What is the Best Strategy to Develop Creative Industry in Indonesia?

Small and Medium Enterprises (SMEs) have an important role and strategic for economic growth. This is because at the time of the economic crisis in Indonesia, SMEs are the economic sectors which have the most excellent durability. Wedoro Village in Sidoarjo city, Indonesia, is famous for the footwear creative industry especially slippers and shoes. A wide variety of slippers and shoes with different types available. Stores and outlets are widespread across the village. Wedoro region has been known as one of the predecessors of creative industries in the field of footwear. Currently the industrial centres of creative footwear is experiencing a decline in sales compared with its heyday in 2001-2006 years ago. This research aims to design a development strategy of the creative industry centre in Wedoro by using SWOT analysis and grand strategy. The results of this study indicate that the cause of the decline in sales is a flood of Chinese products, rising raw material prices, and the lack of innovation in product design. Hence, creative industry in Indonesia especially in Wedoro Village might need a guidance from the government in developing innovation in product design and marketing. It is therefore expected that the existence of a creative industry in Wedoro can grow and create occupations especially for local residents and also increase the revenue of the Sidoarjo city.

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EVALUATION INTERNATIONALIZATION PROGRAMS OF CREATIVE INDUSTRY MICRO SMALL AND MEDIUM ENTERPRISES (MSMEs) IN PURBALINGGA: AN ANALYTICAL HIERARCHY PROCESS (AHP) METHOD

Performance ◽

10.20884/1.jp.2019.26.1.1437 ◽

2019 ◽

Vol 26 (1) ◽

pp. 48

Author(s):

Suliyanto Suliyanto ◽

Weni Novandari ◽

Ary Yunanto

Keyword(s):

Analytical Hierarchy Process ◽

Small And Medium Enterprises ◽

Group Discussion ◽

International Market ◽

Creative Industries ◽

Government Support ◽

Creative Industry ◽

The Government ◽

Medium Enterprises ◽

Hierarchy Process

This study aims to evaluate the program of internationalization of UMKM Creative Industries in Purbalingga . Respondents in this study are the SMEs Creative Industries business people who are considered to have knowledge about the Creative Industry in Purbalingga. Data collection using in-depth interviews, questionnaires, and Focus Group Discussion (FGD). Data analysis used is descriptive qualitative and Analytical Hierarchy Process (AHP). Based on the analysis concluded that several factors lead to non-optimal of Creative Industry MSEs internationalization programs sequences was lack of financial, managerial capabilities, lack of information, government support, and the international environment. In order to optimal, Creative Industry of MSMEs internationalization programs should be conducted to use counseling and sustainable facilitation, in which the government and successful entrepreneurs in the international market help entrepreneurs MSMEs creative industries in Purbalingga to succeed in the international market.

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BUSINESS DEVELOPMENT MODEL IN THE MICRO, SMALL AND MEDIUM ENTERPRISES AT TOURISM VILLAGE

International Journal of Applied Sciences in Tourism and Events ◽

10.31940/ijaste.v3i2.1779 ◽

2020 ◽

Vol 3 (2) ◽

pp. 233

Author(s):

Siti Arbainah ◽

Hadiahti Utami ◽

Sugiarti Sugiarti

Keyword(s):

Development Strategy ◽

Swot Analysis ◽

Small And Medium Enterprises ◽

Business Development ◽

Development Model ◽

Strategy Model ◽

Tourist Village ◽

The Government ◽

The Right ◽

Medium Enterprises

The Micro, Small and Medium Enterprises (MSMEs) have an important role in economic development. It is reasonable if the empowerment of MSMEs gets special attention by the government, including MSMEs in tourism villages. The tourist village of Loram Kulon MSME which is one of the objects of this research is growing and diverse in both number and type. The diversity of MSMEs has resulted in village governments having difficulties in implementing MSME development programs that are in harmony with the characteristics of tourism villages. This study aims to formulate a business development strategy model for MSMEs in resource-based and local wisdom-based tourism villages. Except in the village of Loram Kulon, research has been carried out with the object of the Jambearum tourism village in Kendal Regency. The study used 7-10 samples of MSMEs taken randomly. Respondents are owners / managers of MSMEs. Data was collected through interviews with the help of questionnaires. Processed using descriptive statistics and analyzed quantitatively and qualitatively. From these two studies can be formulated a model of village tourism MSME development. The results show that the development model based on the SWOT analysis is the right model for formulating the tourism village MSME development strategy. This is because the SWOT analysis considers the internal and external conditions of MSMEs and provides four alternative strategies namely SO, ST, WO, WT which can be selected according to the general objectives of MSMEs in the tourism village

