scholarly journals PEMBERDAYAAN MASYARAKAT PADA PAGUYUBAN UKM KERAJINAN BAMBU BRAJAN MELALUI PENERAPAN DIGITAL MARKETING DI DESA SENDANGAGUNG MINGGIR SLEMAN

Dharma LPPM ◽  
2021 ◽  
Vol 2 (2) ◽  
Author(s):  
Yuni Istanto ◽  
Gunawan Nusanto ◽  
Sri Dwi Ari Ambarwati
Keyword(s):  
Social Media ◽  
Community Service ◽  
Digital Marketing ◽  
Marketing Performance ◽  
Service Programs ◽  
The People ◽  
Research Findings ◽  
Community Service Programs ◽  
Media Creation ◽  
Crisis Conditions

This community service is a downstreaming of the research results that have been carried out by servants in 2020 with the influence of innovation on social media adoption on the marketing performance of Sleman SMEs. This community service partner is the Brajan Sleman Bamboo Craft UKM Association. The results of research conducted by researchers in 2020 show that many SMEs in Sleman, especially the Bambu Brajan SMEs, have greatly prevented Covid-19 and sales have decreased drastically. The decline in sales of bamboo handicrafts has caused the people in the Brajan area to be threatened with poverty. Research findings that have been carried out by researchers, show that the ability to change the direction of digital marketing is an urgent matter that causes sales to decline. This community service program is intended to assist SMEs producing Bamboo handicrafts in Brajan to be able to rise again during the new normal covid-19 pandemic. Some of these community service programs are carried out to help improve the skills of SME human resources in dealing with digital marketing, through training programs on social media creation, website creation, and how to enter the market to increase demand for products produced by bamboo craftsmen and assistance in improving HR soft skills. This community service is important to do. Bamboo SMEs in Brajan are very vulnerable to the COVID-19 crisis so that they are empowered to be strong in facing crisis conditions through mastering internet and digital technology. Of the various problems faced by partners, this community service justifies the problem with partners, namely the ability to adopt technology by Brajan bamboo handicraft SMEs.

Sumber Energi Terbarukan dan Pupuk Organik dari Limbah Kotoran Sapi

2016 ◽  
Vol 16 (1) ◽  
pp. 191
Author(s):  
Mulyatun Mulyatun
Keyword(s):  
Community Service ◽  
Organic Fertilizer ◽  
Appropriate Technology ◽  
Cow Manure ◽  
Livestock Manure ◽  
Knowledge And Skills ◽  
Service Programs ◽  
The People ◽  
Community Service Programs ◽  
The Impact

<p>In order to meet households energy needs, one of the groundbreaking efforts that needs to be done is to implement appropriate technology training in utilization of cow manure waste by recycling it into biogas and organic fertilizer. Animal husbandry in Bambankerep Sub-District of Ngaliyan, Semarang City, are sufficiently developed, however, the use of livestock manure has not been optimal, whereas livestock manure can be used as raw material to produce renewable energy in the form of biogas and organic fertilizer. Furthermore, Limited knowledge and skills of the people in Bambankerep sub-district in the utilization of cow manure waste by recycling it into biogas and organic fertilizer have become the main problem. Steps performed in Community service programs are as follow (1) Socialization of recycling livestock waste into a blessing; (2) training, (3) Monitoring and outreaching. The impact generated from this community service programs, among others are: (1) raising public awareness in the utilization of cow manure waste for biogas alternative energy, (2) increasing knowledge and skills of people in processing cow manure into energy and fertilizer, (3) growing number of business groups in cow manure organic fertilizer processing that are expected can improve the welfare of the people in Bambankerep sub-district, Mijen, Semarang City.</p><p> </p><p>Dalam rangka pemenuhan keperluan energi rumah tangga, salah satu upaya terobosan yang perlu dilakukan adalah melaksanakan pelatihan teknologi tepat guna pemanfaatan limbah kotoran sapi menjadi biogas dan pupuk organik. Usaha peternakan di Kelurahan Bambankerep, Ngaliyan Semarang cukup berkembang, tapi pemanfaatan kotoran ternak selama ini belum optimal, padahal kotoran ternak dapat dijadikan sebagai bahan baku untuk menghasilkan energi terbarukan dalam bentuk biogas dan pupuk organik. Keterbatasannya pengetahuan dan keterampilan yang dimiliki masyarakat di Kelurahan Bambankerep mengolah limbah kotoran sapai menjadi biogas dan pupuk organik menjadi permasalahn utama. Tahapan program pengabdian masyarakat yang dilakukan adalah: (1) Sosialisai pemanfaatan limbah kotoran hewan menjadi berkah; (2) pelatihan; (3) Monitoring dan Pendampingan. Dampak yang dihasilkan dari program pengabdian masyarakat ini antara lain: (1) meningkatkan kesadaran masyarakat untuk memanfaatkan limbah kotoran sapi untuk energi alternatif biogas, (2) meningkatnya pengetahuan dan ketrampilan masyarakat bidang pengolahan kotoran sapi menjadi energi dan pupuk, (3) tumbuhnya kelompok usaha pengolahan pupuk organik dari kotoran sapi sehingga diharapkan dapat meningkatkan kesejahteraan masyarakat Kelurahan Bambankerep Ngaliyan Semarang.</p>

