Pemberdayaan Masyarakat Kampung Rempang Cate Melalui Pelatihan Pemasaran Digital untuk Produk Unggulan Pasir Panjang

2019 ◽  
Vol 1 (2) ◽  
pp. 104-117
Author(s):  
Evaliata Br Sembiring ◽  
Fandy Neta ◽  
Muhammad Nashrullah ◽  
Adhitomo Wirawan ◽  
Liony Lumombo
Keyword(s):  
Social Media ◽  
Community Engagement ◽  
Positive Impact ◽  
Digital Marketing ◽  
The People ◽  
Marine Products ◽  
Processed Products ◽  
Bad Weather

Riau Islands, which are identical with the fishermen's profession for the people, has the potential to process marine products into superior products. One area that work as a fisherman is Kampung Rempang Cate. This village is located in Galang sub-district, Batam City. Fish catches are processed into food and souvenirs such as fish crackers, rose cakes, lung crackers, empek-empek and others. This village has internet so that people can access social media, but it has not been fully utilized in the economic field. Social media can be used as a media for promoting products and has the potential to improve the economy of the community. Bad weather sometimes happens, causing fishermen not possible to go to sea. When this happens, people can process resource from the sea into food or souvenir that can be sold to other regions such as Batam City through digital marketing. The purpose of this community engagement is to provide training on how to promote products from fish catches and other resources through digital marketing. The community no longer needs to sell processed products directly to Batam City, with no small costs and uncertain buyers. The current positive impact that has been seen is the increase in people's knowledge and insights into digital marketing and improving the community's economy from the implementation of activities.

scholarly journals Pemanfaatan Digital Marketing Dalam Memasarkan Produk di Masa Pandemi Covid-19

2021 ◽  
Vol 3 (2) ◽  
pp. 167
Author(s):  
Arwin Sanjaya ◽  
Lisvia Lisvia ◽  
Fajar Lutfi Nursandy ◽  
Yolanda Syifa Nurlita
Keyword(s):  
Social Media ◽  
Industrial Revolution ◽  
Positive Impact ◽  
Digital Marketing ◽  
Global Business ◽  
Google Maps ◽  
Marketing Social ◽  
Service Activities ◽  
Information And Communication ◽  
Product Marketing

Era Revolusi Industri 4.0 membawa dampak positif untuk bangsa terutama bagi para pelaku usaha. Pemanfaatan teknologi informasi dan komunikasi mulai merambah ke bidang digital marketing. Sosial media adalah salah satu bentuk alat digital marketing yang dapat digunakan oleh UMKM dalam memperluas pangsa pasarnya ditengah pandemi covid-19. Kegiatan pengabdian kepada masyarakat yang bertujuan untuk memberikan pendampingan kepada UMKM Kopitan yang berada di Samarinda dalam memperbaharui strategi pemasaran berbasis internet selama pandemi covid-19 berlangsung. Metode pelaksanaan yang digunakan adalah dengan memanfaatkan sosial media instagram. Instagram dianggap sebagai sosial media yang sangat berpengaruh dalam dunia bisnis saat ini, dengan memanfaatkan fitur instagram ads diharapkan dapat menarik lebih banyak konsumen khususnya yang berada disekitar kota Samarinda untuk berkunjung ke beranda instagram Kopitan. Selain instagram, metode lain yang digunakan yaitu pemanfaatan website qrmonkey dalam pembuatan katalog menu digital dan Go-food serta Google Maps yang digunakan dalam pembaharuan konten untuk menunjang pemasaran produk. Hasil kegiatan kegiatan ini membuat UMKM Kopitan dapat memanfaatkan sosial media secara optimal dalam memasarkan produknya. The industrial revolution 4.0 brought a positive impact on the nation, especially for businesspeople. The utilization of information and communication technology has begun to penetrate the field of digital marketing. Social media is one of digital marketing tools that can be used by MSMEs in expanding their market during the Covid-19 pandemic. Community service activities carried out by the KKN 127 aim to aid Kopitan MSMEs in Samarinda city for updating internet-based marketing strategies during the Covid-19 pandemic. The method used is social media Instagram. Instagram is considered a very influential social media in global business, by utilizing the instagram ads future expected to attract more consumers especially those around of Samarinda city to visit Kopitan’s Instagram homepage. In additions to Instagram, another method used are the qrmonkey website for making digital menu catalogs, Go-food and Google Maps which are used for updating content to support product marketing. The implementation of service activities, Kopitan MSME actors will be able to optimally utilize social media for developing their product marketing.