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STRATEGI PENGEMBANGAN ULOS MELALUI UKM DI KECAMATAN TARUTUNG KABUPATEN TAPANULI UTARA

Journal Publicuho ◽

10.35817/jpu.v4i4.21873 ◽

2021 ◽

Vol 4 (4) ◽

Author(s):

Novia Hepriani Pane ◽

Zaili Rusli

Keyword(s):

Development Strategy ◽

Swot Analysis ◽

Negative Impact ◽

Small And Medium Enterprises ◽

Strategy Formulation ◽

The North ◽

The Government ◽

Medium Enterprises ◽

Role Of The Government ◽

Trade Office

The circulation of screen printing Ulos and the Covid 19 pandemic caused a negative impact on Ulos SMEs in Tarutung District which could threaten the sustainability of small industrial businesses. The strategic importance is right in accordance with Ulos and its ancestral values by the Small and Medium Enterprises Cooperative Trade Office and the North Tapanuli Dekranasda. The purpose of this research is to see how the Ulos development strategy through SMEs is carried out by the Small and Medium Enterprises Cooperative Trade Office of North Tapanuli Regency and what factors influence the Ulos development strategy. The research method used is a qualitative approach with descriptive data, followed by a strategy formulation using the SWOT analysis method. Based on research and discussion, it was found that the Ulos Development Strategy through SMEs in Tarutung District, North Tapanuli Regency had not been implemented optimally, this was influenced by limited capital and the less than optimal role of the government.

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Strategi Pengembangan Usaha Kecil Menengah (UKM) Kreatif Pedesaan di Kabupaten Sleman studi Kasus Subsektor Industri Kerajinan Anyaman Mendong

10.31227/osf.io/3n6fj ◽

2018 ◽

Author(s):

Kristiana Sri Utami ◽

Nany Noor Kurniyati

Keyword(s):

Value Chain ◽

Rural Areas ◽

Local Community ◽

Swot Analysis ◽

Small And Medium Enterprises ◽

Creative Industries ◽

Culture Heritage ◽

Design Production ◽

Medium Enterprises

Creative industries including its subsector handicraft, is very potential to be developed, because Indonesia is rich in culture heritage. Creative industries is largely related to a group of micro , small and medium enterprises which are mostly located in rural areas . Industry has entered the era of globalization which is rapidly developed, so that the role of UKM (small&medium enterprises) in handicraft as a part of the creative industries to achieve welfare society should be developed. The appropriate strategic planning will spur the development of this industry. Mendong craft is one of the creative industry subsector that exists in Sleman. Methods of analysis is using value chain and SWOT analysis. From the data, it is found that mendong craft is a cultured asset that deserve to be developed. Mendong, as the material for the weaved craft is an abundant local natural asset, but a lack of interest from the local community to develop this industry brings less quantity of product that is produced. This craft is still less touched so that it has limitation in creation/ design, production,commerlialization, and distribution. The reality is that the entrepreneurs are afraid to enter the global marked caused by anxiousness about the inability to fulfill demanded quantity.

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ANALISIS STRATEGI PEMASARAN JAMUR TIRAM PUTIH (PLEUROTUS OSTREATUS) PADA USAHA DAGANG KENANGA DI KECAMATAN AMPENAN KOTA MATARAM

GANEC SWARA ◽

10.35327/gara.v13i2.105 ◽

2019 ◽

Vol 13 (2) ◽

pp. 375

Author(s):

IDA AYU KETUT MARINI ◽

IDA AYU NOPIARI ◽

IDA BAGUS EKA ARTIKA

Keyword(s):

