Evolution of the representation of folk artistic culture in cinema

In the presented article, the features of the reflection of folk art culture in the cinema are considered. The author examines films that reflect the folk art culture of the American Indians, Udege, meadow mari, residents of the village of Palekh, as well as the folk art culture of the colonial countries, China and Japan. This article examines the films of both foreign and Russian directors, as the author refers to global trends in cinema. The author identifies several stages, considering the evolution of folk art culture, starting from films of the early twentieth century and ending with modern cinematography: “Folk art culture in early films. Ethnographic cinematography”, “Criticism of the urban industrial space in the cinema of the 20s. XX century»,»Colonial cinema», «Postcolonial cinema», «Cultural appropriation», «Orientalism», «Transnational culture in the postmodern era», «Cinematography of the metamodern». Based on the material of Russian and foreign films, the author notes that folk art culture is manifested in both documentary and fiction cinematography. The author concludes that folk art culture was reflected in the cinema at every stage of its historical development. The author notes that in modern cinema the topic of folk art culture has not simply lost its relevance, but has become one of the most relevant trends in connection with the processes of glocalization in the culture of the 21st century. Each stage considered by the author has its own specific features and reasons for the display of folk art culture. The article describes the main ways of representing folk art culture in cinema – folklore, traditional textiles, embroidery, folk songs.