scholarly journals ANALISA STRATEGI DALAM PEMASARAN (Studi Kasus pada Mie Gacoan di Karangtengah Kota Blitar)

2018 ◽  
Vol 11 (2) ◽  
pp. 46-56
Author(s):  
Indria Guntarayana ◽  
Krisma Putri ◽  
Ratih Y Chuly
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Direct Observation ◽  
Qualitative Method ◽  
Swot Analysis ◽  
Analysis Tool ◽  
Collection Method ◽  
Important Thing ◽  
Business People ◽  
The Many

The marketing strategy is an important thing for the sustainability of a business, therefore this research was conducted with the aim to find out the marketing strategy of the gacoan noodle culinary business in Karangtengah, Blitar City. Due to the many existing noodle restaurants, the competition in this business is getting tougher. Therefore, it is important for noodle restaurant business people to be able to provide satisfaction for consumers through quality products and services in order to compete in the noodle restaurant business. This study uses a qualitative method, for the data collection method used in this study is to conduct direct observation techniques or in-depth observations and interviews. The analysis tool is to use SWOT Analysis and SWOT Analysis Deming Cycle. Based on the analysis and discussion it can be concluded and described that the marketing strategy of Gacoan Noodles can be said to be good, Gacoan Noodles sells its products both Offline and Online.

scholarly journals STRATEGI PENINGKATAN PENJUALAN AIR MINERAL (AIR GALON) PADA APARTEMENT GREEN PARK VIEW, DAAN MOGOT JAKARTA BARAT (STUDI KASUS PADA TIGA PENYALUR PENJUALAN AIR MINERAL)

Jurnal Soso-Q ◽  
2020 ◽  
Vol 8 (1) ◽  
Author(s):  
Ferry Wattimury
Keyword(s):  
Data Collection ◽  
Qualitative Study ◽  
Marketing Strategy ◽  
Mineral Water ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Brand Identity ◽  
Analysis Tool ◽  
Collection Method ◽  
First Order

This study aims to determine the strategy to increase sales of mineral water (gallon water) in the Green Park View apartment of three types of brands that are favored by consumers, Aqua, Cleo, Vit. This research is a qualitative study using a SWOT analysis tool. The data collection method is conducting interviews and observations. Based on the results of the research, the strategy taken is to strengthen the salesman team, strengthen brand identity, door-to-door, and set extreme strategies by raising selling prices and providing leeway for some time in paying off his first order. Whatever the policies of these three suppliers will have an impact on increasing profits for the company. Keywords: Marketing strategy, marketing mix, SWOT, qualitative

Strategi Pemasaran Untuk Meningkatkan Jumlah Kunjungan Pada Obyek Wisata Kebun Raya Dan Kebun Binatang (KRKB) Gembira Loka Di Kota Yogyakarta

2017 ◽  
Vol 22 (1) ◽  
pp. 1-10
Author(s):  
Nur Wening ◽  
Muhammad Al Hasny ◽  
Ridha Fitryana
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Internal Variable ◽  
External Variable ◽  
Collection Method ◽  
Data Collection Method ◽  
A Company

This research aims to formulate marketing strategy to increase visitors of Gembira Loka Garden and Zoo (KRKB Gembira Loka) in Yogyakarta. This research is qualitative research and uses interview, observation, and documentation as data collection method. The data is analyzed by using SWOT analysis with internal and external variable identification. The internal variable shows that location is the main strength of Gembira Loka KRKB with 0.17 by value and 5 by rating. From external variable, the result of EFAS table shows that Gembira Loka KRKB has good enough chance while the thread has less result than the chance. Gembira Loka KRKB is in quadrant 1, which is the position in which a company is considered to be in a beneficial situation due to its chance and strength. In such case, the company can utilize the chance by maximizing the strength. The following strategy to go through in this condition is supporting aggressive planning.

scholarly journals Key Determinants of International Retail Success: A Case of IKEA Retail

2021 ◽  
Vol 4 (1) ◽  
pp. 18-33
Author(s):  
Padmalini Singh ◽  
K.S. Srinivasa Rao ◽  
Liang Xuan ◽  
Daisy Mui Hung Kee ◽  
Fong Jia Min ◽  
...  
Keyword(s):  
Consumer Behavior ◽  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Retail Store ◽  
Primary Data ◽  
International Strategy ◽  
Collection Method ◽  
Management Planning ◽  
Data Collection Method

IKEA is an internationally well-known largest furniture retailer. The purpose of this study is to study key determinants of IKEA's success. To reach the purpose of this research, we focused on the international strategy IKEA used to approach their customers and IKEA’s SWOT analysis. Besides, we also focus on how IKEA store layout influences consumer behavior. The primary data collection method was interviews conducted with IKEA customers by Google forms. This study found that IKEA’s unique management planning and marketing strategy attract customers to revisit the retail store.

scholarly journals Analisis Strategi Pemasaran untuk Meningkatkan Pendapatan UMKM

