scholarly journals A Contrastive Stylistic Study of Some Selected Commercial Advertisements in English and Arabic

2021 ◽  
Vol 3 (139) ◽  
pp. 27-38
Author(s):  
Sahira Ahmed Mahmood
Keyword(s):  
Public Relations ◽  
Business Processes ◽  
Personal Communication ◽  
Linguistic Features ◽  
Economic Activities ◽  
Non Profit ◽  
Information Activity ◽  
The Social ◽  
Important Means ◽  
And Performance

         Publication is only one of the tools used by public relations, like advertising is one-way communication. Advertising , as a tool, has a great importance and influence  in various business processes. It is a means of communication that based on the influence of one or more individuals; by the use of  one of the means of promotion available to build communication between consumers and products; advertising is the method used by the trader to effect the buyer.         A range of non-personal communication means and methods ; to convey ideas and promote products and services. The Declaration is an important  means of media used by different  enterprises to communicate with the public and the target customers of their business; so that , to advertise great importance in the work environment.        Advertising or publicity is an indispensable information activity for economic activities such as industry, trade, services and other economic activities, as well as for charitable and non-profit organizations and organizations, without announcing their efforts, they will not receive the social and financial support necessary to continue their work and performance of their mission.       The aims of this paper are to examine and identify the aspects of advertisements and  to clarify the linguistic features by explaining all issues which are related to it with examples and giving a detailed account about the grammatical issue of ‘A linguistic study of advertisement in English and Arabic’  hoping  to would  be more interesting  for English students and those who are specialized in English linguistics.

scholarly journals Theoretical model of business process reengineering taking into account common service centers in the company structure

2020 ◽  
Vol 7 (4) ◽  
pp. 1-5
Author(s):  
M. Oborin ◽  
Mikhail Gorodilov ◽  
Timofei Mikriukov
Keyword(s):  
Theoretical Model ◽  
Business Process ◽  
Business Processes ◽  
Basic Research ◽  
Third Party ◽  
Economic Activities ◽  
Economic Agents ◽  
Managerial Decisions ◽  
And Performance ◽  
Analytical Services

The article is devoted to the study of the current state of business processes related to accounting and analytical services to companies, assessment of their impact on financial and economic activities and the appropriateness of delegating some functions to third-party enterprises or internal separate structures. The aim of the article is the formation of a theoretical model of the business process of a manufacturing company based on the accounting and analytical functions of service centers in order to identify their impact on improving the efficiency and performance of economic agents. The basic research methods were statistical methods, modeling of economic and production processes. The study was based on the results of the authors’ study of the indicators of the accounting (financial) statements of common service centers (CSC) in Russia, for these purposes a sample of organizations was formed according to the criteria corresponding to the CSC of large holdings. As a result, the authors revealed that the specifics of the CSC activities is that they perform secondary, servicing functions and are one of the company's cost centers. The effect of the СSC activities is to optimize the model of business processes and save technological, time and financial resources. The complexity of evaluating the centers’ activities lies in the indirect effect, which is carried out on the basis of the scientific substantiation of managerial decisions and rationalization of the powers of managerial personnel and decision-makers at each stage of the business model.

scholarly journals Strategic Public Relations in Post-Gaddaffi Libya for Non-Profit Organizations: A Focus on the Rebuilding Efforts of Bokra and Attawasul

2018 ◽  
Vol 7 (2) ◽  
pp. 135
Author(s):  
Ayodeji Olalekan Awobamise ◽  
Yosra Jarrar
Keyword(s):  
Public Relations ◽  
Marketing Theory ◽  
Non Profit ◽  
The Social ◽  
Strategic Public Relations ◽  
Strategic Role ◽  
Non Profit Organizations ◽  
Civil War Era ◽  
The Right ◽  
Management Staff

This article focuses on understanding the strategic role Public Relations (PR) plays in positioning NGOs and helping them achieve their set out objectives in Libya- Post-Civil war era. The researchers analyzed two Non-Profit Organizations (NGOs) that operate in Libya - Bokra and Attawasul. NGOs like any other organization have publics they need to communicate and appeal to and as such it goes without saying that they channel their communication messages in such a way that their message is clear and resonates soundly with their intended audiences. This is even more pertinent in a country like Libya. Public Relations ensures that organizations are favorably looked upon by their publics by communicating in the right way. This study was premised on the Social Marketing Theory and dealt with understanding Public Relations and how it is used by NGOs in Libya. Based on the findings of this study, it was determined that Public Relations especially through social media, indeed plays a significant role in the process of getting donors and volunteers for NGOs in Libya. To arrive at this conclusion, questionnaires were distributed to staff and volunteers of the organizations under study and interviews were also conducted with top management staff of both organizations.

