scholarly journals Factors affecting consumer loyalty at retail stores in Ho Chi Minh City

2020 ◽  
Vol 4 (3) ◽  
pp. First
Author(s):  
Vo Duy Minh
Keyword(s):  
Quantitative Research ◽  
Ho Chi Minh City ◽  
Future Research ◽  
Retail Stores ◽  
Consumer Loyalty ◽  
Group Discussions ◽  
Quantitative Research Methods ◽  
Factors Affecting ◽  
Perceived Service Quality ◽  
Consumer Commitment

The paper aims to analyze and quantify the factors affecting consumer loyalty to retail stores in Ho Chi Minh City (HCMC) in the lens of the Theory of Reason Action (TRA). The paper uses a combination of qualitative and quantitative research methods. The former was conducted through focus group discussions with 15 consumers using services at retail stores in HCMC while the latter was conducted by a direct survey on 465 customers using the service of retail stores in HCMC. The results show that (i) preferential treatment from retail stores, (ii) consumer commitment, (iii) consumer gratitude, and (iv) perceived service quality affect consumer loyalty. The research has limitations such as (i) consumer loyalty is influenced by many other factors. Therefore, it is necessary to include additional determinants in future research (ii) the research is only conducted in HCMC, and (iii) the sample size is relatively small with only 465 consumers.

scholarly journals Factors affecting financial management: Case study of educational manager training and fostering public institutions

2021 ◽  
pp. 1861-1870
Author(s):  
Thang Quyet Nguyen ◽  
Ha Thanh Viet ◽  
Le Thi Thanh Loan
Keyword(s):  
Financial Reporting ◽  
Internal Control ◽  
Financial Management ◽  
Quantitative Research ◽  
Reporting System ◽  
Positive Impact ◽  
Specific Model ◽  
Ho Chi Minh City ◽  
Quantitative Research Methods ◽  
Factors Affecting

The research focuses deeply on and evaluates the factors affecting financial management of educational managers training and fostering institutions in Ho Chi Minh City, Vietnam. This is a very specific model for countries in transition economies as in Vietnam, a country is in the process of comprehensive renovation, restructuring public service delivery institutions, increasing the assignment of self-responsibility to institutions, reducing financial pressure on the State budget. Using qualitative and quantitative research methods together with techniques, i.e., testing reliability scales with Cronbach's alpha coefficients, exploratory factor analysis EFA, CFA and linear model SEM, the study investigated 500 samples in 07 educational institutions in Ho Chi Minh City, Vietnam. The findings revealed six (06) factors, which are internal control system, technology infrastructure, top managers’ commitment, cash management and budget system, organizational responsibility, affected the financial reporting system, and meanwhile, the financial reporting system has a positive impact on the financial management. Based on this result, the study has proposed implications for improving financial management in educational managers training and fostering institutions in Ho Chi Minh City, Vietnam.

scholarly journals Factors affecting the quality of manufacturer – distributor relationship in the plastic industry in Vietnam

2020 ◽  
Vol 10 (2) ◽  
Author(s):  
Ho Thanh Phong ◽  
Tran Van Khoat
Keyword(s):  
Quantitative Research ◽  
Ho Chi Minh City ◽  
Information Communication ◽  
Group Discussions ◽  
Factors Affecting ◽  
Personal Interaction ◽  
Plastic Industry ◽  
The Relationship ◽  
Plastics Industry

This study explores and examines the factors that affect the composition of the quality relationship between manufacturers and distributors in the context of plastic industry in Vietnam. Qualitative research on single and group discussions with 23 manufacturers and distributors in the plastics industry. Quantitative research directly interviews 560 plastic product distributors in Ho Chi Minh City area and Southern provinces. The results of the study determine the composition of the relationship quality including three factors of trust, commitment and satisfaction; Six factors of product quality, delivery quality, market information, communication, personal interaction and visits affect the quality of the relationship between manufacturer and distributor.

scholarly journals Factors Affecting Spontaneous Buying Behavior of Consumers at Bach Hoa Xanh System in Ho Chi Minh City

