scholarly journals The Analysis of Marketing Strategy to Improve the Competitive Positioningof the Craft Industry in Gorontalo

2021 ◽  
Vol 4 (2) ◽  
pp. 68-84
Author(s):  
Tineke Wolok
Keyword(s):  
Marketing Strategy ◽  
Significant Role ◽  
Analytical Hierarchy Process ◽  
Quantitative Approach ◽  
Industry Competitiveness ◽  
Craft Industry ◽  
Hierarchy Process

This research analyzes the mapping of the potential marketing strategy to improve the competitive positioning of craft industries in Gorontalo and elucidates the appropriate marketing strategy to improve their competitive positioning. This research applied a descriptive quantitative approach in mapping the problems and designing the appropriate strategy. Also, an analytical hierarchy process was conducted to examine underlying factors to develop the craft industries. The result of the analysis shows that in addition to products, promotion, prices, and processes occupy a significant role in enhancing the industry competitiveness.

scholarly journals PRIORITIZING THE PHYSICAL SECURITY ELEMENTS OF GATED COMMUNITY HOUSING USING THE ANALYTICAL HIERARCHY PROCESS (AHP)

2018 ◽  
Vol 16 (7) ◽  
Author(s):  
Zurinah Tahir ◽  
Jalaluddin Abdul Malek
Keyword(s):  
Analytical Hierarchy Process ◽  
Gated Communities ◽  
Housing Development ◽  
Quantitative Approach ◽  
Gated Community ◽  
Physical Security ◽  
The Future ◽  
Hierarchy Process ◽  
Principal Elements

The concept of gated community housing is a feature of contemporary housing development. Housing developers promote this concept through an emphasis on security in gated housing. House owners today favour fenced-in residences, not only for their homes, but also for the entire housing development, including recreational areas and other facilities. The aim of this study is to prioritize the elements of physical security in a gated community housing development. The methodology employed a quantitative approach using the Analytical Hierarchy Process (AHP) in ascertaining the weightage for each element deemed important in the planning of secure gated community housing, with focus on the elements of access, fencing, CCTV installation, lighting, guardhouse and landscape, which are the principal elements that serve to enforce security in the protected community. The results of this study showed that two principal elements, namely access to the property (entry/exit points) and protective fencing, were deemed the most important in providing security in gated community housing. Accordingly, these aspects should be accorded particular attention in the planning of gated communities in the future and be factored into the strategy to enhance security.Gated community housing and guarded neighbourhoods employing such a strategy would be quite effective in providing security to residents.

scholarly journals Pengembangan Ekonomi Masyarakat Desa Wisata Di Kawasan Pantai Pandan Simo Bantul

2020 ◽  
Vol 5 (1) ◽  
pp. 25-37
Author(s):  
Agung Sukardi ◽  
◽  
Mugi Rahardjo ◽  
Bhimo Samudro ◽  
◽  
...  
Keyword(s):  
Human Resources ◽  
Analytical Hierarchy Process ◽  
Economic Activity ◽  
Local Community ◽  
Animal Husbandry ◽  
Quantitative Approach ◽  
Development Patterns ◽  
Global Tourism ◽  
Hierarchy Process

This study provides an overview of the development patterns of tourism activities through the management of Human Resources, capital, technology and natural potential including plantations and animal husbandry. Research is descriptive with a quantitative approach. Researchers obtain the best method for managing tourism through the Analytical Hierarchy Process. Researchers obtained results that the development of tourism activities based on the Analytical Hierarchy Process is an increase in tourism not only on the beach but also on agribusiness tourism such as plantations and animal husbandry. There needs to be cooperation with investors to increase tourism activities, in addition, improving human resources is very important for the process of adaptation to the development of global tourism. In addition, technology is an equally important aspect. With this increase, tourism activities will run optimally. The researcher suggests that the manager of the Pantai Baru Pandan Simo area to further optimize the development of agro tourism activities that focus on marketing agricultural and livestock activities so that tourists can blend in with the activities of the local community. This will add value to economic activity.

