scholarly journals Rethinking Audience Fragmentation Using a Theory of News Reading Publics: Online India as a Case Study

2021 ◽  
Author(s):  
Subhayan Mukerjee

Scholarly work that seeks to theorize about fragmentation of media audiences has largely been restricted to the experiences of advanced democracies in the west. This has resulted in a preponderance of research endeavors that have sought to understand this phenomenon through ideas that are pertinent, perhaps solely to those contexts, and not as applicable outside, particularly in the Global South. This has potentially limited our imagination into various other ways in which audience fragmentation can manifest in these often-overlooked countries. In this paper, I use the case of online India as an example to offer a theoretical framework – that of news reading publics – for understanding audience fragmentation as a more global socio-political phenomenon that allows for rigorous comparative research, without being restrictive in scope. I draw from existing theories in communication and related disciplines and show how such a framework can be situated within existing social science theory. I argue that this framework should make us think of audience fragmentation in western contexts to be special cases of a more general model. I also show how network analysis can be used as a context-agnostic tool for identifying news reading publics and demonstrate the utility of such a method in complementing this theoretical framework. Finally, I discuss potential future research directions that this framework generates.Keywords: news consumption, online news, uses and gratifications, issue publics, audience behavior, audience fragmentation, network analysis, India

1998 ◽  
Vol 43 (S6) ◽  
pp. 125-144 ◽  
Author(s):  
Charles Wetherell

In the past two decades, social network analysis (SNA) has become a major analytical paradigm in sociology and now occupies a strategic place in disciplinary debates on a wide variety of issues. Historians, however, have been slow to adopt the approach for at least three reasons. First, the conceptual orientation of sociologists practicing historical social network analysis (HSNA) remains unfamiliar to the majority of professional historians. Just when SNA was maturing in the late 1980s and 1990s, the interdisciplinary interest in social science theory among historians, so characteristic of the 1970s and early 1980s, began to wane. The subsequent turn toward post modernist thinking in history left the profession increasingly uninformed about both classical and contemporary social theory. Second, those quantitatively-oriented historians who might be predisposed to use SNA's specialized statistical methods constitute less than a quarter of the profession today, thus the risk of SNA finding its way into mainstream historical scholarship is low to start. Third, SNA's data requirements are formidable. SNA demands evidence of social interaction among all members of a social system for a variety of behaviors, and thus necessitates a broad range of high-quality records for the place, time and activities being studied. Because historians are plagued by an incomplete historical record and imperfect understandings of past social relations, HSNA remains an inherently problematic enterprise. Yet despite conceptual, methodological and evidentiary obstacles, SNA possesses real potential for historical analysis.


2006 ◽  
Vol 152 ◽  
pp. 35-53 ◽  
Author(s):  
Machteld Moonen ◽  
Rick de Graaff ◽  
Gerard Westhoff

Abstract This paper presents a theoretical framework to estimate the effectiveness of second language tasks in which the focus is on the acquisition of new linguistic items, such as vocabulary or grammar, the so-called focused tasks (R. Ellis, 2003). What accounts for the learning impact offocused tasks? We shall argue that the task-based approach (e.g. Skehan, 1998, Robinson, 2001) does not provide an in-depth account of how cognitive processes, elicited by a task, foster the acquisition of new linguistic elements. We shall then review the typologies of cognitive processes derived from research on learning strategies (Chamot & O'Malley, 1994), from the involvement load hypothesis (Laufer & Hulstijn, 2001), from the depth of processing hypothesis (Craik & Lockhart, 1972) and from connectionism (e.g Broeder & Plunkett, 1997; N. Ellis, 2003). The combined insights of these typologies form the basis of the multi-feature hypothesis, which predicts that retention and ease of activation of new linguistic items are improved by mental actions which involve a wide variety of different features, simultaneously and frequently. A number of implications for future research shall be discussed.


Author(s):  
Marc J. Stern

Social science theory for environmental sustainability: A practical guide makes social science theory accessible and usable to anyone interested in working toward environmental sustainability at any scale. Environmental problems are, first and foremost, people problems. Without better understandings of the people involved, solutions are often hard to come by. This book answers calls for demonstrating the value of theories from the social sciences for solving these types of problems and provides strategies to facilitate their use. It contains concise summaries of over thirty social science theories and demonstrates how to use them in diverse contexts associated with environmental conflict, conservation, natural resource management, and other environmental sustainability challenges. The practical applications of the theories include persuasive communication, conflict resolution, collaboration, negotiation, enhancing organizational effectiveness, working across cultures, generating collective impact, and building more resilient governance of social-ecological systems. Examples throughout the book and detailed vignettes illustrate how to combine multiple social science theories to develop effective strategies for environmental problem solving. The final chapter draws out key principles for enhancing these efforts. The book will serve as a key reference for environmental professionals, business people, students, scientists, public officials, government employees, aid workers, or any concerned citizen who wants to be better equipped to navigate the social complexities of environmental challenges and make a meaningful impact on any environmental issue.


