scholarly journals Pelatihan Pembuatan Facebook Ad Di UMKM Di Sentra Kampoeng Rajoet Binong Jati

2021 ◽  
Vol 1 (2) ◽  
Author(s):  
Agatha Rinta Suhardi ◽  
Vina Silviani Marinda ◽  
Arus Reka Prasetia ◽  
Titto Rohendra ◽  
Andi Budiawan
Keyword(s):  
Sales Promotion ◽  
Internet Technology ◽  
The Internet ◽  
Fashion Industry ◽  
Training Material ◽  
Indonesian Government ◽  
Important Target ◽  
Business Opportunities ◽  
Knitting Industry ◽  
Use Of Internet

Di Indonesia, industri rajut mulai berkembang dan menjadi salah satu faktor pendukung industri fashion yang semakin bervariasi. Penggunaan teknologi internet menjadi target penting dari pemerintah Indonesia untuk meningkatkan promosi penjualan dari industry rajut itu sendiri. Tujuan kegiatan ini adalah untuk memberikan penyelenggaraan pelatihan pembuatan facebook ad guna membantu para pengrajin rajut dalam memasarkan dan memperkenalkan produknya melalui internet sehingga penjualan industri rajut semakin meningkat, inovatif, kreatif, mandiri serta berdaya saing. Metode pelaksanaan adalah dengan memberikan pelatihan, memberikan implementasi dan contoh facebook ad untuk peningkatan penjualan melalui informasi yang diberikan dalam facebook ad. Materi yang disampaikan pada kegiatan PKM mencapai target cukup baik sebab materi pelatihan dan implementasi facebook ad serta beberapa peserta sudah ada yang memiliki facebook ad dalam memperkenalkan produk-produknya sehingga dapat mengembangkan peluang usaha yang dapat menghasilkan profit secara maksimal.Kata Kunci : Pelatihan, Facebook ad, Sentra Rajut In Indonesia, the knitting industry began to develop and became one of the factors supporting the increasingly varied fashion industry. The use of internet technology is an important target of the Indonesian government to increase sales promotion of the knitting industry itself. The purpose of this activity is to provide training on making Facebook ad to help knitting craftsmen in marketing and introducing their products via the internet so that sales of the knitting industry are increasing, innovative, creative, independent and competitive. The method of implementation is to provide training, provide implementation and examples of facebook ad to increase sales through the information provided in facebook ad. The material presented at the PKM activity reached the target quite well because the training material and the implementation of Facebook ad and some of the participants already had Facebook ad in introducing their products so that they could develop business opportunities that could generate maximum profit.Keywords: Training, Facebook ad, Knitting Center

scholarly journals The Possibility of Using the Internet to Transform the Role of Its Users to Promoters of Medical Products in Jordan

2016 ◽  
Vol 11 (3) ◽  
pp. 163
Author(s):  
Muhamad Abu-Jalil ◽  
Ashraf Aaqoulah
Keyword(s):  
Internet Technology ◽  
The Internet ◽  
Interactive Communication ◽  
Medical Products ◽  
Independent Variables ◽  
Internet Users ◽  
Internet Information ◽  
Reduced Costs ◽  
Use Of Internet

This study aimed to identify the role of Internet technology in transforming the role of its users to promoters of medical products in Jordan. The study found that there are statistically significant effects of independent variables (multipurpose and advanced Internet programs, reduced costs of the use of Internet programs, collective and interactive communication via the Internet, and Internet information abundance and variety of its resources) on the dependent factor, which is transformation of the role of Internet users to promoters of medical products in Jordan. The study recommended increasing attention on networks to promote medical products in Jordan. This is consistent with the fact that promotion via networks has become an effective way to support and enhance the image of products and its delivery to the target group in all markets around the world.

