scholarly journals MARKETING MIX EFFECT OF INTEREST TO VISIT IN THE LAKE TOBA (CASE STUDY: BALIGE AND SAMOSIR)

2018 ◽  
Vol 1 (02) ◽  
pp. 61
Author(s):  
Vera Clara Simanjuntak
Keyword(s):  
Great Influence ◽  
Field Trials ◽  
Marketing Mix ◽  
Physical Evidence ◽  
Scale Reliability ◽  
Natural Beauty ◽  
Travel Services ◽  
Test Result

The natural beauty of Lake Toba has become popular tourism area, both on national and international scales. BPS data show before the pre-crisis the number of tourists reached about average 500 thousand per year, after the crisis the number of visits never 100 thousand per year. The tourism objects are not managed and the variety of tourism products are not developed, make tourists less interested. Bad marketing factors were believed the cause of problems of sales travel services. The research was conducted using by survey with correlation approach. The questionnaire asked to measure tourists response to marketing mix and survey research responses to measure the effect of marketing mix against interest visiting to Lake Toba. The technique used to obtain data marketing mix and interests through questionnaires. Analysis to measure the effect using the Pearson product moment correlation. Interest in visiting using Likert scale options. Questionnaire made by own and performed by field trials with the respondents as many as 15 people. The test result has 1 (one) invalid point on the promotion of indicators with score of 0.213 and one (1) item of physical evidence with score of 0.302. Conditions of acceptance of the validity if rhit > rtab then 0.213 < 0.553 and 0.302 < 0.553 and 15 variable instruments of interest visiting in Lake Toba area, everything is valid, because the score results with r above 0.553. Scale reliability coefficient calculated for the marketing mix of 0.979, and interest amounting to 0.905. There are influences of marketing mix 7P against of interest visiting to Lake Toba, either partially or simultaneously. The size effect the indicators of the marketing mix to interest visiting Lake Toba, namely: the product of 64.5%, 62.4% of the price, the place of (59.4%), physical evidence of 57.2%, promotion by 50.7%, the person or the quality of human resources by 12% and the smallest and most influential is the process by 9.4%. Great influence of the marketing mix (P7) all the elements together or simultaneous to the interest visiting Lake Toba as much 68.8%. The marketing strategy using the marketing mix simultaneously to contribute has greater influence than individually.

scholarly journals Pengaruh Persepsi Pelanggan tentang Bauran Pemasaran terhadap Loyalitas Penggunaan Ponsel Pasca Bayar Esia Surabaya

2018 ◽  
Vol 3 (1) ◽  
pp. 84
Author(s):  
NINDRIA UNTARINI
Keyword(s):  
Cell Phone ◽  
Marketing Mix ◽  
T Test ◽  
Telecommunication Service ◽  
Single Test ◽  
F Test ◽  
Physical Evidence ◽  
Simultaneous Test ◽  
Test Result ◽  
Dominant Influence

This paper is analyzing the influence of marketing mix customer perception that feels and make scoring by post paid customer to ESIA cellular operator in Surabaya. Post paid customer as research object is active customer using their cell phone to become ESIA post paid customer in Surabaya. This research have to be done because understanding customer active is essential for keeping and protect them to switch another cell phone operator. This research purpose to watching carefully the perception about service of marketing mix that bargained by ESIA cellular operator to loyalty of using post paid customer cell phone. The variable in this research taking from Zeithaml and Bitner service marketing theory and Yazid adopt it (1999:21) and the composition7P’s are product, price, place, promotion, participant, physical evidence, and process. Analyze model adapted from Customer Behavior simple model by Assael (1984:11) with using multiple linear regression technique, F test and t test.  Base on analyze, can take a resume that marketing mix perception variable (cellular telecommunication service, price, facility ease, promotion, staff servicing, physical evidence, and administration process)  post paid ESIA customer feels influenced to using cell phone loyalty at ESIA cellular operator in Surabaya as significantly both of single test and simultaneous test. As a single test, this result can look at each of t test that always have score more than 1,6616. While as simultaneous test, can take a look of F test result is 51,611 that more than score of F table 2,127. From the result of analysis, knows that price of cellular telecommunication that charged to post paid customer have dominant influence to loyalty of cell phone used  post paid customer ESIA  in Surabaya. While, the variable of facility ease have very little influenced. Base on analyze, can take a resume that marketing mix perception variable (cellular telecommunication service, price, facility ease, promotion, staff servicing, physical evidence, and administration process)  post paid ESIA customer feels influenced to using cell phone loyalty at ESIA cellular operator in Surabaya as significantly both of single test and simultaneous test. As a single test, this result can look at each of t test that always have score more than 1,6616. While as simultaneous test, can take a look of F test result is 51,611 that more than score of F table 2,127. From the result of analysis, knows that price of cellular telecommunication that charged to post paid customer have dominant influence to loyalty of cell phone used  post paid customer ESIA  in Surabaya. While, the variable of facility ease have very little influenced.

