scholarly journals ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHIKEPUTUSAN PEMBELIAN SECARA ONLINE (E-COMMERCE) (Studi Kasus pada Konsumen Shopee di Kota Banjarmasin)

2019 ◽  
Vol 5 (1) ◽  
Author(s):  
Nia Satriani ◽  
Susiladewi Susiladewi ◽  
Erni Elfisah
Keyword(s):  
Quantitative Research ◽  
Numerical Data ◽  
Dominant Factor ◽  
Factor Price ◽  
Price Promotion ◽  
Purchasing Decisions ◽  
Product Price ◽  
Quantitative Data Analysis ◽  
Process Factors

The form of research used in this study is descriptive method using quantitative data analysis. Quantitative research emphasizes the analysis of numerical data (numbers) processed by statistical methods. The technique of analyzing the data used by the author is factor analysis. In this research method, researchers used the perspective of the participants as a preferred picture in obtaining research results. Data collection is done by observation, interview and Questionnaire.The purpose of this study was to determine the effect of product quality, price, promotion, distribution, and process factors that influence the occurrence of trust in making online purchasing decisions and the most dominant factor by consumers on Shopee sites / applications in Banjarmasin city.The results of this study suggest that product, promotion, and distribution / place factors partially have a positive effect on trust in online purchasing decisions (case studies at Shopee Consumers in Banjarmasin City), while the price factor (price) does not have a partial effect on trust in making purchasing decisions online (case study at Shopee Consumers in Banjarmasin). The results of product (product), price (promotion), promotion (promotion), and distribution / place simultaneously have an influence on online purchasing decision making (a case study at Shopee Consumers in Banjarmasin Said). The results of this study prove that Distribution / Place is the most dominant factor influencing online purchasing decisions. Keywords: E-Commerce, Quality, Shopee.

scholarly journals The Effect of Halal Label, Halal Awarness, Product Price, and Brand Image to the Purchasing Decision on Cosmetic Products (Case Study on Consumers of Sari Ayu Martha Tilaar in Binjai City)

2017 ◽  
Vol 1 (1) ◽  
pp. 55
Author(s):  
Henry Aspan ◽  
Iskandar Muda Sipayung ◽  
Ade Putri Muharrami ◽  
Husni Muharram Ritonga
Keyword(s):  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Product Price ◽  
Cosmetic Product ◽  
Product Pricing

The purpose research to determine the effection of halal label, realization, product price and respect on the trademark with decision of purchase cosmetic product for consument Sariayu Martha Tilaar in Binjai. The total of samples in this research are 100 respondents. This research uses a quantitative research. The method of data analysis was conducted using multiple linear regression analysis. The results showed that the variables simultaneously on the halal label , halal realization, product pricing, and respect for the trademark with the decision to purchase in Binjai get the effects to buy cosmestic Sariayu Martha Tilaar. The variabel of effection of halal label, realization halal, product price and respect on the trademark with decision of purchase cosmetic product for consument Sariayu Martha Tilaar in Binjai are individually not significant effect on purchasing decisions. While the price of individual products has positive influence on purchase decisions cosmetics Sariayu Martha Tilaar. The result of coefficient determination test indicates that the variable of halal label, realization, product price and respect on the trademark with decision of purchase cosmetic product by 15.8% (low), while the balance of 84.2% is influenced by other variables not examined in this research.

Pengaruh Marketing Mix Terhadap Keputusan Pembelian Pada Food Center (UKM Binaan Pjt I) Di Kawasan Wisata Waduk Selorejo Malang

2016 ◽  
Vol 1 (02) ◽  
pp. 46-51
Author(s):  
Jovita Vicka Bayu Wardhani ◽  
Dewi Ratih
Keyword(s):  
Physical Environment ◽  
Quantitative Research ◽  
Negative Influence ◽  
Positive Influence ◽  
Marketing Mix ◽  
Price Promotion ◽  
Purchasing Decisions ◽  
Product Price ◽  
Business World ◽  
Food Center

