scholarly journals Pengaruh Persepsi Manfaat, Persepsi Kemudahan Penggunaan, dan Tingkat Kepercayaan Pada Minat Menggunakan Uang Elektronik

2019 ◽  
pp. 927
Author(s):  
Andhika Bayu Pratama ◽  
I Dewa Gede Dharma Suputra
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Analysis Techniques ◽  
Sampling Approach

This study uses a survey by distributing questionnaires. The population in this study were all students of the 2015 afternoon class which numbered 493 people. The sample in this study was determined using a nonprobability sampling technique with an incidental sampling approach. Based on the calculation using Slovin formula, the sample amounted to at least 83 people. This study uses multiple linear regression analysis techniques. Based on the results of the analysis it was found that percieved usefulness, percieved ease of use, and trust had a positive and significant effect on the interest of regular 2015 afternoon students of the Faculty of Economics and Business, Udayana University to use e-money. Keywords: TAM, perceived usefulness, perceived ease of use, trust, interest, e-money

PENGARUH KESADARAN MEREK DAN PENGALAMAN MEREK TERHADAP KEPUASAN PELANGGAN (Studi Pada Kegiatan Brand Activation Merek Marina)

2018 ◽  
Vol 6 (3) ◽  
Author(s):  
Imam Wibowo, M.Si ◽  
Arief Syah Safrianto,MM. ◽  
Stephanus Ario Wibowo
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Consumer Satisfaction ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Brand Experience ◽  
Dominant Effect ◽  
Analysis Techniques

This study is about The Effect of Kesadaran merek and Brand Experience on Kepuasan pelanggan of Marina brand activation. This study aims to determine the simultaneous and partial effect between kesadaran merek and brand experience on consumer satisfaction of Marina brand activation in Bandung. In this study the sample took 50 respondents using saturation sampling technique, where all of the population became sample. The data that has been obtained tested using multiple linear regression analysis techniques. The results that shown from this study are kesadaran merek and brand experience simultaneous and partial gave positive and significant effect on kepuasan pelanggan, where brand experience has a more dominant effect to kepuasan pelanggan. Thus, it can be concluded that kesadaran merek and brand experience influence kepuasan pelanggan of Marina brand activation participants in Bandung.

scholarly journals ANALISIS FAKTOR YANG PALING BERPENGARUH PADA KEINGINAN MENGGUNAKAN APPLIKASI GRAB DI KOTA SURABAYA

2017 ◽  
Vol 1 (2) ◽  
pp. 121-130
Author(s):  
Rinabi Tanamal
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Analysis Tool ◽  
Perceived Ease Of Use ◽  
Independent Variables ◽  
Transportation Applications

In this modern communications era where many transportation applications in used by the community, competition seeking customers is the main focus by the app makers. In this study discussed the factors that most influenced by the decision to use Grab application. The respondent of this research is for Grab users in Surabaya area. This study used Intention to Use as Dependent Variable and used Independent Variables Perceived Usefulness, Perceived Ease of Use, Computer Self Efficacy and Trust. The methods which were done in this research by distributing questionnaire using non purposive sampling and processed with SPSS program with linear regression analysis tool

scholarly journals PENGARUH PERILAKU DAN KOMUNIKASI TERHADAP PRESTASI KERJA AGENT PADA PT.ASURANSI ALLIANZ CABANG MERAUKE

2018 ◽  
Vol 1 (1) ◽  
pp. 47-60
Author(s):  
Maria Kaok
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Work Performance ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Analysis Techniques ◽  
Communication Work ◽  
And Behavior

This study aims to determine the effect of (1) behavior on agent work performance (2) the influence of communication on the work performance of agents (3) the influence of behavior and communication simultaneously on the work performance of agents at PT. Allianz Insurance Merauke Branch. The sampling technique used in this study was total sampling where all populations were sampled, namely 63 customers. Data analysis techniques used to solve the problems in this study were using multiple linear regression analysis. For significant tests with r test and test f. The results showed that the behavior had a positive and significant effect on agent work performance, communication had a positive and significant effect on the agent's work performance and behavior and communication also had a positive and significant effect on the agent's work performance.   Keywords: Behavior, Communication, Work Performance.

scholarly journals PENGARUH IKLAN, KONFORMITAS DAN GAYA HIDUP HEDONIS TERHADAP PERILAKU KONSUMTIF PENGGUNA E-COMMERCE SHOPEE DI KOTA MOJOKERTO

2021 ◽  
Vol 14 (1) ◽  
pp. 26-39
Author(s):  
Salma Egita Fitri Subagyo ◽  
Jojok Dwiridotjahjono
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Validity And Reliability ◽  
Analysis Techniques ◽  
Application Data ◽  
Consumptive Behavior

