INFORMATION SUPPORT OF THE MARKETING RESEARCH SYSTEM OF THE MINERAL WATER MARKET

2021 ◽  
Vol 298 (5 Part 1) ◽  
pp. 245-251
Author(s):  
Alona Tanasiichuk ◽  
Liudmila Serednytska ◽  
Nataliia Dobrovolska ◽  
Keyword(s):  
Mineral Water ◽  
Business Processes ◽  
Consumer Preferences ◽  
Marketing Research ◽  
Information Support ◽  
Water Market ◽  
Business Decisions ◽  
Mixed Form ◽  
Level Of Satisfaction

It has been demonstrated that in the conditions of overcoming the consequences of corona crisis an important issue is the organization of business processes, which, as of the time of the study, is carried out on a mixed form. It is substantiated that enterprises should assess their capabilities and be ready to make quick business decisions in the case of reintroduction of quarantine for enterprises. It is substantiated that the organization of marketing research of commodity markets and timely provision of managers of structural units with reliable information is important for the effective conduct of business by domestic enterprises on a mixed form. In the study the sequence of information support for marketing research of the mineral water market has been developed. The dynamics of incomes and the level of demand of mineral water consumers during the period of corona crisis has been determined. As a result of the research it was concluded that the mineral water market, unlike other sectors of the economy, has favorable prospects for further development. A portrait of a mineral water consumer and his level of satisfaction with the quality of mineral water, pricing and assortment policy on the domestic market have been determined. This study will determine consumer preferences for the choice of mineral water and take into account its results by domestic production and trade enterprises. Other enterprises will be able to develop a similar sequence of information support for marketing research of the commodity market in which they carry out their business activities.

scholarly journals IMPROVEMENT OF MANAGEMENT OF MARKETING ACTIVITY OF POULTRY ENTERPRISES

2021 ◽  
Author(s):  
Viktoriia Zhmudenko
Keyword(s):  
Marketing Strategy ◽  
Fast Food ◽  
Policy Development ◽  
Consumer Preferences ◽  
Marketing Research ◽  
Marketing Management ◽  
Communication Policy ◽  
Poultry Products ◽  
Theoretical Approaches

The article systematizes theoretical approaches to defining the essence and role of marketing poultry products. Emphasis is placed on ensuring the protection of the interests of domestic producers, as well as increasing food production and improving their quality. The experience of organizing the marketing of producers of poultry products and its use in domestic practice is summarized. Peculiarities of marketing management of poultry enterprises are determined. Marketing research has been conducted to identify the influence of factors on the formation of consumer preferences when buying turkey meat. The main tasks of selling poultry products are indicated, namely: determining the volume and quality of sold products; control over the implementation of supply plans and contractual obligations for the sale of products; control over product sales prices; calculation of the commercial cost of goods sold; determination of revenue and financial results from the sale of poultry products. It is noted that production volumes should be functionally dependent on consumer demand. The study identified the marketing strategy of the company, adapted to the market of poultry products and proved that the marketing of poultry products should provide not only the optimal volume and quality of products, but also its diversity and availability at affordable prices. Measures to increase the efficiency of marketing management are substantiated, namely: increasing the production of refrigerated products and entering directly into the consumer market - in retail chains, consumer cooperation and further expansion of branded stores; increase of deliveries of production to areas of area and diversification of business on a vertical; creation of own fast food network of this enterprise. It was found that the most effective and promising is a competitive marketing strategy, which aims to constantly increase the market share of enterprises and will include increasing sales by improving communication policy, development of sales network and expanding the range of poultry products. For poultry enterprises, this is an additional opportunity to increase margins and increase sales.