The tight competition in the business world requires an organization to create a marketing mix strategy to market the products sold and increase sales turnover. This research analyzes the influence of marketing mix which includes product, price, place, promotion, people, physical evidence and process to purchase decision. This research is a quantitative research. Case study was conducted at  the  food  center  in  the  tourist  area  of  Selorejo  Dam  Reservoir. Data  obtained  from  80  respondents   through  direct  observation (observation) and questionnaires on people who have / have visited Selorejo  Reservoir and made  purchases  of  products  in  the  food center  Selorejo  Reservoir  Malang.  Method  of  data  analysis  using quantitative analysis that is doubled linear regression. The analysis performed shows the following  results:  1)  Product, price, promotion,  place, person,  physical  environment and process simultaneously  / together positively influence purchasing decision, 2) Product,  promotion,  place,  person  and process  partially  have  A positive influence on purchasing decisions. While price and physical environment  have a negative influence on purchasing decisions, 3) Of the five marketing  mix variables  that  have  a  positive  effect on variable in influencing purchasing decisions. 4)  Product, price, promotion, place, person, physical environment and process have contribution of 78.5% in explaining buying decision at food center of  Selorejo Reservoir. While other factors have a contribution of 21.5% explained by other variables.   

FAKTOR- FAKTOR YANG MEMPENGARUHI MINAT BELI DI ONLINE SHOP SPECIALIS GUESS

2012 ◽  
Vol 7 (2) ◽  
pp. 147
Author(s):  
Petra Surya Mega Wijaya ◽  
Christina Teguh
Keyword(s):  
Factor Price ◽  
Online Media ◽  
Price Promotion ◽  
Product Price ◽  
Product Factor ◽  
Online Buying

Consumers today are familiar with online media buying. Online buying interest arises due tovarious factors, including the product factor, price, promotion, easy way transaction, andconsumer’s trust to the online seller. This research aimed to analyze the influence of theindependent variables (product, price, promotion, ease of purchase, trust) on dependentvariables (buying interest) on the online shop specialis guess. The data was obtained byobservation, by spreading 100 questionnaires to 100 women respondents who had seen theonline shop specialis guess’ promotion through Facebook media. Based on the multiplelinear regression, the results showed that price, promotion, and trust influenced the buyinginterest in the online shop Specialis Guess, while the variable products and ease of purchasedidn’t affect the interest of online purchases.Keywords: product, price, promotion, ease of purchase, trust, online shop interest

scholarly journals PENGARUH KECERDASAN EMOSIONAL, KOMPETENSI KARYAWAN DAN PENGALAMAN KERJA TERHADAP KINERJA KARYAWAN (STUDI PADA INDUSTRI ROTI HARUM SARI BOYOLALI)

2021 ◽  
Vol 12 (1) ◽  
pp. 66-81
Author(s):  
Asrianingsih Asrianingsih ◽  
Rini Handayani
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Price Promotion ◽  
Purchasing Decisions ◽  
Product Price ◽  
Analysis Techniques ◽  
A Value ◽  
Quality Product

The research purpose was determined the effect of Product Quality, Product Price, Promotion and Service Quality on OPPO Smartphone Purchase Decision at Matahari Singosaren Surakarta. This research was conducted in Matahari Singosaren Surakarta with multiple linear regression analysis techniques. The sample is 100 respondents. Based on the analysis results can be known Variable Quality products, Product Price, promotion and Service Quality positively affect oppo smartphone purchasing decisions in Matahari Singosaren Surakarta. Price is the most dominant variable, this can be shown with the highest regression coefficient of 0.638. Based on the results of the determination coefficient, the calculation of the SPSS program obtained a value of R Square = 0.491. This value means that Variable Product Quality, Product Price, Promotion and Service Quality contribute 49.1% to purchasing decisions on OPPO smartphones in Matahari Singosaren Surakarta. While the remaining 50.1% is influenced by other factors outside the researchers.

scholarly journals ANALISIS KEPUTUSAN PEMBELIAN TIKET PESAWAT SECARA ONLINE (STUDI KASUS RUTE PENERBANGAN PALEMBANG – CENGKARENG)

2021 ◽  
Vol 2 (1) ◽  
pp. 1-14
Author(s):  
Idayanti Idayanti ◽  
Fakhry Zamzam ◽  
Luis Marnisah
Keyword(s):  
Regression Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Price Promotion ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Process Variables ◽  
Product Price ◽  
Physical Evidence

This study aims to analyze the influence of product, price, promotion, place, people, physical evidence, and the process, or what is known as the 7P marketing mix on the decision to purchase plane tickets Online. The methodology used in this study is multiple linear regression analysis method, with the population used in this study consisting of 3 (three) airlines, namely Sriwijaya Air, Batik Air, and Lion Air Palembang with 329 respondents and processed with SPSS version 22. Partially, the marketing mix variables that influence the purchasing decisions to purchase plane ticket online of Palembang are price, place, and process. The conclusion of this study, the results of the analysis show that the product, price, promotion, place, people, physical evidence, and process variables together have a positive and significant effect on the purchasing decision to purchase plane tickets Online of the Palembang city with an F value of 64.908 and an r2 value of 0.766 or 76% and the rest is influenced by other factors.