Economics of the nonprofit sector

2020 ◽  
Author(s):  
Nikolay Privalov
Keyword(s):  
Public Relations ◽  
Social System ◽  
Nonprofit Sector ◽  
Federal State ◽  
Educational Standards ◽  
Non Profit ◽  
Social Communications ◽  
The Social ◽  
Key Concepts ◽  
State Educational

The tutorial consists of five sections: "Subject matter and methodology of Economics of the nonprofit sector", "the Mechanism of reproduction of the product of the nonprofit sector", "Management in the nonprofit sector", "the Theory of the new society as a manifestation of the crisis of modern civilization", "the non-profit sector as a factor in maintaining the equilibrium of the social system". Each Chapter, in addition to theoretical material, lists of key concepts, test questions, assignments and test. Meets the requirements of Federal state educational standards of higher education of the last generation. Designed for students, postgraduates, professors, researchers and practitioners with specialties of Economics and management, including in the sphere of social communications and public relations.

Using propinquital loops to blend social media and offline spaces: a case study of the ALS Ice-Bucket Challenge

2016 ◽  
Vol 160 (1) ◽  
pp. 78-88 ◽  
Author(s):  
Karen E Sutherland
Keyword(s):  
Social Media ◽  
Amyotrophic Lateral Sclerosis ◽  
Public Relations ◽  
Non Profit ◽  
The Social ◽  
Temporal Flow ◽  
Theoretical Component ◽  
Lateral Sclerosis ◽  
Ice Bucket Challenge

The social media phenomenon of the amyotrophic lateral sclerosis (ALS) Ice-Bucket Challenge attracted more than 3 million donors to upload 1.2 million Facebook videos and give more than US$115 million. In fundraising terms, it was a social media anomaly. This article applies Kent and Taylor’s dialogic theoretical component of propinquity (immediacy of presence, temporal flow and engagement) to explore how the ALS Ice-Bucket Challenge leveraged a propinquital loop (and subsequent chain), to enable participants to move between social media and offline spaces, while creating relational elasticity between participant and cause. Propinquity and its function within a social media context is an area of research that has not yet been greatly considered in the literature, yet may have the potential of informing public relations professionals from the non-profit sector and more widely about social media practice.

scholarly journals Social entrepreneurship orientation and performance in non-profit organizations

2021 ◽  
Author(s):  
Francisco do Adro ◽  
Cristina I. Fernandes ◽  
Pedro M. Veiga ◽  
Sascha Kraus
Keyword(s):  
Social Entrepreneurship ◽  
Social Innovation ◽  
Social Performance ◽  
Quantitative Methodology ◽  
Policy Makers ◽  
Non Profit ◽  
Social Risks ◽  
The Social ◽  
Non Profit Organizations ◽  
And Performance

AbstractWith the downturn in the global socioeconomic panorama, the social entrepreneurship orientation (SEO) and the social performance of non-profit organizations (NPOs) have become subject to growing levels of attention. The objective of this study is to analyze the influence of SEO on the performance of NPOs. To this end, we deployed a quantitative methodology based on the application of a survey of NPOs, which received a total of 135 valid responses. Our results demonstrate a positive effect for the dimensions of social innovation and social proactivity even while reporting no effect for the acceptance of social risks on performance. These results hold important implications across two different levels: in terms of the NPOs and policy-makers.

PENGARUH PENYELENGGARAAN HAJI TERHADAP PENINGKATAN AKTIVITAS EKONOMl DI WILAYAH PROPINSI DKI JAKARTA

ALQALAM ◽  
2013 ◽  
Vol 30 (2) ◽  
pp. 380
Author(s):  
Chairul Akmal
Keyword(s):  
Secondary Data ◽  
Travel Agency ◽  
Economic Activities ◽  
Factors Affecting ◽  
Regression Methods ◽  
The Social ◽  
Travel Agencies ◽  
Relationship Model ◽  
Small Medium Enterprises ◽  
Medium Enterprises