scholarly journals Penerapan Fermentasi Pakan Ternak dan Pemasaran Online untuk Meningkatkan Pendapatan Petani

2021 ◽  
Vol 6 (3) ◽  
pp. 280-284
Author(s):  
Muchamad Zaenuri ◽  
Suswanta Suswanta ◽  
Muhammad Iqbal
Keyword(s):  
Community Service ◽  
Animal Feed ◽  
Animal Husbandry ◽  
Online Marketing ◽  
Extension Education ◽  
Service Programs ◽  
Central Java ◽  
Livestock Feed ◽  
The People ◽  
Community Service Programs

Dukuh Sikepan Ngagrong Village is one of the villages located in Gladagsari District, Boyolali Regency, Central Java Province. Plantations and animal husbandry are the sources of livelihood for the people of Dukuh Sikepan, most of whom work as farmers and breeders. Also, the limited knowledge of residents about animal feed fermentation has made residents only provide feed with ordinary grass, which is only found in the rainy season. So that during the dry season, residents have to buy feed elsewhere at a higher cost. The not yet optimal marketing of agricultural products and development is also an obstacle for Sikepan residents. Thus, it is necessary to have a community service program that is expected to help the people of Sikepan Hamlet reduce the problems they are facing. Through the method of extension, education, and assistance to develop public knowledge to recognize and utilize agricultural knowledge about animal feed fermentation and education about post-harvest online marketing in Sikepan Hamlet, it is necessary to do it. KKN students, assisted by Field Supervisory Lecturers, carry out community service programs that interact with the community. The KKN-PPM program is beneficial for residents in carrying out livestock feed fermentation, providing technical training to enable farmers to do what they need. Besides that, with online marketing training, mothers and adolescents can sell their products smartly.

scholarly journals Peningkatan Pertumbuhan Ekonomi Melalui Pendirian Baitul Tamwil Muhammadiyah (BTM) Bagi Masyarakat Pasar Rumput Jakarta Selatan

2018 ◽  
Vol 1 (1) ◽  
pp. 22
Author(s):  
Arif Fitriyanto Fitriyanto ◽  
Adi Rianto
Keyword(s):  
Economic Growth ◽  
Community Service ◽  
Local Community ◽  
Business Training ◽  
Service Programs ◽  
The People ◽  
Community Service Programs

Desire to engage in enterpreneurial activity often faltred because of limitations capital and the absence of a business entity that lends funds to them at no interest cost (usury) except for loan sharks which actually discourages them to entrepreneurship. This situation made us moved to help people who want to open a business but have limited capital or business funds and help the local community there to provide assistance or business training to minimize the losses that will arise later by establishing Baitul Tanwil Muhammadiyah (BTM) which is certainly based on sharia and not apply the usury system. This paper aims to describe the activities of community service programs undertaken in order to improve the economic growth of the people of Pasar Rumput South Jakarta.

