scholarly journals The Englishization of Materiality in the Linguistic Landscape of a Southern Jordanian City

2019 ◽  
Author(s):  
Ghazi Khaleel Al-Naimat ◽  
Omar Ibrahim Alomoush

This article investigates the interrelationship between English used on signs and materiality in the linguistic landscape (LL) of a touristic Jordanian town, Petra. Its aim is to analyze how the materials that signs are made of reflect recurrent practices of identity formation and numerous socio-cultural norms in the Jordanian tourism context. The signs were first coded according to language, and then categorized within the framework of material practices enacted by sign designers. The results show that signs written on stone and metal surfaces often displaying English in uppercase letters and replicating governmental practices convey a sense of quality, continuity and permanence within economic and tourism-centered ideologies and polices; the visibility of English painted on wooden board signs is evidence of the creativity further manifested in block capitals to denote a sense of freshness and newness; signs printed and hand-written on paper often appearing in uppercase letters manifest the dynamic nature of the LL, ensuring the flow of special offers and even linguistic and non-linguistic changes; most remarkably, monolingual English signs painted inside sand bottles symbolize important environmental, historical, and cultural information on the ancient city of Petra, which contributes significantly to the popularity of Petra as a worldwide tourist destination among members of the tourist population, particularly the international visitors.

2020 ◽  
Vol 2020 (1) ◽  
pp. 93-102
Author(s):  
Nadezhda N. Kotelnikova

Public signs which manage people’s behaviour in public places are an integral part of the linguistic landscape of any city. They not only reflect the existing system of social values, cultural norms and standards, but also play a role in their formation by exerting unconscious and repeated influence on the mentality of citizens. The article examines the linguistic and sociocultural features of the texts of Chinese public signs. The tendencies to soften communicative intent in the texts of public signs, to implement the principle of courtesy, to reject ready-made formulas and clichés, to use the implicit forms of inducement intent expression are noted.


2021 ◽  
Author(s):  
Cleo Pyke

This Master’s Research Paper (MRP) seeks to better understand how both escorts and escort agency owners construct, negotiate and communicate their identities in the context of their lives. Using Erving Goffman’s theories on stigmatization, identity formation, and performance theory, combined with in-depth qualitative interviews, I aim to better understand of the dynamic nature of the participants’ identities. The qualitative nature of the research will explore how both human agency and social constructs impact and inform their lived experiences communicating and constructing each of their respective identities. The findings reveal that there are significant gaps in the existing literature on communication and sex work; the current literature focuses heavily on a victim-based narrative of sex work, with particular emphasis on the outdoor population of sex workers. This ignores the experiences of those who work in the peripheries of the sex industry (e.g. agency owners), as well as the escorts themselves, who have willingly chosen to engage in this line of work without coercion.


2021 ◽  
Vol 7 (1) ◽  
pp. 802-815
Author(s):  
Daria Bylieva ◽  
Victoria Lobatyuk

Abstract This article examines the linguistic component of building signs in the city center of St. Petersburg, Russia. The research is based on the analysis of an extensive database that covers 849 examples. It concludes that the Cyrillic script can be found in 84% of cases, Latin script – in 48%, and other scripts – in 4%. English is used to attract international visitors, demonstrate the authenticity of the brand, create a national flavor, hide meaning from the general public or as a part of linguistic creativity. Sometimes such language experiments break the phonetic–graphemic definitiveness of language, mixing form, and meaning. The use of the Latin script can either be targeted at those who do not know the Russian language or form a part of the language game for the Russian-speaking public.


Author(s):  
Banu Özkazanç-Pan

This chapter focuses on transmigrants, a particular kind of transnational personhood derived from the idea that identity is not fixed and people can act in reflexive, agentic ways to craft their sense of self based on context. It then compares and contrasts this approach to personhood with existing notions of identity and self in the diversity and cross-cultural management research fields. Specifically, diversity literature that acknowledges and examines dynamic aspects of identities does so by focusing on identity formation and using intersectional lenses. Similarly, attempts to capture the multi-faceted and dynamic nature of people in the cross-cultural management field are dominated by concerns over whether individuals are blending national culture and economic ideology in ways that converge or diverge in organizations as a means to understand how individuals may be crafting their own set of values beyond culture. Based on these trends, the chapter provides comparative critique on existing approaches in the diversity and cross-cultural management field that aim to speak of a diverse and globally-mobile subject. The chapter concludes with the implications of such a mobile understanding of self for work and organizational life.


