melakukan wawancara secara tatap muka. Sampel penelitian ini adalah seluruh masyarakat usia produktif dengan kriteria eksklusi berupa data yang tidak lengkap atau tidak bersedia mengikuti penelitian. Penelitian ini merupakan penelitian pendahuluan dari serangkaian proses uji kesahihan dan kehandalan. Analisa uji kesahihan internal menggunakan metode Pearson Product Moment dengan interpretasi bulir pertanyaan dikatakan sahih jika korelasi rho (r) ≥ 0,3. Analisa uji kehandalan menggunakan metode pengujian Cronbach α dengan interpretasi handal bila nilai minimum Cronbach α sebesar 0,6. 281 responden yang memenuhi kriteria inklusi. Hasil pengujian dengan Pearson Product Moment atau Pearson Correlation didapatkan nilai rho (r) pada seluruh bulir pertanyaan adalah diatas 0,3 . Hasil uji kehandalan menggunakan uji Cronbach α adalah 0,935 dengan nilai Cronbach’s Alpha if Item Deleted pada masing-masing bulir dibawah nilai Cronbach α. Cabin Fever Phenomenon (CFP) Versi Indonesia terbukti memiliki kesahihan yang baik serta kehandalan yang sangat baik untuk mendeteksi munculnya gejala psikiatri selama masa isolasi. Perlu dilakukan uji kesahihan lanjutan seperti uji kesahihan eksternal. 

Using Adanco Software To Examine The Intention To Use Coffee. Evidence From Vietnam

2019 ◽  
Vol 118 (10) ◽  
pp. 216-223
Author(s):  
Nguyen Thi Ngan ◽  
Bui Huy Khoi
Keyword(s):  
Survey Data ◽  
Behavioral Intention ◽  
Reliability And Validity ◽  
Ho Chi Minh City ◽  
Intention To Use ◽  
Research Model ◽  
Cronbach’S Alpha ◽  
Cronbach's Alpha ◽  
Average Variance ◽  
Composite Reliability

The purpose of the paper was to investigate the factors that influenced the intention to use coffee by using Adanco software. Survey data was collected from 284 consumers living in Ho Chi Minh City, Vietnam. The research model was proposed from the studies of the behavioral intention. The reliability and validity of the scale were tested by Cronbach's Alpha, Average Variance Extracted (Pvc) and Composite Reliability (Pc). PLS-SEM showed that intention to use coffee was affected by some components of the intention to use coffee.

scholarly journals Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism

2021 ◽  
Vol 13 (4) ◽  
pp. 2277
Author(s):  
Blend Ibrahim ◽  
Ahmad Aljarah ◽  
Dima Sawaftah
Keyword(s):  
Social Media ◽  
Brand Loyalty ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Brand Trust ◽  
Mediation Effects ◽  
Revisit Intention ◽  
Marketing Activities ◽  
The Relationship ◽  
Coffee Shops

Social media marketing (SMM) is a new field that involves the marketing of goods, services, information, and ideas via online networks and social media. Drawing on the stimulus-organism-response framework, this study aims to examine how social-media-marketing activities (SMMA) affect brand loyalty, brand trust, and revisit intention (returning to the same place in the future) for coffee shops in Northern Cyprus. Empirical evidence was collected from 415 undergraduate students who follow specific coffee shops on Facebook, and a structural equation modeling approach was applied. The results showed a significant positive influence of SMMA on brand loyalty, brand trust, and revisit intention. The findings show that SMMA are a stronger predictor of revisit intention than brand loyalty and brand trust. Furthermore, brand loyalty and brand trust are significant mediators in the relationship between SMMA and revisit intention. Additionally, the sequential mediation effects of brand loyalty and brand trust in the relationship between SMMA and revisit intention are supported. Overall, with effective SMMA from coffee shops on Facebook, the customer grows confidence in the brand, which increases the level of brand loyalty. This, in turn, encourages revisit intention of the customer. As a result, brand executives on social media platforms (in this case, Facebook) should promote specific SMMA for their brands and engage in such activities to creates brand trust and brand loyalty. These findings contribute to the literature by examining the relationship between SMMA and revisit intention and exploring how SMMA affect revisit intention by adding brand loyalty and brand trust as mediators.

