COMMUNICATION STRATEGIES FOR INFORMATION ABOUT RADON RISKS

The article analyzes and determines the most effective directions of communication strategies and specific approaches to the choice of ways to inform the population about radon risks. Communicating with the public about radon risks is an integral part of the national radon action plan, and radon risk communication is a specific requirement of the IAEA's Basic Safety Standards. An effective risk communication strategy provides for a multi-stakeholder information flow involving stakeholders (all stakeholders) - representatives of communities living at risk, regulators, experts, radiation safety inspectors, and should focus on informing different audiences and recommending appropriate protective measures. It is also very important to take into account both the demographic and socio-economic context of the population and the use of quantitative and qualitative approaches to information. National and regional departments, local health authorities and non-profit organizations should work together to share knowledge, experience, resources and ideas that will stimulate radon measurements and protective actions. An effective component of a radon risk communication campaign is to identify target audiences that need to be informed and persuaded to take the necessary protection measures, and raising public awareness of the need to reduce radon levels in homes should be a key communication strategy. In the process of risk communication, an important aspect is the approach to the choice of ways of informing and developing the content of information messages. The effectiveness of communications will increase significantly if you join existing other information campaigns, such as energy efficiency, smoking control, labor protection and the like. Communication should be an ongoing process and should be carried out at all stages of the implementation of the radon action plan.

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Designing a risk communication strategy for health hazards posed by traditional slaughter of goats in Tshwane, South Africa

Journal of the South African Veterinary Association ◽

10.4102/jsava.v85i1.1035 ◽

2014 ◽

Vol 85 (1) ◽

Cited By ~ 1

Author(s):

Daniel N. Qekwana ◽

Cheryl M.E. McCrindle ◽

James W. Oguttu

Keyword(s):

At Risk ◽

Risk Communication ◽

Formal Education ◽

Risk Mitigation ◽

Communication Strategies ◽

Mitigation Strategies ◽

Communication Strategy ◽

Demographic Profile ◽

Ancestor Veneration ◽

Risk Mitigation Strategies

In African societies, traditional slaughter is linked to celebrations like weddings or births, as well as funerals and ancestor veneration. Participants in traditional slaughter of goats are at risk of exposure to hazards during slaughter, food preparation and consumption of goat meat. For risk mitigation strategies to be implemented, identification of the population at risk is required. This study is based on the premise that the demographic profile of people involved in traditional slaughter of goats is important for risk communication. Both structured and informal interviews were recorded and analysed using a thematic analysis. A total of 105 people were interviewed at taxi ranks in Tshwane, Gauteng. Of these, 48 were women and 57 men. The median age of women and men was 40.6 years and 44.3 years, respectively. The majority of respondents (61.9%, n = 65) interviewed were from the Gauteng Province. Sixty percent (n = 63) of respondents had a secondary education, whilst less than 4.81% (n = 5) of respondents had no formal education. This study demonstrated that interviewing commuters at taxi ranks gave access to a cross section of gender, age, language and origin. It was found that both genders were involved in traditional slaughter of goats. Risk communication strategies should thus target women as well as men. Communication strategies to mitigate the risks of traditional slaughter of goats should take into consideration the dynamic nature of demographic and cultural norms. In light of the wide demographic profile of the respondents, it was concluded that it should be possible to use taxi ranks for successful dissemination of food safety and occupational health risk mitigation messages.

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A cross-sectional survey on ZIKV in Honduras

International Journal of Health Governance ◽

10.1108/ijhg-11-2016-0053 ◽

2017 ◽

Vol 22 (2) ◽

pp. 83-92 ◽

Cited By ~ 5

Author(s):

Alfonso Rosales ◽

Adriana Yepes-Mayorga ◽

Alejandro Arias ◽

Fabiano Franz ◽

Joanne Thomas ◽

...