Knowledge Management in Tourism Services

2018 ◽  
pp. 111-148
Author(s):  
Sérgio Jesus Teixeira
Keyword(s):  
Human Capital ◽  
Knowledge Management ◽  
Qualitative Analysis ◽  
Capital Management ◽  
Management Quality ◽  
Travel Services ◽  
Main Factors ◽  
Tourism Services

This chapter aims to discuss the knowledge management in the travel services, since it has mobilized a variety of fields that seek to uncover the complexity of the process and the application contexts. In the era of globalization in which we live, the main factors that differentiate the companies and organizations depend increasingly on the quality of human capital management and knowledge management quality. This chapter analyzes how an organization of tourist services manages its knowledge. The methodology used was a qualitative analysis by applying an interview to a case study.

Case Study From Nova Scotia, Canada

2020 ◽  
pp. 181-187
Keyword(s):  
Quality Of Life ◽  
Economic Growth ◽  
Nova Scotia ◽  
Natural Beauty ◽  
Community Belonging ◽  
Education Levels ◽  
What Matters

For decades, the narrative in Canada’s Nova Scotia province has centered on concepts of economic sluggishness and a dwindling population base. This pervasive and unmotivating “we’re falling behind” story is built squarely on measures of economic growth, and on the assumption that growing the economy is what matters most. Lost in that formula, however, are qualities that make Nova Scotia a place its residents deeply value. Education levels are high in the province, as are measures for quality of life and community belonging. The region boasts abundant natural beauty. By many counts, Nova Scotia has already achieved the kind ...

scholarly journals ANALISIS KERAGAAN AGROINDUSTRI KLANTING DI DESA GANTIMULYO KECAMATAN PEKALONGAN KABUPATEN LAMPUNG TIMUR

2021 ◽  
Vol 8 (2) ◽  
pp. 265
Author(s):  
Gusti Ayu Komang Theresia Aidawati ◽  
Ktut Murniati ◽  
Maya Riantini
Keyword(s):  
Data Analysis ◽  
Human Resources ◽  
Raw Materials ◽  
Marketing Mix ◽  
Case Study Method ◽  
Product Price ◽  
Physical Evidence ◽  
The Right ◽  
The Village

This research aims to analyze the procurement process of raw materials that correspond to six rights (time, place, quality, quantity, type, and price), klanting agroindustry profit, and marketing mix with 7P (product, price, promotion, place, people (human resources), process, and physical evidence). This research uses the case study method at Klanting Agrondustry in Gantimulyo Village Pekalongan District. The location was chosen purposively considering that the village is a klanting production center in East Lampung Regency. Data of this research were collected from December 2019 to January 2020.  The method data analysis used in this research is a descriptive qualitative analysis and quantitative. The results of this research indicated that the procurement of raw materials has not fulfilled all the six components precisely, because it does not match reality expected by agroindustry owners on components on time, the right type, right quality, and right quantity. On the right place and right price component, it is accordance with the agroindustry owner's expectations, because the location of raw materials is close to the agroindustry, and the price is low. The advantages of agroindustry are good, because it shows a positive advantage. That advantage obtained in one month at Mekar Sari Agroindustry amounting to IDR4,933,709.57, Mitra Tani Agroindustry amounting to IDR3,854,706.64, and Mitra Lestari Agroindustry IDR2,907,475.87. The agroindustry marketing strategy has implemented components of the 7P marketing mix, only the promotional components are missing applied optimally. Key words: agroindustry, klanting, marketing mix, performance

scholarly journals The Analysis of Marketing Mix Strategy Effect on Students Decision to Choose Faculty Economics and Business of Universitas Dharmawangsa Medan

2019 ◽  
Vol 6 (6) ◽  
pp. 71
Author(s):  
Marleny Syam ◽  
Beby Karina Fawzeea Sembiring ◽  
Linda Trimurti Maas ◽  
Ade Pranajaya
Keyword(s):  
Structural Equation ◽  
Service Marketing ◽  
Marketing Mix ◽  
Equation Model ◽  
Informal System ◽  
Physical Evidence ◽  
System Service ◽  
Study Programs ◽  
Marketing Mix Strategy

