scholarly journals Public Relations and Their Importance in the Growth of Civil Society Organizations in Macedonia

2019 ◽  
Vol 11 (1) ◽  
pp. 52-60
Author(s):  
Marina Tuneva ◽  
Dejan Andonov
Keyword(s):  
Civil Society ◽  
Public Relations ◽  
Ad Hoc ◽  
Strategic Communication ◽  
Civil Society Organizations ◽  
Media Relations ◽  
Communication Practice ◽  
The Public ◽  
Communication Practices ◽  
Online Campaigning

The article examines the ways in which civil society and citizens can get connected through the communication practices of CSOs. The purpose is to explore how CSOs perceive, organize and coordinate their strategic communication and PR, to identify problems they encountered and to recommend ways of improving their communication practice. The article found out that two-way communication with the public is achieved by organizing different types of events, media relations and online campaigning. Still, there is an insufficient understanding of the importance of strategic communication and ‘ad hoc’ approach is usually used. The reasons are lack of human resources and finances. The implications of these findings are discussed in detail in the article.

scholarly journals Komunikasi Strategik dalam Pengurusan Komunikasi Organisasi: Definisi, Pendekatan dan Pelaksanaan

2021 ◽  
Vol 23 (1) ◽  
pp. 49-64
Author(s):  
Muhammad Zaiamri bin Zainal Abidin ◽  
Amira Firdaus ◽  
Md Azalanshah Md Syed
Keyword(s):  
Public Relations ◽  
Secondary Data ◽  
Organizational Management ◽  
Strategic Communication ◽  
Communication Research ◽  
Information Communication ◽  
Management Communication ◽  
Communication Practice ◽  
Social Marketing Campaign ◽  
Communication Practices

Strategic communication is an effective communication of information distributions at every level includes individual, group and organization. In terms of organizational management, strategic communication defined as a purposeful communication in order to achieve a specific goal and target. Strategic communication does not only function as a tool of vision and goal interpretation towards targeted audience, but also to achieve both organization’s vision and goal. It act as a centre to ensure a strategy implementation achievement made by the organization. This article will describe and discuss further strategic communication practices based on three focuses; definition, approach and implementation. Based on secondary data and analysis of the findings of previous studies as well as the views of scholars through the field of strategic communication research, It show that strategic communication is a purposeful communication practice managed systematically through planning, implementation and evaluation to achieve organization’s goal and target which is practiced in six forms of approach includes management communication, marketing communication, public relations, technical communication, information communication, information and social marketing campaign in organizational communication

scholarly journals The Role of Media Literacy in the Public Relations: What Is Happening in the Portuguese Universities?

2020 ◽  
Vol 8 (2) ◽  
pp. 70
Author(s):  
Rita Monteiro Mourão ◽  
Sandra Lopes Miranda
Keyword(s):  
Public Relations ◽  
Media Literacy ◽  
Public Universities ◽  
Master's Degree ◽  
Strategic Communication ◽  
Media Relations ◽  
The Public ◽  
The Media ◽  
Master’S Degree

Media literacy has a key role in education. It is known that the public relations profession often involves a position of media relations. In this context, this type of expert must obtain skills in the critical and active use of media. Afterwards it arises the need to understand what kind of investment in media literacy has been done by Portuguese Public Universities. This will be the objective of this exploratory qualitative study. For the collection of information, we have proceeded to the analysis of the curricula of Degree’s and master’s degree in Public Relations courses of 15 Portuguese Public Universities. In general, it was concluded that there is still little investment at this level. Of the 15 Portuguese public universities analyzed, only three universities hold courses on media education in their curricula, within the degree in public relations / organizational communication / strategic communication. Regarding to the master’s degree we found that only four of the 15 Portuguese Public Universities consider the media literacy in their curricula. This research focuses specifically in Public Universities. However, in future studies it will be also important to include private universities to compare the main differences.

