scholarly journals Curación de contenidos de bibliotecas en medios sociales: plataformas, técnicas y buenas prácticas

2021 ◽  
Author(s):  
Javier Guallar ◽  
Paula Traver
Keyword(s):  
Social Media ◽  
Good Practice ◽  
Social Media Platforms ◽  
Medios Sociales ◽  
Buenas Prácticas

The use of content curation by libraries in social media platforms is analysed, selecting good practice examples. Social media analysed are: blogs, Facebook, Flipboard, Instagram, LinkedIn, Netvibes, newsletters, Paper.li, Pinterest, Spotify, Telegram, TikTok, Twitter and YouTube. Among other elements, the quantity of curated content, the curation techniques and the documentary forms are analysed. Resumen Se analiza el uso de la curación de contenidos por bibliotecas en plataformas de medios sociales, seleccionando ejemplos de buenas prácticas. Los medios sociales analizados son: blogs, Facebook, Flipboard, Instagram, LinkedIn, Netvibes, newsletters, Paper.li, Pinterest, Spotify, Telegram, TikTok, Twitter y YouTube. Se analiza entre otros elementos, la cantidad de contenidos curados, las técnicas de curación y las formas documentales.

Always On

2017 ◽  
pp. 314-328 ◽  
Author(s):  
Sarah Williams
Keyword(s):  
Social Media ◽  
Service Sector ◽  
Good Practice ◽  
Cost Effective ◽  
Customer Engagement ◽  
Service Users ◽  
Social Media Platforms ◽  
Cost Effective Alternative ◽  
Promotional Strategies ◽  
Ideal Method

Social media is often viewed as a solution to service sector engagement issues, since it presents a cost-effective alternative to traditional promotional strategies; acting both as a promotional platform and a forum for customer engagement. Social media is increasingly being used by service sector organisations to engage with communities and create dialogue between organisations and their service users. In a world where consumers are increasingly ‘always on', the challenge is how to effectively use social media as a key promotional, communications and engagement tool, and to move its use from broadcast platforms to forums for online customer engagement. The aim of this chapter is to understand how service sector organisations are engaging with social media platforms and customer communities; to identify whether, in an ‘always on' world, this represents the ideal method of community building, or whether it is being used as a more cost effective broadcast tool; and to identify areas of good practice.

scholarly journals Cómo mejorar la relación con los públicos en social media. Análisis de buenas prácticas de las empresas del IBEX 35 y del FORTUNE 500 en Facebook, Twitter y blogs

2018 ◽  
Vol 01 (022) ◽  
pp. 5-26
Author(s):  
Cristina Aced Toledano ◽  
Ferrán Lalueza
Keyword(s):  
Social Media ◽  
Big Data ◽  
Internet Of Things ◽  
Web 2.0 ◽  
Ad Hoc ◽  
Fortune 500 ◽  
Redes Sociales ◽  
Medios Sociales ◽  
Buenas Prácticas

Big data, Internet of Things, bots… Las relaciones públicas se enfrentan a los nuevos retos de la revolución 4.0 cuando todavía no han sido capaces de responder a los desafíos del 2.0, como la bidireccionalidad de los mensajes y la conversación que demandan los usuarios de los social media. La llegada de la Web 2.0 abrió la puerta a la comunicación totalmente interactiva, al permitir una comunicación bidireccional. Sin embargo, la mayoría de las empresas siguen usando los social media de forma unidireccional. Es necesario un cambio de mentalidad en las organizaciones para aprovechar al máximo las oportunidades de interacción que ofrecen los social media. Este artículo analiza el nivel dialógico y la actividad de las grandes empresas en social media con el objetivo de identificar buenas prácticas que permitan a los profesionales de las relaciones públicas usar los medios sociales de forma estratégica. Con este fin, se han analizado la presencia, el contenido y la interactividad de las empresas del Ibex 35 y de una selección de 20 empresas del Fortune 500 con sus públicos externos (principalmente clientes) en Facebook, Twitter y blogs. En total, se han analizado 8.340 entradas de Facebook, 2.243 tuits y 177 posts de blog. Se ha creado una herramienta ad hoc para hacer este análisis. Para la creación de dicha herramienta se ha realizado un análisis crítico del discurso, una observación no participante y entrevistas a expertos en social media y relaciones públicas. En línea con investigaciones anteriores, este estudio muestra las empresas del Ibex 35 y del Fortune 500 aún no están aprovechando al máximo las oportunidades de interacción que ofrecen los medios sociales. El nivel dialógico del uso de los medios sociales es más alto en las compañías del Ibex 35 que en las del Fortune 500. El 27% de las empresas Ibex 35 y el 20% de las compañías del Fortune 500 tienen un nivel alto o muy alto de comunicación dialógica en las redes sociales.