There are many e-commerce sites that have been present in Indonesia, one of which is Shopee. Shopee is here to provide many attractive offers such as lots of discounts, promos, cashback etc. This can lead to consumptive behavior. This study aims to determine: (1) The effect of advertising on consumptive behavior (2) The effect of conformity on consumptive behavior (3) The influence of a hedonic lifestyle on consumptive behavior in consumptive behavior. The population of this study were users of the e-commerce application Shopee in Mojokerto. In this study using a sample of 100 respondents. The sampling technique is purposive sampling technique with the criteria of women, domicile in Mojokerto, at least 17 years old, have used or purchased goods or services through the Shopee e-commerce application. Data analysis techniques used validity and reliability tests and hypothesis testing using multiple linear regression analysis, t test, f test, and R2 test. The results of this study indicate that advertising has a positive and significant effect on consumptive behavior, conformity has a positive and significant effect on consumptive behavior, the hedonic lifestyle has a positive and significant effect on consumptive behavior, advertising, conformity and hedonic lifestyle together have a positive and significant effect on behavior. consumptiveperilaku konsumtif.

scholarly journals FAKTOR FAKTOR YANG MEMPENGARUHI MINAT BELI PADA E-COMMERCE LAZADA.CO.ID (Studi Pada Mahasiswa Jurusan S1 Manajemen “STIE KBP” Padang)

2018 ◽  
Author(s):  
Febsri Susanti
Keyword(s):  
Sampling Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Total Sample ◽  
Multiple Linear Regression Analysis ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Independent Variables ◽  
Calculation Results

The purpose of this study was to analyze the influence of trust, perceived usefulness, perceived ease of use and the risk of the interest purchased online at Lazada.co.id. The sampling technique is obtained using sampling method with a total sample of 86 respondents. Hypothesis testing results show that the variable trust (X1), perceived usefulnes(X2), perceived ease of use (X3), and risk (X4) have significant value not greater than Sig.ɑ (0.05) so that it can be said that the variable it has a significant influence partially on the intention to transact online in Lazada.co.id. the calculation results of multiple linear regression analysis have shown the ability of the model to explain the influence of independent variables on the dependent variable is large, it can be seen on the value Adj. R. Square (R2) is equal to 0,348 (35%). Thus, it means that the regression model that is used to explain the effect of variable trust (X1), perceived usefulnes (X2), perceived ease of use (X3), and risk (X4) on the intention to transact online in Lazada.co.id by 35%, while the remaining 65% is explained by other variables not included in this study.

scholarly journals Gender, Religiusitas, Love of Money, dan Etika Penggelapan Pajak

2021 ◽  
Vol 9 (1) ◽  
pp. 30
Author(s):  
Dekeny Agustina Nurachmi ◽  
Amir Hidayatulloh
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Tax Evasion ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Research Data ◽  
Analysis Techniques ◽  
Love Of Money

ABSTRACT The purpose of this research was to determine the effect of gender, religiosity, and Love of Money on tax evasion ethics. The population of this research is individual taxpayers in Daerah Istimewa Yogyakarta. The sampling technique in the research used purposive sampling, with criteria (1) individual taxpayers in Gunungkidul regency, and (2) individual taxpayers who have taxpayer-identification numbers (NPWP). The sample in this research is an individual taxpayer in Gunungkidul regency who has an NPWP. The research data collection was carried out by distributing questionnaires directly to respondents who met the criteria. Data analysis techniques in the research used multiple linear regression analysis with SPSS tools. This research obtained 80 respondents who were dominated by male respondents (41 respondents), while 39 respondents were female. This research found that the ethics of tax evasion influenced by gender and Love of Money. Meanwhile, religiosity does not affect the ethics of tax evasion.

scholarly journals Pengaruh Persepsi Manfaat, Persepsi Kemudahan, Fitur Layanan Dan Kepercayaan Terhadap Tingkat Kepuasan Pelanggan Linkaja Di Indonesia

2020 ◽  
Vol 4 (2) ◽  
pp. 200-209
Author(s):  
Findy Meileny ◽  
Tri Indra Wijaksana
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
The Impact

The study was conducted to knows the impact of Perceived Usefulness, Perceived Ease of Use, Service Features, and Trust on LinkAja's Customer Satisfaction in Indonesia. Data collection in this study is done with questionnaires and data analysis is using quantitative analysis. This research uses purposive sampling kind of non-probability sampling technique and coonsist of 100 respondents. The analysis tools in this study used SPSS version 20. This research uses The Multiple Linear Regression Analysis Test and descriptive analysis. Result of this study describes that Perceived Usefulness (X1), Perceived Ease of Use (X2), Service Features (X3), Trust (X4), and Customer Satisfaction (Y) are in the poor category. While result of multiple linear regression in this study can be conducted the impact of Perceived Usefulness (X1), Perceived Ease of Use (X2), Service Features (X3), Trust (X4) has a positive and significant influence of LinkAja's Customer Satisfaction (Y) both partial and simultaneous.The other results obtained variables that influence LinkAja’s Customer Satisfaction in Indonesia is trust variable, it means the better the trust of the customer, the level of customer satisfaction will increase. Thus, companies must always strive to improve customer trust.

