scholarly journals Media Personae as Informal Science Communicators on Social Media: An Explorative Study on the Potential of Para-Social Opinion Leadership

2021 ◽  
Author(s):  
Elke Hemminger
Keyword(s):  
Social Media ◽  
Opinion Leaders ◽  
Opinion Leadership ◽  
Informal Science ◽  
Explorative Study ◽  
Alternative Facts ◽  
The World ◽  
Filter Bubbles ◽  
Better Than

It is a paradox that science helps us understand the world today better than ever before, while at the same time, science is under siege as misinformation and ‚alternative facts‘ are spread in social media’s filter bubbles and echo chambers. This paper presents an explorative key case study on media personae as potential science communicators on social media. By integrating the concept of para-social opinion leadership into the model of media personae as informal science communicators on social media, the paper explores how media personae can act as opinion leaders and advocate the understanding and communication of science in an informal and creative way.

scholarly journals The impact of COVID-19 “infodemic” on drug-utilization behaviors: implication for Pharmacovigilance

2020 ◽  
Author(s):  
Marco Tuccori ◽  
Irma Convertino ◽  
Sara Ferraro ◽  
Emiliano Cappello ◽  
Giulia Valdiserra ◽  
...  
Keyword(s):  
Social Media ◽  
Emergency Management ◽  
Opinion Leaders ◽  
Angiotensin Ii Receptor ◽  
Angiotensin Ii Receptor Antagonists ◽  
The World ◽  
Potential Risks ◽  
The Impact ◽  
Hazardous Use

The COVID-19 pandemic that hit the world in 2020 triggered a massive dissemination of information (“infodemic”) about the disease channeled through the web and social media. This “infodemic” included also sensational and distorted information about drugs, which likely affected primarily opinion leaders and people particularly active on social media, and subsequently other peoples leading to inadequate choices by individual patients everywhere. In particular, for some drugs approved with other indications, namely chloroquine, hydroxychloroquine, NSAIDs, ACE inhibitors, angiotensin II receptor antagonists, favipiravir and umifenovir, information has spread that has led to a hazardous use. In this article, we analyzed the rationale behind the claim for use of these drugs in COVID-19, the communication about their effect on the disease, the consequences of this communication on people's behavior and the response of some influential regulatory authorities in an attempt to minimize the actual or potential risks arising from this behavior. Finally, we discussed the role of pharmacovigilance stakeholders in emergency management and possible strategies to be put in place to deal with other similar situations in the future.

Impact of Digital Marketing on ICDL 2016 Event Promotion

2020 ◽  
pp. 216-230
Author(s):  
Reeta Sharma ◽  
P. K. Bhattacharya ◽  
Shantanu Ganguly ◽  
Arun Kumar
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Human Life ◽  
Age Groups ◽  
Digital Marketing ◽  
The World ◽  
Knowledge Economies ◽  
Media Channels ◽  
User Friendly

Today's world is technology-driven. Technology has penetrated almost every sphere of human life. Digital marking is one of the technologies that have attracted people from different age groups all over the world with their advanced nature of applications and uses. One of the foremost reasons why patrons like to use this technology is because these are not only user-friendly in nature and innovativeness but also carry the knowledge economies. Marketing and branding through digital media channels are very decent ventures that have steadily increased in value and are thereby considered safe and secure investments. In this chapter, the authors discuss a case study of ICDL 2016 conference where social media and other technology is widely used to market this event and catch prospective users.

Digital Era Governance and Social Media

2020 ◽  
pp. 19-35
Author(s):  
Abdul Malik Omar
Keyword(s):  
Social Media ◽  
New Media ◽  
New Technologies ◽  
Digital Era ◽  
The World ◽  
Governance Process ◽  
Digital Governance ◽  
Digital Dividend ◽  
Development Application

Digital technology is at the forefront of transforming how governments operate around the world. Using Brunei's Information Department (InfoDept) as a case study, this chapter looks at how the agency has evolved from its inception in the 1950s to 2019 in its embrace of both old and new media to pursue its mission and objectives as a government-run media agency. The results demonstrate how new media, such as social media, can complement old media if done right. The case study on InfoDept contributes to the growing field of research related to the increased advancement, development, application, and impact of new technologies in bolstering the digital governance process. This chapter also provides strong evidence on how governments can improve its general governance process and unlock the digital dividend in the 21st century by incorporating new media into its public policy architectonic. Salient lessons for policymakers and practitioners on digital governance have also been presented in this chapter.

scholarly journals Asserting Journalistic Autonomy in the ‘Post-truth’ Era of ‘Alternative Facts’: Lessons from Reporting on the Orations of a Populist Leader