scholarly journals Prioritas Arahan Pemanfaatan Ruang Kawasan Sekitar Jalan Lingkar Ambarawa Berdasarkan Potensi dan Limitasi

2017 ◽  
Vol 5 (1) ◽  
pp. 11
Author(s):  
Pingkan Ellotama Tunjung Biru ◽  
Ragil Haryanto
Keyword(s):  
Significant Role ◽  
Analytical Hierarchy Process ◽  
Spatial Planning ◽  
Quantitative Method ◽  
Land Conversion ◽  
Alternative Scenario ◽  
Ring Road ◽  
Environmental Balance ◽  
Hierarchy Process ◽  
Spatial Utilization

The development of Ambarawa Ring Road leads to the increase of land conversion from the non-built-up area into the built-up area around Ambarawa Ring Road. The study aims to analyze the priority of spatial utilization of Ambarawa Ring Road area based on the potential and limitations by considering the experts’ perceptions. This study was conducted by the quantitative method through Analytical Hierarchy Process (AHP). The findings indicate that the spatial criteria is the main criteria for determining the spatial utilization in Ambarawa Ring Road. The weighted result for each sub-criteria that compares the potential and limitations also shows that respondents prefer to prioritize the scenario to maintain the area around Ambarawa Ring Road as non-built-up area. In addition, the alternative scenario revealed that the area around the Ambarawa Ring Road directed to developing as tourism area while considering the environmental balance. Spatial planning plays a significant role in determining the direction of space utilization around Ambarawa Ring Road.

scholarly journals STRATEGI PENGEMBANGAN PEMASARAN INDUSTRI RUMAH TANGGA RAFLESIA DI DESA SUMBER AGUNG KECAMATAN ARMA JAYA KABUPATEN BENGKULU UTARA

2015 ◽  
Vol 3 (2) ◽  
pp. 147-158
Author(s):  
Dwi Lestari ◽  
Ketut Sukiyono ◽  
Redy Badrudin
Keyword(s):  
Marketing Strategy ◽  
Development Strategy ◽  
Analytical Hierarchy Process ◽  
Main Product ◽  
Product Distribution ◽  
Alternative Strategy ◽  
Ahp Method ◽  
Product Price ◽  
Price Distribution ◽  
Hierarchy Process

The purpose of this research are (1) to determine the priority of the product should be developed and used as priority by Raflesia’s home industry and (2) to determine the priority of marketing strategy appropriate and effective in the development of marketing home industry Raflesia for main products. The alternative have been used in selected the main products home industry Raflesia are Nila Crispy, Instan Jahe and Terong Crispy. Meanwhile the alternative have been used in selected development marketing strategy for the main products home industry Raflesia are 4P (product, price, distribution and promotion). To find the priority main products and marketing development strategy for the main product home industry Raflesia used Analytical Hierarchy Process (AHP) method. Based on the research, showed that the priority alternative products in a selected the main products home industry Raflesia are Instan Jahe, Nila Crispy  and Terong Crispy  with the weight 0.43, 0.35, 0.22 respectively. Furthermore, the priority alternative strategy in the selected of marketing development strategy for instant Jahe product of home industry Raflesia are strategy of promotion, product, distribution and price with the weight 0.32, 0.28, 0.23, 0.17 respectively.  Keywords: Main products, marketing development strategic, AHP

An application of analytical hierarchy process (AHP) in formulating priority strategy for enhancing creative industry competitiveness

2021 ◽  
Vol 10 (3) ◽  
pp. 443-450
Author(s):  
Musran Munizu ◽  
Slamet Riyadi
Keyword(s):  
Analytical Hierarchy Process ◽  
External Environment ◽  
Organizational Capabilities ◽  
Creative Industry ◽  
Organizational Resources ◽  
Supply Chain System ◽  
Human Resource Capacity ◽  
Industry Competitiveness ◽  
Hierarchy Process ◽  
Resource Capacity