This research analyzes some factors affecting economic activities in relation with the conduct of pilgrimage. Those factors are the pilgrimage cost, the amount of pilgrims, and the amount of pilgrimage officers. The objective of this research is to acquire the information of how each factor and all factors together affect the economic activities. This research also analyzes the effect of foods and drinks expenses, the effect of nonfoods and drinks expenses, and the effect of miscellaneous expenses on UMKM - Micro, Small, Medium enterprises' economic activities.             This research is conducted in DKI Jakarta in 2007. The population of this research is the average economic activities in DKI Jakarta in 2007. There are 42 respondents (Banks), 157 respondents (travel agencies), and 50 respondents (UMKM - Micro, Small, Medium enterprises) which are taken as samples from the population using the purposive sampling method. The data is obtained by the researcher using questioners and secondary data which is taken from 1990-2007.             The methodology used in this research is based on. the causal relationship model In testing the hypothesis of this research, the researcher uses the simple and multiple regression methods, and path analysis method. The significant rate a = 0,05 used in determining the interpretation of the statistic result. The data is processed using SPSS (Statistical Packages for the Social Sciences) version 12.00.             The results of the analysis in the 1st equation -are (i) the effect of the pilgrimage cost on banks' revenues is quite strong, (ii) the effect of the pilgrimage cost on travel agencies' revenues is quite strong, (iii) the effect of the pilgrimage cost on UMKM - Micro, Small, Medium enterprises' revenues is weak.             The results of the analysis in the 2nd equation are (i) the effect, of the amount of pilgrims on Banks' revenues is very weak, (ii) the effect of the amount of pilgrims on travel agencies' revenues is very weak, (iii) the effect of the amount of pilgrims on UMKM - Micro, Smal4 Medium enterprises' revenues is very weak.             The results of the analysis in the 3rd equation are (i) the effect of the amount of pilgrimage officers on banks' revenues is very weak, (ii) the effect of the amount of pilgrimage officers on travel agencies' revenues is very weak, (iii) the effect of the amount officers on UMKM-Micro, Small Medium enterprises' revenues is very weak.   The results of the analysis in the 4th equation are (i) the effect of all three factors which are the pilgrimage cost, the amount of pilgrims, and the amount of pilgrimage officers simultaneously on banks' revenues is very strong, (ii) The effect of all three factors which are pilgrimage costs, the amount of pilgrims, and the amount of pilgrimage officers simultaneously on travel agencies' revenues is strong, (iii) The effect of all three factors which are pilgrimage costs, the amount of pilgrims, and the amount of pilgrimage officers simultaneously on UMKM-Micro, Small Medium enterprises' revenues is strong.             The result of the analysis in the 5th equation is the effect of foods and drinks expenses on UMKM-Micro, Small Medium enterprises' revenues is weak. In the 6th equation, the effect of nonfoods and drinks expenses on UMKM-Micro, small Medium enterprises' revenues is weak. In the 7th equation, the effect of miscellaneous expenses on UMKM - Micro, Small Medium enterprises' revenues is quite strong. In the 8th equation, the effect of all three factors which are the effect of foods and drinks expenses, the effect of nonfoods and drinks expenses, and the effect of miscellaneous expenses simultaneously on UMKM-Micro, Small Medium enterprises' revenues is quite strong.             The implication of the research results mentioned above is the factors in the conduct of pilgrimage do increase the economic activities (Banks, Travel Agencies, and UMKM - Micro, Smal4 Medium enterprises) in DKI Jakarta. Therefore, considering that matter, the General Director of the conduct of pilgrimage division of Department of Religion Republic of Indonesia should determine the pilgrimage cost which is affordable, increase the service, and provide a good information system which will result in a better conduct of the pilgrimage. Key word: The Costs of Hajj, Hajj Officer, Travel Agency, UMKM

Beyond the Social Determinants of Health

2020 ◽  
Vol 3 ◽  
pp. 1-11
Author(s):  
Laura Hall ◽  
Urpi Pine ◽  
Tanya Shute
Keyword(s):  
Labour Force ◽  
Methodological Approach ◽  
Active Role ◽  
Indigenous Women ◽  
Economic Activities ◽  
The Earth ◽  
The Social ◽  
Weather Changes ◽  
People First

