The metaphoric nature of the ordinal position effect
Serial orders are thought to be spatially represented in working memory: The beginning items in the memorized sequence are associated with the left side of space and the ending items associated with the right side of space. However, the origin of this ordinal position effect has remained unclear. It was suggested (Guida, et al., 2018) that the reading / writing experience shapes the direction of serial order-space interaction. An alternative hypothesis is that it originates from the “more is right” / “more is up” spatial metaphors we use in daily life (Lakoff & Johnson, 2003). We can adjudicate between the two theories in Chinese subjects; they read left-to-right, but also have a culturally ancient top-to-bottom reading / writing direction. Thus, the reading / writing theory predicts no or a top-to-bottom effect in serial order-space interaction; whereas the spatial metaphor theory predicts a clear bottom-to-top effect. We designed three experiments to investigate this issue. First, we found a left-to-right ordinal position effect, replicating results obtained in Western populations. However we observed a vertical ordinal position effect in a bottom-to-top direction, which was itself modulated by (left / right) hand positions. We suggest that order-space interactions are a case of metaphoric comprehension, which itself may ground cognitive processing.