scholarly journals Toward a conceptual framework for social media adoption by non-urban communities for non-profit activities: Insights from an integration of grand theories of technology acceptance

2019 ◽  
Vol 23 ◽  
Author(s):  
Weng Marc Lim ◽  
Ai Ling Lim ◽  
Cynthia Su Chen Phang
Keyword(s):  
Social Media ◽  
Conceptual Framework ◽  
Technology Acceptance ◽  
Urban Communities ◽  
Community Sample ◽  
System Quality ◽  
Communication Tool ◽  
Key Factors ◽  
Non Profit

This paper describes perceptions of social media as a communication tool and source of information for non-profit activities in non-urban communities. It proposes a conceptual framework predicated on the unified theory of acceptance and use of technology and the information systems success model as theoretical lenses and suggests that four key factors influence the intentions of non-urban communities to adopt and use social media for communication and information of non-profit activities: performance expectancy (i.e. perception of the benefits of using non-profits’ social media to enhance performance), effort expectancy (i.e. perception of how easy it will be to use non-profits’ social media), social conditions (i.e. expectation of others in non-urban communities to use non-profits’ social media), and facilitating conditions (i.e. access to resources and technology as well as self-efficacy with respect to use of non-profits’ social media). It also suggests that three key enablers allow non-profits to leverage those key factors: information quality (i.e. quality of information about non-profit activities), system quality (i.e. quality of social media interface and technology used by non-profits), and service quality (i.e. quality of interactions between representatives of non-profits and non-urban communities on social media). Further empirical testing to validate the conceptual framework, using a non-urban community sample, and strategic investments in key enablers and determinants of high impact and significance should help non-profits to develop effective social media strategies to widen their reach to and in non-urban communities.

The Actual Use of Social Media in Indonesia

2021 ◽  
pp. 640-663
Author(s):  
Sevenpri Candra ◽  
Steffani Steffani ◽  
Klaudiya Klaudiya ◽  
Iva Sutiana
Keyword(s):  
Quality Of Life ◽  
Social Media ◽  
Technology Acceptance ◽  
Social Exchange ◽  
Technology Acceptance Model ◽  
Privacy Concern ◽  
Actual Use ◽  
Use Of Social Media ◽  
Acceptance Model

In Indonesia, the use of social media has been increased. Many factors are related to support the use of social media. This research aims to prove the affects between quality of life, social exchange, and technology acceptance model, which is based on previous research by adding privacy concern as moderating variable. This research conducted by distributing online questionnaires to the citizen that using social media in Indonesia. This research used Structural Equation Modeling as analysis method with software WarpPLS 5.0 as statistic tools. Data were collected from online questionnaires and the total of sample are 440 respondents. The result for this research shows that quality of life affects social exchange, which also affects to technology acceptance model and results to actual use of social media while the variable of privacy concern doesn't prove as moderating variable. As the result of the study, researchers suggest to the organizations that provide social media to pay attention to quality of life that will motivate someone to using social media.

Drivers of Twitter as a strategic communication tool for non-profit organizations

2016 ◽  
Vol 26 (5) ◽  
pp. 1052-1071 ◽  
Author(s):  
María del Mar Gálvez-Rodríguez ◽  
Carmen Caba-Pérez ◽  
Manuel López-Godoy
Keyword(s):  
Social Media ◽  
Online Community ◽  
Strategic Communication ◽  
Communication Strategy ◽  
Network Activity ◽  
Communication Tool ◽  
Content Type ◽  
Non Profit ◽  
Stakeholder Relationships ◽  
Non Profit Organizations

Purpose In view of the increased impact of social media, non-profit organizations (NPOs) should review their management model for stakeholder relationships. The purpose of this paper is to analyze the influence of factors on the use of Twitter by NPOs as a mechanism for disclosing information and dialogue with their stakeholders, and in particular: “donor dependence,” “fundraising expenses,” “organizational age,” “organizational size,” “online community size,” “network activity” and “board size.” Design/methodology/approach A content analysis of Twitter use as a strategic communication tool was conducted and a multivariable linear regression analysis was performed. Findings Smaller organizations and those with a larger online community are the most interested in implementing Twitter as a one or two-way communication strategy. Likewise, the NPOs with the highest degree of donor dependence strive most in the use of contents of Twitter as one-way communication mechanism. Social implications This study contributes to a better understanding of social media implementation in the NPO sector and advances the identification of the main causes that motivate NPOs to improve their accountability through social media. Originality/value The paper’s subject is relatively innovative due to the scarce studies focussing on social media used by NPOs. In spite of the advantages offered by Twitter, few studies have specifically addressed NPOs’ current use of this platform, and fewer still have analyzed the factors that motivate them to use this tool.

scholarly journals Determinants of E-Government Implementation Based on Technology Acceptance Model