This study is aimed to analyze the variables of external environment, organizational resources, organizational capabilities, and business competitiveness. The study priorities strategy and programs as basic for developing the competitiveness of creative industry in Indonesia. The number of respondents who participated in this survey was 200, while the key informants were 10 people. Method of analysis involved descriptive statistics, and analytical hierarchy process (AHP). Then, data were processed by using both IBM SPSS 24, and Expert Choice 11. The results show that creative industry competitiveness has relatively declined during covid-19 pandemic. Although external environment support, organizational resources, and organizational capabilities were at good shape. The priority strategy for competitiveness development should be focused on strengthen the organizational capabilities by considering the dynamics of external environmental factors and internal resource capacity. Then, the priority programs developed sequentially are increasing partnerships with suppliers, distributors and customers, analyzing social and economic aspects, developing human resource capacity, and using information and communication technology in products and services. In addition, another important program is strengthening the supply chain system.

scholarly journals STRATEGI PEMASARAN ROTI DI KING’S BAKERY DENGAN METODE ANALYTICAL HIERARCHY PROCESS (AHP)

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Soja Lana Kesuma ◽  
Keyword(s):  
Marketing Strategy ◽  
Analytical Hierarchy Process ◽  
Distribution Channels ◽  
Marketing Strategies ◽  
Ahp Method ◽  
The Third ◽  
Priority Order ◽  
Decision Alternatives ◽  
Hierarchy Process ◽  
Selection Of

ABSTRACT Every industry must make gradual improvements in order to be able to compete in the era of globalization. King's Bakery is a home industry that produces bread. The condition of bread marketing in the King's Bakery business has not been maximized. This study aims to determine the order of priority criteria and sub-criteria in the selection of a bread marketing strategy at King's Bakery and which strategy should be chosen by King's Bakery based on the Analytical Hierarchy Process (AHP) method. Analytical Hierarchy Process (AHP) is a method for ranking decision alternatives and selecting the best one with several criteria. The Analytical Hierarchy Process (AHP) develops a numerical value to find a ranking or priority order of various alternatives in solving a problem, based on the extent to which each alternative meets the decision maker's criteria. The results of this study obtained an assessment of the importance of the criteria in the selection of a bread marketing strategy showing the following priority or weighting scale: the first priority was place (0.546), the second and third priorities are products and distribution channels with the same value (0.231), and the fourth priority was the organization (0.104). From the results of the assessment of the level of alternative importance in the selection of bread marketing strategies, the priority scale or weights are as follows: the first priority was strategy A (3.614), the second priority was strategy C (2.366), the third priority was strategy B (2,000). The best bread marketing strategy that can be used as an alternative to improve bread marketing was strategy A, because it has the highest overall weight value. With technological innovation, it will accelerate production and facilitate marketing for the company.

scholarly journals STRATEGI PEMASARAN SWALAYAN PAMELLA DALAM PERSPEKTIF ISLAM (Studi Kasus Swalayan Pamella Yogyakarta Tahun 2010)

2016 ◽  
Vol 1 (2) ◽  
pp. 45
Author(s):  
Arie Rachmat Sunjoto
Keyword(s):  
Marketing Strategy ◽  
Analytical Hierarchy Process ◽  
Distribution System ◽  
Product Distribution ◽  
Product Diversification ◽  
Expansion Strategy ◽  
Product Availability ◽  
Product Variant ◽  
Islamic Economic ◽  
Hierarchy Process