Keyword(s):

Risk Communication ◽

Central America ◽

Communication Strategies ◽

Communication Strategy ◽

Cluster Sampling ◽

Cross Sectional Survey ◽

Cross Sectional ◽

Content Type ◽

Attitudes And Practices ◽

At Risk Populations

Purpose Zika virus (ZIKV) statistics in Honduras are the highest among countries in Central America. National risk communication strategies have primarily focused on vector control and are integrated into existing approaches for Dengue and Chikungunya. Given the new evidence on ZIKV, there is a need to revamp risk communication strategies so that they are informed by dynamic listening methods such as knowledge, attitudes, and practices. The paper aims to discuss this issue. Design/methodology/approach A cross-sectional survey was administered to 604 respondents in 21 designated Honduran communities using a two-stage, 30-cluster sampling method. Findings Almost eight out of ten Hondurans knew that Zika can be transmitted by the bite of a mosquito; however, only 2 and 0.1 percent, respectively, were aware that Zika can be spread by sexual intercourse and from a pregnant woman to her fetus. In total, four out of ten Hondurans knew that there is a causal relationship between Zika and microcephaly in newborns, and three out of ten knew that there is an association between Zika and Guillian-Barré syndrome. Overall, 50 percent of respondents said that they did not have enough information about the disease. Social implications The findings of this study clearly identify information priority gaps that need to be urgently addressed by national stakeholders involved in public health activities to protect the most vulnerable population against Zika disease and its complications. Originality/value This study is the first of its kind in Central America to inform any national risk communication strategy since the inception of the ZIKV response, particularly among at risk populations.

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Strategi Komunikasi Pemasaran Sosial Borneo Orangutan Survival Foundation (BOS Foundation) melalui Instagram

Prologia ◽

10.24912/pr.v4i1.6425 ◽

2020 ◽

Vol 4 (1) ◽

pp. 40

Author(s):

Kezea Yemima ◽

Farid Rusdi

Keyword(s):

Social Marketing ◽

Public Awareness ◽

Communication Strategies ◽

Research Data ◽

Communication Strategy ◽

Marketing Communication ◽

Tropical Rain Forests ◽

Rain Forests ◽

Non Profit ◽

The Social

Habitat of orangutans that continues to shrink in number can result in the extinction of the existence of orangutans. Tropical rain forests are the habitat of many orangutans used as oil palm plantations. However, not only a few people who want to contribute to the conservation of orangutans and their habitat. Borneo Orangutan Survival Foundation, is a non-profit organization that has concern for orangutans and their habitat. This research is a descriptive qualitative research that discusses social marketing communication strategies carried out by the BOS Foundation to attract public awareness through Instagram in orangutan conservation efforts and the improvement of their habitat. The research data were taken from interviews with three speakers related to this research. The data obtained were analyzed with the SOSTAC concept which discussed the situation, objectives, strategies, tactics, actions, and controls related to the discussion. The conclusion of this study is the social marketing communication strategy undertaken by the BOS Foundation through Instagram is to have a standard in uploading content, containing captions that are interesting to read, also pay attention to the engagement that is generated. Habitat orangutan yang terus menyusut jumlahnya dapat mengakibatkan kepunahan dari eksistensi orangutan. Hutan hujan tropis merupakan habitat orangutan yang banyak dijadikan perkebunan kelapa sawit. Namun, tidak sedikit masyarakat yang ingin berkontribusi dalam pelestarian orangutan serta habitatnya. Borneo Orangutan Survival Foundation, adalah salah satu organisasi non-profit yang memiliki kepedulian terhadap orangutan dan habitatnya. Penelitian ini merupakan penelitian kualitatif deskriptif yang membahas tentang strategi komunikasi pemasaran sosial yang dilakukan oleh BOS Foundation guna menarik awareness masyarakat melalui Instagram dalam upaya konservasi orangutan serta perbaikan habitatnya. Data hasil penelitian diambil dari wawancara dengan tiga narasumber terkait penelitian ini. Data yang didapat dianalisis dengan konsep SOSTAC yang membahas tentang situasi, tujuan, strategi, taktik, aksi, dan kontrol terkait pembahasan. Kesimpulan dari penelitian ini adalah strategi komunikasi pemasaran sosial yang dilakukan oleh BOS Foundation melalui Instagram ialah dengan memiliki standarisasi dalam mengunggah konten, memuat caption yang menarik untuk dibaca, juga memperhatikan engagement yang dihasilkan.

