scholarly journals Analisis SWOT (Strengths, Weaknesses,Opportunities, Threaths) Kerajinan Kreatif Anyaman Mendong di Kabupaten Sleman

2017 ◽  
Author(s):  
Kristiana Sri Utami

Indonesia has great natural resources and rich of cultures. Those are great assets to make the country as a developed country. Creative Industry is a local resource which has great potential to be developed. Creative industries are mostly related to small businesses that most of them are located in rural areas. This is a strategic opportunity to create public welfare and improve the quality of living. One of the creative industry sector is craft. Woven rushes (mendong) craft industries in Sleman district are centered in Minggir which is also the center for the cultivation of rushes. As one of the craft heritage, this industry is very important to preserve.With SWOT analysis, it is found that the strength factor (Strength) is the creative and assertive leader and craftsmen’s mental are strong as well, weaknesses factor (Weaknesses) is the lack of product innovation, low product promotion, and the limited number of craftsmen. The main opportunities factor (Opportunities) is the availability of distribution channels such as modern and traditional markets, galleries, shops, more open access to technology and the increasing number of tourists. Threats factor (Threats) is the other competing product.As the world of industry has entered the era of globalization, it is the demand for the creative industry sectors to be more developed to support the goal of creative economic vision 2025.

2018 ◽  
Vol 3 (2) ◽  
pp. 77
Author(s):  
Doddy Friestya Asharsinyo

The quality and performance of lecturers apart from the quality of their education, are also obtained from the surrounding academic environment, which is related to the workspace environment in conducting Tridarma activities. The lecturer workspace is Tridarma's activities take place, it is also a space for lecturers to actualize themselves through their fields of expertise, science and works. The layout of the lecturers' workplaces related to scientific fields at the Faculty of Creative Industries differs from one another, due to the results of work activities, research carried out, and the resulting paperwork varies from dimension / size in the field of expertise / science. The standard of work space for lecturers in general is the same for all fields of science. This research method is carried out with a qualitative approach, starting by observing empirical facts about the working space of the lecturers in the Faculty of Creative Industries, and then explaining the existing conditions and analyzing in accordance with applicable standards. The results & findings of this study conclude that the activity patterns and layout in the Tel-U lecturer workspace at the Faculty of Creative Industry are associated with the field of knowledge of each study program have the same cubical pattern and facilities, with a centralized orientation circulation in the middle of the room, there is no no special work storage space.


2018 ◽  
Author(s):  
Kristiana Sri Utami ◽  
Nany Noor Kurniyati

Creative industries including its subsector handicraft, is very potential to be developed, because Indonesia is rich in culture heritage. Creative industries is largely related to a group of micro , small and medium enterprises which are mostly located in rural areas . Industry has entered the era of globalization which is rapidly developed, so that the role of UKM (small&medium enterprises) in handicraft as a part of the creative industries to achieve welfare society should be developed. The appropriate strategic planning will spur the development of this industry. Mendong craft is one of the creative industry subsector that exists in Sleman. Methods of analysis is using value chain and SWOT analysis. From the data, it is found that mendong craft is a cultured asset that deserve to be developed. Mendong, as the material for the weaved craft is an abundant local natural asset, but a lack of interest from the local community to develop this industry brings less quantity of product that is produced. This craft is still less touched so that it has limitation in creation/ design, production,commerlialization, and distribution. The reality is that the entrepreneurs are afraid to enter the global marked caused by anxiousness about the inability to fulfill demanded quantity.


Author(s):  
Miguel A. Sánchez-Acevedo ◽  
Israel Álvarez-Velásquez ◽  
Beatriz A. Sabino-Moxo ◽  
José A. Márquez-Domínguez ◽  
Ma. del Rocio G. Morales-Salgado

Rural economy has been characterized by low incomes and self-consumption production. With the expansion of global markets and the access of customers through internet, the possibility of moving traditional markets to e-commerce increases. This expansion allows the inclusion of rural economy into the e-commerce market. This chapter describes the challenges to be overtaken in order to activate rural economy through e-commerce. The chapter is organized in five sections: The first section focuses on the communication infrastructure available in rural areas. In the second section, the current state and challenges to be addressed for guaranteeing on time delivery are presented. The third section describes payment methods. The fourth section presents schemes of organization required into the communities to guarantee the quality of products. Finally, marketing, advertising, and social networks are discussed.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tim Riley

PurposeThe purpose of this paper is to identify the needs and receptiveness of the creative industry sectors, in particular small and micro businesses, in respect of the adoption and development of degree apprenticeships. In addition, the paper aims to identify employers' barriers to entry into such programmes.Design/methodology/approachDue to the lack of knowledge of degree apprenticeships, an ‘explain and respond’ method was adopted, where a comprehensive explanation of degree apprenticeships and the process for delivery was given to respondents. This enabled them to ask questions and give informed and knowledgeable response to interview questions.FindingsParticipants in this research were generally positive about the integration and adoption of degree apprenticeships into their businesses. However, they suggest that the rigid procedure set by the Institute for Apprenticeships makes embarking on the process of developing standards and adopting degree apprenticeships difficult, time-consuming and impracticable for businesses of their size and in these sectors. This has implications for addressing skills shortages and diversity that stands to endanger the continued success of the creative industries.Originality/valueLittle research has been conducted into the viability of degree apprenticeships for creative industries, particularly non-levy paying small and micro businesses.