Assessing the Use of Internet in the Recruiting Process

2009 ◽  
pp. 70-76
Author(s):  
Luiz Antonio Joia ◽  
José Antonio Alves Silva
Keyword(s):  
Internet Technology ◽  
Direct Result ◽  
The Internet ◽  
Information Economy ◽  
Asymmetry Of Information ◽  
Personnel Recruitment ◽  
Basic Law ◽  
Use Of Internet ◽  
Enormous Number

The scope of this article is to conduct research into the influence of the Internet on processes of personnel recruitment, in light of the growing number of companies seeking to attract candidates for employment onto their staff and the enormous number of professionals who currently use this technology in their search for employment or professional placement. The exponential growth of the Internet in the world is a direct result of the technological facilities inherent to its usage and the fascination exerted by the richness and reach of information available on the Web (Evans & Wurster, 2000). Evans et al. (2000) refer to a basic law of the information economy: “There is a universal trade-off between richness and reach.” (p. 23) To the authors, “richness” signifies the quality of the information de- fined by the user: accuracy, bandwidth, currentness, personalization, interactivity, relevance, security, and so forth, while “reach” signifies the number of people who share and have access to this information. In the former industrial economy, it was only possible to share extremely detailed information with a mere handful of people. The old technology did not allow the same desired degree of richness and reach to be attained simultaneously. In the labor market, the concepts propounded by these authors may be used to good advantage, adding to what they refer to as “asymmetry of information.” By applying this concept to recruiting and taking the company as the interested party, one can see how Internet technology may harmonize the ability of companies in general in their search for professionals, with the impetus of qualified professionals seeking a new position or change in profession (Zambos & Salazar, 2001).

The Conceptual Framework of the Information and Telecommunication Law: Enforcement Issues

2016 ◽  
Vol 4 (10) ◽  
pp. 0-0
Author(s):  
Людмила Терещенко ◽  
Lyudmila Tyeryeyenko
Keyword(s):  
Law Enforcement ◽  
Conceptual Framework ◽  
Internet Technology ◽  
The Internet ◽  
Legal Certainty ◽  
Legal Norms ◽  
Communication Law ◽  
Legal Science ◽  
Information Law ◽  
Use Of Internet

This article analyzes the existing conceptual framework of the information and telecommunication law in general and those norms, which recently have been included into the legislation of terms and their definitions, and relation of the terms used. It is shown that information law and communication law are heavily influenced by the information and telecommunication technologies, the Internet. First and foremost these technologies are sources of new terms in law. It is noted that the use of Internet technology arises questions in legal science: whether regulation is required within emerging relationships, whether it is possible to apply existing "traditional" legal norms and whether law is really able to influence these relationships. Given the fact that a mandative feature of norms established by a State should be legal certainty, it is necessary to adapt the new terms to law, to include them into the framework and to provide adequate definitions.

scholarly journals ANALISIS PENGGUNAAN MEDIA INTERNET PADA USAHA MIKRO KECIL MENENGAH (UMKM) JAWA TIMUR UNTUK MENEMBUS PASAR GLOBAL DENGAN METODE O2O

2019 ◽  
Vol 3 (02) ◽  
pp. 179-188
Author(s):  
Ayouvi Poerna Wardhanie ◽  
Puspita Kartikasari ◽  
Sri Hariani Eko Wulandari
Keyword(s):  
Information Technology ◽  
Small And Medium Enterprises ◽  
Personal Communication ◽  
Global Market ◽  
Internet Technology ◽  
The Internet ◽  
Internet Media ◽  
Medium Enterprises ◽  
Internet Networks ◽  
Use Of Internet

This study aims to determine how the use of internet media in the Micro, Small, and Medium Enterprises (MSMEs) of East Java to penetrate the Global Market with the O2O Method. MSME is a business activity that plays a major role in the economic development of a nation, but one of the obstacles in the development of MSMEs, especially in Indonesia is the number of business people who are still reluctant to know internet technology, even though with utilizing information technology and internet networks that are more easily accessible and used can help develop the businesses many times. Therefore, the existence of this research is expected to be  able to contribute in identifying internet facility and infrastructure ownership in MSMEs, MSME perceptions of the usefulness of information technology in their business, and the interest and mastery of MSME entrepreneurs’ technology in adopting the internet for business development in the global market. The analytical method used is descriptive statistics, with questionnaire instruments. The number of samples in this study are 102 MSMEs in East Java, especially in the fields of trade, hotels, and restaurants. The results of this study are: 87% of MSMEs have not utilized the Marketplace, 79.41% of MSMEs have not utilized E-Commerce, 82.35% of MSMEs have not utilized Crowdsourcing, 78.14% of MSMEs have not marketed their businesses through social media, so it can be concluded that MSMEs at East Java is not ready to penetrate the market global, because of the internet media used so far, most are only used as personal communication tools.