scholarly journals The Effect of Market Segmentation Strategy On Purchasing Decisions of Panties Pizza In Surabaya

2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Ananda Dwi Lestari ◽  
Agus Baktiono ◽  
Ani Wulandari
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Market Segmentation ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Segmentation Strategy ◽  
Sampling Approach

This study aims to analyze the effect of market segmentation strategies on purchasing decisions of Panties Pizza in Surabaya. The type of research is quantitative and SPSS 16 was employed to test the hypotheses with multiple linear regression analysis. The population in this study was the customers of Panties Pizza in Surabaya. The sampling technique used was non probability sampling with a purposive sampling approach with as many as 100 respondents who have purchased Panties Pizza. The results of this study indicated that the variables of geographical segmentation, demographic segmentation, and psychographic segmentation have a significant effect simultaneously on purchasing decisions in Panties Pizza Surabaya. The coefficient of determination is 62% and the rest was influenced by other variables not examined in this study. Geographical segmentation variables had a significant effect partially on the decision to purchase Panties Pizza in Surabaya with a significance value of 0.004 <0.05. Demographic segmentation variables had no significant effect partially on the decision to purchase Panties Pizza in Surabaya with a significance value of 0.722> 0.05. Psychographic segmentation variables had a significant effect partially on purchasing decisions of Panties Pizza in Surabaya with a significance value of 0,000 <0.05. The variables of geographical segmentation, demographic segmentation, and psychographic segmentation that possessed a significant influence psychographic segmentation with value of β = 0.644.

scholarly journals The Effect of Market Segmentation Strategy On Purchasing Decisions of Panties Pizza In Surabaya

2020 ◽  
Vol 1 (1) ◽  
pp. 1-8
Author(s):  
Ananda Dwi Lestari ◽  
Agus Baktiono ◽  
Ani Wulandari
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Market Segmentation ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Segmentation Strategy ◽  
Sampling Approach

This study aims to analyze the effect of market segmentation strategies on purchasing decisions of Panties Pizza in Surabaya. The type of research is quantitative and SPSS 16 was employed to test the hypotheses with multiple linear regression analysis. The population in this study was the customers of Panties Pizza in Surabaya. The sampling technique used was non probability sampling with a purposive sampling approach with as many as 100 respondents who have purchased Panties Pizza. The results of this study indicated that the variables of geographical segmentation, demographic segmentation, and psychographic segmentation have a significant effect simultaneously on purchasing decisions in Panties Pizza Surabaya. The coefficient of determination is 62% and the rest was influenced by other variables not examined in this study. Geographical segmentation variables had a significant effect partially on the decision to purchase Panties Pizza in Surabaya with a significance value of 0.004 <0.05. Demographic segmentation variables had no significant effect partially on the decision to purchase Panties Pizza in Surabaya with a significance value of 0.722> 0.05. Psychographic segmentation variables had a significant effect partially on purchasing decisions of Panties Pizza in Surabaya with a significance value of 0,000 <0.05. The variables of geographical segmentation, demographic segmentation, and psychographic segmentation that possessed a significant influence psychographic segmentation with value of β = 0.644.

scholarly journals Pengaruh Persepsi Kegunaan Dan Persepsi Kemudahan Penggunaan Terhadap Sikap Penggunaan Teknologi Pada Pengguna Instagram Di Indonesia (Studi Pada Followers Akun Kementerian Pariwisata @Indtravel)

2017 ◽  
Vol 1 (1) ◽  
pp. 18
Author(s):  
Arry Widodo ◽  
Ayunabillah Syahvitrie Azdy Putri
Keyword(s):  
Social Media ◽  
Significant Influence ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Modern Society ◽  
Multiple Linear Regression Analysis ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Analysis Techniques

Global technological advances makes the internet as a necessity for the modern society. The development of mobile technology offers users the ease to access the desired content in social media. Social media has content that contains information, created by people who use publishing technology which very accessible in order to facilitate communication, influence and interact with others and with the general public. It is utilized by the Ministry of Tourism of the Republic of Indonesia to create an Instagram account named @indtravel as a provider of Indonesian tourism information. In this study, the attitude of the use of technology will be measured through the perception of usability and perception of ease of use. Data analysis techniques used are quantitative descriptive analysis techniques and multiple linear regression analysis. The population in this study is 327,000 with a sample of 100 people. The results showed that perceived usefulness is on the good category, perceived ease of use is on the good category, and attitude toward using is on the good category as well. Partially, perceived usefulnesss (X1) and perceived ease of use (X2) has a significant influence on the attitude toward using (Y). Simultaneously, perceived usefulness (X1) and perceived ease of use (X2) has a significant influence on the attitude toward using (Y).

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