2021 ◽  
Vol 4 ◽  
pp. 9-16
Author(s):  
Olufemi S. Bamigboye ◽  
Toba Emmanuel Bamidele ◽  
Shakirat Oluwarantimi Mustapha ◽  
Olufemi Olaniyan ◽  
Moses Oluyemi Awojobi

Geotourism potential of Eruku and its environs with emphasis on Ilado hill was appraised.The methods adopted in this work includes geological field mapping and interview. From the field mapping exercise, the rocks in Eruku and its environs include migmatite, gneisses, amphibolite granites, diorite and pegmatite. The tourist attractions include remnant of ancient city wall (Odi Ilu), joining wall (Odi Abumo) and Ilado hill. Ilado hill was also discovered to be an abandoned ancient city with city gate made of gold with full regalia of African administrative offices. The conclusion drawn from this work is that Ilado hill fulfilled all the requirements to be a tourist destination, and hence, it is a good source of recreation while also serving as source of income for the Eruku City and government at large.


2016 ◽  
Vol 26 (2) ◽  
pp. 175-192 ◽  
Author(s):  
Chit Cheung Matthew Sung

The global phenomenon of English as a lingua franca (ELF) has gained a great deal of attention among applied linguists in recent years. With English serving an increasingly important role as a lingua franca in the Asian context, this special issue aims to explore ELF in Asia through the lens of identity. It critically explores issues and concerns surrounding ELF and identity formation from an Asian perspective by investigating ELF communication involving Asian speakers of English and examining their voices and experiences which have been under-represented in the ELF literature. Building upon a small but growing body of literature on ELF and identity, this special issue brings together articles that examine different aspects of identity formation in ELF communication in several Asian contexts, addressing an array of issues including how identities are constructed and negotiated in lingua franca settings and how different aspects of identities are shaped by linguistic and socio-cultural norms of various ELF contexts and by complex interactions of power relations, language attitudes and ideologies.


2017 ◽  
Vol 5 (2) ◽  
pp. 109-130
Author(s):  
Eva Eppler ◽  
Josef Benedikt

This paper presents the results of the first investigation into Kurdish linguistic varieties and their spatial distribution. Kurdish dialects are used across five nation states in the Middle East and only one dialect, Sorani, has official status in one of these nation states. The study employs the “draw-a-map” task established in Perceptual Dialectology; the analysis is supported by Geographical Information Systems (GIS). The results show that, despite the geolinguistic and geopolitical situation, Kurdish respondents have good knowledge of the main varieties of their language (Kurmanji, Sorani, and the related variety Zazaki) and where to localize them. Awareness of the more diverse Southern Kurdish varieties is less definitive. This indicates that the Kurdish language plays a role in identity formation, but also that smaller isolated varieties are not only endangered in terms of speakers, but also in terms of their representations in Kurds’ mental maps of the linguistic landscape they live in.


Multilingua ◽  
2020 ◽  
Vol 39 (2) ◽  
pp. 139-168
Author(s):  
Michael Wroblewski

AbstractThis article takes a linguistic anthropological approach to analyzing multilingualism in the linguistic landscape of the Amazonian city of Tena, Ecuador, a key locus of indigenous Kichwa language revitalization, identity formation, and politics. Following recent scholarly reconsiderations of multilingual linguistic landscapes as sites of ideological contestation and performative display, I seek to expand on the foundational concept of ethnolinguistic vitality. Building on an analysis of shifting materiality and semiotics of bilingual Kichwa-Spanish hospital signs, I argue for the use of longitudinal and deep ethnographic study of public sign-making in progress to identify oppositional struggles over ethnolinguistic authority, or control of authorship in displays of ethnolinguistic presence. In Tena, Kichwa-language signage represents a new venue for the decolonization of politics, the performance of indigeneity, and the centralization of state power, which are expressed through competing visions by agents with distinct ideological orientations toward language. I submit ethnolinguistic authority as a critical concern for the ethnographic study of public inscriptions of minority languages, which reflect contrasting ideologies of language, notions of group identity, and claims to representational sovereignty.


2021 ◽  
Vol 12 (6) ◽  
pp. 1000-1009
Author(s):  
Xing Lu ◽  
I Nengah Sudipa ◽  
Ketut Artawa ◽  
I Made Suastra

This study aims to research the language service of the linguistic landscape in Da Li ancient city, China. In order to achieve research goal, the research questions are put forward. (1) What kind of language service does the linguistic landscape provide in the study area? (2) How does the linguistic landscape provide the language service in the study area? The data sources are collected from most densely populated places with large population flow and the uncertain source of the people to make the study more reliability and validity. The methods of data collection mainly are observation and interview. The techniques of data analysis combined descriptive quantitative and qualitative analysis. The result showed that the linguistic landscape in Da Li mainly belongs to the text service, which took the language written on public signs as a carrier to implement language service. The linguistic landscape in the study area provides double-sided language service to both sign owners and readers.


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