MOBILE SOCIAL MEDIA

2018 ◽  
Vol 8 (3) ◽  
pp. 8
Author(s):  
PHILIP ADEBO
Keyword(s):  
Social Media ◽  
Mobile Apps ◽  
Social Revolution ◽  
Social Media Platforms ◽  
The Way

The emergence of mobile connectivity is revolutionizing the way people live, work, interact, and socialize. Mobile social media is the heart of this social revolution. It is becoming a global phenomenon as it enables IP-connectivity for people on the move. Popular social media platforms such as Facebook, Twitter, and MySpace have made mobile apps for their users to have instant access from anywhere at any time. This paper provides a brief introduction into mobile social media, their benefits, and challenges.

Representasi Feminisme dalam Video Klip ‘Nightmare’ oleh Halsey

Koneksi ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 338
Author(s):  
Faiz Zulia Maharany ◽  
Ahmad Junaidi
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Data Collection ◽  
Mass Communication ◽  
Video Clip ◽  
Charles Sanders Peirce ◽  
Patriarchal Culture ◽  
The Social ◽  
Social Media Platforms ◽  
Barrier Wall

'Nightmare' is the title of a video clip belonging to a singer and singer called Halsey, in which the video clip is explained about the figure of women who struggle against patriarchal culture which has been a barrier wall for women to get their rights, welfare and the equality needed they get. This research uses descriptive qualitative research methods. Data collection techniques are done through documentation, observation and study of literature. Then, analyzed using Charles Sanders Peirce's semiotics technique. The results of this study show the fact that signs, symbols or messages representing feminism in the video, 'Nightmare' clips are presented through scenes that present women's actions in opposing domination over men and sarcastic sentences contained in the lyrics of the song to discuss with patriarchy. Youtube as one of the social media platforms where the 'Nightmare' video clip is uploaded is very effective for mass communication and for conveying the message contained in the video clip to the viewing public.‘Nightmare’ adalah judul video klip milik musisi sekaligus penyanyi yang bernama Halsey, dimana pada Video klipnya tersebut menceritakan tentang figur perempuan-perempuan yang berusaha melawan budaya patriarki yang selama ini telah menjadi dinding penghalang bagi perempuan untuk mendapatkan hak-haknya, keadilan dan kesetaraan yang seharusnya mereka dapatkan. Penelitian ini menggunakan metode penelitian kualitatif deskriptif. Teknik pengumpulan data dilakukan melalui dokumentasi, observasi dan studi kepustakaan. Kemudian, dianalisis menggunakan teknik semiotika milik Charles Sanders Peirce. Hasil penelitian ini menunjukan bahwa terdapat tanda-tanda, simbol atau pesan yang merepresentasikan feminisme di dalam video klip ‘Nightmare’ yang dihadirkan melalui adegan-adegan yang menyajikan aksi perempuan dalam menolak dominasi atas laki-laki dan kalimat-kalimat sarkas yang terkandung dalam lirik lagunya untuk ditujukan kepada patriarki. Youtube sebagai salah satu platform media sosial dimana video klip ‘Nightmare’ diunggah sangat efektif untuk melakukan komunikasi massa dan untuk menyampaikan pesan yang terkandung di dalam video klip tersebut kepada masyarakat yang menonton.