Organization of Healthy Catering in Russian Universities Using Vending Technologies

2018 ◽  
Vol 9 (1) ◽  
pp. 114
Author(s):  
M. A. BELYAEVA ◽  
S. P. BURLANKOV ◽  
A. A. GAJOUR ◽  
V. I. PEROV ◽  
A. Yu. SOKOLOV
Keyword(s):  
Consumer Preferences ◽  
Marketing Research ◽  
Food Service ◽  
Present Moment ◽  
Vending Machines ◽  
Market Situation ◽  
On Line ◽  
Quality Of Food ◽  
Russian Universities

Relevance of the research: at present moment, healthy catering is a relevant issue for higher education institutions; this includes ensuring the quality of food and automating the sale of set lunches through vending machines, thereby providing students with a better access to healthy food and taking into account consumer preferences. The article presents a comparative analysis of the organization of healthy catering by using vending technologies not only in leading Russian universities, but also at the international level. Goal of the research: to develop diets for male and female students, as well as the mechanisms for their implementation, mainly using vending machines for selling set breakfasts and lunches that meet the regulatory requirements for developed diets. Research methods: the study involved using a range of questionnaires and analyzing preferences of students and university staff. Conducting marketing research, the authors applied methods of market analysis, as well as on-line questionnaires. The research sample included 230 students. Results of the study: the article considers in detail catering at the Plekhanov Russian University of Economics. To compare the results, the authors also studied other six leading universities of Moscow and the data from a number of large international universities. It was determined that most universities require the development of healthy catering, as well as improving the service. These problems are especially acute in the sphere of social catering, and namely in the university catering. Therefore, the authors explored the following aspects: the market situation with the demand for catering services in universities (Russian and international); conducting polls, interviewing the youth to assess the quality of food, service, range of meals, ways of selling dishes and others. The best way to improve catering at universities seems to be through using vending machines, pizza mats and other innovations. However, there are some problems associated with the maintenance of vending machines, which implies their rational location. In addition, it is necessary to develop the required product range, and solve the related tasks of batching, packaging, and logistics.

scholarly journals Calidad en el servicio de las empresas hoteleras de segunda categoría / Quality in service of hotel companies of second category

Ciencia Unemi ◽  
2016 ◽  
Vol 9 (18) ◽  
pp. 19 ◽  
Author(s):  
Carlos Veloz Navarrete ◽  
Jorge Vasco Vasco
Keyword(s):  
Customer Satisfaction ◽  
Business Processes ◽  
Quality Of Services ◽  
Level Of Satisfaction ◽  
New Vision ◽  
Para Determinar ◽  
Second Category ◽  
Proper Operation

Las empresas hoteleras están diseñadas para acoger a las personas que por diferentes motivos viajan y necesitan descansar, por ser un servicio las inspecciones son constantes en las áreas de trabajo convirtiéndose en una tarea abrumadora y muy difícil de evaluar. El objetivo del presente estudio es garantizar la calidad del servicio de hospedaje, para que los turistas evalúen los procesos y las empresas se enfoquen en la satisfacción del cliente. El buen funcionamiento de la empresa hotelera depende que los colaboradores conozcan las expectativas de los clientes y ellos a su vez perciban la calidad de los servicios brindados, este análisis permite ver las deficiencias, para determinar el nivel de satisfacción en el servicio que brinda a sus usuarios, en el marco de la metodología SERVQUAL. El seguimiento que se dé en las principales actividades que tienen relación directa con el usuario contribuirá para tener una nueva visión del servicio ofrecido, de tal manera que los procesos mejoren y así obtener satisfacción en el cliente. En los resultados obtenidos se evidencia que las perspectivas analizadas dan un panorama global de la calidad de los servicios hoteleros de segunda categoría teniendo deficiencias en la confiabilidad y capacidad de respuesta hacia los usuarios, mismas que se pueden mejorar estandarizando y gestionando los procesos. AbstractHotel companies are designed to accommodate people who travel for different reasons and need to rest, as they offer a service, inspections are constant in the work areas becoming an overwhelming task which is very difficult to assess. The aim of this study is to ensure quality of hosting service, for tourists to evaluate business processes and businesses can focus on customer satisfaction. The proper operation of the hotel company depends on the fact that the employees know the expectations of the customers and they in turn perceived the quality of services provided, this analysis shows the shortcomings, to determine the level of satisfaction with the service provided to customers, under the SERVQUAL methodology. The follow-up given in the main activities that are directly related to the customers will contribute to have a new vision of the service that is offered, so that processes can improve and in this way obtain customer satisfaction. The obtained results show that the analyzed perspectives give a global overview of the quality of hotel services of second category, having deficiencies in reliability and responsiveness of customers, which can be improved by standardizing processes and management.