scholarly journals More than just a game: exploring the gamification mechanics and procedural rhetoric of the Air Miles Loyalty Program community

2021 ◽  
Author(s):  
Ian Ray Barcarse
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Community Engagement ◽  
Digital Marketing ◽  
Major Research ◽  
Loyalty Program ◽  
Community Based ◽  
Procedural Rhetoric ◽  
Competing Interests ◽  
Quantitative Content

This major research paper explores the use of gamification mechanics and procedural rhetoric to engage loyalty program communities on social media. In doing so, this study investigates the influences of online communities, the applications of gamification mechanics and procedural rhetoric, as well as the role and agency of consumers. A quantitative content analysis was used to analyze a sample of 10,000 tweets related to the Air Miles Rewards Program. The results showed that gamification mechanics and procedural rhetoric were present in the Twitter conversations. However, they were used differently to achieve various elements of community based on competing interests by authors. Findings from this study contribute to the academic and professional world of communication, and can inform digital marketing and social media strategies for community engagement

scholarly journals THE POSITIVE AND NEGATIVE EFFECT OF SOCIAL MEDIA ON THE YOUTH’S STATE AND NATION DEVELOPMENT

2018 ◽  
Vol 3 (02) ◽  
pp. 115-130
Author(s):  
Suhendar Suhendar
Keyword(s):  
Social Media ◽  
Teaching And Learning ◽  
Negative Impact ◽  
Positive Impact ◽  
The Other ◽  
The People ◽  
Long Time ◽  
Negative Effect ◽  
Working Performance ◽  
Business Media

Social media mostly provides facilities and applications which make the youth enjoy their time longer in using social media. In relation to which, the objectives of this study are to identify what are the positives and negatives effects of social media on the youth’s state and nation development. As for the method used herein is qualitative in nature and the method of collecting data applied herein is by adopting literary approach. Positive impact of social media are among the other things: to keep in touch with the members of family living so far from house or with the relative which have not met for a long time; to use it as teaching and learning sources; to use it as information media; to broaden fraternity networks; to use it as the facility to improve skill and competence; to use it as communication media; and to use it as promotion and business media. Meanwhile negative effect of social media are among the other things are: difficult to socialize with the people surrounding; social media can make somebody only think about him/herself; the lack of working performance; criminal in cyberspace; and pornography. Accordingly, by knowing positive and negative impact of social media the youth can be wiser to use it only for the purpose of developing the state and nation.

scholarly journals Program Pendampingan Strategi Pemasaran Digital untuk IKM Renafa Food

2021 ◽  
Vol 3 (3) ◽  
pp. 201-206
Author(s):  
Hetty Karunia Tunjungsari ◽  
Frangky Slamet ◽  
Bagus Mulyawan
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Community Engagement ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Mentoring Programs ◽  
Problem Identification ◽  
Promotional Materials ◽  
Food Needs ◽  
Identification Analysis

ABSTRACT Kegiatan PKM ini dilakukan degan melibatkan mitra IKM Renafa Food yang berlokasi di Tanjung Gedong, Kecamatan Grogol Petamburan, Jakarta Barat. Kegiatan berlangsung dari bulan Juli hingga Oktober 2021 yang diawali dengan identifikasi permasalahan, analisis kebutuhan, hingga program pendampingan. Hasil identifikasi permasalahan yang dilakukan oleh tim menunjukkan bahwa IKM Renafa Food membutuhkan bantuan untuk mendesain strategi pemasaran digital dalam memasarkan produknya. Dengan demikian, tujuan kegiatan PKM ini adalah untuk menyusun strategi pemasaran digital bagi IKM Renafa Food, khususnya pemasaran di media sosial. Dalam kegiatan ini, tim PKM melakukan komunikasi intensif dengan pemilik IKM Renafa Food baik secara daring maupun luring. Hasil kegiatan ini berupa materi pemasaran digital yang dapat digunakan oleh IKM Renafa Food untuk melakukan promosi di media sosial. Secara keseluruhan, kegiatan PKM dapat berjalan dengan lancar tanpa kendala yang berarti. Manfaat dari kegiatan PKM ini secara langsung dapat dirasakan oleh IKM Renafa Food untuk membantu melengkapi materi promosi di media sosial Instagram dalam bentuk poster digital.   Keywords: UMKM, strategi, pemasaran digital, pendampingan   ABSTRACT   This community engagement activity was carried out by involving the MSME's partner, Renafa Food, which located in Tanjung Gedong, Grogol Petamburan District, West Jakarta. The activity takes place from July to October 2021, starting with problem identification, analysis of partner's needs, and mentoring programs. From the identification of the problems, team indicates that Renafa Food needs assistance in designing digital marketing strategies in marketing their products. Thus, the purpose of this community engagement activity is to develop a digital marketing strategy for Renafa Food, especially marketing on social media. In this activity, the community engagement team had intensive communication with the owners of Renafa Food both online and offline. The results of this activity are in the form of digital marketing materials that can be used by Renafa Food to promote their products on social media. Overall, these activities can run smoothly without any significant problems. The benefits of these activities give advantages directly to Renafa Food to equip promotional materials on Instagram in the form of digital posters.   Keywords: MSMEs, strategy, digital marketing, mentoring

