scholarly journals Factors Influencing Innovation in Advertisement: A Study on the Perspective of Bangladesh Market

2020 ◽  
Vol 3 (4) ◽  
pp. 125-132
Author(s):  
Md. Ariful Enam ◽  
Ayman Rahman

The research has been conducted to find out the factors affecting the advertising creativity in the context of Bangladesh. The research is a Conclusive Causal Research, where we tried to find factors influencing advertising creativity in the Bangladeshi market. The study was conducted through an online questionnaire survey as well as face to face interview with the hardcopy of the questionnaire, both of which involved 210 participants. An in-depth analysis was run through SPSS V25.0 to analyze the acquired data. It was found that Motivation and Divergence greatly influences Innovation in Advertisement, however, the Bangladeshi market does not intend to follow the global Trend. In addition to this, we proposed what the customer base of the market demands when it comes to brand promotions, and how they perceive the recent changes as well as what makes the promotional campaigns innovative. It was found that the younger customers tend to be more inclined towards the uniqueness, novelty, and originality of today’s advertisements, while they do not indulge in being included in the campaigns. Moreover, with the industry being more competitive and diverse, the work environment is expected to be more challenging as well as rewarding that will bring out the creativity out of the marketers.

2021 ◽  
Vol 21 (1) ◽  
pp. 37-43
Author(s):  
Ga Seon Lee ◽  
Jeong Yun Park

Background: The purpose of this study is to identify the factors influencing nurses' perception of just culture, and to provide basic data for the establishment of just culture.Methods: A questionnaire survey was conducted from April 8, 2020 to April 23, 2020 for 168 nurses at hospital in Seoul. The research tools were Petschonek’s JCAT, modified by the researchers and Korean version of practice environment scale of nursing work index (K-PES-NWI).Results: The average age of the participants was 30.5 years, and total clinical career was 7.10 years. The perception of nursing work environment and just culture perception were 2.91±0.50 out of 5 and 4.91±0.72 out of 7, respectively. Through regression analysis with 33.0% of accountability, it was found that the perception of just culture was associated with nursing work environment (β=0.726, P<0.001).Conclusions: Study findings suggest that intervention for the improvement of nursing work environment can be effective to increase the perception of just culture, additionally, the program to improve just culture perception should be developed and applied, and verify its effectiveness.


Author(s):  
Maja Basic ◽  
Marin Gacina ◽  
Iva Blazevic

The purpose of this paper is to examine differences in factors affecting the probability of online and in-store purchase of telecommunications equipment in the Republic of Croatia. Online questionnaire survey conducted in September 2019 gathered responses that identified respondents’: method of telecommunications services and equipment purchase, their information gathering tools, factors affecting respondents’ telecommunications services and equipment purchasing decisions in general, and online and in-store purchasing decisions. 125 gathered responses were analysed using a binomial logistic regression. The results state that general factors incite respondents to purchase telecommunications equipment and services instore. Factors inciting online purchases are enabling factors and cause respondents to purchase telecommunications services and equipment online. Responses were further divided into subsamples depending on gender and education level. Results are consistent in tested subsamples. In the sample of male respondents, the results are consistent, while the female subsample shows does not exhibit statistically significant results. Furthermore, subsamples that allowed education level differences showed the results are supported for the subsample of respondents with higher education, and are not supported for respondents with secondary education.


2021 ◽  
Vol 2 (3) ◽  
Author(s):  
Yifan Xue ◽  
Rui Xia ◽  
Dan Qiao

Objective — To investigate the current situation of preoperative interview of standardized training anesthesiologists in Hebei province by online questionnaire. To understand the current situation of preoperative interview of standardized training anesthesiologists and screen out the main factors affecting the preoperative interview of standardized training anesthesiologists. Methods — The questionnaire is designed by the authors and is distributed through Wechat Mini Program. Questionnaire survey was conducted among standardized training anesthesiologists in several training bases in Hebei Province. Results — 313 valid questionnaires were collected. The standardized training anesthesiologists had problems such as lack of basic knowledge, lack of teacher's evaluation on their preoperative interview, and don't know how to improve. In addition, the number of preoperative interviews in neurosurgery and cardiothoracic surgery was relatively small, and the ability of preoperative interviews in specialized surgery was insufficient. Conclusion — To improve the quality of preoperative interviews, standardized training anesthesiologists need to improve the training and evaluation system and enhance teaching.


Author(s):  
Hana Stojanová ◽  
Veronika Blašková ◽  
Michaela Lněničková

The aim of the article is to identify the key factors influencing the entry of entrepreneurial subjects into the sphere of organic farming in the Czech Republic. Primary data for the research was obtained from a questionnaire survey carried out in 2016 through an internal communication system of the PRO BIO Association, comprising 481 operators in the field of organic farming in the Czech Republic. The research questions mainly concerned the reason for entering the sphere of organic farming, and what influenced this decision, the motivation of entrepreneurs to stay in organic farming and what could possibly be the reason for their departure from this sector of business. Another part of the research questions related to the knowledge about organic farming in the establishment of their business. a combination of factors that are important in deciding on entry into the industry and subsequent stay was found.