2021 ◽  
Vol 13 (2) ◽  
pp. 563
Author(s):  
Bing Ran ◽  
Scott Weller

Despite the growing utility and prevalence of social entrepreneurship, an accepted definition remains elusive and infeasible. Yet, it is imperative that the principles guiding social entrepreneurship are identified so that common ground is established to facilitate future research. On the basis of a systematic literature review, this conceptual paper proposes a theoretical framework outlining social entrepreneurship as a three-dimensional framework as a function of continua of “social” and “business” logics, “beneficial” and “detrimental” social change logics, and “innovation” and “mundane” logics. The framework accommodates the fuzziness and ambiguity associated with social entrepreneurship whilst remaining a workable, identifiable construct. By accounting for the shifting logics practiced by social entrepreneurship that both influence and are influenced by the organizational environment, this framework provides an exit strategy for the definitional elusiveness of social entrepreneurship. The resultant structures and functions of social entrepreneurship are shaped by these constraints as reflected by the fluidity and flexibility endorsed by the framework. Four avenues for future research regarding social entrepreneurship are recommended on the basis of the framework proposed in this article.


Author(s):  
Leonardo B. Furstenau ◽  
Bruna Rabaioli ◽  
Michele Kremer Sott ◽  
Danielli Cossul ◽  
Mariluza Sott Bender ◽  
...  

The COVID-19 pandemic has affected all aspects of society. Researchers worldwide have been working to provide new solutions to and better understanding of this coronavirus. In this research, our goal was to perform a Bibliometric Network Analysis (BNA) to investigate the strategic themes, thematic evolution structure and trends of coronavirus during the first eight months of COVID-19 in the Web of Science (WoS) database in 2020. To do this, 14,802 articles were analyzed, with the support of the SciMAT software. This analysis highlights 24 themes, of which 11 of the more important ones were discussed in-depth. The thematic evolution structure shows how the themes are evolving over time, and the most developed and future trends of coronavirus with focus on COVID-19 were visually depicted. The results of the strategic diagram highlight ‘CHLOROQUINE’, ‘ANXIETY’, ‘PREGNANCY’ and ‘ACUTE-RESPIRATORY-SYNDROME’, among others, as the clusters with the highest number of associated citations. The thematic evolution. structure presented two thematic areas: “Damage prevention and containment of COVID-19” and “Comorbidities and diseases caused by COVID-19”, which provides new perspectives and futures trends of the field. These results will form the basis for future research and guide decision-making in coronavirus focused on COVID-19 research and treatments.


2021 ◽  
pp. 003802612110192
Author(s):  
Alex Broom ◽  
Sophie Lewis ◽  
Rhiannon Parker ◽  
Leah Williams Veazey ◽  
Katherine Kenny ◽  
...  

What does migrancy mean for personhood, and how does this flow through caring relations? Drawing on life history interviews and photo elicitation with 43 people who identify as migrants and live with cancer, here we argue for the significance of recognising complex personhood as it inflects illness and care. Drawing on social science theory around temporalities, moralities and belonging, we assemble a series of cross-cutting themes at the intersection of personhood and care; relations that transcend cultural origins yet are vividly illustrated in relation to migrant pasts. In seeking a multidimensional view of personhood, we attend to the intersecting layers of complexity that make up care in this context vis-a-vis an emphasis on forms of difference, vulnerability and otherness. In this way, we develop an approach to personhood and care that broadens the lens on migrancy and cancer, but also, one that speaks to the importance of recognition of complexity and how it shapes care more generally.


2021 ◽  
pp. 105960112098729
Author(s):  
Quinetta Roberson ◽  
Narda R. Quigley ◽  
Kamil Vickers ◽  
Isabella Bruck

While scholarship has increased on the topic of neurodiversity in organizations, which refers to individuals with pervasive developmental disorders in the workforce, leadership theory and research has not yet integrated this perspective. Consistent with conventional conceptualizations of disability as an impairment, the few relevant leadership studies tend to approach these differences as special cases, rather than as a population to which theory may be generalized. As a result, management scholars have yet to develop theories and models that are inclusive of neurodiversity. Using the critical disability theory as a lens for reframing assumptions about leadership behavior as described in existing theory and research, we postulate that neurodiversity may serve as a cognitive strength from which leadership derives. We offer a conceptual model that articulates how cognitive characteristics associated with neurodiversity may lead to task-based leadership behavior, and we trace the influence of such behaviors on leader and follower outcomes. The model also includes enabling conditions that may positively influence the emergence and recognition of neurodiverse individuals as leaders. We conclude by proposing directions for future research to better integrate the neurodiversity and leadership literatures and reflecting on the associated practical implications.