2020 ◽  
Vol 11 (2) ◽  
pp. 184-197
Author(s):  
Nurkholis Nurkholis ◽  
Rosalina Yuri Anggraini
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Information Needs ◽  
Ease Of Use ◽  
City Government ◽  
System Quality ◽  
Government Services ◽  
Acceptance Model ◽  
The City

This study aims to examine Technology Acceptance Model (TAM) on the implementation of E-Government. Data for this study were collected through a questionnaire survey on the people of Malang City who have used E-Government services. Structural model analysis was performed using smartPLS. The results showed that intention was the main determinant of the use of E-Government services. The determining factor of intention to use E-Government services is positive attitude towards E-Government. Other factors such as system quality, its ease of use, and quality of information do not affect people’s interest in using E-Government services. In other words, E-Government application developed by the City Government has been deemed not easy enough to be applied and not informative enough to meet the information needs of the community. This is a challenge for the City Government to be able to improve and develop the quality of systems and information from its E-Government services so that people are increasingly interested in applying it, for the realization of Malang as a smart city.

The Dynamics of Social Media Marketing Content and Customer Retention

2019 ◽  
pp. 1-21 ◽  
Author(s):  
Michelle Willis
Keyword(s):  
Social Media ◽  
Customer Retention ◽  
Purchase Intentions ◽  
Social Media Marketing ◽  
Brand Attitudes ◽  
Key Factors ◽  
Social Influence Theory ◽  
Online Engagement ◽  
Social Media Platforms

Social media platforms are the key tools to facilitate online engagement; however, to stimulate a discussion, the content published on the platforms is significant as it must appeal to different consumers. The quality of the content and platform type is key to successful engagement. Maintaining positive relationships with consumers is a vital activity for many brands in social media. Trust, satisfaction, fairness, and mutual dependency are key factors to retaining customers. Moreover, positive brand attitudes and higher purchase intentions were found to be linked to positive evaluations of companies' social media postings. To maintain value, firms use social media platforms that facilitate consumer-to-consumer as well as consumer-to-business engagement. Drawing from social influence theory, this chapter explores how social media marketing content (SMMC) impacts customer retention.

scholarly journals The impact of implementation process on the perception of enterprise resource planning success

2015 ◽  
Vol 21 (2) ◽  
pp. 332-352 ◽  
Author(s):  
Alberto Felice De Toni ◽  
Andrea Fornasier ◽  
Fabio Nonino
Keyword(s):  
Technology Acceptance ◽  
Enterprise Resource Planning ◽  
Implementation Process ◽  
Resource Planning ◽  
Research Approach ◽  
Successful Implementation ◽  
System Quality ◽  
Content Type ◽  
The Impact

Purpose – The purpose of this paper is to investigate the impact of the implementation process on the ERP’s success in the post-adoption stage, measured as system’s acceptance, reliability and utility perceived by users, inside the organizations. Design/methodology/approach – The authors adopted a multiple case study research design. The data collected, provided by IT managers and 120 key-users from four companies, has been used to investigate the impact of the Enterprise Resource Planning (ERP) implementation phases on selected constructs of the Task-Technology Fit (TTF) and Technology Acceptance Model (TAM). The empirical evidences highlight a direct relation between the effectiveness of the implementation phases and the ERP’s success. Findings – The research results emphasize the importance of the quality of the software, but especially the importance of the implementation phases’ management, which require technical and managerial ability of the team made up of people from the system integrator and the company’s key-users. Evidences suggest that the higher will be the organizational diffusion of an ERP implemented during a successful implementation project, the higher will be the perception of ERP success in the post-adoption stage. Moreover, the users’ perception of ERP quality will be maintained over time. Research limitations/implications – The research has some limits due to its exploratory nature and to the chosen research approach, so the results may lack generalizability; consequently future research will concern with enlargement of the sample that will allow a better generalization of the results. Practical implications – This exploratory study suggest that companies’ managers should be aware that a correct methodology of implementation, strongly influenced by the team, impacts on the technology consistency and therefore, on the ERP system success. So an appropriate choice is to invest more in the creation and development of internal and external project team than in the ERP’s brand. Originality/value – This paper fulfils an identified need to clarify the explicit relationship between the quality of implementation phases and the subsequent ERP success in the post-adoption stage measured in terms of users’ perception of information system quality.

scholarly journals Civil Judgment Enforcement Service Quality: The Case Of Tien Giang Province, Vietnam

2019 ◽  
Vol 54 (6) ◽  
Author(s):  
LL.M. Doan Minh Nguyet ◽  
Nguyen Thanh Vu ◽  
Phan Minh Duc ◽  
Nguyen Thanh Liem ◽  
Phan Van Dan
Keyword(s):  
Structural Equation ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Equation Modeling ◽  
System Quality ◽  
Key Factors ◽  
Group Discussions ◽  
Conducting Research ◽  
Civil Judgment

The purpose of this paper is to study some key factors regarding the quality of civil judgment enforcement service in the case of Tien Giang province, Vietnam by structural equation modeling using partial least squares (PLS-SEM). This study has involved qualitative and quantitative research. Qualitative research was carried out focusing group discussions with at least 10 leaders in the judicial field, and quantitative research was conducted through direct interviews with 400 respondents including survey civil judgment enforcement officials, judgment execution prosecutors, lawyers, representatives of organizations and civil judgment enforced people in Tien Giang province, Vietnam. The results show that the socioeconomic conditions, legal system, quality of applied decision, human factors, educational level and awareness of law compliance affect the quality of civil judgment enforcement service. However, this study has certain limitations: (i) due to limited resources in conducting research, the sample size consisted of 400 respondents, (ii) the sampling technique included direct interview methods from respondents.

