Longitudinal Evidence that Experience with Anonymous Interactions Reduces Intuitive Cooperation
Why would people pay costs to deliver benefits to anonymous strangers in one-shot interactions? The Social Heuristics Hypothesis (SHH) claims that cooperation is intuitive because it is positively reinforced in everyday life, where behavior typically has reputational consequences. Consequently, participants will cooperate in anonymous laboratory settings unless they either reflect on the one-shot nature of the interaction or learn through experience with such settings that cooperation does not promote self-interest. Experiments reveal that cognitive-processing manipulations (which increase reliance on either intuition or deliberation) indeed affect cooperation, but may also introduce confounds. Here, we elide the interpretation issues created by between-subjects designs in showing that people are less cooperative over time in laboratory paradigms in which cooperation cannot promote self-interest, but are just as cooperative over time in paradigms that have the potential to promote self-interest. Contrary to previous findings, we find that cooperation is equally intuitive for men and women: Unilateral giving did not differ across gender at the first study session, and decreased equally for both genders across sessions.