QUALITY OF PRODUCTS IN THE FACTORY SYSTEM OF PROVIDING COMPETITIVENESS OF MODERN PRODUCTION

2019 ◽  
pp. 67-75
Author(s):  
Larysa IVANCHENKOVA ◽  
Kateryna STASIUKOVA
Keyword(s):  
Product Quality ◽  
Quality Management System ◽  
Marketing Research ◽  
International Standards ◽  
Information Support ◽  
Investment Risk ◽  
Fundamental Relation ◽  
Improvement Program

Abstract Introduction. The question of manufacturing quality products is relevant to any enterprise. In order to achieve this, it is necessary to meet international standards and established requirements. In today's market conditions, the efforts of commodity producers are aimed at meeting the demand of consumers, which, in turn, are guided by the quality characteristics of the product. The purpose of the article is coverage of the main issues of product quality, as one of the factors of increasing and ensuring the competitiveness of modern production. Results. The stages of information support of the decision-making process for the reasonable choice of strategy for managing the quality parameters and image of the enterprise are offered. It is established that the concept of quality should be considered as a balance between the components: formal quality, functional quality and ethical quality. The role of logistical thinking in ensuring the innovative processes implementation in the enterprise activity is presented. The regularity of production and cash flow management is considered based on the information of the monitoring assessment of the market state and development a strategy. The principles of marketing research are being developed taking into account the logistics chain. This leads to an increase in the role of interaction between the units of the enterprise to ensure the stability of the flow processes from the purchase of raw materials to the sale of finished products. The necessity to take into account the fundamental relation between the expectations and the real properties of the object is proved when substitutes are available at the market. The content of risk is defined. An understanding of the specific risk of the company is presented that implements the strategy of improving the quality and competitiveness. A risk group for businesses focused on the production of goods that provide quality of life is considered. Methodical approaches that provide economic stability and rational positioning of the enterprise are considered: the first focused on the production potential formation, the second – on using the diversification principle as a factor of reducing the investment risk of implementing a quality improvement program in the marketing area. Conclusions. The main problem in the quality management system is the establishment of indicators and the sensitivity degree of demand for products and its characteristics. The crucial importance of investment in ensuring an adequate level of product quality necessitates the need to manage projects on the basis of assessing models the capital assets performance by the criteria of minimizing investment risk and maximizing profitability. Key words: product quality, competitiveness, competitive production, enterprise, competitiveness factors.

scholarly journals Users’ evaluation of Japan’s cancer information services: process, outcomes, satisfaction and independence

2021 ◽  
Vol 10 (4) ◽  
pp. e001635
Author(s):  
Chikako Yamaki ◽  
Tomoko Takayama ◽  
Masayo Hayakawa ◽  
Fumihiko Wakao
Keyword(s):  
Information Service ◽  
Active Role ◽  
Information Support ◽  
Cancer Information ◽  
Measurement Tool ◽  
Related Factors ◽  
Level Of Satisfaction ◽  
Counselling Process ◽  
The Impact

BackgroundCancer information service (CIS) programmes are becoming increasingly important because patients need to obtain appropriate information and take an active role in their treatment decisions. Programme evaluation is required to determine the level of satisfaction and quality of experiences of users. The purpose of this study is (1) to identify users’ evaluation of CIS programmes by both satisfaction and outcomes that reflect the quality of experience and impact of using the CIS, (2) to examine the related factors of these evaluation outcomes and (3) to analyse the differences of those relations between patients and families.MethodThe self-reported questionnaire was answered by 447 patients and 216 families of patients who used Cancer Information Support Centres (CISCs) at 16 designated cancer hospitals from January 2016 to April 2016. We developed 12 evaluation items, including satisfaction, experience and the impact of using CISC.ResultsRespondents evaluated the CISC highly, especially in terms of overall satisfaction, followed by the counselling process. Immediate access to CISC was the strongest factor affecting outcomes. Patients who wanted to consult about ‘disease or symptoms’ or ‘had no specific problem’ tended to provide high scores for some outcomes, but those who wanted to consult about a ‘financial problem’ or ‘discharge or care at home’ provided negative scores. These trends were also observed in families but to a more limited extent.ConclusionUsers’ evaluation of CISCs was sufficiently high in terms of overall satisfaction, showing reasonable scores in outcome levels. Immediate access was the strongest factor affecting outcomes and topics of consultation more directly affected evaluation by patients than by families. The distribution of the scores of the measures and related factors was reasonable. The 12-item measurement tool employed in this study seems to be useful for quality monitoring of the CIS.