scholarly journals Peran Digital Marketing dalam Upaya Meningkatkan Omset Penjualan Tenun Endek dan Songket Desa Telaga Tawang

2020 ◽  
Vol 5 (4) ◽  
pp. 371-375
Author(s):  
Anak Agung Istri Agung Maheswari ◽  
Nanda Dwi Azhizah ◽  
Ifan Nugraha ◽  
Made Pradnyan Hary N
Keyword(s):  
Social Media ◽  
Direct Marketing ◽  
Business Group ◽  
Digital Marketing ◽  
Business Owner ◽  
The People ◽  
Business Opportunities ◽  
E Mail

One of the livelihoods of the people of Telaga tawang Village is to become an Endek and Songket weaver. However, the community is only a worker because the costs needed to buy weaving equipment and equipment are quite large; because of that, Arta Sedana business owner provides capital in the form of equipment to have a job and earn income. The role of digital marketing to increase the sales turnover of endek and songket weaving, we provide direction on how to promote endek and songket woven products in direct marketing. This promotion can be done through social media such as E-mail, Instagram, Facebook, and WhatsApp. We also help create social media accounts and tell us how to use social media accounts to market products. The method of activity we do is to provide counseling to the Arta Sedana business group by telling them how business opportunities are in utilizing digital marketing. Therefore, the solution we can provide is to provide directions for creating social media accounts or those related to digital marketing.

The Impact of Enhancing Social Media Marketing Knowledge on Customer Attraction and Engagement for University Organizational Growth and Development from the TRACK Theory

2020 ◽  
Vol 2 (2) ◽  
pp. 19-40
Author(s):  
Glenton Khulani Sambo ◽  
Austin Musundire
Keyword(s):  
Social Media ◽  
Community Engagement ◽  
Content Knowledge ◽  
Positive Impact ◽  
Marketing Strategies ◽  
Organizational Growth ◽  
Knowledge Framework ◽  
Sales And Marketing ◽  
The University ◽  
The Impact

The purpose of this study was to investigate the impact of integrating social media in the marketing strategy for customer attraction and engagement in universities in order to solve challenges associated with marketing strategies for student attraction and community engagement in the context of the University of Mpumalanga in South Africa. A descriptive correlational research design was used in the study. Fifty sales and marketing employees, 50 departmental lecturers, and 100 students randomly selected within the Mpumalanga University responded to the questionnaires. The results indicated that there is a positive impact of applying technological social media-based marketing content knowledge (TSMBCMCK) framework on student attraction and recruitment and community engagement. It is therefore recommended to adopt and apply the technological social media-based marketing content knowledge framework to enhance marketing strategies within universities.

Kewirausahaan produk olahan susu dan durian untuk pengembangan ekonomi kreatif desa Wonomerto Jombang

2021 ◽  
Vol 1 (3) ◽  
pp. 135-142
Author(s):  
Siti Muhimatul Khoiroh ◽  
◽  
Herlina Herlina ◽  
Mohammad Insan Romadhan ◽  
◽  
...  
Keyword(s):  
Positive Impact ◽  
Added Value ◽  
Tourist Attractions ◽  
Rice Farmers ◽  
Implementation Evaluation ◽  
Fresh Milk ◽  
The People ◽  
Innovation And Technology ◽  
The Government ◽  
Processed Products