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM PEMBELIAN MINYAK GORENG CURAH DAN MINYAK GORENG KEMASAN ( Studi Kasus Pasar Peunayong Kota Banda Aceh)

2017 ◽  
Vol 2 (1) ◽  
pp. 57-66
Author(s):  
Farah Zakia ◽  
Safrida Safrida ◽  
Zakiah Zakiah
Keyword(s):  
Consumer Behavior ◽  
Sampling Method ◽  
Basic Needs ◽  
Research Note ◽  
Price Promotion ◽  
Product Price ◽  
Banda Aceh

Abstrak.Minyak goreng merupakan salah satu kebutuhan pokok masyarakat dalam rangka pemenuhan kebutuhan sehari-hari, berbagai faktor yang mempengaruhi perilaku konsumen dalam pembelian minyak goreng curah dan minyak goreng kemasan adalah produk, harga dan promosi.Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi perilaku konsumen dalam pembelian minyak goreng curah dan minyak goreng kemasan di Banda Aceh.Metode penelitian yang digunakan dalam penelitian ini adalah Studi Kasus dengan metode pengambilan sampel dilakukan dengan Accidental Sampling yaitu Pengambilan sampel didasarkan pada kenyataan bahwa mereka kebetulan muncul.Hasil penelitian ini diketahui bahwa produk, harga dan promosi minyak goreng curah dan minyak goreng kemasan berpengaruh nyata terhadap perilaku konsumen minyak goreng curah dan minyak goreng kemasan di pasar Peunayong Kota Banda Aceh.Kata Kunci: Minyak Goreng Curah, Minyak Goreng Kemasan, Perilaku Konsumen,    Produk, Harga, PromosiAbstract. Oil meal is one of the basic needs of people in order to meet daily needs, a variety of factors that influence consumer behavior in purchasing bulk meal oil and meal oil packaging are product, price and promotion. This study aims to determine the factors that influence consumer behavior in purchasing bulk meal oil and meal oil packaging in Banda Aceh. The method used in this research is a case study with the sampling method accidental sampling is done by sampling was based on the fact that they happen to appear. The results of this research note that the product, price and promotion of bulk meal oil and meal oil packaging significantly affect consumer behavior meal oil, bulk and packaged meal oil in the Peunayong market Banda Aceh.Keywords: Bulk Meal Oil, Meal Oil Packaging, Consumer Behavior, Product, Price, Promotion 

scholarly journals ANALISIS STRATEGI BAURAN PEMASARAN (MARKETING MIX) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI DISTRIBUTION OUTLET MAILBOX, YOGYAKARTA

2011 ◽  
Vol 1 (1) ◽  
pp. 42
Author(s):  
Aunul Khaq Syaifti Arfiyandi ◽  
Fitroh Adhilla
Keyword(s):  
Sampling Technique ◽  
T Test ◽  
Coefficient Of Determination ◽  
Dominant Factor ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Product Price ◽  
Test Analysis ◽  
Beta Coefficient ◽  
Partial Factor

This study aims to determine whether there is influence simultaneously and partial factor product, price, promotion and location of the purchasing decisions of consumers in the Distribution Outlet Mailbox in Yogyakarta and the factor of whether the greatest effect on consumer purchase decisions. The analysis used in this study is the analysis of t test (partial), f test analysis (simultaneously) and test the coefficient of multiple determination (R2). Samples taken in this study of 100 respondents who considered sufficiently representative of the population studied. Sampling technique using the incidental sampling (sampling with respondents met by chance at the time of the study). While data collecting technique using a questionnaire that is a list of questions given to a number of respondents to obtain data required in the research.Based on the results of t test analysis (partially) by Level of Significant (05) that there is influence of the partial product variable (X1) of (0,024), Price (X2) equal to (0.325), Promotion (X3) (0,000), and Location (X4) of (0.028) of the Consumer Buying Decision (Y). And based on results of test analysis f (simultaneously) is (0.000) with Level of Significant (05) and stated there is the influence of variables simultaneously Products (X1), Promotion (X3), and Location (X4) of the Consumer Buying Decision (Y) and variable rates (X2) has no effect signifika partially towards Consumer Purchase Decision (Y). The most dominant factor of influence on consumer purchasing decisions based on the data if the beta coefficient of the variable product (X1) of (0.222), Price (X2) equal to (0,110), Promotion (X3) (0.449), and Location (X4) for (0.201), factors that contribute the greatest value is a factor Promotions (X3), amounted to (0.449). The results obtained from the regression R 2 (coefficient of determination or R Square) of 0.623 means that the dependent variable (Y) in the model: Consumer Buying Decision (Y) explained by independent variables (X), namely Products (X1), Price (X2), Campaign (X3), and Location (X4) of 62.3%, while the remaining amount of 37.7% explained by other variables outside the model.