THE ANTECEDENTS AND CONSEQUENCES OF E-HEALTH LITERACY IN THE PHARMACEUTICAL INDUSTRY: AN AGENDA FOR FUTURE RESEARCH

2020 ◽  
pp. 1-6
Author(s):  
K. Y. S. PUTRI ◽  
ZULHAMRI ABDULLAH ◽  
S. BEKTI ISTIYANTO ◽  
CHINEDU EUGENIA ANUMUDU
Keyword(s):  
Health Literacy ◽  
Conceptual Framework ◽  
Technology Acceptance ◽  
Healthy Lifestyle ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Future Research ◽  
System Quality ◽  
Research Attention ◽  
Conceptual Paper

As a promising area in healthcare research, electronic health (e-health) has received more research attention recently. The purpose of this paper is to develop and validate a proposed conceptual framework for digital health literacy. This conceptual framework is planned as a guide for future studies to use and validated as a foundation for quantitative studies to investigate the e-Health Literacy as perceived by citizens in Asia amid the outback of the world’s high-risk pandemic crisis such as Coronavirus (Covid19). This conceptual analysis applied Technology Acceptance Model as a basis to develop the antecedents of a healthy lifestyle among the citizens of Asian countries. This conceptual paper proposed that Information quality, system quality, and service quality will affect the citizens’ perceived ease of use and their perceived usefulness, which can affect their intention to use e-health and consequently results in a healthy lifestyle among the citizens. This conceptual paper submitted research hypotheses that will be a basis for future researches in Asia and if the framework is validated, recommendations will be offered to various stakeholders on how to improve a healthy lifestyle in Asia. Specifically, the proposed conceptual framework if validated will help policymakers to offer positive policies and procedures for the improvement of thriving healthcare industries in Asia.

scholarly journals Mobile Audience, Social Media, and Action Research: An Examination of Non-Profits and Mobile Engagement

2016 ◽  
Vol 3 ◽  
Author(s):  
Rebekah Bjork ◽  
Brian Palaggi ◽  
Ryan McKee
Keyword(s):  
United States ◽  
New York ◽  
Social Media ◽  
Action Research ◽  
The United States ◽  
Marketing Department ◽  
Non Profit ◽  
Non Profit Organizations ◽  
Use Of Social Media

Non-profit organizations in the United States are becoming more dependent on the use of social media accounts, to market to their mobile audiences, because they are free to use. With the constant advancements in technology, True Friends marketing department struggles to keep up with the lack of staff and necessary resources. The researchers chose to investigate how True Friends Organization could improve the quality of their mobile engagement through the analysis of their social media and Google analytics accounts. Specifically, the researchers implemented action research to evaluate if the increased use of Instagram expands True Friends mobile audience. The researchers evaluated how technology helps to create unique cultures amongst mobile audiences, as well as why social media as a medium is so important. Participants of this study included True Friends mobile audiences on Google Analytics, Facebook, Twitter, Pinterest, and Instagram. Their mobile audience consists of participants from California, England, Illinois, Iowa, Minnesota, New York, and Wisconsin. The study meticulously focused on social media as a medium for True Friends to communicate with their mobile audience, and how each of their accounts helps to create a distinct culture.

The Important Role of the Blogosphere as a Communication Tool in Social Media Among Polish Young Millennials

2019 ◽  
pp. 182-194
Author(s):  
Sylwia Kuczamer-Kłopotowska ◽  
Anna Kalinowska-Żeleźnik
Keyword(s):  
Social Media ◽  
Generation Y ◽  
Major Portion ◽  
Communication Tool ◽  
Media Communication ◽  
Non Profit ◽  
Social Media Communication ◽  
Desk Research ◽  
The Way

This chapter proposes and discusses the hypothesis that the blogosphere is a relatively well-developed and independent social media communication tool used by millennials. The first part of the study concentrates on the theoretical aspects of social media communication as presented in the literature, and the way blogs and the whole blogosphere function. The communicational and social profile of Generation Y is presented as it is this cohort that constitutes the major portion of the Polish blogging community. The prevailing trends in the Polish blogosphere are discussed, following a desk research into reports and professional studies. Moreover, some comments and findings are presented regarding an experiment conducted by the authors in which some representatives of younger millennials ran personal, non-profit blogs on a subject of their choice.

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