PKM Kelompok Tani Tan Selo 1 dan Tan Selo 2 Desa Sukomaju Kecamatan Srono Kabupaten Banyuwangi Jawa Timur dalam Meningkatkan Nilai Ekonomis Pisang dan Strategi Pemasarannya

2018 ◽  
Vol 2 (2) ◽  
pp. 73
Author(s):  
Fitri Nurmasari ◽  
Raup Padillah
Keyword(s):  
Community Service ◽  
Online Shopping ◽  
Agricultural Land ◽  
Economic Value ◽  
Marketing Strategies ◽  
Service Programs ◽  
Community Service Programs ◽  
Farmer Groups ◽  
The Village

Banyuwangi Regency is one of the agricultural centers in East Java province and Indonesia. Mostly,Banyuwangi people work as farmers due to the fertil soil and wide amount of agricultural land in Banyuwangi . Thelarge number of people who work as farmers initiating the formation of farmer groups. One of the farmer groups in theSrono sub-district of Banyuwangi is the "Tan Selo 1" farmers group located in the village of Sukomaju and the "TanSelo 2" farmers group in Sukonatar village. The normal average price of one banana bunch in Banyuwangi is between50-60 thousand depending on the type and quality of bananas. Problems arise when the quantity of bananas in the marketarose, the price of 1 bunch of bananas decreases dramatically. The price of 1 bunch which is usually set at 50-60thousand drops drastically to only 20-30 thousand. This is certainly a problem for farmers in the Tan Selo group. The lackof knowledge of Tan Selo farmers about alternative variants of processed banana based products and the lack ofknowledge of the marketing strategies make it hard for the Tan Selo farmers to increase the economic value of bananaswhich have been used as an alternative income for farmers. Therefore, the solutions offered to overcome the problems offarmers include: equipping and improving farmers' knowledge about the variety of processed banana-based foods andtheir marketing strategies, conducting training to make variations on banana-based foods, conducting training oneffective marketing strategies. Overall, a series of community service programs were carried out perfectly as it expected.The percentage of participants' understanding in choosing high quality bananas is 85%, the percentage of participants’ability in processing banana-based foods is 86%, and percentage of participants who successfully sell processed foodproducts by utilizing online shopping sites is 70%

scholarly journals Pendampingan Masyarakat Desa Parangtritis dalam Pengelolaan Kawasan Gumuk Pasir melalui kegiatan Diversifikasi Usaha Berbasis Sumberdaya Pesisir

2017 ◽  
Vol 2 (2) ◽  
pp. 133-145
Author(s):  
Djaka Marwasta
Keyword(s):  
Community Service ◽  
Sand Dunes ◽  
Community Services ◽  
Assistance Program ◽  
Tropical Zone ◽  
Service Programs ◽  
Knowledge Based ◽  
Research Activities ◽  
Collective Commitment ◽  
Community Service Programs

Barchan types of sand dune region (barchanoid dunes) is a geographic landmark that is formed by the activity of wind that precipitated to form resembles a crescent moon. In general, sandbanks formed in the desert area, however, but uniquely, it is formed in Indonesia wich is tropical zone and has high rainfall. Therefore, the formation of sand dunes in the Parangtritis village is the only one in Indonesia, and even in Southeast Asia. The purpose of community service program are (1) improve the understanding of the community and the partners on sustainable development through the implementation of Community Services; (2) promote knowledge-based Conservation of sand dunes to local partnerships, cooperation, society, government, and other stakeholders.The methods in the implementation of community service programs include: (1) the initial observation, (2) mapping the problems, (3) dissemination, (4) FGD by involving sand dunes users, (5) assistance program to the public, i.e advocacy on “rembug warga” to determine the programs that will be organized in order to use sand dunes wisely (6) workshop on the conservation of sand dunes and creative economic activity, and (7) the documentation and exploration.Output of this community service programs are: (1) increasing the capacity of institutions and stakeholders; (2) increasing the involvement and range of universities in community service programs; (3) the increased adoption of expediency results of research activities and community service for the wider community; and (4) dissemination of activity results in the form of products publication. Outcome obtained from this activity is a collective commitment to develop Desa Parangtritis in order to realize the vision of "Among Tani Dagang Layar".