Abstract This paper will reflect on key findings from a Summer 2017 initiative entitled The Role of Culture and Land-Based Healing in Addressing and Ending Violence against Indigenous Women and Two-Spirited People. The Indigenist and decolonizing methodological approach of this work ensured that all research was grounded in experiential and reciprocal ways of learning. Two major findings guide the next phase of this research, complicating the premise that traditional economic activities are healing for Indigenous women and Two-Spirit people. First, the complexities of the mainstream labour force were raised numerous times. Traditional economies are pressured in ongoing ways through exploitative labour practices. Secondly, participants emphasized the importance of attending to the responsibility of nurturing, enriching, and sustaining the wellbeing of soil, water, and original seeds in the process of creating renewal gardens as a healing endeavour. In other words, we have an active role to play in healing the environment and not merely using the environment to heal ourselves. Gardening as research and embodied knowledge was stressed by extreme weather changes including hail in June, 2018, which meant that participants spent as much time talking about the healing of the earth and her systems as the healing of Indigenous women in a context of ongoing colonialism.

The Social Media Presence of Non-profit Organizations

2013 ◽  
Author(s):  
Shannon Lucky ◽  
Dinesh Rathi
Keyword(s):  
Social Media ◽  
Community Building ◽  
Non Profit ◽  
Media Technologies ◽  
Médias Sociaux ◽  
The Social ◽  
Powerful Knowledge ◽  
Social Media Presence ◽  
Non Profit Organizations ◽  
Medias Sociaux

Social media technologies have the potential to be powerful knowledge sharing and community building tools for both corporate and non-profit interests. This pilot study explores the social media presence of a group of forty-six Alberta-based non-profit organizations (NPOs) in this information rich space. In this paper we look at the pattern of presence of NPOs using social media and relationships with staffing structures.Les médias sociaux ont la capacité d’être de puissants outils de partage de la connaissance et de rassemblement communautaire pour les organisations à but lucratif et sans but lucratif. Cette étude pilote explore la présence dans les médias sociaux d’un groupe de quarante-six organisations sans but lucratif (OSBL) albertaines dans cet environnement riche en information. La communication portera sur les modèles de présence des OSBL dans les médias sociaux et les liens avec les structures organisationnelles.

The Specific Features of Public Relations Maintained by Libraries, Acting as Cultural Institutions

2020 ◽  
Vol 4 (1) ◽  
pp. 145-152
Author(s):  
Radosław Molenda
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Environment ◽  
Review Article ◽  
Cultural Institutions ◽  
Negative Stereotypes ◽  
The Public ◽  
The Social ◽  
Public Consciousness ◽  
Significant Question

Showing the specificity of the work of the contemporary library, and the variety of its tasks, which go far beyond the lending of books. The specificity of the library’s public relations concerning different aspects of its activity. The internal and external functions of the library’s public relations and their specificity. The significant question of motivating the social environment to use the offer of libraries, and simulta-neously the need to change the negative perception of the library, which discourages part of its poten-tial users from taking advantage of its services. The negative stereotypes of librarians’ work perpetuated in the public consciousness and their harmful character. The need to change the public relations of libra-ries and librarians with a view to improving the realization of the tasks they face. Showing the public relations tools which may serve to change the image of librarians and libraries with particular emphasis on social media. This article is a review article, highlighting selected research on the librarian’s stereo-type and suggesting actions that change the image of librarians and libraries.

Supervisi pendidikan

2020 ◽  
Author(s):  
nurul atika
Keyword(s):  
Public Relations ◽  
Educational Administration ◽  
Educational Goals ◽  
Literature Study ◽  
School Officials ◽  
Sourcing Strategies ◽  
Educational Supervision ◽  
Education Personnel ◽  
And Performance

Abstrak- In general, this study aims to determine and analyze the role of supervision in an education. This research uses the literature study method by collecting literature (material materials) sourced from books, journals, and other sources related to the science of Educational Administration. Supervision comes from the word super and vision, which means to see and review from above or view and assess from above, which is carried out by superiors on the activities, creativity and performance of subordinates. In terms of terms, in Carter's Good Dictionary Education, supervision is all the efforts of school officials in leading teachers and other education personnel to improve teaching. These include stimulating, selecting the growth and development of teachers' positions, selecting and revising educational goals, teaching materials and teaching methods, and evaluating teaching. Educational supervision has very important goals and benefits. The scope of educational supervision includes the following: Managerial supervision of the curriculum, Managerial supervision of student affairs, Managerial supervision of educators and education personnel, Managerial supervision of facilities and infrastructure, Managerial supervision of finance, Managerial supervision of public relations, Managerial supervision of administration, Administration supervision academics about learning, related to methods, sourcing strategies, and evaluations.

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