2017 ◽  
Vol 27 (1) ◽  
pp. 51-66 ◽  
Author(s):  
Angela Romano
Keyword(s):  
Management Strategies ◽  
The United States ◽  
Opinion Leaders ◽  
Media Management ◽  
High Profile ◽  
Alternative Facts ◽  
Fact Checking ◽  
Truth Logic ◽  
A Current

A current challenge for journalists is how to report on post-truth political discourse in an era when the statements of populist leaders are increasingly characterized by emotionalism, out-of-context use of verifiable facts, euphemisms and double speak. A case study of the much-reported maiden speech by populist leader Pauline Hanson to the Australian Senate in 2016 is used to identify trends and patterns in stories that resulted from her oration. The case study findings were used to distil nine recommendations for journalists about how to research and report on statements by high-profile political and opinion leaders who peddle suspected alternative facts and post-truth logic. The findings indicate a need for journalists to reassert their autonomy over storytelling agendas through decoding post-truth discourse to identify underlying news issues, then applying rigour in certain fundamentals of fact checking, information sourcing, framing and backgrounding of stories. The case study findings have international relevance because the politics and media-management strategies of Hanson and her One Nation party replicate those of populist opinion leaders in the United States, United Kingdom and many other countries.

scholarly journals Facebook an Anti-Stereotyping Tool: A Case Study

2021 ◽  
Vol 2 (2) ◽  
pp. 1-15
Author(s):  
Mohd Sahid Khan ◽  
Keyword(s):  
Social Media ◽  
Social Change ◽  
Civil Rights ◽  
General Public ◽  
Online Survey ◽  
Freedom Of Speech ◽  
Mainstream Media ◽  
Awareness Campaigns ◽  
The World

Facebook, the most popular social media (SM) platform has penetrated every nook and corner of the world. SM is now treated as the ‘fifth Estate’, other than legislative, executive, judiciary, and mainstream media. The power of SM as a critique is widely acknowledged. Establishments are finding it difficult to deal with it at times. Due to its ease of usage and relative anonymity, the general public finds it very convenient to put across their viewpoints, even if it’s against the establishment. Some establishments at times are at loggerheads with champions of freedom of speech including civil rights activists. SM has been used for propaganda, marketing, and awareness campaigns. In this paper, we are proposing to use this powerful tool towards social change. Through a case study, a detailed process is being proposed for using social media particularly Facebook as an an-ti-stereotyping tool. The response to an online survey, the outcome of opinion min-ing, and the enthusiastic response to our case study by the targeted audience validate our hypothesis that Facebook can be effectively utilized as an anti-stereotyping tool.

scholarly journals Manajemen Konten dan Adaptasi Suara Muhammadiyah di Era Digital

2020 ◽  
Vol 9 (2) ◽  
pp. 248-265
Author(s):  
Filosa Gita Sukmono ◽  
Fajar Junaedi
Keyword(s):  
Social Media ◽  
Research Method ◽  
Research Result ◽  
Community Organizations ◽  
Media Management ◽  
Digital Revolution ◽  
Digital Era ◽  
The World ◽  
Research Goal

Suara Muhammadiyah merupakan majalah tertua di Indonesia, di bawah pengelolaan Muhammadiyah yang merupakan salah satu organisasi masyarakat terbesar di Indonesia. Penelitian ini bertujuan mengetahui bagaimana Suara Muhammadiyah dapat beradaptasi dengan perubahan digital. Metode penelitian yang digunakan dalam penelitian ini adalah studi kasus. Teknik pengumpulan data dengan wawancara dan observasi. Penelitian ini menghasilkan temuan bahwa era digital adalah salah satu tantangan yang harus dilewati oleh majalah tertua di Indonesia ini. Artikel ini menunjukkan bagaimana adaptasi yang dilakukan oleh Suara Muhammadiyah di era digital beserta dengan permasalahan yang dihadapi, terutama perubahan perilaku audiens.  Pada era digital Suara Muhammadiyah ada dua versi digital yaitu website dan majalah digital. Selain mengembangkan versi majalah digital dan website, Suara Muhammadiyah beradaptasi dengan selera audiens dengan membuat podcast serta secara aktif mengelola media sosial. Dengan manajemen media yang adaptif terhadap perubahan teknologi dan audiens, Suara Muhammadiyah bisa terus berkembang di masa yang akan datang.Suara Muhammadiyah is the oldest magazine in Indonesia, which is owned by one of the most prominent community organizations in Indonesia, Muhammadiyah. Suara Muhammadiyah always tries to develop and adapt to the transformation of the world. The research goal is to explore how Suara Muhammadicah adapts to the digital revolution. The research method was a case study. The research result showed that the digital era was a challenge that should be overcome by this Indonesian oldest magazine. This research showed how the adaptation performed by Suara Muhammadiyah in the digital era and the problems it faced, especially the change of audience behavior. In the digital era, Suara Muhammadiyah consisted of two versions, a website and digital magazine. In addition to those versions, Suara Muhammadiyah also created a podcast and actively managed social media to adapt to current audience preferences. By maximizing adaptive media management towards changes in technology and audiences, Suara Muhammadiyah can still exist in the future.