The Influence of Social Media Marketing Efforts and Brand Equity on Consumer Response

MEDIASI ◽  
2021 ◽  
Vol 2 (3) ◽  
pp. 163-180
Author(s):  
Dwi Mandasari Rahayu
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Structural Equation ◽  
Consumer Response ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Brand Trust ◽  
Study Results ◽  
Brand Involvement ◽  
The Impact

This research aims to determine the effect of social media marketing on brand equity, the impact on consumer response, and the effect on consumer response. The research methodology used is a survey. The number for the sample is 269 Telkomsel Jabodetabek customers. This study uses three hypothetical relationship models. Data analysis used Structural Equation Modeling (SEM) to determine the test of the effect of independent variables on the dependent variable. The study results indicate the influence of social media marketing efforts on brand equity and consumer response. However, there is no effect between brand equity and consumer response. The limitation of this study is that it only examines Telkomsel's customer respondents and does not examine factors such as brand involvement, brand experience, brand trust, and brand satisfaction.

scholarly journals RELIABILITY OF MODIFICATION QUESTIONNAIRE OF KNOWLEDGE LEVEL ABOUT ANEMIA IN ADOLESCENT

2021 ◽  
Vol 1 (1) ◽  
pp. 1-6
Author(s):  
Kusuma Wijaya Ridi Putra ◽  
Riesmiyatiningdyah Riesmiyatiningdyah ◽  
Agus Sulistyowati
Keyword(s):  
Sampling Technique ◽  
Boarding School ◽  
Cross Sectional Study ◽  
Reliability Test ◽  
Knowledge Level ◽  
Cronbach’S Alpha ◽  
Cross Sectional ◽  
Cronbach's Alpha ◽  
Study Population ◽  
Level Of Knowledge

Introduction: The problem that is often experienced by young women is anemia. This anemia condition causes them to feel lethargic, dizzy, and a pale face. This situation causes them to be less eager to carry out activities and interfere with their learning concentration. Objective: This study aimed to determine the reliability test results of the questionnaire on the level of knowledge about anemia in adolescents. Methods: This study used a cross-sectional study method. This research was conducted on February 28, 2021. The study population was all adolescents in the Islamic Boarding School of Tahfizh Putri Alfirdaus Hidayatullah, Sekardangan, Sidoarjo. The sampling technique used was total sampling. The sample size of the study was 24 adolescents. This study used a modified questionnaire for adolescent knowledge about anemia (Zulaekah, 2007). The questionnaire used in this study only used 8 items from the original questionnaire. The data analysis carried out was Mean, Standard Deviation, and Cronbach's Alpha. Results: Based on the results of the reliability test on the adolescent knowledge level questionnaire, it was found that Cronbach's Alpha was .594. This illustrates that the questionnaire is good enough to be used as an instrument in research. Conclusion: A modified questionnaire about the level of adolescent knowledge about anemia can be used in a study.

scholarly journals Factor model of social media marketing effect on brand loyalty

2019 ◽  
Vol 65 ◽  
pp. 04011
Author(s):  
Olga Chubukova ◽  
Iuliia Kostynets ◽  
Igor Ponomarenko ◽  
Nataliia Rallie ◽  
Yuliia Zymbalevska
Keyword(s):  
Social Media ◽  
Direct Effect ◽  
Brand Loyalty ◽  
Theory And Practice ◽  
Marketing Communications ◽  
Social Media Marketing ◽  
Future Research ◽  
Marketing Theory ◽  
Brand Trust ◽  
Brand Affect

This research presents the model regarding core factors of social media marketing effect on brand loyalty. The conceptual model was defined based on the five hypotheses. It was conducted a reliability analysis based on the internal consistency of measurements, using Cronbach Alpha and composite reliability coefficients. The model shows that the characteristics of social media marketing communications have a direct effect on brand trust and brand affect. It also demonstrates that brand trust has a direct effect on brand affect and on brand loyalty. Brand affect has also a direct effect on brand loyalty. The research demonstrated that social media marketing communication has the capacity to influence brand trust and brand affect, the two main determinants of brand loyalty. The model shows that the characteristics of social media marketing communications have a direct effect on brand trust and brand affect. It also demonstrates that brand trust has a direct effect on brand affect and on brand loyalty. Brand affect has also a direct effect on brand loyalty. Therefore, all five research hypotheses were validated. The implications for marketing theory and practice are discussed, and avenues for future research are proposed.