Financial Management ◽

Swot Analysis ◽

Small And Medium Enterprises ◽

Oyster Mushroom ◽

Economic Entity ◽

Technological Advances ◽

Competitive Prices ◽

Oyster Mushrooms ◽

The Government ◽

Medium Enterprises

Micro, small, and medium enterprises (MSMEs) are one economic entity that continues to be encouraged by the government, because it can absorb labor, can reduce unemployment and also increase people's income This research is carried out at UD Kenanga, which produces and markets oyster mushrooms in the city of Mataram. This research is a descriptive study that aims to determine marketing strategies. This research is analyzed by SWOT analysis. The results show that UD Kenanga is strategically in quadrant II which shows that UD Kenanga is in a diversified strategy position. The conclusion of this study is the internal and external factors that influence the marketing strategy of white oyster mushrooms on UD. Kenanga consists of an affordable amount of capital, competent workforce, adequate product quality, strategic company location, competitive prices and able to produce their own seeds. Factors that become weaknesses are low production levels, not yet diversifying white oyster mushroom products, lack of a marketing system for white oyster mushroom products, limited production land, unprofessional financial management, no mushroom product promotion activities. Factors that become opportunities are broad market share, high purchasing power, government intervention, demand for oyster mushroom products is increasing, technological advances. Threatening factors are inter-company competition, changing seasons, consumer demands for quality mushroom products, rising fuel prices. Suggestions for companies, to diversify the company's products By diversifying products, so as to increase new customers or consumers. For the government, to pay more attention to the needs of micro businesses, especially to increase activities or technical training related to white oyster mushroom products.

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STRATEGI PENGEMBANGAN USAHA MIKRO, KECIL DAN MENENGAH (UMKM) EKONOMI KREATIF KERAJINAN KULIT DI KABUPATEN MAGETAN (Studi Pada Dinas Perindustrian dan Perdagangan Kabupaten Magetan)

JPAP Jurnal Penelitian Administrasi Publik ◽

10.30996/jpap.v4i1.1281 ◽

2018 ◽

Vol 4 (1) ◽

Author(s):

Langgeng R. Putra ◽

Lely Indah Mindarti ◽

Firda Hidayati

Keyword(s):

Human Resource Development ◽

Development Strategy ◽

Small And Medium Enterprises ◽

Strategy Development ◽

Creative Economy ◽

Positive Direction ◽

Score Card ◽

The Government ◽

The Right ◽

Medium Enterprises

Micro, Small And Medium Enterprise Development Strategy of Creative Economy Leather In Magetan (Study At Magetan Industry And Trade Office). In the development of Micro, Small and Medium Enterprises leather crafts needed a good strategy to foster a more positive direction. The government, ie related agencies and related stakeholders are expected to provide solutions in every problem that exists. The purpose of this study is to describe, analyze and provide the right strategy formula to develop Micro, Small and Medium Enterprises leather crafts. The method chosen in this research is SWOT with score card. Field findings indicate that there are problems related to the development of production, human resource development and marketing. Keywords: Strategy, Development, UMKM, Leather Craft

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Development of Micro, Small and Medium Enterprises (MSME) to Strengthen Indonesia’s Economic Post COVID-19

Business Management and Strategy ◽

10.5296/bms.v12i2.18794 ◽

2021 ◽

Vol 12 (2) ◽

pp. 19

Author(s):

Emi Suwarni ◽

Maidiana Astuti Handayani

Keyword(s):

Information Technology ◽

Social Media ◽

Digital Media ◽

Swot Analysis ◽

Small And Medium Enterprises ◽

Descriptive Analysis ◽

Qualitative Descriptive ◽

The Government ◽

Medium Enterprises

This study aims to find the strategy of developing MSMEs based on potential and opportunities in the period of covid-19. The research object is the MSME unit in Bandar Lampung City, especially MSME banana chips. This study used qualitative descriptive analysis with SWOT analysis. Based on the results it is known that the position of MSMEs is in quadrant I. The strategy of developing MSMEs is to increase the potential and take advantage of opportunities. One of the strategies is the utilization of information technology and social media in the development of MSMEs of the region's flagship banana chip products. The results of this research are expected to be useful as consideration for MSMEs to develop their businesses even during the COVID 19 pandemic. Likewise, for the government to actively socialize the use of digital media for MSMEs so that MSME development will increase. The limitation of this research is that it has not quantitatively calculated the role of social media and information technology in MSME development. This could be an opportunity for further research

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INDUSTRIAL VALUE CHAIN IN INDONESIA’S SME CREATIVE BUSINESS: AN EXPLORATION RESEARCH

Journal of Management and Business ◽

10.24123/jmb.v18i1.410 ◽

2019 ◽

Vol 18 (1) ◽

Author(s):

Ivan Evander Subagyo ◽

Dewi Savitri Saraswati ◽

Teddy Trilaksono

Keyword(s):