2021 ◽  
Vol 13 (1) ◽  
pp. 60-72
Author(s):  
Ery Suryanti ◽  
Hendra Lesmana ◽  
Husni Mubarok
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
External Factors ◽  
Internal Factors ◽  
Analysis Techniques ◽  
The Many ◽  
To Receive

Marketing is an activity in which a business actor offers his product to consumers in order to receive the product with all ideas and ideas so that the product can be sought after by consumers. Marketing is an important element that must be considered so that it is in line with expectations, which is to get the expected consumers. Various types of MSMEs that stand and various types of products offered from all that exist are almost the same because MSME products are easy to make with materials that are not so expensive. Of the many types of products that exist MSMEs need more creative innovation so consumers can be interested because there are types of products that are almost every day the same so here it is necessary to have the courage to create products that cannot be competed. Using a SWOT analysis can find out how the marketing strategy is right on target. Includes internal factors, namely strengths and weaknesses and external factors, namely opportunities and threats that are owned by MSMEs. As well as knowing the objectives of the marketing strategy used so that it can increase revenue with many consumers interested in the product being sold. Data collection techniques through documentation, interviews and observations. Data analysis techniques used research documentation and descriptive analysis.

scholarly journals STRATEGI PEMASARAN CPO (CRUDE PALM OIL) PADA PT. BIO NUSANTARA TEKNOLOGI BENGKULU TENGAH

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Nurzam Nurzam ◽  
Efran Ahmat Wijaya
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Marketing Strategy ◽  
Palm Oil ◽  
Analytical Methods ◽  
Swot Analysis ◽  
Crude Palm Oil ◽  
Expansion Strategy ◽  
The Many ◽  
Collection Methods

The purpose of this study was to determine how the marketing strategy of CPO (Crude Palm Oil) at PT. Bio Nusantara Teknologi Bengkulu Tengah. Data collection methods used were interviews, documentation and questionnaires. The analytical methods used are SWOT, namely strength, weakness, opportunity and threat. Based on the results of research and data analysis, it can be concluded that the marketing strategy of PT. Bio Nusantara Teknologi Bengkulu Tengah is in quadrant I (first), meaning that PT. Bio Nusantara Teknologi Bengkulu Tengah is a SO strategy, which shows that this business has environmental opportunities and the many forces that encourage the use of these opportunities. This situation suggests a growth oriented strategy (expansion strategy).Keywords: CPO (Crude Palm Oil), SWOT Analysis.

scholarly journals DISFEMISME PADA KOLOM KOMENTAR AKUN INSTAGRAM @rahmawatikekeyiputricantikka23

Hasta Wiyata ◽  
2021 ◽  
Vol 4 (2) ◽  
pp. 106-130
Author(s):  
Widya Ayu ◽  
◽  
Anisa Nur Aziza ◽  
Amalia Kusuma ◽  
Ika Nurul
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Research Method ◽  
Qualitative Method ◽  
Freedom Of Speech ◽  
Research Data ◽  
Collection Method ◽  
Recording Technique ◽  
Form And Function ◽  
And Function

Social media becomes a space to express feelings and opinions freely. However, freedom of speech is now abused by internet citizens to freely express words that mean rude, blasphemous, insulting, or in language science called disfemism. This research aims to describe the form and function of disfemism in the comment column of kekeyi public figure's Instagram @rahmawatikekeyiputricantikka23. The research method uses a descriptive qualitative method. The research data are words, phrases, and sentences containing disfemism in the comments column of the Instagram @rahmawatikekeyiputricantikka23 in July 2020. The data collection method uses the simak method with a recording technique—data collection techniques with documentation techniques. Data analysis uses the agih method with basic natural elements, substitution or substitution techniques, and removal techniques. Based on the results of this study found 279 data on disfemism. The found forms of disfemism are words, phrases, and phrases. The word disfemism form amounts to 90 data, the form of phrase disfemism amounts to 100 data, and the expression disfemism form amounts to 89 data. There are seven functions of disfemism found in this study, among them: (a) as an intermediary to express taboo or indecent things, (b) as a sign of dislike, hate, and disrespect, (c) as an intermediary to express anger or aggravation, (d) as a negative depiction of something, (e) as a means of insulting and mocking, (f) as a means of criticizing, and (g) as a means to exaggerate something and scold.

scholarly journals SWOT Analysis As A Determiner Of Marketing Strategy At b Hotel Bali & Spa Denpasar

2021 ◽  
Vol 4 (1) ◽  
pp. 41-47
Author(s):  
Ni Putu Sri Prajayanti ◽  
◽  
I M Sudana ◽  
I G M Karma ◽  
◽  
...  
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Data Sources ◽  
Primary Data ◽  
Analysis Technique ◽  
Qualitative Descriptive ◽  
Internal And External Factors