Kim Kardashian: the Leader of the Influencers

2019 ◽  
Author(s):  
Laila Fariha Zein ◽  
Adib Rifqi Setiawan
Keyword(s):  
Social Media ◽  
The United States ◽  
Armenian Genocide ◽  
The Public ◽  
Self Defense ◽  
Global Commerce ◽  
The World ◽  
Social Media Platforms ◽  
International Issues ◽  
Global Influence

In today’s world, it is easier and easier to stay connected with people who are halfway across the world. Social media and a globalizing economy have created new methods of business, trade and socialization resulting in vast amounts of communication and effecting global commerce. Like her or hate her, Kimberly Noel Kardashian West as known as Kim Kardashian has capitalized on social media platforms and the globalizing economy. Kim is known for two things: famous for doing nothing and infamous for a sex tape. But Kim has not let those things define her. With over 105 million Instagram followers and 57 million Twitter followers, Kim has become a major global influence. Kim has travelled around the world, utilizing the success she has had on social media to teach make-up master classes with professional make-up artist, Mario Dedivanovic. She owns or has licensed several different businesses including: an emoji app, a personal app, a gaming app, a cosmetics line, and a fragrance line. Not to be forgotten, the Kardashian family show, ‘Keeping Up with the Kardashians’ has been on the air for ten years with Kim at the forefront. Kim also has three books: ‘Kardashian Konfidential’, ‘Dollhouse’, and ‘Selfish’. With her rising social media following, Kim has used the platforms to show her support for politicians and causes, particularly, recognition of the Armenian genocide. Kim also recently spoke at the Forbes’ women’s summit. Following the summit, Kim tweeted out her support for a recent movement on Twitter, #freeCyntoiaBrown which advocated for a young woman who claimed to have shot and killed the man who held her captive as a teenage sex slave in self-defense. Kim had her own personal lawyers help out Cyntoia on her case. Kim has also moved beyond advocating for issues within the confines of the United States. As mentioned earlier, she is known for advocating for recognition of the Armenian genocide. In the last two years, her show has made it a point to address the Armenian situation as it was then and as it is now. Kim has been recognized as a global influencer by others across the wordl. We believe Kim has become the same as political leaders when it comes to influencing the public. Kim’s story reveals that the new reality creates a perfect opportunity for mass disturbances or for initiating mass support or mass disapproval. Although Kim is typically viewed for her significance to pop culture, Kim’s business and social media following have placed her deep into the mix of international commerce. As her businesses continue to grow and thrive, we may see more of her influence on international issues and an increase in the commerce from which her businesses benefit.

“I’ll Take a Shot for Every Like I Get on This Status”: Posting Alcohol- related Facebook Content Predicts Drinking Outcomes

2018 ◽  
Author(s):  
Erin Corwin Westgate ◽  
Kristen Lindgren
Keyword(s):  
Social Media ◽  
Alcohol Use ◽  
Pacific Northwest ◽  
Alcohol Use Disorders ◽  
Drinking Motives ◽  
The Pacific ◽  
Social Media Platforms ◽  
And Coping ◽  
Drinking Outcomes ◽  
Alcohol Related Problems

Objective:This study investigated whether self-reports of alcohol-related postings on Facebook by oneself or one’s Facebook friends were related to common motives for drinking and were uniquely predictive of self-reported alcohol outcomes (alcohol consumption, problems, and cravings).Method:Pacific Northwest undergraduates completed a survey of alcohol outcomes, drinking motives, and alcoholrelated Facebook postings. Participants completed the survey online as part of a larger study on alcohol use and cognitive associations. Participants were randomly selected through the university registrar’s office and consisted of 1,106 undergraduates (449 men, 654 women, 2 transgender, 1 declined to answer) between the ages of 18 and 25 years (M = 20.40, SD = 1.60) at a large university in the Pacific Northwest. Seven participants were excluded from analyses because of missing or suspect data.Results:Alcohol-related postings on Facebook were significantly correlated with social, enhancement, conformity, and coping motives for drinking (all ps < .001). After drinking motives were controlled for, self–alcohol-related postings independently and positively predicted the number of drinks per week, alcohol-related problems, risk of alcohol use disorders, and alcohol cravings (all ps < .001). In contrast, friends’ alcohol-related postings only predicted the risk of alcohol use disorders (p < .05) and marginally predicted alcohol-related problems (p = .07).Conclusions:Posting alcohol-related content on social media platforms such as Facebook is associated with common motivations for drinking and is, in itself, a strong predictive indicator of drinking outcomes independent of drinking motives. Moreover, self-related posting activity appears to be more predictive than Facebook friends’ activity. These findings suggest that social media platforms may be a useful target for future preventative and intervention efforts.