2019 ◽  
Vol 3 (2) ◽  
pp. 14
Author(s):  
Muhammad Adhi Prasnowo ◽  
Gusti Adriansyah ◽  
Khoirul Hidayat

<p>Small and Medium Enterprises (SMEs) have an important role and strategic for economic growth. This is because at the time of the economic crisis in Indonesia, SMEs are the economic sectors which have the most excellent durability. Wedoro Village in Sidoarjo city, Indonesia, is famous for the footwear creative industry especially slippers and shoes. A wide variety of slippers and shoes with different types available. Stores and outlets are widespread across the village. Wedoro region has been known as one of the predecessors of creative industries in the field of footwear. Currently the industrial centres of creative footwear is experiencing a decline in sales compared with its heyday in 2001-2006 years ago. This research aims to design a development strategy of the creative industry centre in Wedoro by using SWOT analysis and grand strategy. The results of this study indicate that the cause of the decline in sales is a flood of Chinese products, rising raw material prices, and the lack of innovation in product design. Hence, creative industry in Indonesia especially in Wedoro Village might need a guidance from the government in developing innovation in product design and marketing. It is therefore expected that the existence of a creative industry in Wedoro can grow and create occupations especially for local residents and also increase the revenue of the Sidoarjo city.</p>


Media Wisata ◽  
2021 ◽  
Vol 17 (2) ◽  
Author(s):  
Anggun Sari Sasmita

Creative industry has the potential to develop in the Karst Tourism Area of Ramming-Ramang Regency, Maros Regency as an effect of the increase of the tourist visits in this area. This study aims to help find a model of creative industries marketing in the Rammang-Ramamng Karts Tourism Area, Maros Regency. This research use descriptive qualitative approach. Research data obtained through interviews and questionnaires. Data analysis was performed using the SWOT Analysis technique. Stages of research activities include the initial observation stage, data collection stage, preparing the marketing model stage, and marketing model socialization stage. The results of the study showed community around the tourism area need training and assistance in managing the creative industries using the 4P concept (product, place, price and promotion


2017 ◽  
Vol 12 (2) ◽  
pp. 101-112
Author(s):  
Junaidi Junaidi

This study aims to analyze: 1) the quality of human resources in the creative industries of MSMEs in Jambi City; 2) entrepreneurial nature of MSMEs creative industry entrepreneurs in Jambi City. The data used is sourced from a sample survey limited to the MSMEs creative industry in Jambi City. The analysis was carried out in a qualitative and quantitative descriptive manner. The results of the study found that: 1) The age of entrepreneurs and creative industry workers MSMEs in Jambi City was relatively young and in the productive age group. Creative industry entrepreneurs are more male-dominated but for workers who are relatively balanced between men and women. In terms of formal education it is also relatively good, but in terms of informal education such as participation in training / courses / internships are still relatively low; 2) Overall, the entrepreneurial nature of MSMEs creative industry entrepreneurs in Jambi City is categorized as good. There are five entrepreneurial traits with excellent categories, namely the nature of risk taking, the nature of hard work, innovative nature, prestige and instrumental nature. Two other traits are included in the good category, namely independence and the flexibility of socializing.


Growth of a nation does not refer to the development of infrastructure, innovations and technology. In fact it is truly associated with the development of all citizens in terms of their standard of living. A country travels in development path if all the people are caught up in the process of growth and enjoy quality of living by accessing to basic facilities of life such as food, clothing, housing, health, clean water, education, employment and good natural and social environment. It all happens when economy is sound and have consistent growth rate. In our country the economic growth rate is directly depends on the development of rural areas as it is the backbone to the economy. Providing financial support to rural people is a Hercules task as they do not maintain any formal and necessary documents, failing which banks or any other financial institutions do not grant even a single penny. In this connection, Microfinance and Microcredit institutions helps the people in rural areas with a variety of services with minimal documentation. It includes loan, savings, credit, money transfer, insurance, pension and other financial innovations etc. In this research an attempt is made to ascertain new approaches to measure the impact of microfinance and microcredit in the development of rural areas.


Author(s):  
Kamin Sumardi

Creative industry is one of sectors that most resistant to the economic crisis. The creative industry is a group of industries that relies on individual creativity, skill and talent that has ability to improve living standards and provide employment through creating ideas and exploiting copyright. To optimize their performance they need guidance and counseling which are appropriate to their characteristics and needs. The aim of this study is develop a model of guidance and counseling which is specific and relevant to the needs of workers in the creative industries. The study used research and development method. Additionally, the study used interviews and observations as the research instrument. The location of study was the district of creative industries in Bandung. The research subjects were 3 creative industries. The results of the study show that counseling system toward the employees has not been implemented comprehensively and sustainably. The guidance and counseling were implemented only on certain aspects related to the quantity and quality of the products. The guidance was implemented only by such industries and has not involved other parties. The conclusion of the study concludes that the creative industries need a model of guidance and counseling which would help them to develop their activities and products must be in accordance with national standard in order to be more competitive.


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