Modeling and Optimization of Socio-Economic Aspects for the Development of Tourism

2019 ◽  
Vol 9 (8) ◽  
pp. 1696
Author(s):  
Gulbaram A. KULAKHMETOVA ◽  
Nadiia A. SHCHERBAKOVA ◽  
Victoria V. TSYPKO
Keyword(s):  
Life Support ◽  
Consumer Preferences ◽  
Optimal Combination ◽  
Information Support ◽  
Object Location ◽  
Economic Aspects ◽  
Life Support System ◽  
Tourist Destination ◽  
Tourist Information

The paper deals with the variants of providing digital nomadism with tourist services and service under conditions of global informatization. In order to increase the mobility of this category of tourists, the authors offered a model of information support in accordance with the strategy of global geoinformation supporting of travel infrastructure. The navigation system of information depository is focused on the localization of life support system points with optimal combination of infrastructure objects. For filling the information depository of tourist destination determination and annotation of most significant objects and access points to global tourist system of informatization have been carried out.  When choosing the above-mentioned objects, the authors proceeded from the following founding principles: accessibility of objects to Internet system sources; consumer preferences; security. To ensure quality of tourist services and service the analysis of the state of global tourist information system infrastructure is carried out in the paper. Following the findings, proposals for the implementation of information depository model are developed. The markers of system orientation in space providing the link of object location with geoinformation field are included in the depositary information field. In general, the offered model, according to authors, will contribute to comfortable and safe movement of digital nomads on tourist route.

scholarly journals FORMATION OF AN INTEGRATED MARKETING SYSTEM FOR A PHARMACY ORGANIZATION

2020 ◽  
pp. 35-39
Author(s):  
I. G. Grentikova ◽  
A. A. Oblasov
Keyword(s):  
Business Processes ◽  
Consumer Preferences ◽  
Pharmaceutical Products ◽  
Retail Trade ◽  
Integrated Marketing ◽  
Marketing System ◽  
Pharmacy Organization ◽  
Four Levels ◽  
Restrictive Measures

The article substantiates the need for the formation of an integrated marketing system by Russian pharmaceutical organizations, which allows them to sell pharmaceutical products based on the foresight of future needs and consumer preferences. The rapid transformation of retail trade after the removal of restrictive measures taken in connection with the coronavirus pandemic will affect the pharmacy business; there is a need to develop and use all tools to improve the quality of business management, which will directly affect sales. The authors justify the use of an organizational scheme consisting of four levels, which differs from the traditional and modern schemes, focused only on the consumer. We used practical data from the Pharmaimpex group of companies for the Kemerovo region, as well as analytical materials from GMPnews. It is concluded that the formation of an integrated marketing system of a pharmacy organization allows to standardize the decision-making procedure in all areas of marketing. The distribution of databases will strengthen the internal interconnection of the pharmacy organization’s business processes.

scholarly journals Evaluation of competitiveness of top-grades of ultrapasterized milk in the conditions of Covid-19

2021 ◽  
Vol 10 (39) ◽  
pp. 16-27
Author(s):  
Oleg Ilyasovich Katlishin
Keyword(s):  
Consumer Preferences ◽  
Marketing Research ◽  
Local Market ◽  
Milk Product ◽  
Index Method ◽  
Trade Marks ◽  
Uht Milk ◽  
Long Term Storage ◽  
Chelyabinsk Region