The education and learning world is one of the development aspects to improve the quality of human resources so that they will be capable to develop themselves. Therefore, every human being is compulsory to learn, whether through formal or informal system. Service marketing mix strategy, especially education services concerning service marketing for higher education is inseparable from the discussion of products (study programs), prices, promotions, places, people, processes and physical evidence. The attraction of marketing mix factors that influence the decisions of university student candidates in choosing the Faculty of Economics and Business, Universitas Dharmawangsa University, Medan. This service marketing mix strategy will determine the student's decision in choosing. Therefore, which marketing mix strategy influences students' decisions in choosing the Faculty of Economics and Business at Universitas Dharmawangsa. Samples of Respondents were seventy-four students of the Faculty of Economics and Business, Universitas Dharmawangsa, Medan. By applying the Partial Least Squares - Structural Equation Model (PLS-SEM) with the SmartPLS V3.2.8 tool, the conclusion of the research results showed that there was a positive and significant effect of price on the decisions in choosing Faculty of Economics, Universitas Dharmawangsa of Medan, positive but insignificant influence between products, promotions, places, people, processes and physical evidence on the student's decision to choose the Faculty of Economics, Universitas Dharmawangsa, Medan. The method of data collection was conducted by documentation, interviews and distribute questionnaires to respondents. 

scholarly journals Implementation of Marketing Mix Strategies in Dealing with Business Competition in The Islamic Economy’s Perspective 

Academia Open ◽  
2021 ◽  
Vol 4 ◽  
Author(s):  
Septya Rifki Ayunda Paramesta ◽  
Masruchin
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Research Method ◽  
Business Owners ◽  
Marketing Mix ◽  
Physical Evidence ◽  
The Face ◽  
Marketing Mix Strategy ◽  
Place Promotion

An important marketing strategy is carried out by a business so that it does not lag behind its competitors, of course it must be carried out in accordance with marketing in Islamic sharia. In the face of competition, Martabak Terangbulan Bogasari Bandung implements a marketing mix strategy. This research uses case study qualitative research method. Data collection techniques used through interviews, observation, documentation and questionnaires. The informants of this research are business owners, supervisors, outlet employees and consumers of Martabak Terangbulan Bogasari Bandung. The results of this study, the marketing mix strategy applied by Martabak Terangbulan Bogasari Bandung in the face of competition includes product strategy, price, place, promotion, people (employees), process and physical evidence. These strategies include making quality products, providing menu variants, setting affordable prices, strategic outlet locations, opening branch outlets, promoting on social media and offering purchases through Gofood. The marketing mix strategy used by Martabak Terangbulan Bogasari Bandung is not in accordance with Islamic sharia. The discrepancy can be seen from the behavior of employees who smoke while serving purchases.

scholarly journals Analysis of the Influence of Public Relations and Price Towards Consumer Buying Interest in Make-Up Artist Service (Case Study on Aliefiah Pranedya Make-Up Artist)

2021 ◽  
Vol 1 (2) ◽  
pp. 245-257
Author(s):  
Aliefiah Pranedya
Keyword(s):  
Public Relations ◽  
Quantitative Research ◽  
Female Gender ◽  
Marketing Mix ◽  
Growth Potential ◽  
Physical Evidence ◽  
Consumer Population ◽  
The City ◽  
Structured Planning

Make-up artist services is one of the businesses that lately is growing rapidly and has considerable growth potential. Marketing services such as make-up artist, running optimally when supported by structured planning It includes activities in the marketing mix of services that begin from identifying products as consumer needs that will be met, determining prices, promotional activities to be carried out, locations to market products to consumers, assigning people involved in business activities, as well as organizing processes to be used in business activities and also physical evidence. So the purpose of this research researchers want to find out more about public relations and prices can influence consumer buying interest in make-up artist services. This research is a quantitative research with the consumer population of women who have used the services of make-up artists in the city of Surabaya with an infinite number of population using Cosenza &amp; Davis so that using 385 respondents with the criteria that is prospective consumers AP Make-up Artist female gender with a range of age 15-49 years and residents of Surabaya. The conclusion of this research is public relations factor and price influence on consumer purchasing interest in make-up artist services.

scholarly journals Media tourism in the Chernobyl Exclusion Zone as a new tourist phenomenon

2018 ◽  
Vol 27 (2) ◽  
pp. 261-273
Author(s):  
O. Krupskyi ◽  
K. Temchur
Keyword(s):  
Mass Media ◽  
Compensation Effect ◽  
Great Influence ◽  
Exclusion Zone ◽  
Case Study Analysis ◽  
Professional Duty ◽  
Local Residents ◽  
Ethical Controversy