Keefektifan Peran Digital Marketing Melalui Media Sosial Dalam Proses Pemasaran Produk Galeri UMKM Ekawira, Kare Madiun

2021 ◽  
Vol 2 (1) ◽  
pp. 21-30
Author(s):  
Rizal Ula Ananta Fauzi ◽  
Dian Citaningtyas Ari Kadi ◽  
Galuh Kristyangga Setyo Ernanda ◽  
Permai Triwidya ◽  
Silvy Adhelia
Keyword(s):  
Social Media ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Sales Promotion ◽  
Digital Marketing ◽  
Service Activities ◽  
Medium Enterprises

Abstract This study aims to fulfill duties in community service activities in order to help the community in solving problems related to MSMEs (Micro, Small and Medium Enterprises). The place for community service activities is in the Ekawira UMKM Gallery which provides various regional souvenirs from Kare Village, Kare District, Madiun Regency, East Java. Ekawira UMKM Gallery is chaired by Mrs. Hesti Purwanti. One of the products produced at the Ekawira UMKM Gallery is typical curry pia. This product is neatly packaged and already has a brand, but the marketing is only sold in the area around the Kare area, not yet out of town or through existing social media. This is a problem faced by these MSMEs. Therefore, the purpose of holding this community service is to help the Ekawira UMKM Gallery in marketing its products, by providing several sales/promotion media solutions to make it easier in terms of marketing. The marketing solution provided is by doing digital marketing, how to promote it through social media such as Instagram, creating a page on Facebook and creating a product website for the Ekawira UMKM Gallery which aims to make this product known by many people and more consumers who buy it.Abstrak: Penelitian ini bertujuan untuk memenuhi tugas dalam kegiatan pengabdian kepada masyarakat agar bisa membantu masyarakat dalam memecahkan masalah-masalah yang berkaitan dengan UMKM (Usaha Mikro, Kecil dan Menengah). Tempat kegiatan pengabdian masyarakat ini berada di Galeri UMKM Ekawira yang menyediakan aneka oleh-oleh daerah khas Desa Kare, Kecamatan Kare, Kabupaten Madiun, Jawa Timur. Galeri UMKM Ekawira diketuai oleh ibu Hesti Purwanti. Salah satu produk yang di hasilkan di Galeri UMKM Ekawira adalah pia khas Kare. Produk ini sudah di kemas dengan rapi dan sudah memiliki merek, namun  pemasarannya hanya dijual di daerah sekitar daerah Kare saja, belum sampai keluar kota maupun melalui media sosial yang ada. Hal ini menjadi masalah yang dihadapi oleh UMKM tersebut. Karena itu, tujuan diadakan pengabdian masyarakat ini untuk membantu Galeri UMKM Ekawira dalam memasarkan produknya, dengan memberikan beberapa solusi media penjualan/promosi untuk mempermudah dalam hal pemasaran. Solusi pemasaran yang diberikan yaitu,dengan melakukan digital marketing caranya mempromosikan melalui media sosial seperti instagram, pembuatan laman pada facebook dan pembuatan laman web produk Galeri UMKM Ekawira yang bertujuan agar produk ini di ketahui oleh banyak orang  dan lebih banyak lagi konsumen yang membelinya.

Pemberdayaan Masyarakat Kampung Rempang Cate Melalui Pelatihan Pemasaran Digital untuk Produk Unggulan Pasir Panjang

2019 ◽  
Vol 1 (2) ◽  
pp. 104-117
Author(s):  
Evaliata Br Sembiring ◽  
Fandy Neta ◽  
Muhammad Nashrullah ◽  
Adhitomo Wirawan ◽  
Liony Lumombo
Keyword(s):  
Social Media ◽  
Community Engagement ◽  
Positive Impact ◽  
Digital Marketing ◽  
The People ◽  
Marine Products ◽  
Processed Products ◽  
Bad Weather

Riau Islands, which are identical with the fishermen's profession for the people, has the potential to process marine products into superior products. One area that work as a fisherman is Kampung Rempang Cate. This village is located in Galang sub-district, Batam City. Fish catches are processed into food and souvenirs such as fish crackers, rose cakes, lung crackers, empek-empek and others. This village has internet so that people can access social media, but it has not been fully utilized in the economic field. Social media can be used as a media for promoting products and has the potential to improve the economy of the community. Bad weather sometimes happens, causing fishermen not possible to go to sea. When this happens, people can process resource from the sea into food or souvenir that can be sold to other regions such as Batam City through digital marketing. The purpose of this community engagement is to provide training on how to promote products from fish catches and other resources through digital marketing. The community no longer needs to sell processed products directly to Batam City, with no small costs and uncertain buyers. The current positive impact that has been seen is the increase in people's knowledge and insights into digital marketing and improving the community's economy from the implementation of activities.

Sign in / Sign up

Export Citation Format

Share Document