2021 ◽  
pp. 1-13
Author(s):  
Hajar Boutmaghzoute ◽  
Karim Moustaghfir

BACKGROUND: This study builds on the little guidance in the existing literature to analyze the relationship between employee-oriented CSR actions and employee retention in a business context, while using Freeman stakeholders’ model as a theoretical research framework. This research also aims to shed light on significant behavioral factors facilitating the relationship between CSR endeavors and turnover rate. OBJECTIVE: This paper builds on the existing research gap in the literature and suggests that behavioral factors, including job satisfaction, organizational identification, and motivation facilitate the relationship between employee-oriented CSR actions and employee retention, which contributes to laying the foundations of a theoretical framework that has the potential to advance both theoretical and practitioner debates and disentangle the complexity of such a relationship, while offering strategically-focused development venues in CSR and HRM fields. METHODS: This research uses a single case study design to ensure an in-depth and detailed analysis of the phenomenon under scrutiny, while relying on a triangulation methodology for data collection, including a questionnaire used as exploratory approach, interviews to generate explanatory data, and archival data to bring confirmatory insights. Data analysis followed the procedures of a deductive approach. RESULTS: The research results show a positive relationship between employee-oriented CSR actions and employee retention, while demonstrating the facilitating role of job satisfaction, organizational identification, and motivation in moderating such a relationship. The findings also stress the importance of framing CSR interventions within the organization’s strategy and goals, while ensuring employee participation in such decision making processes to maximize the effect of CSR interventions on employee commitment and reduce turnover. CONCLUSIONS: This research has the potential to better clarify the nature of the relationship involving CSR interventions, from an employee perspective, retention, and turnover, while laying the foundations of a theoretical framework linking such constructs and other behavioral factors that underpin and support such a relationship. Building on the study’s findings and assumptions, future research is needed to gain a more comprehensive understanding of how HR-related CSR actions affect behavioral performance dimensions, resulting in employee commitment and retention. Future research should also consider multiple case study, multicultural, and ethnographic approaches for the sake of generalizability and theory building.


2018 ◽  
Vol 13 (1) ◽  
pp. 36-38
Author(s):  
Elizabeth Margaret Stovold

A Review of: Schaferm, S., Sulflow, M., & Muller, P. (2017). The special taste of snack news: an application of niche theory to understand the appeal of Facebook as a source for political news. First Monday, 22(4-3). http://dx.doi.org/10.5210/fm.v22i4.7431 Abstract Objective – To investigate Facebook as a source of exposure to political news stories and to compare the reasons for using Facebook as a news source and the gratifications obtained, compared with other news sources. Design – Survey questionnaire. Setting – Facebook. Subjects – 422 German Facebook users. Methods – An online survey was developed to investigate the use of Facebook as a news source compared with other sources. Specific research questions were informed by the ‘theory of niche’ (Dimmick, 2003) which examines the coexistence and competition between different media outlets by examining the breadth, overlap and superiority of one platform over another. The survey was distributed using a ‘snowball’ technique between July and August 2015. The survey was shared by 52 student research assistants on their Facebook profiles. They asked their friends to complete the survey and share it with their own networks. Main results – The mean (M) age of the 422 respondents was 23.5 years (SD=8.25). The majority were female (61%) with a high school degree (89%). TV news and news websites were the most frequently used sources of political news. Facebook ranked third, ahead of newspapers, search engines, magazines, email provider websites, and Twitter. The mean score for the importance of Facebook as a news sources was 2.46 (SD=1.13) on a scale of 1 to 5, where 1 is low and 5 is high. This fell in the middle of the range when compared with the top ranked source assessed by importance (TV news, M 4.40, SD=0.88) and the lowest (email providers, M 1.92, SD=0.97). Users rarely visited Facebook with the purpose of finding news (M 1.59, SD=0.73). However, they estimated around 24% of the posts they see were concerned with political news, and when encountered, these stories are frequently read (M 3.53, SD=1.18). However, the level of interaction as measured by liking, commenting, sharing or status updates was low (M 1.94 SD=1.09; M 1.37, SD=0.79; M 1.51, SD=0.85 and M 1.4, SD=0.78 respectively). The ‘gratification’ categories where Facebook as a news source scored the highest were for killing time (M 2.97, SD=1.29), entertainment (M 2.92, SD=1.05), and surveillance (M 2.77, SD=1.01). When compared to newspapers and TV news, it was found that Facebook has a lower score for niche breadth, meaning that it serves a specific rather than general news function. Facebook also had a lower overlap score when compared with the other media, thereby performing a complementary function, while TV news and newspapers perform similarly. TV news scored better for providing balanced information, surveillance and social utility while Facebook scored highest for killing time. There was no difference in the category of entertainment. There was a similar picture when comparing Facebook with newspapers. Conclusion – The authors conclude that while users do not actively seek political news through Facebook, they are exposed to political news through this medium. Respondents did not consider the news to be well balanced, and that currently Facebooks’ niche is restricted to entertainment and killing time. The authors note that this may be disappointing for news organisations, but there is potential to expose large audiences to political news when they are not actively seeking it. The findings represent a specific time point in a changing landscape and future research will need to take these changes into account. Comparisons with other online news sources and the use of objective measures to validate self-reported data would be valuable areas for future research.


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