scholarly journals PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN NASABAH UNTUK MENJADI DEBITUR PADA BANK SYARIAH MANDIRI KCP ANTAPANI BANDUNG

2018 ◽  
Vol 1 (1) ◽  
pp. 1-22
Author(s):  
Jujun Jamaludin

This research is motivated by the emergency of bank that resulted in competition, Sharia bank must implement a good marketing strategy if it wants to survive and competitive. So that Mandiri Sharia Bank by providing quality service and promotion in inancing product is expected to increase the number of customers thus provide greater profits for the bank. In fect the number of customersfinacing in Mandiri Sharia Bank KCP Antapani Bandung during the last year from 2012 to 2014 amounted to only 111 customer financing. Whereas for 3 years is targeted to reach 360 customers. Thus the fact that only 30.83 % are achieved by Mandiri Sharia Bank KCP Antapani Bandung of the targeted amount.This phenomenon that makes the rationale for this study that assumes there is a correlation between quality of service and promotion to the purchasing dicision. By the research hypothesis quality service (X1) and promotion (X2)) significantly influence the customer’s decision (Y) to be debtors in Mandiri Sharia Bank KCP Antapani Bandung for the targeted amount. The theory used in this study is the marketing management of services quality, promotion and purchasing decision. The purpose of this study was to determine how much influence of quality service (X1) and promotion (X2)) significantly influence the customer’s decision (Y) to be debtors in Mandiri Sharia Bank KCP Antapani Bandung.This research included in explanatory research and included in quantitative research with survey method. The sampling is using random sampling techniques. From 111 customer financing in Mandiri Sharia Bank KCP Antapani Bandung (population) 87 customers have chosen as respondets (sample). Then to know the influence of qua;ity service and promotion to customer’s decision by testing the hypothesis by doing comparison between t table with t count (t and F test). And to determine the effect of each influence X1 and X2)  to Y then performed multiple linear regression analysis calculation using the program tools IBM SPSS 22,0.The conclusions based on research rsults can be known thar service quality has significant influences to the customer’s decision amounted to 45.0% and promotion signifanct influence to the customer’s decision amounted to 17.6%. then simultaneously, the quality of service and promotion has significant influence to the cutomer’s decision amounted to 62.6%. while the remaining 37.4% is influenced by other variables that not examined.

2019 ◽  
Vol 3 (02) ◽  
Author(s):  
Fildza Hashifa Tazkiya ◽  
Ida Aryati Diah PW ◽  
Ratna Damayanti

The research aims to identify and explain the effect either simultaneously or partially quality of service, complaint handling and image of the hospital against BPJS card user satisfaction in the hospital Dr. Oen Surakarta. This study uses a quantitative research design. The population is the entire card users BPJS in the hospital Dr. Oen Surakarta whose number is infinite. Samples of 100 respondents by sampling using purposive sampling method. A questionnaire was used for data retrieval. Data analysis techniques in this study using multiple linear regression analysis. The results showed that the F test the quality of service, handling complaints and hospital image simultaneously and significantly affect user satisfaction BPJS card at the hospital Dr. Oen Surakarta. T-test results showed that the quality of services and significant impact on user satisfaction BPJS card. Handling complaints had no effect, and to the satisfaction of BPJS card users. the image of the hospital had no effect, and to the satisfaction of BPJS card users. The coefficient of determination indicates the quality of service, complaint handling and image of the hospital has the effect of 59% of the card user satisfaction BPJS in the hospital Dr. Oen Surakarta. Keywords: Quality of Service, Complaint Handling, Image Hospital, User Satisfaction BPJS Cards


2021 ◽  
Vol 24 (1) ◽  
pp. 16-20
Author(s):  
Renny Yunita Sari ◽  
Bambang Budiarto ◽  
Sugeng Hariadi

This study discusses the influence of service quality and product quality on customer satisfaction at the Bank BRI branch office in Sidoarjo. The data used in this study were obtained from the results of a questionnaire that had been distributed to customers of the BRI branch office in Sidoarjo. This quantitative research was conducted with a survey method with purposive samplin technique. The variables used in this study are independent variables that include service quality and product quality, and customer satisfaction as the dependent variable. The data analysis method used in this study is multiple linear regression analysis. The results showed that the quality of service and product quality can affected customer loyalty at the bank branch office in Sidoarjo.