The influence of the Internet in the internationalization of SMEs in Taiwan

2006 ◽  
Vol 25 (3) ◽  
pp. 167-183
Author(s):  
Yi-Long Jaw ◽  
Chun-Liang Chen
Keyword(s):  
Small And Medium Enterprises ◽  
Internet Technology ◽  
Future Research ◽  
Great Promise ◽  
The Internet ◽  
Holistic View ◽  
Internet Economy ◽  
Marketing Tool ◽  
Medium Enterprises ◽  
Use Of Internet

This paper examines internationalization processes in the context of the Internet economy and presents some exploratory insights; it is based on case studies, supplemented by a preliminary quantitative study from a developing economy context, concerning the role of the Internet in enhancing the internationalization of small and medium enterprises (SMEs). Three main points are made in this paper. First, the Internet holds great promise in facilitating the internationalization of SMEs – especially as a marketing tool, and the communications. And the degree of internationalization (DOI) is positively correlated with the degree of electronic commerce (DOEC). Second, Internet technology has little influence on the SMEs' choice of entry mode. Third, stage-based theories do not reflect company experience in Internet economy; a preliminary study suggests that this notion is worthy of further study on a larger scale. These findings have implications for future research, practice and policy-making in terms of taking a holistic view of the use of Internet technology.

scholarly journals RANCANG BANGUN APLIKASI PENGELOLAAN ORGANISASI EKSTRAKURIKULER (STUDI KASUS: AMIK MBP MEDAN)

2018 ◽  
Author(s):  
Marice Hotnauli Simbolon ◽  
Roberto Kaban
Keyword(s):  
Internet Technology ◽  
The Internet ◽  
Information Costs ◽  
The People ◽  
Educational Environments ◽  
Internet Media ◽  
Arts And Culture ◽  
Use Of Internet ◽  
Science Activities

Internet technology is no longer a sentence that is foreign to the people in the computer world, it is not surprising that so many we meet places to access the internet. Not only that, even in companies and educational environments have started to open the network to access the internet. As in the extra organizations that exist in the Campus Akademi Manajemen Informatika Komputer Medan Business Polytechnic (AMIK MBP) Medan which is a container of activities that accommodate the aspirations of students for the sake of education and cultivate the creativity of students in organizing through science activities, technology, sports, arts and culture. Accept the Internet becomes one of the most important needs in supporting organizational activities.In the extracurricular organization of the campus AMIK MBP Medan still do by way of paper pamphlets attached to the existing mading on campus AMIK MBP Medan. When viewed in passing that has been used for things that are very good but besides that they do not use the internet, the internet when it is a means of promotion that can be used to provide better results from the previous system.By using the Extracurricular Organizational Application, coverage will be more extensive and the resulting information will be more accurate. In terms of use of internet media as a means of information costs incurred more efficiently.

Issues and Trends in Internet-Based Citizen Participation

2008 ◽  
pp. 31-40
Author(s):  
Stephen K. Aikins
Keyword(s):  
Citizen Participation ◽  
Empirical Studies ◽  
Public Information ◽  
Internet Technology ◽  
Great Promise ◽  
The Internet ◽  
Public Officials ◽  
Government Officials ◽  
Rutgers University ◽  
Use Of Internet

The use of Internet technology to further citizen participation is believed to hold great promise to enhance democratic governance by allowing citizens to access public information and interact with government officials, promoting better accountability of public officials to citizens through efficient and convenient delivery of services, and producing fertile ground for reinvigorated civil society (Barber, 1984; La Port et al., 2000; Scavo & Yuhang Shi, 1999). Empirical evidence suggests that some of the promises of bridging the gap among governments and citizens through enhanced interaction between citizens and government, and between citizens themselves are yet to be fulfilled (Chadwick & May, 2001; the Global e-Policy and e-Government Institute and Rutgers University e-Governance Institute, 2003; Hale, Musso & Weare, 1999; Wales, Kerns, Bend & Stern,2002; West, 2001). This chapter reviews the opportunities and challenges of Internet-based citizen participation, the trend noted in the findings of some of the empirical studies and attempts to explain the reason the Internet has failed in its putative potential to bring citizens closer to their governments.