2021 ◽  
Vol 11 (4) ◽  
pp. 2870-2884
Author(s):  
Hang Le Cam Phuong ◽  
Vo Anh Tung
Keyword(s):  
Factor Analysis ◽  
Quantitative Research ◽  
Regression Coefficient ◽  
Business Strategies ◽  
Ho Chi Minh City ◽  
Purchasing Behavior ◽  
Quantitative Research Methods ◽  
Factors Affecting ◽  
Two Factors ◽  
The Impact

The study is carried out to achieve the following objectives: Identify the factors affecting the spontaneous purchasing behavior of consumers at stores of the Bach Hoa Xanh system in Ho Chi Minh City. around the original factors: In-store atmosphere, promotions and shopping emotions; Measure the influence of the identified factors; Using qualitative and quantitative research methods, the study surveyed 213 customers who have experienced shopping at stores of the Bach Hoa Xanh chain in Ho Chi Minh City by convenient sampling method. With the support of SPSS software version 22 and Amos version 20, the author carried out the steps of descriptive statistics, exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and linear structural analysis (SEM). Research results have shown two factors that have a direct impact on the spontaneous purchasing behavior of Bach Hoa Xanh consumers in Ho Chi Minh City, including: Promotions (standardized regression coefficient of 0.170) and shopping sentiment (standardized regression coefficient reached 0.478). The dependent variable shopping emotion is affected by 2 independent factors: Atmosphere at the store and promotions. The impact of these two factors is quite strong, reaching 0.627 and 0.336, respectively. Atmosphere factor at the store does not directly affect spontaneous purchasing behavior but indirectly through the mediated variable shopping emotion. All accepted hypotheses reached the 95% confidence level. The author's research will be a source of documents and information for managers of the Bach Hoa Xanh chain in Ho Chi Minh City to adjust business strategies to suit each business period.

Factors affecting agricultural students’ loyalty: a study at Nong Lam University Ho Chi Minh City

2021 ◽  
Vol 66 (1) ◽  
pp. 78-87
Author(s):  
Viet Vo Van ◽  
Thu Le Anh
Keyword(s):  
Service Quality ◽  
Student Satisfaction ◽  
Quantitative Research ◽  
Plant Protection ◽  
Animal Husbandry ◽  
Ho Chi Minh City ◽  
Research Approach ◽  
Factors Affecting ◽  
Agricultural Students ◽  
Students Satisfaction

This study was conducted with the objective of identifying the influence of service quality, university image on agricultural students’ satisfaction and loyalty. The quantitative research approach was applied. Data were collected using questionnaires with a sample size of 313 students who majored in Veterinary Medicine, Animal Husbandry, Agronomy and Plant Protection at Nong Lam University Ho Chi Minh City. The sample has been selected by convenient method. The research results show that agricultural students’ satisfactions and loyalty are affected by service quality and school image. In which, the school image has the stronger impact on student satisfaction and loyalty. From the findings, the researcher has made conclusions and some suggestions to contribute to improving student loyalty.

Factors Affecting International Tourists’ Perceived Service Quality and Return Intention—A Study in Ho Chi Minh City, Vietnam

2016 ◽  
Vol 8 (3) ◽  
pp. 133
Author(s):  
Mai Ngoc Khuong ◽  
Nguyen Phuong Quyen
Keyword(s):  
Service Quality ◽  
Destination Image ◽  
Ho Chi Minh City ◽  
Factors Affecting ◽  
Perceived Service Quality ◽  
Positive Effects ◽  
Culture History ◽  
Perceived Price ◽  
Negative Effect ◽  
Return Intention

<p>This research aimed to measure key factors affecting international tourists’ perceived service quality and their return intention towards Ho Chi Minh City, Vietnam. A quantitative method was used with structured questionnaire directly delivered to 1,673 tourists who had already visited or stayed in the city for more than three days. The empirical results of this study showed that recreation and entertainment had the strongest effect; other factors such as perceived service quality, culture, history and art, safety and security, local cuisine, negative attributes, perceived price, natural environment, and destination image also had positive effects on international tourists’ return intention. Conversely, infrastructure provided negative effect on tourists’ return intention.</p>

scholarly journals Research on factors affecting the competitiveness of Nghi Son economic zone, Thanh Hoa province