2020 ◽  
Vol 12 (2) ◽  
pp. 172-184
Author(s):  
M Hafidh Nasrullah ◽  
Muhammad Faizin

The problem that is known to be related to customer loyality in the PT. Ayu Indah Lamongan is the fluctuation in sales in the past three months. This study aims to influence Strategy marketing and Quality of service on Increased sales in the PT. Ayu Indah Lamongan which is on Jl. Raya Deadles No. 35, Paciran, Lamongan. This research is a survey with quantitative research, population and sample of this study were 60 respondents who bought airplane, car rental etc.  in the PT. Ayu Indah Lamongan, data colllection using interviews and questionnaires. Analysis of the data used is the validity test, multiple linear regression analysis, hypothesis testing and the coefficient of determination R2 test.  


2019 ◽  
Vol 6 (3) ◽  
Author(s):  
Ellena Nurfazria Handayani ◽  
Edwin Yudha Pratama

The purpose of this research is to know the influence of customer relationship management (CRM) consists of three independent variables: communication, commitment and quality of service towards customers' satisfaction at PT Indomobil Trada (Nissan) Radin Inten. This research is associative research with quantitative approach is done by using survey method through the distribution of a questionnaire to 120 respondents were selected using a non-probability sampling techniques. Data analysis technique used is multiple linear regression analysis with stepwise method. The research results showed that all the independent variables of the customer relationship management (CRM) have a positive and significant influence towards customer satisfaction. From the results of this research are expected to increase the company's customer relationship management with increasing commitment, communication and quality of service, so that it can increase customer satisfaction.


2016 ◽  
Vol 5 (1) ◽  
pp. 91
Author(s):  
Rusy Dina ◽  
Akhirmen Akhirmen ◽  
Novya Zulva Riani

This research aims to analyze the effect of: respondents income,services quality, private vehicle ownership, and tarrifs of Trans Padang to preference of societies to  Bus Trans Padang. This type of research is descriptive and associative. Data in this research are primary data, taken at August 2015. The data collection technique is by distributing questionnaires and direct observation. Population in this research is all users of transport services Trans Padang, by taking a sample of 100 respondents. Inductive analysis in this research include: multiple linear regression analysis; Multicolinearity test;  Heteroskedastisitas test; The coefficient of determination; t test; and F test. The results showed that respondents income  and ownership of two-wheeled vehicle does not significantly influence people's preferences of Bus Trans Padang. As for the quality of service and tariff Trans Padang significant effect on people's preferences of Bus Trans Padang. In collectively respondents income, services quality,the ownership of  two-wheeled vehicle, and tariff Trans Padang have significant influence to  preferences of societies to Bus Trans Padang.  Keywords: Preference, income, quality of service, the two-wheeled personal vehicle ownership, tariff Trans Padang.


2020 ◽  
Vol 11 (2) ◽  
pp. 190-196
Author(s):  
Retno Astuti Ningrum ◽  
Amir Hidayatulloh

This type of research is quantitative research. The population in this research is a motor vehicle taxpayer. Meanwhile, the sample in this study is a motor vehicle taxpayer in the city of Semarang. The sampling technique in this research used convience sampling. Respondents in this research amounted to 100 respondents. Data collection techniques in research using questionnaires given directly to respondents. Respondents in this study were dominated by male (58 respondents). Whereas female respondents amounted 42 respondents. The analysis techniques in this research used multiple linear regression analysis, with SPSS tools. This study obtained results that perseptions of tax corruption and service quality of tax officers affect taxpayer compliance. Jenis penelitian ini adalah penelitian kuantitatif. Populasi dalam penelitian adalah wajib pajak kendaraan bermotor. Sedangkan, sampel dalam penelitian ini adalah wajib pajak kendaraan bermotor yang berada di Kota Semarang. Teknik pengambilan sampel dalam penelitian ini menggunakan convenience sampling. Responden dalam penelitian ini berjumlah 100 responden. Teknik pengumpulan data dalam penelitian menggunakan kuesioner yang diberikan langsung kepada responden. Responden dalam penelitian ini didominasi oleh laki-laki (58 responden). Sedangkan responden berjenis kelamin perempuan berjumlah 42 responden. Teknik analisis dalam penelitian ini menggunakan analisis regresi linear berganda, dengan alat SPSS. Penelitian ini memperoleh hasil bahwa persepsi korupsi pajak dan kualitas pelayanan petugas pajak berpengaruh terhadap kepatuhan wajib pajak.