scholarly journals K-pop, Indonesian fandom, and social media

2011 ◽  
Vol 8 ◽  
Author(s):  
Sun Jung
Keyword(s):  
Social Media ◽  
New Media ◽  
Popular Music ◽  
News Story ◽  
The World ◽  
Fan Practices ◽  
Circulation Dynamics

Around the world, pop consumers are increasingly accessing popular products through social media. Online fan groups of Korean popular music (K-pop) in Asia have dynamically and transculturally circulated their product through social media such as Facebook and Twitter. In October 2010, Super Junior, a K-pop idol boy band, was ranked as the number one worldwide trending topic on Twitter—ranking even higher than a sensational news story about trapped Chilean miners. Regional fans in Indonesia in particular have been identified as the source of a spike in tweets on this topic. Such a phenomenon illustrates how social media–empowered online fandom enhances cultural flow and affects transcultural pop circulation dynamics. I examine these dynamics by means of the specific case study of K-pop fandom in Indonesia. By focusing on three specific aspects of new media circulation of K-pop in Indonesia—performing immediate transculturations, embodying K-pop, and building intimacies—I contextualize transnationally focused, newly emerging, and social media–deployed cultural circulation driven by online fan practices.

scholarly journals Second Screen Engagement of Event Spectators

2018 ◽  
Vol 2018 ◽  
pp. 1-20 ◽  
Author(s):  
Tomas Cerny ◽  
Michael Jeff Donahoo
Keyword(s):  
Social Media ◽  
Mobile Devices ◽  
Single Channel ◽  
Effective Means ◽  
Audience Member ◽  
Second Screen ◽  
The World ◽  
Real Time Information ◽  
Time Information

An effective means of engaging spectators at live events involves providing real-time information from a variety of sources. Consumers demand personalized experience; thus, a single channel perspective fails. Modern entertainment must extend to spectator mobile devices and adapt content to individual interests. Moreover, such systems should take advantage of venue screens to engage in sharing live information, aggregated social media, etc. We propose a second screen application, providing each audience member a personalized perspective, involving mobile devices equipped with Wi-Fi, and spanning to venue screens in hotels, halls, arenas, elevators, etc. Such a system engages both local audience and remote spectators. Our work provides a case study involving experience from the deployment of such an application at the ACM-ICPC World Finals with audiences at the event and around the world. We analyze and categorize its features, consider its impact on the audience, and measure its demands.

scholarly journals Pemanfaatan Media Sosial Instagram Pada Online Shop @ivoree.id dalam Memasarkan Produk

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 135
Author(s):  
Jesslyn Jesslyn ◽  
Septia Winduwati
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Qualitative Approach ◽  
Case Study Method ◽  
Literature Study ◽  
The World ◽  
Online Business ◽  
Use Of Social Media ◽  
Collection Methods

Social media creates changes in the world of marketing, especially promotion and advertising that results in the creation of online business trends. Ivoree is a local brand that sells women's shoes through Instagram to make sales, Ivoree started selling since September 2019 through Instagram social media. Ivoree began to experience development and use social media Instagram as its main promotional tool. The purpose of this study was to find out how to use Ivoree Instagram social media. The concept used in this research is the use of Instagram social media in marketing products. This research uses a qualitative approach with a case study method. While the data collection methods used are interviews, observation, documentation, and literature study. The results of this study are the use of social media on Instagram by uploading content and using features provided by Instagram to interact with followers, Ivoree also endorsed influencers on Instagram to attract the attention of its target market.Media sosial menciptakan perubahan pada dunia pemasaran khususnya promosi dan periklanan yang mengakibatkan terciptanya tren bisnis online. Ivoree merupakan merek lokal yang menjual sepatu perempuan melalui Instagram untuk melakukan penjualan. Ivoree mulai berjualan sejak September 2019 dan menggunakan media sosial Instagram sebagai alat promosi utamanya. Tujuan penelitian ini untuk mengetahui bagaimana pemanfaatan media sosial instagram Ivoree. Konsep yang digunakan dalam penelitian ini adalah pemanfaatan media sosial Instagram dalam memasarkan produk. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Sedangkan metode pengumpulan data yang digunakan yaitu wawancara, observasi, dokumentasi, dan studi kepustakaan. Hasil dari penelitian ini adalah pemanfaataan media sosial di Instagram dengan mengunggah konten dan menggunakan fitur yang disediakan Instagram untuk berinteraksi dengan pengikutnya. Ivoree juga meng-endorse influencer di Instagram untuk menarik perhatian target pasarnya.

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