<p>This research is meant to scrutinize expansion strategy of Pamela Supermarket marketing at Yogyakarta Special Province, covering the marketing urgency for company demands and a marketing shift from conventional system to <em>shari’ah</em>-based one. In order to verify this work, the researcher utilizes surveys with purposive sampling method of 20 respondents who are knowledgeable and involved in expansion strategy of Pamela Supermarket marketing at Yogyakarta Special Province; and collects data through observation, questionnaires, interviews, and documentations which are analyzed by Internal-External Matrix and Analytical Hierarchy Process.</p><p> </p><table width="100%" cellspacing="0" cellpadding="0"><tbody><tr><td><div><div><p align="center"><em>JESI</em></p><p align="center"><em>JURNAL EKONOMI SYARIAH  INDONESIA</em></p></div></div></td></tr></tbody></table>The result of research shows that alternative strategic concept used to develop marketing strategy of Pamela Supermarket at Yogyakarta Special Province based on internal and external factors which are analyzed by Internal-External Matrix are: 1) development and improvement of cooperate networking intensity; 2) improvement of product distribution capacity; 3) improvement of product availability capacity; 4) people purchasing power; and 5) development of product diversification. Besides, according to further analyzed result by Analytical Hierarchy Process, priorities of expansion strategy of Pamela Supermarket marketing at Yogyakarta Special Province are: 1) to deal with government –industrial, trade and cooperative agency – to support business operations through workshops; 2) to create new concepts to attract consumers, add product variant, and promote products effectively; 3) to change merchandise position, add product variant, and give good service; 4) to develop product diversification, product distribution system, and work together with small and medium business in villages.<p>To conduct alternative strategy of marketing requires coordination with government and private sectors of economic, social and political fields though the goal of Islamic economic is to pursue <em>shari’ah</em> values and build a blessed business.</p><p>Keyword: Marketing Strategy, Distribution, Diversification</p>

scholarly journals STRATEGI PEMASARAN KERIPIK TEMPE SANAN DI KOTA MALANG BERDASARKAN METODE ANALYTICAL HIERARCHY PROCESS (AHP)

2020 ◽  
Vol 16 (1) ◽  
pp. 37
Author(s):  
Indriani Indriani ◽  
Rahayu Relawati ◽  
Livia Windiana
Keyword(s):  
Marketing Strategy ◽  
Analytical Hierarchy Process ◽  
Random Sampling ◽  
Sampling Method ◽  
Process Analysis ◽  
Strategy Choice ◽  
A Value ◽  
Consistent Assessment ◽  
Hierarchy Process ◽  
Process Method

A good marketing strategy needs to be applied in Tempe chips business. The purpose of this investigation is how the business description Tempe chips business & determine an effective marketing strategy based on the Analytical Hierarchy Process (AHP) business criteria on costs, sales value and profits. This method utilized a random sampling method with several samples studied by 23 industries. Analytical Hierarchy Process (AHP) is applied to determine between alternative kiosk strategies and consignment. The result showed that the more effective strategy was using its kiosk. Analytical Hierarchy Process analysis results produce a value of less than 1, means that the effect of CR <0.1 is a consistent assessment. The calculation at the Eigen stage provides 1 and continues for the Lamda Max calculation of 2.354 and the CI of -0.332 and continues at the final count. The final result of the calculation of CR = -1,662. So it arguably to be consistent. The perfect strategy choice is the kiosk itself, and it can be seen from the results of the analysis with the Analytical Hierarchy Process method.

scholarly journals PRIORITIZING THE PHYSICAL SECURITY ELEMENTS OF GATED COMMUNITY HOUSING USING THE ANALYTICAL HIERARCHY PROCESS (AHP)

2018 ◽  
Vol 16 ◽  
Author(s):  
Zurinah Tahir ◽  
Jalaluddin Abdul Malek
Keyword(s):  
Analytical Hierarchy Process ◽  
Gated Communities ◽  
Housing Development ◽  
Quantitative Approach ◽  
Gated Community ◽  
Physical Security ◽  
The Future ◽  
Hierarchy Process ◽  
Principal Elements

The concept of gated community housing is a feature of contemporary housing development. Housing developers promote this concept through an emphasis on security in gated housing. House owners today favour fenced-in residences, not only for their homes, but also for the entire housing development, including recreational areas and other facilities. The aim of this study is to prioritize the elements of physical security in a gated community housing development. The methodology employed a quantitative approach using the Analytical Hierarchy Process (AHP) in ascertaining the weightage for each element deemed important in the planning of secure gated community housing, with focus on the elements of access, fencing, CCTV installation, lighting, guardhouse and landscape, which are the principal elements that serve to enforce security in the protected community. The results of this study showed that two principal elements, namely access to the property (entry/exit points) and protective fencing, were deemed the most important in providing security in gated community housing. Accordingly, these aspects should be accorded particular attention in the planning of gated communities in the future and be factored into the strategy to enhance security.Gated community housing and guarded neighbourhoods employing such a strategy would be quite effective in providing security to residents.

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