2019 ◽  
Vol 16 (2) ◽  
Author(s):  
Nurul Badriyah

The development of the business world today more rapidly resulting in tight competition. This is demanding business players in order to leap ahead of the competition with how to improve the quality of human resources and expected employee can improve performance. To be employee performance and the company is also required to pay attention to the factors that can affect the performance of the employees. This research is a type of quantitative research, data obtained with the spread of the questionnaire to 45 respondents. The population in this research is all employees on CV. Putri Sion which numbered 45 people. The Data obtained and then in the analysis using the validity test, test reliability test, classical assumptions, determination coefficient test, t test, F test and multiple linear regression analysis. This research result shows that partially, job satisfaction and leadership style significantly affect to employee performance meanwhile the most dominant affecting performance is employee jobs satisfaction.


Jurnal IPTA ◽  
2020 ◽  
Vol 8 (2) ◽  
pp. 226
Author(s):  
Maria Laru Sendy Ludju ◽  
I Made Kusuma Negara ◽  
Ni Putu Eka Mahadewi

This study aimed to explain the effect of service quality and brand image on the satisfaction of domestic tourists who used Grab online transportation in Kuta, Bali. The research method used in this research was quantitative and qualitative research methods (mix methods). Questionnaires were distributed to 150 domestic tourists with a sample determination method using purposive sampling. The method of data analysis used multiple linear regression analysis with SPSS 18.0 program. The results of this study stated that partially the quality of service had a positive and significant effect on the satisfaction of domestic tourists with the dominant dimension being the tangible dimension and brand I mage giving a positive and significant effect on the satisfaction of domestic tourists with the dominating dimension being the support of the brand association. Simultaneously, the quality of service and brand image had a positive and significant influence on the satisfaction of domestic tourists. The R Square value of 0.672 meant that 67,2% of tourist satisfaction could be explained by the variable service quality and brand image, while the remaining 32,8% was influenced by other variables not examined in this study.


2021 ◽  
Vol 4 (2) ◽  
pp. 69
Author(s):  
Siti Umi Kalsum ◽  
Asih Suzana ◽  
Amira Qotrunada Harahap

PERUMDA Tirta Muaro Unit Teluk Singkawang in the dimension of assurance is still not good. As evidenced by the low scope of service in this unit. Marked by the number of customers in 2020 as many as 2035 people. While the population of Sumay Subdistrict in 2020 as many as 21,398 people (Tebo Regency in Numbers, 2021). This means that the service coverage is 9.5%. This has not met the government's target of drinking water services of 75% for rural areas (Permen PU No. 13, 2013).This type of research includes explorative descriptive research using qualitative statistical research techniques. This research method uses survey method with customer population of PERUMDA Tirta Muaro Unit Teluk Singkawang. Sampling techniques using slovin formula. The analysis technique uses multiple linear regression analysis, with F test and t test using SPSS software. The results of the study that the level of customer satisfaction based on respondents' responses to 5 (five) dimensions of service quality received a score of 3.54 in the category of satisfied.


2019 ◽  
Vol 29 (2) ◽  
pp. 503
Author(s):  
I Made Yoga Widian ◽  
I Ketut Jati

One way to increase government revenue from the tax sector is by increasing taxpayer compliance itself. The purpose of this study was to determine the effect of service quality, understanding of regulations and taxation sanctions on individual taxpayer compliance registered at North Badung KPP Pratama. The study was conducted at the KPP Badung Utara in 2018. The sample selection was 100 taxpayers using the Slovin formula. Data collection was carried out by distributing questionnaires to WPOP registered in North Badung KPP Pratama and the analysis techniques using multiple linear regression analysis. Based on the results of the analysis, it is known that service quality, understanding of regulations and taxation sanctions have a positive effect on individual taxpayer compliance registered in North Badung KPP Pratama, with the value of calculating each variable greater than the label, and having a significance value greater than 0.05. Keywords : Quality Of Service;  Understanding Of Tax Regulations; Tax Sanctions; Individual Taxpayer Compliance.


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