Developing Countries ◽

Value Chain ◽

Small And Medium Enterprises ◽

Creative Industries ◽

Creative Industry ◽

Structured Interviews ◽

Visual Communication Design ◽

Industrial Value Chain ◽

Use Of Social Media ◽

Medium Enterprises

The creative industry is currently growing very rapidly in developing countries. This is indicated by various government policies to increase the competitiveness of this industry. Value chains are needed to gain the competitive advantage within this industry at every additional step of the chain. However, there is no comprehensive research on the creative industry value chain in developing countries, such as Indonesia, especially in small and medium enterprises (SMEs). This study attempts to explore the concept of industrial chain values to narrow the gaps that exists in the literature. The research method used is a qualitative approach through semi-structured interviews and observations of 11 SMEs consisting of 5 creative business sub-sectors, namely the culinary, fashion, craft, photography, and visual communication design sectors. The results of this study indicate that, in creative industries, co- creation is the differentiator on the value chain activities, especially those that offer customization. Meanwhile, the use of social media is also considered as an important value chain activities that must be used to effectively communicate the value of the business. The results of this study can be used by stakeholders in Indonesian SMEs as a reference for formulating competitiveness strategies for this creative industry.

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A STRATEGY TO PROMOTE THE COMPETITIVENESS OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSME) DURING THE CONDITION OF COVID 19 PANDEMICS

Jurnal Akuntansi ◽

10.33369/j.akuntansi.11.3.197-208 ◽

2021 ◽

Vol 11 (3) ◽

pp. 197-208

Author(s):

Rahmadani Rahmadani ◽

Jefriyanto Jefriyanto

Keyword(s):

Swot Analysis ◽

Small And Medium Enterprises ◽

Secondary Data ◽

Creative Industries ◽

Structured Interviews ◽

Diversification Strategy ◽

Swot Matrix ◽

Medium Enterprises ◽

Hierarchy Process ◽

Process Method

The research is aimed to review competitiveness strategies of Micro, Small, and Medium Enterprises (MSME) during the pandemic of Covid 19 to the MSME creative industries of Kp. Pelintahan notably. This research used primary and secondary data and used a descriptive qualitative approach for criticism to analyze the latest problems of MSME creative industries in this pandemic of Covid 19, which used semi-structured interviews, participative observation, and questionnaires for data accumulation technic. Then used AHP (Analytical Hierarchy Process) method and continued with SWOT analysis to formulate a strategy for solving it. The respondence of this research is about ten employees of MSME creative industries Kp. Pelintahan. The result of SWOT analysis is about 0,49 for IFAS and -1,54 for EFAS. Based on SWOT Matrix, the MSME Creative Industries position in Kp. Pelintahan is on 2nd Quadran for rating, which MSME Creative Industries employees of Kp. Pelintahan can take advantage of even a little strength to minimize a terrifying threat. The primary strategy is the Diversification Strategy with their salespeople to market their products MSME Creative Industries Kp. Pelintahan, which the market is reached out of Sumatera except for Lampung.

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FAKTOR-FAKTOR YANG MEMPENGARUHI PERKEMBANGAN UMKM DI SURAKARTA

Jurnal Bisnis dan Manajemen ◽

10.20961/jbm.v14i1.2678 ◽

2016 ◽

Vol 14 (1) ◽

pp. 15

Author(s):

Hartono Hartono ◽

Deny Dwi Hartomo

Keyword(s):

Development Strategy ◽

Raw Materials ◽

Small And Medium Enterprises ◽

Raw Material ◽

Labor Costs ◽

Strategic Advice ◽

Medium Enterprises ◽

Performance Conditions ◽

The City

Micro, Small and Medium Enterprises (MSMEs) have a very significant impact on the Indonesian economy. Therefore, it is important to do research in order to determine the condition of current performance and analyze the factors that influence the development of MSMEs and to provide strategic advice on the development of MSMEs in Surakarta. Long-term goal is the development of MSMEs in Surakarta in the future as measured from the increase in sales, so the SMEs entrepreneurs increase revenue, reduce unemployment and ultimately can reduce the level of poverty in Surakarta by particular and Indonesia by general.The study took a sample of 91 MSMEs entrepreneurs spread across five districts in the city of Surakarta. Each district taken by SMEs entrepreneurs with purposive sampling method. Mapping MSMEs performance conditions were analyzed descriptively to describe various aspects such as firm age, labor, raw materials, capital and problems faced. While the factors that influence the development of MSMEs were statistically analyzed with multiple regression models.The results showed that the performance of the mapping conditions of SMEs in Surakarta average face problems in raw material costs, labor costs and promotion costs, as well as in the capital. Capital cost and total variable evidenced by the positive and significant impact on the development of the business. While the age factor and the company's workforce does not have a significant influence on the development of SME. It can be understood that the main problem in SMEs are raw materials and capital. There is a type of business that is not easy to obtain raw materials in the market. Therefore SME development strategy with more emphasis on the supply of raw material, marketing, production, and capital.

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