Identifying the readiness of patients in implementing telemedicine in northern Louisiana for an oncology practice

2016 ◽  
Vol 23 (3) ◽  
pp. 181-196 ◽  
Author(s):  
Varadraj Gurupur ◽  
Kruparaj Shettian ◽  
Peixin Xu ◽  
Scott Hines ◽  
Mitzi Desselles ◽  
...  
Keyword(s):  
Ordinary Least Squares ◽  
Mean Value ◽  
Reliability Test ◽  
Least Squares Regression ◽  
Cronbach’S Alpha ◽  
Test Analysis ◽  
Cronbach's Alpha ◽  
Rural And Urban ◽  
Alpha Reliability ◽  
Oncology Practice

This study identified the readiness factors that may create challenges in the use of telemedicine among patients in northern Louisiana with cancer. To identify these readiness factors, the team of investigators developed 19 survey questions that were provided to the patients or to their caregivers. The team collected responses from 147 respondents from rural and urban residential backgrounds. These responses were used to identify the individuals’ readiness for utilising telemedicine through factor analysis, Cronbach’s alpha reliability test, analysis of variance and ordinary least squares regression. The analysis results indicated that the favourable factor (positive readiness item) had a mean value of 3.47, whereas the unfavourable factor (negative readiness item) had a mean value of 2.76. Cronbach’s alpha reliability test provided an alpha value of 0.79. Overall, our study indicated a positive attitude towards the use of telemedicine in northern Louisiana.

scholarly journals PENGARUH PANDEMIK COVID-19 TERHADAP WISATAWAN MANCANEGARA DAN NUSANTARA SERTA KARYAWAN PERUSAHAAN PENERBANGAN DI INDONESIA

2020 ◽  
Vol 2 (2) ◽  
pp. 46
Author(s):  
Soehardi Soehardi ◽  
Arlan Siddha ◽  
Hardiyono Hardiyono ◽  
Tutik Siswanti ◽  
Nurfitri Eka Hardipamungkas
Keyword(s):  
P Value ◽  
Cronbach’S Alpha ◽  
Cronbach's Alpha ◽  
Average Variance ◽  
Composite Reliability

Penelitian ini bertujuan untuk mengetahui pengaruh pandemic covid-19 terhadap turis asing, turis domestik dan karyawan penerbangan di Indonesia. Metode penelitian yang digunakan adalah metode penelitian kuanntitatif dengan analisis composite reliability, cronbach’s alpha, average variance extracted, uji t, P value dan koefisien determinasi. Populasi dalam penelitian ini adalah seluruh karyawan penerbangan dengan menggunakan accidental sampling diperoleh data berjumlah 90. Berdasarkan hasil penelitian ada pengaruh yang signifkan pandemik covid-19 terhadap kunjungan turis asing dan domestic di Indonesia. Semakin lama pandemic covid-19 berlangsung sejak Maret hingga Juni 2020, maka semakin banyak turis asing menunda kunjungannnya ke Indonesia sehingga semakin menurun kunjungan turis asing ke Indonesia. Pandemic covid-19 berdampak pada penurunan sebesar 59,96% turis asing yang berkunjung ke Indonesia pada bulan Januari hingga Juni 2020 berjumlah 3.089.659 orang dibandingkan pada bulan Januari hingga Juni 2020 berjumlah 7.715.512 orang serta berdampak pada penurunan sebesar 69,09% turis domestik pada bulan Januari hingga Juni 2020 berjumlah 85.000.000 orang dibandingkan pada bulan Januari hingga Juni 2020 berjumlah 275,000,000 orang.Ada pengaruh pandemik pandemik covid-19 terhadap karyawan perusahaan penerbangan di Indonesia. Semakin lama pendemik covid-19, Semakin lama pandemic covid-19 berlangsung sejak Maret hingga Juni 2020, maka semakin banyak turis asing menunda kunjungannnya ke Indonesia, maka semakin menurun pendapatan perusahaan penerbangan kunjungan sehingga selanjutnya berdampak pada penurunan jumlah karyawan di perusahaan penerbangan. Pandemic covid-19 berdampak pada penutupan sementara rute penerbangan domestic dan internasional sehingga berdampak negative pada berkurangnya pendapatan perusahaan penerbangan senilai 207.000.000.000 rupiah dan kerugian perusahaan penerbangan Garuda Group semester pertama tahun 2020 senilai US$ 120.100.000 serta berdampak pula pada pengurangan 800 karyawan perusahaan penerbangan Garuda Group dan pengurangan 2.600 karyawan perusahaan penerbangan Lion Group.Keywords: Covid-19 Pandemic, Foreign and Domestic Tourists and Airlines Employees

Sign in / Sign up

Export Citation Format

Share Document