This research aims to determine the marketing strategy that must be taken from the results of the SWOT analysis at the b Hotel Bali & Spa Denpasar. This study uses primary data sources and secondary data sources with data collection methods through interviews, observation and questionnaires. The analysis technique used is a qualitative descriptive analysis technique, namely the SWOT analysis technique which explains, first, the data collection stage at the Bali Hotel & Spa Denpasar regarding the identification of internal and external factors in the form of strengths, weaknesses, opportunities, and threats, the second is the analysis stage, and third namely the stage of decision making to determine the strategy to be taken by the company. The research results from the SWOT analysis show that the company is in quadrant I, where it shows a problem regarding for the strength to see opportunities where the strategy taken is the SO strategy used to be applied in developing strategies that can be suggested at management b Hotel Bali & Spa Denpasar, to can improve the progress of the hotel going forward.

scholarly journals Analisis Strategi Pemasaran Objek Wisata Kebun Binatang Kasang Kulim Kecamatan Siak Hulu Kabupaten Kampar

2019 ◽  
Vol 30 (1) ◽  
pp. 37
Author(s):  
Ona Gustina Mardianti ◽  
Syahdanur Syahdanur ◽  
Susie Suryani
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Sampling Technique ◽  
Internal Variables ◽  
Tourist Attraction ◽  
Probability Sampling ◽  
External Variables ◽  
Collection Data

This study aims to determine the marketing strategy of the tourist attraction of the Kasang Kulim Zoo, the Siak Hulu sub-district, Kampar District. The population of this study was visitors who came to the Kasang Kulim Zoo, Siak Hulu Sub-District, Kampar District and from the company, with a number of respondents as many as 100. In this study sampling using non probability sampling and respondent sampling was done by accidental sampling technique. This research is qualitative research and uses interviews, questionnaires, and documentation as a method of data collection. Data were analyzed using SWOT analysis with identification of internal and external variables. Internal variables indicate that location is the main strength in the kasang kulim zoo in kampar district with 0.012 with values ​​and 4 based on rating. From the external variables, the results from EFAS show that the Kasang Kulim zoo has good opportunities. As a result of the opportunity, the Kasang Kulim zoo is in quadrant 1, which is a position where the company is considered to be in a favorable situation because of its opportunities and strength. In this case, the Company can take advantage of opportunities by maximizing strength.

scholarly journals Disrupsi Profesi Akuntan Di Era Revolusi Industri 4.0

2020 ◽  
Vol 8 (2) ◽  
pp. 73-78
Author(s):  
Istiyanatul Mahbubah ◽  
Sofie Yunida Putri
Keyword(s):  
Data Collection ◽  
Qualitative Method ◽  
Industrial Revolution ◽  
Phenomenological Approach ◽  
Structured Interviews ◽  
Important Thing ◽  
Use Of Technology ◽  
Technological Developments

This research discusses the disruption of the Accountant Profession in the Era of the Industrial Revolution 4.0, with the aim of analyzing the threats and opportunities of Industrial Revolution 4.0 for the existence of the accountant profession and how to deal with it, in the 4.0 industrial revolution there were very significant changes in various sciences and professions, so that they were able to disrupt the profession. Accountant. This study used a qualitative method with a phenomenological approach, with data collection techniques through semi-structured interviews with both informants. Based on the results of interviews with the two informants, it can be seen that massive use of technology is one of the biggest impacts of disruption. The two informants also expressed the same opinion that the most important thing an accountant must have in the era of the industrial revolution 4.0 at this time is the figure of an accountant who is able to prepare himself to master technology and be ready to face the various changes and technological developments that accompany it.

scholarly journals Internalisasi Nilai Pendidikan Akhlak dalam Surat Al-Hujurat Ayat 11-13 Menurut Tafsir fi Zilalil Qur'an

2021 ◽  
Vol 6 (1) ◽  
pp. 1
Author(s):  
Saiful Anwar
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Moral Education ◽  
Qualitative Method ◽  
Islamic Education ◽  
Small Contribution ◽  
Collection Method ◽  
Secondary Sources ◽  
Library Research ◽  
Collection Methods

This study examines the implementation of moral education in QS. Al-Hujurat verses 11-13 in Sayyid Qutb's Tafsir Fi Zilalil Quran. The purpose of this research is to describe the messages and values ​​of moral education as contained in the letter Al-Hujurat verses 11-13. The benefits of this research are theoretically expected to provide a small contribution of thought or input that is useful for Islamic education, while practically this research is expected to provide a little contribution of thought, especially for researchers and readers in general in understanding the contents of the content or values ​​in the letter. Al-Hujurat verses 11-13. The data collection method in this thesis research is a qualitative method through searching data or library research, library data collection methods, reading and processing research materials. The source of the commentary book Fi Zhilalil Qur'an is supported by secondary sources which are related to the problem. Based on the results of research and data analysis, it can be concluded that: The values ​​of moral education contained in the Al-Hujurat verse 11-13 in the interpretation of Fi Zhilalil qur'an, namely the prohibition of making fun of, criticizing, calling badly, haram and prejudice , backbiting, finding fault with others and equality and ta'aruf. The study found that there are three types of interpretation used by sayyid qutub. The methods used are takhalli, tahalli and tajalli.

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