2021 ◽  
Vol 62 (2) ◽  
pp. 98-108
Author(s):  
Hieu Tien Nguyen ◽  
Le Thi Le ◽  
Keyword(s):  
Factor Analysis ◽  
Quantitative Research ◽  
Quantitative Research Methods ◽  
Factors Affecting ◽  
Management Board ◽  
Zone Management ◽  
Production Factors ◽  
Enterprise Level ◽  
Economic Zone

Competitiveness plays a key role in creating the prosperity, efficiency, and productivity of an economic zone. This study is conducted to build and verify a scale of factors affecting the competitiveness of Nghi Son economic zone, Thanh Hoa province. Both qualitative and quantitative research methods are applied. The collected data includes 108 enterprises operating in Nghi Son economic zone. After screening, the data is processed through the exploratory factor analysis, confirmatory factor analysis and description statistics to consider as a basis for the weighting scales. The research results indicate that: there are 4 groups of factors that directly affect the competitiveness of the economic zone, including: availability of the economic zone, the role of the economic zone management board, competitiveness platform at EZ level, and competitiveness platform at the enterprise level. The assessment of the importance of factor groups shows that the groups of indicators related to the advantage of input production factors are underestimated the role of intangible factors related to competing capability.

scholarly journals Factors Affecting Millennial Generation Interest of Using E-Money

2020 ◽  
Vol 16 (2) ◽  
pp. 245-256
Author(s):  
Afrida Putritama ◽  
Rizki Shinta Puspita Sari
Keyword(s):  
Research Methods ◽  
Millennial Generation ◽  
Quantitative Research ◽  
Ease Of Use ◽  
Quantitative Research Methods ◽  
Factors Affecting ◽  
Research Gap ◽  
Causal Comparative

Abstract: This research aims to answer the research gap of previous TAM research, as the factors affecting interest in using e-money on millennials by using 2 aspects of the TAM (ease and usefulness) with promotion and risk of use. This research applied causal-comparative to quantitative research methods. The results imply that: 1) The higher the ease of use of e-money, the higher the interest of millennials in using e-money; 2) Millennials have perceived the benefits from using e-money in transactions which certainly encourages the interest on using it; 3) The more intense the promotion carried out by the publisher, the millennials will be more likely to experience the promotion, so that it can encourage the interest in using e-money; 4) Millennials tend to prioritize the benefits than the risks of using e-money.Keywords: interest to use, e-money, millennials Faktor yang Mempengaruhi Minat Penggunaan E-money pada Generasi MilenialAbstrak: Penelitian ini bertujuan menjawab research gap penelitian TAM terdahulu yaitu mengetahui faktor yang mempengaruhi minat penggunaan e-money pada generasi milenial dengan menggunakan 2 aspek pada teori TAM (kemudahan dan kebermanfaatan) dengan daya tarik promosi dan risiko penggunaan. Penelitian ini menggunakan metode penelitan kuantitatif kausal komparatif. Hasil penelitian ini mengimplikasikan bahwa: 1) Semakin tinggi kemudahan penggunaan e-money yang dirasakan, maka semakin tinggi pula minat generasi milenial untuk menggunakan e-money, 2) Generasi milenial telah merasakan manfaat yang dihadirkan dari penggunaan e-money dalam bertransaksi yang tentunya mendorong minat menggunakan e-money; 3) Semakin gencar promosi yang dilakukan pihak penerbit maka semakin besar kemungkinan generasi milenial merasakan promosi yang diberikan sehingga mampu mendorong minat untuk menggunakan e-money; 4) Generasi milenial cenderung mementingkan manfaat yang didapat dibandingkan dengan risiko yang akan diterima dari penggunaan e-money.Kata kunci: minat penggunaan, e-money, generasi milenial

scholarly journals The factors affecting the choice of accommodation for students in Vietnam National University - Ho Chi Minh City