Every year, the number of tourists in the Chernobyl Exclusion Zone is increasing. The most numerous visitors are journalists who come to perform theirofficial duties. At the same time, researchers have not yet shown interest in such an interesting and important tourist phenomenon. The purpose of this article is to de- scribe a new phenomenon of media tourism in the Chernobyl Exclusion Zone and its features. The study was conducted with a help of a qualitative case study analysis method. The websites of the state and private enterprises and mass media publications based on the results of trips to the territory for 2013-2017 were analyzed. As a result, the specific features of journalists who visit the Chernobyl Exclusion Zone were identified. Such journalists mainly have confidence in the absence of a threat to health (55%), developed empathy (45%) and imagination of thinking (45%). Consequently, the tragedy of history and the gloomy appearance of the territory, the suffering of local residents make it attractive to journalists. In addition, due to personal interest, the voluntary travel motive (61,5%) prevails over conditional forced travel (38,5%). At the same time, the attention of journalists to the territory is attracted due to the activities of tourists. The authors describe the so-called «compensation effect», when the reduction of tourists' attention to the territory is balanced by an increase in the attention of the mass media. The presence of risk explains the predominance of men among journalists in the Chernobyl Exclusion Zone (54%). For example, women can better assess the risk due to greater vulnerability. The peculiarity of journalists' work in the Chernobyl Exclusion Zone is the risk of radiation exposure and ethical controversy. The study shows that journalists' inherent positive world perception and profound sense of professional duty can successfully overcome these obstacles. The results of the study can be used by the following researchers to identify ways and strategies for promoting media tourism in the Chernobyl Exclusion Zone. The benefit of this study is to draw attention to a new unexplored tourist phenomenon. Mass media have a great influence on the formation of a positive attitude towards the territory and attracting the attention of tourists. Taking into account the specific features of media tourism will help to attract more tourists and improve the quality of rendering service to journalists.

scholarly journals Penerapan Marketing Mix sebagai Strategi Pemasaran Jasa Pendidikan di MAN 1 Yogyakarta

2019 ◽  
Vol 3 (2) ◽  
pp. 289-311
Author(s):  
Syahrial Labaso
Keyword(s):  
Positive Impact ◽  
Educational Institution ◽  
Marketing Mix ◽  
Islamic Education ◽  
Educational Services ◽  
Physical Evidence ◽  
Marketing Process ◽  
Education Marketing ◽  
Muslim Communities

This study examines the strategies implemented for education marketing services in Islamic education institutions. This research is motivated by the efforts to develop the quality of Islamic education institutions, so that they could compete with other organizations. Education marketing services are intended to create a conducive and stable marketing condition, so as to have a positive impact on the parties involved in the marketing process (both the school as the producer and the community as consumers). Based on the results of the study, which was conducted at the Madrasah Aliyah Negeri (MAN) 1 Yogyakarta, it was found that Islamic education institutions also implement various strategies in marketing their educational services. The marketing strategy in MAN 1 Yogyakarta is carried out through the application of marketing mix theory (products, prices, places, promotions, human resources, physical evidence, and processes) by utilizing its superior competences as an Islamic educational institution that tends to have moderate ideology, so it can target Muslim communities both from traditional and modern backgrounds as the marketing segment of their educational services.

scholarly journals ANALYSIS OF MARKETING STRATEGY IN INCREASING ROOM OCCUPATION AT GH UNIVERSAL HOTEL BANDUNG DURING THE COVID-19 PANDEMIC

2021 ◽  
Vol 9 (7) ◽  
pp. 61-74
Author(s):  
Haristyo Isyarif Hutomo ◽  
Chandra Wijaya
Keyword(s):  
Artificial Intelligence ◽  
Marketing Strategy ◽  
Hospitality Industry ◽  
Marketing Mix ◽  
Digital Marketing ◽  
Online Media ◽  
Product Price ◽  
Physical Evidence ◽  
Computer Based

Marketing strategy is an important thing that consists of the marketing mix (7Ps), artificial intelligence, and digital marketing, one of which is useful for increasing hotel occupancy. The marketing strategy is considering the Product, Price, Promotion, Place, People, Physical Evidence, and Process aspects by following the conditions of the COVID-19 pandemic. One of the hotels that have implemented this marketing strategy is GH Universal Hotel Bandung. During the COVID-19 pandemic, the management of GH Universal Hotel Bandung took a marketing strategy based on the marketing mix, improving the quality of hotel products and services, setting lower products and service prices, more intensive promotions, and utilizing various types of online media platforms, and ensure all employees adhere to strict health protocols and supervised throughout the process. Tactical and strategic steps taken by GH Universal Hotel Bandung to increase occupancy by utilizing artificial intelligence including the use of automatic hand , sensor-based sinks, sensor, and computer-based body temperature checkers, automatic booths for spraying disinfectants to guests, as well as utilizing digital marketing as the main promotional media for hotel services and products to support business continuity, including in the hospitality industry.

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