scholarly journals PENGARUH MARKETING MIX DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO DI MATAHARI SINGOSAREN SURAKARTA

2021 ◽  
Vol 12 (1) ◽  
pp. 1-16
Author(s):  
Ratih Witayana Trian Soeripto ◽  
Kasidin Kasidin
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Price Promotion ◽  
Purchasing Decisions ◽  
Product Price ◽  
Analysis Techniques ◽  
A Value ◽  
Quality Product

The research purpose was determined the effect of Product Quality, Product Price, Promotion and Service Quality on OPPO Smartphone Purchase Decision at Matahari Singosaren Surakarta.This research was conducted in Matahari Singosaren Surakarta with multiple linear regression analysis techniques. The sample is 100 respondents. Based on the analysis results can be known Variable Quality products, Product Price, promotion and Service Quality positively affect oppo smartphone purchasing decisions in Matahari Singosaren Surakarta. Price is the most dominant variable, this can be shown with the highest regression coefficient of 0.638. Based on the results of the determination coefficient, the calculation of the SPSS program obtained a value of R Square = 0.491. This value means that Variable Product Quality, Product Price, Promotion and Service Quality contribute 49.1% to purchasing decisions on OPPO smartphones in Matahari Singosaren Surakarta. While the remaining 50.1% is influenced by other factors outside the researchers.

scholarly journals The influence of Halal Label, Product Quality, and Price on Purchasing Decisions

2020 ◽  
Vol 3 (1) ◽  
pp. 95-133
Author(s):  
Cut Tari Fadila ◽  
Talbani Farlian ◽  
Arroyyan Ramly
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Label Product ◽  
Banda Aceh

This study aims to analyze the influence of halal label, product quality, and price on purchasing decisions with a case study at the Bread Boy Bakery Cake Shop in Banda Aceh. This research is quantitative research. The sample used was 100 respondents using a purposive sampling technique. The results of data processing carried out using the SPSS 22 program through the multiple linear regression analysis methods shows that the independent variables are halal labels, product quality, and price simultaneously or simultaneously have a positive and significant effect on purchasing decisions. While partially, the halal label variable does not have a positive and significant effect on purchasing decisions. While the product quality variable partially influences the purchasing decisions. The price variable has a positive and significant effect on purchasing decisions.

scholarly journals Strategi Marketing Mix Perspektif Ekonomi Islam pada Hotel Semesta di Kota Semarang

2020 ◽  
Vol 13 (2) ◽  
Author(s):  
Farkhi Hazami ◽  
Rosida Dwi Ayuningtyas
Keyword(s):  
Marketing Mix ◽  
Qualitative Approach ◽  
Creative Economy ◽  
Price Promotion ◽  
Economic Perspective ◽  
Case Study Method ◽  
Product Price ◽  
The Republic ◽  
Islamic Economic

This research is a qualitative research to examine the application of Islamic economic perspective marketing in the business of sharia services in Semarang City, a case study in the sharia industry in the Sharia Universe of Semarang City. The focus of this research is to explain how the application of Islamic economic perspective marketing mix to hotel universe sharia. In this study focuses on product, price, promotion, distribution / place carried out by the hotel universe syariah city all the perspectives of Islamic economics theoretically. The purpose of this study is to provide a conclusion about the application of marketing mix namely product, price, promotion, and distribution / place carried out by hotel universe syariah Islamic economic perspective. This study uses a qualitative approach to the case study method. The data analyzed are the results of interviews, documentation and observations with the field of marketing, namely product, price, promotion, and distribution / place in the Semarang Sharia Universe Hotel. The results showed that the application of Islamic economic perspective marketing mix at the Semarang City Semesta Hotel had not been effective. Because in terms of Sharia Universe Hotel products still have not fully implemented several elements and sub elements provided by the Republic of Indonesia's Creative Economy Tourism Minister Regulation Number 2 of 2014 concerning guidelines for sharia hotel business operators. Keywords: Strategy, Marketing mix, Islamic Perspective, Sharia Industry

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