2020 ◽  
Vol 4 (4) ◽  
pp. 1154-1166
Author(s):  
Dinh Hoang Tuong Vi ◽  
Trần Đức Trung ◽  
Trần Thị Bích Chi ◽  
Đỗ Thị Kim Chung ◽  
Hoàng Gia Tú
Keyword(s):  
Social Relations ◽  
Consumer Choice ◽  
Structural Equation ◽  
Quantitative Research ◽  
Ho Chi Minh City ◽  
Equation Modeling ◽  
Factors Affecting ◽  
National University ◽  
The Impact

The authors have carried out a study to determine and evaluate the impact of factors affecting the choice of accommodation for students in Vietnam National University – Ho Chi Minh City. Based on Maslow's hierarchy of needs, the theory of consumer choice by Mankiw, a new theory of residential location by Hoang Huu Phe and Wakely, the buyer decision process in consumption by Kotler to build a research model. The study was conducted through 2 phases: qualitative research and quantitative research with 515 answer sheets from students in Vietnam National University - Ho Chi Minh City, and applied the analytical method using the Structural Equation Modeling (SEM). The analysis shows that there are 5 factors that affect the choice of accommodation for students in Vietnam National University - Ho Chi Minh City descending order including: (1) Social relations, (2) Prices, (3) Security, (4) Services, (5) Location. In practical terms, the results show the need/concern of students in Vietnam National University – Ho Chi Minh City when making choice of accommodation, thereby giving recommendations to improve the quality of accommodation for landlords, the board of dormitory management and the departments agency. In addition, this result is an important basis for reference when building smart applications to find accommodation to serve the increasingly diverse needs of students.

scholarly journals MODEL FOR SOCIAL MARKETING IMPACT ON CONSUMERS HEALTHY LIFESTYLE CHOICE

2021 ◽  
Author(s):  
Justė STATNICKAITĖ ◽  
Monika PAULĖ
Keyword(s):  
Social Marketing ◽  
Quantitative Research ◽  
Healthy Lifestyle ◽  
External Environment ◽  
Secondary Data ◽  
The Novel ◽  
Socially Responsible ◽  
Quantitative Research Methods ◽  
Factors Affecting ◽  
Lifestyle Choice

Purpose – the purpose of this article is to present the novel model developed to measure social marketing impact on consumers choice for healthy lifestyle. Social marketing is very complex by aiming to promote socially responsible products and behavior for the benefit of the consumer and society at the same time. What is more, con- sumers choice for healthy lifestyle is determined not only by marketing influence but other personality and external environment factors as well. Research methodology – the model presented in the article was developed based on literature analysis and secondary data. Findings – social marketing impact on consumers choice for healthy lifestyle is determined not only by the social mar- keting, but also the consumer personality itself and the influence of the external environment on consumer. Research limitations – validation of the novel developed model dedicated for the measurement of social marketing impact on consumers choice for healthy lifestyle should be further validated with quantitative research methods. Practical implications – the application of the model will enable marketing specialists to determine the contents and other situational details of social marketing for consumers to choose healthy lifestyle and products related to it. Originality/Value – the value of the model is determined by its novel attitude to social marketing in parallel with other factors affecting consumer behaviour.

scholarly journals Factors affecting job satisfaction of accountant and auditors at Hanoi auditing firms ,

Accounting ◽  
2021 ◽  
pp. 357-362 ◽  
Author(s):  
Hien Thu Nguyen
Keyword(s):  
Job Satisfaction ◽  
Quantitative Research ◽  
Descriptive Analysis ◽  
Work Relationships ◽  
Working Process ◽  
Quantitative Research Methods ◽  
Factors Affecting ◽  
Research Results ◽  
Spss Software

The article analyzes factors affecting job satisfaction of accountant and auditors at Hanoi auditing firms. For quantitative research methods, it is conducted through the collection of questionnaire survey data and processed by SPSS software to analyze data using the following techniques: Descriptive analysis, Cronbach's Alpha test, EFA exploratory analysis, multiple regression analysis. The research results show that the nature of work, relationships with leaders in the working process are the most influencing factors on the satisfaction of accountants and auditors in Auditing firms in Hanoi. From the research results of factors affecting the job satisfaction of accountants and auditors at auditing firms in Ha Noi, the author gives some recommendations to improve the level of job satisfaction, thereby improving the work quality of the accountants and auditors at the Hanoi auditing firms.

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