Strategi Humas Partai Gerindra dalam Membangun Citra Partai pada Pemilu 2014

2017 ◽  
Vol 1 (1) ◽  
Author(s):  
Rialdo Rezeky ◽  
Muhammad Saefullah
Keyword(s):  
Data Collection ◽  
Public Relations ◽  
Media Relations ◽  
Executive Board ◽  
The Public ◽  
Community Or ◽  
The Subject ◽  
Main Components ◽  
The Right ◽  
Participatory Observation

The approach of this research is qualitative and descriptive. In this study those who become the subject of research is an informant (key figure). The subject of this study is divided into two main components, consisting of internal public and external public that is from the Board of the Central Executive Board of Gerindra Party, Party Cadres, Observers and Journalists. The object of this research is the behavior, activities and opinions of Gerindra Party Public Relation Team. In this study used data collection techniques with interviews, participatory observation, and triangulation of data. The results of this study indicate that the Public Relations Gerindra has implemented strategies through various public relations programs and establish good media relations with the reporters so that socialization goes well. So also with the evaluation that is done related to the strategy of the party. The success of Gerindra Party in maintaining the party’s image in Election 2014 as a result of the running of PR strategy and communication and sharing the right type of program according to the characteristics of the voting community or its constituents.Keywords: PR Strategy, Gerindra Party, Election 2014

scholarly journals Peningkatan Kualitas Sumber Daya Manusia Melalui Pelatihan Peranan Humas bagi Anggota Polresta Tangerang

2020 ◽  
Vol 3 (2) ◽  
pp. 75-82
Author(s):  
Heriyanti Heriyanti ◽  
◽  
Ummanah Ummanah ◽  
Resman Maharul Tambunan ◽  
◽  
...  
Keyword(s):  
Public Relations ◽  
Technology Development ◽  
Police Department ◽  
Media Relations ◽  
Basic Principles ◽  
The Public ◽  
Security Guards ◽  
The Government

The rapid technology development and information made public (community) being so critical to the policies was taken by the government. This requires police institution to maintain of security guards, public order, enforce the law, provides protection, aegis and service to the community. Public Relations (PR) is an agency which have a duty to understand and evaluate a variety of public opinion in order to help to create harmony between particular agencies with the public. In order to increase quality of human resources in Police Department are required personnel with the ability in resolving problems the happens in society. In resolving these problems, that needed cooperation between police department, college and the community. The contribution of college to police department and the community with conducting the devotion to the community in cooperation Polresta Tangerang. The method in use in devotion community is by providing training of the role of public relations to Polresta Tangerang members through zoom cloud meeting. The role of public relations training aimed at giving public knowledge include similarity in communication, public relations function, basic principles of public relations, the management of the community and management of media relations may be good quality police. The evaluation of the training be concluded that the training that performed capable of increase understanding participants on the role of public relations.

scholarly journals ANALISIS AKTIVITAS HUBUNGAN MEDIA DALAM MANAJEMEN KRISIS DI PERGURUAN TINGGI

2018 ◽  
Vol 11 (1) ◽  
pp. 86
Author(s):  
Narayana Mahendra Prastya
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Public Perception ◽  
Media Relations ◽  
The Public ◽  
News Sources ◽  
The Media ◽  
The University ◽  
Information Subsidies

Tulisan ini bertujuan untuk menganalisis aktivitas hubungan media yang dilakukan oleh Universitas Islam Indonesia, saat kejadian Tragedi Diksar Mapala UII. Kejadian tersebut merupakan krisis karena tidak diduga, terjadi secara mendadak, dan menimbulkan gangguan pada aktivitas dan citra organisasi. Hubungan media adalah salah satu aktivitas yang penting dalam manajemen krisis, karena media massa mampu mempengaruhi persepsi masyarakat terhadap satu organisasi dalam krisis. Dalam situasi krisis sendiri, persepsi dapat menjadi lebih kuat daripada fakta. Batasan hubungan media dalam tulisan ini adalah dalam aspek penyediaan informasi yang terdiri dari : (1) kualitas narasumber organisasi dan (2) cara organisasi dalam membantu liputan media. Data penelitian ini diperoleh dengan mewawancarai wartawan dari media di Yogyakarta yang meliput Diksar Mapala UII. Hasilnya menunjukkan bahwa media membutuhkan narasumber pimpinan tertinggi universitas. Informasi yang diperoleh dari humas universitas dirasa masih kurang cukup. Dalam hal upaya organisasi membantu aktivitas liputan, UII dinilai masih kurang cepat dan kurang terbuka dalam memberikan informasi. The purpose of this article is to analyse the media relations activities by Islamic University of Indonesia (UII), related to crisis "Tragedi Diksar Mapala UII". This incident lead to crisis because it is unpredictable, happen suddenly, disturb the organizational activities, and make the organization's image being at risk. Media relations is one important activites in crisis management. It is because mass media could affect the public perception toward an organization. In crisis situation, perception could be stronger than the fact. The limitation of media relations in this article are information subsidies. Information subsidies consist of : (1) the quality of news sources that provided by the organization, and (2) how organization facilitate the news gathering process by the media. The data for this article is being collected from interview with journalist from the mass media in Yogyakarta. The results are media want the top management of the universities as the news sources. The information that being provided by public relations is not enough. The university also lack of quickness and lack of openess.