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Using Binding Communication to Promote Conservation Among Hotel Guests

Swiss Journal of Psychology ◽

10.1024/1421-0185/a000160 ◽

2015 ◽

Vol 74 (3) ◽

pp. 169-175 ◽

Cited By ~ 3

Author(s):

Lohyd Terrier ◽

Benedicte Marfaing

Keyword(s):

Low Cost ◽

Communication Strategies ◽

Communication Strategy ◽

Communication Model ◽

Classical Communication ◽

Persuasive Message ◽

Sustainable Behavior ◽

And Behavior ◽

Attitudes And Behavior

This research applies the binding communication model to the sustainable communication strategies implemented in most hotels. The binding communication model links a persuasive message with the implementation of a low-cost commitment to strengthen the link between the attitudes and behavior of those receiving the message. We compared the effectiveness of a classical communication strategy (n = 86) with that of a binding communication strategy (n = 101) to encourage guests to choose sustainable behavior. Our results show that using the binding communication strategy generates significantly more sustainable behavior in guests than using the classical communication strategy. We discuss our results and suggest future avenues of research.

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STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM

JIKE Jurnal Ilmu Komunikasi Efek ◽

10.32534/jike.v2i2.608 ◽

2019 ◽

Vol 2 (2) ◽

pp. 177-187

Author(s):

Venessa Agusta Gogali ◽

Fajar Muharam ◽

Syarif Fitri

Keyword(s):

Social Media ◽

Communication Strategies ◽

Communication Strategy ◽

New Method ◽

Media Communication ◽

Social Activists ◽

Social Media Communication

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.

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Does Energy Poverty Affect Energy Efficiency Investment Decisions? First Evidence from a Stated Choice Experiment

Energies ◽

10.3390/en14061698 ◽

2021 ◽

Vol 14 (6) ◽

pp. 1698

Author(s):

Dimitris Damigos ◽

Christina Kaliampakou ◽

Anastasios Balaskas ◽

Lefkothea Papada

Keyword(s):

Energy Efficiency ◽

Choice Experiment ◽

Alternative Energy ◽

Investment Decisions ◽

Heating System ◽

Energy Poverty ◽

Protection Measures ◽

Information Campaigns ◽

Effective Option ◽

Vulnerable Households

Energy poverty is a multidimensional and continuously growing societal problem, with political roots. In pursuit of mitigating the problem, the European Commission has adopted a bundle of policies, such as consumer protection measures, short-term financial interventions, motivations for energy efficiency (e.g., energy retrofits and replacement of old household appliance) and information campaigns, among others. There is no doubt, however, that increasing the income of vulnerable households would be the most preferred and effective option. Focusing on energy efficiency, a measure typically incorporated in the National Energy and Climate Plans (NECPs) of many Member States as a means to fight energy poverty, this paper aims to shed light on the need to gradually move towards more localized—not to say personalized—actions. In this direction, a labeled choice-based experiment is used, which involves a hypothetical selection between three alternative energy interventions, i.e., house retrofit, upgrading of heating system and upgrading of household electrical appliances. The research aims to integrate the preferences of households from the choice experiment with indicators of energy poverty and establish a connection between energy poverty and energy efficiency investment decisions. The results demonstrate that households’ preferences are affected by qualitative and quantitative aspects of energy vulnerability and sociodemographic characteristics. Furthermore, vulnerable households seem to be more prone to the so-called “discounting gap”, as previous studies also suggest. These findings are worrisome because, without tailor-made support, these households may never escape the vicious circle of energy poverty. To this end, the survey could provide useful information to policy-makers towards developing more robust policies of energy poverty alleviation.