Personal Internet Usage and Quality of Work Life

2005 ◽  
pp. 2277-2281 ◽  
Author(s):  
Pruthikrai Mahatanankoon
Keyword(s):  
Internet Usage ◽  
Internet Technology ◽  
Quality Of Work Life ◽  
The Internet ◽  
Future Market ◽  
Global Business ◽  
Market Trends ◽  
Use Of Internet ◽  
E Mail

The management of Internet usage in the workplace is becoming one of most important productivity concerns of the modern workplaces. Through proper use of Internet technology, organizations reap the benefits of efficient communication and information sharing among employees, managers, and organizations’ customers. The Internet is an essential necessity, as global business expansion requires networked organizations that can understand and predict future market trends, analyze competitors’ movements, and identify vital environmental factors that could be affecting their competitive position. For this reason the Internet has provided many added benefits for organizations, and modern workplaces have equipped their employees with access to the Internet and provided individual e-mail accounts.

scholarly journals Pemanfaatan Media Website Sebagai Promosi Penjualan Alat Pancing Muara Pancing Disaat Pandemi Covid-19 Di Kiringan RT 01/ RW 06 Boyolali

2021 ◽  
Vol 2 (1) ◽  
pp. 26-32
Author(s):  
Irvan Rustam Muddin ◽  
Sigit Muryanto
Keyword(s):  
Information Technology ◽  
Customer Satisfaction ◽  
General Public ◽  
Word Of Mouth ◽  
Rapid Development ◽  
Sales Promotion ◽  
Internet Technology ◽  
The Internet ◽  
Advantages And Disadvantages ◽  
To Come

The development of internet technology is currently experiencing a very rapid development, one of which is the website. In the era of the development of Information Technology as it is today, a system is needed that provides information to the general public by accessing websites on the internet. Currently marketing and promotions are carried out by waiting for buyers to come directly to the store or word of mouth promotion (Word of Mouth). when the Covid 19 pandemic currently causes a decrease in turnover of Muara Pancing, therefore it is necessary to promote and deliver effective information, namely sales promotion at Muara Pancing "Muara Pancing MSME Web" which is expected to be the best solution, so that the fishing equipment MSME business can easily carry out promotions and make Muara Pancing known to the wider community so that many buyers come to Muara Pancing. To provide advice and assess the level of customer satisfaction a comment column is provided on the website, so that the owner can evaluate the advantages and disadvantages of the products being sold, in the end increase customer satisfaction and become regular customers , me bring in customers

scholarly journals The Effectiveness of Training on Utilization of Internet Technology to Increase Sales of Home Industry Products on the Island of Lombok

Jurnal Varian ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 37-42
Author(s):  
Heroe Santoso ◽  
Basirun Basirun ◽  
Raisul Azhar ◽  
Husain Husain
Keyword(s):  
Internet Technology ◽  
Wilcoxon Test ◽  
The Internet ◽  
Homogeneity Test ◽  
Normality Test ◽  
Effectiveness Of Training ◽  
Use Of The Internet ◽  
Home Industries ◽  
Use Of Internet ◽  
Lombok Island

The home industries in Lombok Island do not fully understand using internet technology in marketing their products. This study aims to see the effectiveness of the use of internet technology to increase the sales results of home industry products on the island of Lombok. Sampling using a questionnaire spread over 4 classes. Each class consists of 40 people. Furthermore, from the data obtained, a description, normality test, and homogeneity test were carried out. The method used in this research is the Wilcoxon test using the SPSS program. The results showed that after the training was held, there was an increase in understanding of the use of the internet as a means of increasing sales of home industrial products on the island of Lombok.

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