scholarly journals The Conditions and Challenges of the PR Industry in Pakistan in the 21st Century: Practitioners’ Perspective and Perceptions

2020 ◽  
Vol V (I) ◽  
pp. 55-61
Author(s):  
Mudassir Mukhtar ◽  
Salma Umber ◽  
Mudassar Hussain Shah
Keyword(s):  
Social Capital ◽  
Civil Society ◽  
Public Relations ◽  
Public Sphere ◽  
Qualitative Interviews ◽  
Critical Role ◽  
Private Institutions ◽  
National Narrative ◽  
The Public ◽  
Management Function

This paper contributes to the professional maturity of the profession by highlighting the problems faced by the practitioners and their professional solutions. The data and analysis are based on structured qualitative interviews of the highest ranked PR (public relation) professionals working as the heads of PR departments in government and private institutions. Practitioners urged to establish Pakistani public relations substructures well-suited with local cultural realities. Practitioners believed that public relations critical role in strengthening democracy in Pakistan to promote democratic traditions and usage of social capital, civil society and public sphere, recognitions of PR as a management function, preparation of a national narrative against terrorism, adoption of new technological advancements, less focusing on internal public and controlling unrealistic boss publicity are the major challenges in the public relations industry in Pakistan.

scholarly journals The way public relations practitioners influence media agendas in Vietnam

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Van Thi Hong Loan
Keyword(s):  
Public Relations ◽  
Empirical Evidence ◽  
Research Data ◽  
Media Content ◽  
Media Relations ◽  
The West ◽  
Public Relations Practitioners ◽  
The Public ◽  
The Media ◽  
The Way

The paper provides empirical evidence for the development of the theory of media agendasetting. The power of the media, according to the theory, has been changed in public relations in Vietnam. Public relations practitioners have power to shape media content as they desire. This research uncovers that public relations practitioners not only impact media agendas as the theory describes, but also do the job of journalists. While public relations practitioners in the West use framing and information subsidies to influence media agendas for the public, this study indicated that practitioners in Vietnam tend to be responsible for public relations editorials that are considered as the main duty of media people. The paper additionally explains the way Vietnamese journalists conduct news to underpin understanding of the characteristics of media relations in the country. This paper also presents a Tripolar model of corporate, media and public agendas which was designed based on the research data.

Information Management and Strategic Communication for Institutional Change in Ethiopia

2020 ◽  
pp. 1240-1259
Author(s):  
Nigussie Meshesha Mitike
Keyword(s):  
Institutional Change ◽  
Public Administration ◽  
Information Management ◽  
Information Exchange ◽  
Strategic Communication ◽  
The Public ◽  
Regional State ◽  
Communication Practices ◽  
Effectiveness And Efficiency ◽  
Hadiya Zone