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Government Communication Strategies during Coronavirus Pandemic: United Arab Emirates Lessons

Journal of Health Management ◽

10.1177/0972063420983091 ◽

2021 ◽

pp. 097206342098309

Author(s):

Ahmed Farouk Radwan ◽

Sheren Ali Mousa

Keyword(s):

Health Communication ◽

Risk Communication ◽

United Arab Emirates ◽

Communication Strategies ◽

The State ◽

International Standards ◽

Individual Responsibility ◽

Communication Model ◽

Digital Platforms ◽

Government Communication

Government communication introduced important lessons during the worldwide experience with the COVID-19 pandemic. It is important to apply known efficacious principles of risk and health communication strategies. The purpose of the study is to depict and explore the United Arab Emirates government communication scenario in tackling the COVID-19 pandemic as well as look at the types of strategies, information and messages delivered via digital mediums to handle challenges that are raised based on the Crisis and Emergency Risk Communication model. The study includes a qualitative analysis of two government bodies’ digital platforms: ‘The Ministry of Health and Prevention’ (mohap) and ‘Crisis and Disasters Management Authority’. Results indicated that the UAE government used different communication aims and strategies to face the pandemic according to the risk management scenario. In the quarantine phase, communication focused on giving people information about the disease, raising awareness about the disease, motivating health and behaviour change, informing people about government decisions and procedures. In the coexistence phase communication focused on emphasising the necessity of adherence the health measures, providing information on re-work in institutions and commercial centres, involving people in the health and social initiatives, confronting non-compliance with health precautions. Government communication also focused on facing rumours and false information. UAE government communication used digital platforms and social media to address more than 200 nationalities living in the state for ensuring that they adhere to the precautionary measures and coordinate with the authorities. Government communication was committed to a set of values including equality between citizens of the state and residents, societal and individual responsibility, recognising the frontline medical staff and acknowledging their sacrifices. UAE implemented an integrated, coherent and effective scenario to deal with the crisis. It developed risk communication strategies in health communication to manage the COVID-19 crisis by following international standards and also took into account its own political, economic, social and cultural features. The UAE government used many strategies to inform and convince people including clarification of measures strategy, reassurance strategy, ambiguity reduction strategy, behaviour efficacy strategy, correcting misinformation and rumours, advising strategy.

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Can Communication Strategies Combat COVID-19 Vaccine Hesitancy with Trade-Off between Public Service Messages and Public Skepticism? Experimental Evidence from Pakistan

Vaccines ◽

10.3390/vaccines9070757 ◽

2021 ◽

Vol 9 (7) ◽

pp. 757

Author(s):

Qiang Jin ◽

Syed Hassan Raza ◽

Muhammad Yousaf ◽

Umer Zaman ◽

Jenny Marisa Lim Dao Siang

Keyword(s):

Public Service ◽

Communication Strategies ◽

Health And Safety ◽

Communication Strategy ◽

World Health ◽

Vaccine Hesitancy ◽

Media Type ◽

Downward Spiral ◽

Media Types ◽

Health Organization

The COVID-19 pandemic may have reached a turning point as the World Health Organization and the global community of nations step up plans for mass vaccination campaigns. However, the COVID-19 vaccine-related conspiracy theories (e.g., falsehoods about birth control, women infertility, surveillance, and microchip humanity, etc.) have built new momentum for vaccine hesitancy. To this end, several nations worldwide, including Pakistan, are struggling to boost public trust and enthusiasm to get vaccinated, especially in an anxious and complicated atmosphere propelled by multiple, new and the deadliest variants of COVID-19. To address this critical research gap during these intensifying conditions of vaccine hesitancy, the present study makes the first attempt to explore the potential effects of various communication strategies, including public service message (safety benefits versus fear appraisals), media types (i.e., traditional versus digital), self-efficacy, perceived benefits and threats (susceptibility and severity), on the willingness to get vaccinated for COVID-19. Importantly, the underlying effects of public skepticism (in a moderating role) on these relationships were empirically examined. Using four fictitious COVID-19 immunization campaigns in a series of experiments with 2 (media type: traditional vs. digital) X 2 (service attribute: health and safety benefits vs. fear) message frames (represented as Group one to Group four), the findings identified fear appraisal as the most viable communication strategy in combating vaccine hesitancy. Moreover, public skepticism negatively moderated the effects of media types and public service message attributes on willingness to get vaccinated in relatively high (i.e., Group two), moderate (i.e., Group one and four), and low intensities (i.e., Group three). The pioneering findings of this research offer new strategic insights for the global health authorities and vaccine promoters to proactively address the downward spiral of people’s willingness to take the COVID-19 vaccine.