The UHT milk market in the Russian Federation is actively developing and belongs to a promis-ing direction of food industry. The UHT milk is a milk product that has undergone a process of heat treatment in which the milk is heated to a temperature of 137 0 C, and kept at that tempera-ture for 4 seconds before being cooled to room temperature. UHT milk retains almost all the ben-eficial properties of the original product, while it belongs to long-term storage goods and does not require the use of refrigeration equipment. The importance of the product has sharply in-creased during the quarantine imposed by the authorities during the COVID-19 pandemic. At the same time, there is a significant number of UHT milk brands on the consumer market, which leads to quite serious competition and necessitates studying the level of their competitiveness, especially for solving applied issues in the local geographic segment of the market. According to the author, today there is definitely a lack of comprehensive scientific methodological approaches to assessing the competitiveness and quality of UHT milk sold on the local market. Therefore, the purpose of the research was to assess the competitiveness and quality of UHT milk of various brands, presented on the market of Troitsk, Chelyabinsk region. The study assumes a complex methodology, which includes the following stages: 1) identification of the competitiveness of UHT milk by the index method of the ratio of prices and quality of the milk samples under study; 2) conducting a comprehensive assessment of the competitiveness of UHT milk brands presented in the local market, based on the primary marketing research of consumer preferences in this segment of the dairy market; 3) identification of the level of competitiveness of milk trade marks on the basis of the economic method, which assumes their ranking by trade volume. On the basis of the obtained data, it is concluded that the most competitive are the samples of trade marks «Dairy River» and «Dairy Farmer».

scholarly journals DESCRIPTOR-PROFILE METHOD FOR DETERMINING THE QUALITY OF APPLE JUICE SAMPLES

2019 ◽  
Vol 13 (4) ◽  
Author(s):  
A. Lilishentseva ◽  
A. Smolyar
Keyword(s):  
Apple Juice ◽  
Fruit Juice ◽  
Consumer Preferences ◽  
Profile Analysis ◽  
Marketing Research ◽  
Point Scale ◽  
Organoleptic Properties ◽  
Complex Concept ◽  
Sensory Profiles

To assess the competitiveness of products abroad, the method of descriptor-profile analysis is widely used, the essence of which is that the complex concept of one of the organoleptic properties (taste, smell, texture) is in the form of a set of simple components (descriptors) that are evaluated by tasters intensity on the appropriate scale. The method allows comparing the sensory characteristics of the products produced with competitors and developing the sensory profiles of the original standards (brands) of products. The article presents the results of scoring the quality of nine samples of apple juice. As a result of the work carried out by the commission of appraisers of taste, fruit juice descriptors were developed. Based on the marketing research, consumer preferences were studied and the coefficients of significance of fruit juice descriptors were determined. Further, a 50-point scale for evaluating the quality of fruit juices based on the received descriptors was developed. Using the developed point scale, the quality of nine samples of reconstituted apple juice was assessed, as a result of which a sample of apple juice was determined, which scored the maximum number of points and approached the profile of an ideal apple juice.

LOGISTIC APPROACHES TO MANAGEMENT OF BUSINESS PROCESSES IN SERVICE ENTERPRISES

2020 ◽  
Vol 3 (8) ◽  
pp. 54-58
Author(s):  
L. G. KIRILLOVA ◽  
◽  
E. V. BARDASOVA ◽  
Keyword(s):  
Value Chain ◽  
Business Processes ◽  
Information Support ◽  
Market Conditions ◽  
Material Goods ◽  
Logistic Service ◽  
Quality Of Products ◽  
The Cost

In market conditions, in order to increase the competitiveness of products and services, great attention should be paid to the efficiency of business processes. The logistic approach to management is implemented both in the production of material goods in the course of business processes, and along the entire value chain of forming the cost of finished products, affects the operations of storage, transportation, information support. Logistic service is implemented at all stages of the enterprise and is aimed at saving costs, improving the quality of products and services, and as a result, more complete satisfaction of the needs of end consumers.

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