Opportunities for Qualitative Analysis of Social Media Platforms in Dietetic Research and Practice

2020 ◽  
pp. 1-5
Author(s):  
Meghan Lynch ◽  
Irena Knezevic ◽  
Kennedy Laborde Ryan
Keyword(s):  
Social Media ◽  
Low Cost ◽  
Online News ◽  
News Article ◽  
Discussion Forums ◽  
Research And Practice ◽  
The Public ◽  
Related Data ◽  
Social Media Platforms ◽  
Article Comment

To date, most qualitative knowledge about individual eating patterns and the food environment has been derived from traditional data collection methods, such as interviews, focus groups, and observations. However, there currently exists a large source of nutrition-related data in social media discussions that have the potential to provide opportunities to improve dietetic research and practice. Qualitative social media discussion analysis offers a new tool for dietetic researchers and practitioners to gather insights into how the public discusses various nutrition-related topics. We first consider how social media discussion data come with significant advantages including low-cost access to timely ways to gather insights from the public, while also cautioning that social media data have limitations (e.g., difficulty verifying demographic information). We then outline 3 types of social media discussion platforms in particular: (i) online news article comment sections, (ii) food and nutrition blogs, and (iii) discussion forums. We discuss how each different type of social media offers unique insights and provide a specific example from our own research using each platform. We contend that social media discussions can contribute positively to dietetic research and practice.

Coming out of the closet? Audience reactions to the heteronormative disruptive advertising

2020 ◽  
Vol 3 (2) ◽  
pp. 75-102
Author(s):  
Ramasela Semang L. Mathobela ◽  
Shepherd Mpofu ◽  
Samukezi Mrubula-Ngwenya
Keyword(s):  
Social Media ◽  
Human Rights ◽  
Coming Out ◽  
Gender Issues ◽  
Qualitative Approach ◽  
Positive Development ◽  
Global Trend ◽  
Social Media Platforms ◽  
The Media

An emerging global trend of brands advertising their products through LGBTIQ+ individuals and couples indicates growth of gender awareness across the globe. The media, through advertising, deconstructs homophobia and associated cultures through the use of LGBTIQ+s in commercials. This qualitative research paper centres the advancement of debates on human rights and social media as critical in the interaction between corporates and consumers. The Gillette, Chicken Licken‘s Soul Sisters and We the Brave advertisements were used to critically analyse how audiences react to the use of LGBTIQ+ characters and casts through comments posted on the brands‘ social media platforms. Further, the paper explored the role of social media in the mediation of significant gender issues such as homosexuality that are considered taboo to engage in. The paper used a qualitative approach. Using the digital ethnography method to observe comments and interactions from the chosen advertisement‘s online platforms, the paper employed queer and constructionist theories to deconstruct discourses around same-sex relations as used in commercials, especially in quasiconservative. The data used in the paper included thirty comments of the brands customers and audiences obtained from Twitter, Facebook and YouTube. The paper concludes there are positive development in human rights awareness as seen through advertisements and campaigns that use LGBTIQ+ communities in a positive light across the world.

Chinese Social Media Platforms and Microblogging in the Context of Public Diplomacy

Communicology ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 167-179
Author(s):  
E.S. Nadezhkina
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Public Diplomacy ◽  
User Generated Content ◽  
The Internet ◽  
Interactive Communication ◽  
Network Interaction ◽  
Social Media Platforms ◽  
The Right ◽  
Chinese Social Media

The term “digital public diplomacy” that appeared in the 21st century owes much to the emergence and development of the concept of Web 2.0 (interactive communication on the Internet). The principle of network interaction, in which the system becomes better with an increase in the number of users and the creation of user-generated content, made it possible to create social media platforms where news and entertainment content is created and moderated by the user. Such platforms have become an expression of the opinions of various groups of people in many countries of the world, including China. The Chinese segment of the Internet is “closed”, and many popular Western services are blocked in it. Studying the structure of Chinese social media platforms and microblogging, as well as analyzing targeted content is necessary to understand China’s public opinion, choose the right message channels and receive feedback for promoting the country’s public diplomacy. This paper reveals the main Chinese social media platforms and microblogging and provides the assessment of their popularity, as well as possibility of analyzing China’s public opinion based on “listening” to social media platforms and microblogging.

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