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Incorporating Human Factors Into a Healthcare System’s COVID-19 Communication Strategy

Proceedings of the International Symposium on Human Factors and Ergonomics in Health Care ◽

10.1177/2327857921101154 ◽

2021 ◽

Vol 10 (1) ◽

pp. 175-179

Author(s):

Rebecca L. Butler ◽

Ann Katherine Hoobler ◽

Lucy C. Stein ◽

Erica S. Hoenig ◽

Laura M. Lee ◽

...

Keyword(s):

Human Factors ◽

Healthcare System ◽

Communication Strategies ◽

Clinical Information ◽

Effective Communication ◽

Healthcare Systems ◽

User Feedback ◽

Communication Strategy ◽

Successful Communication

The COVID-19 era has been an age of change for healthcare systems worldwide. At the beginning of the pandemic in particular, there was a huge need to rapidly communicate new and constantly changing information with critical safety implications. Previously successful communication strategies were not adequate for this unprecedented challenge. At MedStar Health, the Quality & Safety team led a unique partnership between human factors experts, clinical teams, and the communications department to develop a three-pronged strategy for effective communication during the pandemic. This strategy incorporated the following components: 1) Using human factors and usability concepts to distill complex clinical information into easy-to-understand infographics for frontline associates; 2) Creating regular, succinct messaging to distribute the information and provide frequent updates throughout the healthcare system; and 3) Designing and maintaining a usable webpage where associates could access up-to-date information relevant to their specialty at any time, on or off the hospital network. This strategy, which was dynamic and adapted to user feedback, was supported by associates as a streamlined method for communicating important information throughout the pandemic.

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Raising risk preparedness by flood risk communication

Natural Hazards and Earth System Science ◽

10.5194/nhess-15-1577-2015 ◽

2015 ◽

Vol 15 (7) ◽

pp. 1577-1595 ◽

Cited By ~ 34

Author(s):

E. Maidl ◽

M. Buchecker

Keyword(s):

Risk Communication ◽

Flood Risk ◽

Information Needs ◽

Flood Hazard ◽

Flood Damage ◽

Communication Strategy ◽

Special Focus ◽

Risk Awareness ◽

Local Authorities ◽

Risk Preparedness

Abstract. During the last decade, most European countries have produced hazard maps of natural hazards, but little is known about how to communicate these maps most efficiently to the public. In October 2011, Zurich's local authorities informed owners of buildings located in the urban flood hazard zone about potential flood damage, the probability of flood events and protection measures. The campaign was based on the assumptions that informing citizens increases their risk awareness and that citizens who are aware of risks are more likely to undertake actions to protect themselves and their property. This study is intended as a contribution to better understand the factors that influence flood risk preparedness, with a special focus on the effects of such a one-way risk communication strategy. We conducted a standardized mail survey of 1500 property owners in the hazard zones in Zurich (response rate main survey: 34 %). The questionnaire included items to measure respondents' risk awareness, risk preparedness, flood experience, information-seeking behaviour, knowledge about flood risk, evaluation of the information material, risk acceptance, attachment to the property and trust in local authorities. Data about the type of property and socio-demographic variables were also collected. Multivariate data analysis revealed that the average level of risk awareness and preparedness was low, but the results confirmed that the campaign had a statistically significant effect on the level of preparedness. The main influencing factors on the intention to prepare for a flood were the extent to which respondents evaluated the information material positively as well as their risk awareness. Respondents who had never taken any previous interest in floods were less likely to read the material. For future campaigns, we therefore recommend repeated communication that is tailored to the information needs of the target population.

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