The growing need for institutional effectiveness and efficiency in meeting institutionally set objectives cannot be seen independent of information management and strategic communication. As a result, information management and strategic communication practices have become quite useful to improve the effectiveness and efficiency of institutions. To find out the information management and strategic communication situation in the Southern Nations, Nationalities and People's Regional state (SNNPRs) in Ethiopia, primary data were collected from nine zonal departments in selected three most populated zones namely Sidama, Gedeo and Hadiya among the 13 zones in the regional state. The study of the information management and strategic communication activities in the three zones was believed to indicate the overall performance in the public administration practices of the region where the three zones alone comprised almost 40% from 15 million population of the regional state. As part of the study, some secondary sources were also used and relevant literature was reviewed. Then, the data were classified using sex, age, qualification and experience, and also analyzed using frequency, percentage, mean value, standard deviation, T-test and correlation analysis. Based on the analysis, it was found out that the information management and strategic communication practice was less effective due to its intuitional placement where the section was given no or little importance in the institutional administration. Besides, it was found out that most of the challenges and problems related to Business Processing and Reengineering (BPR) implementation for institutional change in the state were quite related to the marginalization of information management and communication practices along with the inadequacy of finance and office equipment, and poor office situations like in the case of Gedeo zone. Actually there was better institutional change/reform in the public administration practices of Hadiya zone than the rest two zones. There was a strong correlation among the zones in information exchange level and challenges of BPR implementation. There was, indeed, about 63% success story in reducing process time, and more than 50% in reducing cost and about 50% success in proper use of resources and creating accountability in Hadiya zone though much more is expected. Sidama and Gedeo zones seem to have by far low successes in BPR implementation.

scholarly journals Managing Dissent: Energy Pipelines and “New Right” Politics in Canada

2016 ◽  
Vol 41 (1) ◽  
Author(s):  
Kathleen Raso ◽  
Robert J. Neubauer
Keyword(s):  
Civil Society ◽  
Public Discourse ◽  
Civil Society Organizations ◽  
New Right ◽  
The Public ◽  
News Analysis ◽  
News Discourse ◽  
Société Civile ◽  
Discourse Coalitions ◽  
Official Sources

This article explores the political controversy surrounding the proposed Northern Gateway bitumen pipeline by analyzing the modalities through which elite rationalities structure public news discourse. First, through a news analysis, the authors identify the most common pro-approval actors cited speaking in favour of the project. Next, they identify the most prominent pro-approval civil society sources and ascertain their level of embeddedness in conservative discourse coalitions. Finally, the authors identify the dominant framing techniques that disproportionately structure the public discourse around the Gateway project. The article ultimately argues that over-reliance on “official sources,” the prominence of industry-backed civil society organizations, and the influence of hegemonic discourses on journalistic practice all conspire to structure the public discourse on Northern Gateway in favour of elite preferences and rationalities.Cet article explore la controverse politique entourant l’oléoduc de bitume proposé par Northern Gateway en analysant les modalités selon lesquelles les rationalités d’élites structurent le discours tenu dans les médias d’information. D’abord, au moyen de l’analyse de nouvelles, les auteurs identifient les acteurs appuyant l’oléoduc que les médias citent le plus souvent. Ensuite, ils identifient les sources de la société civile les plus en vue et évaluent leur degré d’appartenance à des coalitions conservatrices. Enfin, les auteurs identifient certaines techniques de cadrage qui jouent un rôle disproportionné dans la structuration du discours public à l’égard du projet Gateway. Cet article se conclut en soutenant qu’une dépendance excessive envers des « sources officielles », la centralité d’organismes de la société civile appuyés par l’industrie, et l’influence de discours hégémoniques sur la pratique journalistique coïncident pour structurer le discours public sur Northern Gateway en faveur de préférences et de rationalités d’élites.

scholarly journals MELIHAT HUBUNGAN MASYARAKAT DALAM PRAKTI

2016 ◽  
Vol 3 (1) ◽  
Author(s):  
Sri Narti
Keyword(s):  
Public Relations ◽  
Community Relations ◽  
Employee Relations ◽  
Management Communication ◽  
Specific Product ◽  
Communication Practice ◽  
The Public ◽  
Positive Side ◽  
Management Function ◽  
Public Relations Ethics

Public relations was a management function that planned and sustainable through organizations and private or public institutions to gain understanding, sympathy and support from those who were related or might be related to the study of public opinion among them. PR could keep the credibility of the organization remain good, reached out those who avoid salespeople or advertising; dramatized a company or a specific product as well as the relationship with the mass media. The perspectives of the study was people often perceived public relations as a group of people who twist the facts to turn a bad situation for the benefit of companies. It’s true that part of the public relations goal was to show the positive side of the company that happened. However, public relations ethics required that the works were done in an objective, fair, and transparent ways to the public. Public relation in communication practice was the form of public relations product, which operationally is a form of concrete activities and include efforts to do: employee relations, financial relations, community relations, crisis management communication, relationships public interest / public, consumer education, and relationship development Internet.  Keywords: public relations in practice, product PR, PR event

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