Purpose: Wonomerto Village is a durian and milk-producing village; besides, the majority of the people work as rice farmers. Durian and milk are a side business that is used as additional income during the waiting period for harvest. The price is quite low than the price of durian or milk in cities. This is a problem for the government who wants to raise the village's natural products as a potential business to support the tourism program of the City of Jombang. Method: A 4-stage work program was compiled to solve the problems of Wonomerto Village partners, namely socialization, implementation, evaluation and reporting. The implementation of partnerships in the field of entrepreneurship in the form of processing milk production, durian, as well as online packaging and marketing techniques by utilizing a mini studio made from affordable materials to penetrate the online market. Results: The results of this training program are that the community is able to make various processed products with added value, such as milk candy, fresh milk variants, durian pies, and durian milk cakes with attractive packaging to be marketed in various tourist attractions in Jombang. Conclusions: This training has a positive impact in increasing understanding of innovation and technology by 70% as well as interest in innovation for increasing the existence of the creative industry in Wonomerto Village. Keywords: Product innovation, Milk, Durian, Packaging, marketing

scholarly journals Pelatihan dan Pendampingan Digital Marketing bagi UMKM Jasa Laundry menuju UMKM Go Digital

2021 ◽  
Vol 2 (2) ◽  
pp. 60-72
Author(s):  
Army Justitia ◽  
Indah Werdiningsih ◽  
Faried Effendy ◽  
Taufik Taufik
Keyword(s):  
Social Media ◽  
Online Teaching ◽  
Teaching And Learning ◽  
Positive Impact ◽  
Digital Marketing ◽  
Service Project ◽  
Minimal Design ◽  
Use Of Social Media ◽  
Small Medium Enterprises ◽  
Medium Enterprises

The COVID-19 pandemic has had a significant impact on Micro Small Medium Enterprises (MSMEs), especially laundry services in Plosokandang, Tulungagung Regency. Their primary customers, college students, no longer use their services because of online teaching and learning. The use of social media digital marketing is one solution to promote products and services. Unfortunately, many MSMEs lack this skill. This community service project focuses on training and assisting MSMEs in designing digital marketing content and posting them on their official social media. Canva software was chosen as a tool for content creation because it is simple and quick to use, with minimal design capabilities. Canva offers ready-made templates, so users only need to add their own personal touches. Then, the content is shared on the official social media accounts (Instagram or Facebook Pages). Participants’ and partners’ knowledge and skills improved after following the training. The average increase in participant knowledge of Canva material is 18.62 points, while social media material is 10.79 points. These training and mentoring activities have a positive impact on skills and knowledge related to using Canva and social media for digital marketing. Another effect of digital marketing on social media is an increase in revenue turnover, customer numbers, customer reach, and market sectors.

scholarly journals More than just a game: exploring the gamification mechanics and procedural rhetoric of the Air Miles Loyalty Program community

2021 ◽  
Author(s):  
Ian Ray Barcarse
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Community Engagement ◽  
Digital Marketing ◽  
Major Research ◽  
Loyalty Program ◽  
Community Based ◽  
Procedural Rhetoric ◽  
Competing Interests ◽  
Quantitative Content

This major research paper explores the use of gamification mechanics and procedural rhetoric to engage loyalty program communities on social media. In doing so, this study investigates the influences of online communities, the applications of gamification mechanics and procedural rhetoric, as well as the role and agency of consumers. A quantitative content analysis was used to analyze a sample of 10,000 tweets related to the Air Miles Rewards Program. The results showed that gamification mechanics and procedural rhetoric were present in the Twitter conversations. However, they were used differently to achieve various elements of community based on competing interests by authors. Findings from this study contribute to the academic and professional world of communication, and can inform digital marketing and social media strategies for community engagement

scholarly journals Role of Social Media Optimization in Digital Marketing with special reference to Trupay

2018 ◽  
Vol 7 (2.11) ◽  
pp. 52
Author(s):  
Seema Sahai ◽  
Richa Goel ◽  
Priyanka Malik ◽  
Chitra Krishnan ◽  
Gurinder Singh ◽  
...  
Keyword(s):  
Social Media ◽  
Special Reference ◽  
Electronic Media ◽  
Digital Marketing ◽  
Mobile Marketing ◽  
Media Optimization ◽  
The People ◽  
Marketing Tool ◽  
E Mail

Social media optimization has been used by many organizations in the recent years, after the growth of Internet, for enhancing the growth and profits of their business. This paper discusses some of the strategies of digital marketing adopted by Trupay after the period of demonetization in India.SMO (Social Media Optimization) can be defined as the process of increasing the popularity and awareness of the product in the minds of the people. It is basically a marketing tool which helps in the promotion, marketing and sale of the product. Digital marketing is the method of promoting a product or a brand using electronic media like Mobile marketing, E-mail marketing etc..  

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