Author(s):  
Zeeshan Maqsood ◽  
Iqra Sardar ◽  
Bezon Kumar

This chapter mainly explores the significant factors influencing the motivation and productivity of female university teachers in the workplace. This chapter uses primary data and several methods in achieving the objectives. This chapter finds that all the factors considered in the study have a significant impact on the motivation and productivity of female university teachers. The analysis also reveals that almost all the factors of motivation, work environment, and productivity have a relationship with one another. More specifically, this chapter finds that female teachers get motivation and increase their productivity when they are satisfied with their basic needs, job safety, work environment gets support from their families, get self-determination and get supportive behavior from the supervisor. Therefore, this chapter calls for policymakers to take proper initiatives in increasing female university teachers' motivation and productivity by considering the above factors.


Author(s):  
Filip Hampl

Cryptocurrencies are used not only as a payment instrument but also as a speculative and investment instrument. In the context of their use, the question arises of how and whether they should be taxed. The aim of the paper is to analyse and to assess the taxation of income from the cryptocurrency operations from the perspective of a non-business natural person in compliance with the Act on Income Taxes in the Czech Republic, concurrently to find out the attitude of young future economists familiar with cryptocurrencies to this tax issue and to identify socioeconomic factors influencing their attitude. For this purpose, an online questionnaire survey was conducted among economists aged 19-35 years in May 2019. A total of 269 responses were obtained and evaluated using descriptive statistics and ordinal regression. While, according to the effective law, income from all cryptocurrency operations is to be taxed, the results show that most of the respondents (44.98%) would tax the income depending on how cryptocurrencies are used.


Author(s):  
Ai Tran Huu ◽  
My Phan Thi Chieu

The study aims to determine the factors affecting credit quality at commercial banks and analyze the degree of influence of those factors on credit quality. Usable data were collected from face-to-face interviews with 347 survey subjects — credit officers at the Head Office, credit directors of some bank branches, and credit officers of joint-stock commercial banks. The research results show that seven factors affecting credit quality can be arranged in the following descending order of impact, namely: Credit officer, Credit policy, Management capacity, Banking technology, Risk management, Organizational work, Mobilized capital. Basing on the obtained results, some solutions are proposed to improve the credit quality at commercial banks in Vietnam.


2021 ◽  
Vol 3 (1) ◽  
pp. p15
Author(s):  
Sarah Yasmin ◽  
Nur -E- Abir Sowrove ◽  
Tasnim Haque ◽  
Mohammad Ismail Hossain

The study examined the factors influencing yearly consumption of turkey meat in Mymensingh city area. Data were collected from 60 consumers of turkey meat through Purposive sampling technique and face to face interview. Dummy coding was applied to code independent variables which were categorical in nature and multiple linear regression was carried out to find out the factors influencing consumption of turkey meat. Result indicated that the majority of the consumers (more than 50%) favored taste, color and aroma of turkey meat. The findings also revealed that age (P<0.05) and monthly family income (P<0.01) were significantly influencing yearly consumption of turkey meat among consumers in Mymensingh city. The major difficulty faced by the turkey farmer recognized as unavailability of turkey feed in the market, high price of day-old chick, lack of access to agricultural credit, lack of training and marketing facility and un-availability of vaccines. Analyzing the factors affecting consumption of turkey meat would facilitate in marketing decision making process of the turkey farmers and also deliver information to policy makers of Government as well as Department of Livestock Services to take necessary initiatives and support this alternative meat source to rise as a popular consumer choice.


Author(s):  
Ying Hong ◽  
Samad M.E. Sepasgozar ◽  
Akbarnezhad Ali

Governments and clients expect contractors to utilise BIM for construction and maintenance purposes at higher level of details. However, the process of BIM implementation is not as quick as it was expected and looks some contractors have not used BIM at all, or do not use it for some of projects. This justifies an urgent study on the process of BIM adoption to identify drivers and key factors influencing the contractorsäó» decision. Many studies focus on exploring BIM advances, its applications and individual matters of BIM acceptance. However, less effort has been made to investigate the impacts of organizationsäó» intention considering BIM performance value and their support for BIM implementation. Therefore, this study aims to identify factors that affect the BIM adoption process at the organization level regarding perceived needs, organizational support and ease of operation. Quantitative and qualitative information are collected through survey and face-to-face interview in Chinese and Australian construction organizations. Structural equation modelling analysis is used to quantify the relationships between influential factors and organizationäó»s intention towards BIM utilization. Analysis results indicate that äóÖBIM Awarenessäó», äóÖPerceived Needsäó», äóÖOrganizational Supportäó», and äóÖDown Timeäó» are four critical factors influencing BIM acceptance in Chinese and Australian construction organizations. Moreover, this study provides an insight of BIM adoption challenges in Chinese and Australian construction industries.


2020 ◽  
Vol 7 (4) ◽  
pp. 76-80
Author(s):  
Yuliya Cherkasova ◽  
Irina Sukovataya

An analytical review of the factors influencing the development of International Summer Schools and the internationalization of education in general has been carried out, key trends have been identified related to changes in the paradigms and models of summer schools for foreign citizens. The analysis was carried out on the basis of a review of Russian and foreign sources of literature on this subject, official websites of universities and educational portals, as well as the experience of the Siberian Federal University in promoting and organizing international summer schools. Environmental factors affecting international summer schools in general are analyzed on the basis of a global trend analysis model - changing paradigms and learning models, as well as changing technologies and learning processes.


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