Extraction and evaluation of action expression related to person perception using correlational analyses
It is well known that people spontaneously infer traits when they observe behavior (spontaneous trait inference, STI). In order to make such inferences fast and efficient, our knowledge about others should be well organized. Along this line of thinking, it is suitable that our social knowledge is modeled as semantic networks in which traits are placed in the position of central nodes and linked to multiple behaviors on the basis of semantic associations. From the point of view of the semantic network models, researchers have examined their hypotheses by using cognitive memory tasks. For those tasks, researchers have to select a limited number of behavior-descriptive words/phrases as stimuli since there are vast amounts of behavior patterns in real life. There are, however, few methodological principles that adequately guide the sampling and selecting the stimuli and evaluating the semantic associations. In this setting, it seems required that words/phrases should be quantitatively sampled and selected and that the semantic associations should be objectively evaluated. A suitable approach for this purpose is the correlational analyses of free responses. In the present research, we provide evidence for the usefulness of the correlational analysis of free responses. First, we extracted behavior-descriptive words (verbs) that would exemplify trait concepts by using correspondence analysis, one of the correlational analyses (Study 1). Then, we examine the semantic associations between the extracted verbs with psychological experiments (Studies 2, 3). As a result, we found that the research participants identified the extracted verbs for specific traits, suggesting that the correlational approach is useful to reveal the organization of social knowledge. Finally, we discuss the limitations and issues of the correlational approach.