scholarly journals Negativity in Filmonyms Translation: Interpretative Transformation or the Transformation of the Mind?

Discourse ◽  
2020 ◽  
Vol 6 (2) ◽  
pp. 134-143
Author(s):  
S. A. Pankratova

Introduction. The paper considers the specifics of filmonyms’ translation in the modern film discourse. The purpose of this paper is the analysis of the translation strategy for filmonyms’ negativisation. Scientific novelty consists in a new, cognitive approach to the analysis of translation activities, carried out at the level of consciousness with the analysis of cognitive concepts behind the translated material. The object of this research is the variety of foreign film industry filmonyms, which had been translated with the introduction of the negative connotation. Actuality of work is determined by the demand for the efficient introduction of the foreign content in its harmonious balance with the home content in the situation of a fierce international competition.Methodology and sources. Cognitive-discursive approach to the film discourse is used in the paper, being carried out through synchronous comparison of home and foreign variants. The methodology of estimation objectification is applied for the demonstration of the degree of convenience and ease of the resulting translation in the receiving culture. The filmonyms’ translation analysis is based on the transcreational method of reconceptualization, accompanied by the domestication of filmonyms in the home culture. The source for the analysis is found in the tree-year collection of 400 non-equivalently translated filmonyms from the home periodical “Peterburgsky telezritel’ “ of 2017-2020.Results and discussion. The analysis of negatively coloured filmonyms in home film discourse was based on the cognitive-discursive method, demonstrating meaningful statements behind the source and the translated material. The analysis of the negativity in the filmonyms’ translation has demonstrated, that the best is modified as the worst, the degree of danger is magnified, and fair game is turned into an unfair one, while the examples of amelioration in translation are rare. This is explained by the tendency for the pejorative valuation and results in the general viewers’ distrust for the film industry.                . The use of the cognitive-discursive methods allowed to define the degree of the evaluative variability of the filmonyms’ translation, as well as the trend for the pejorative evaluation, reflecting the cultural specifics of the receiving culture in its contrast with the positivity of the culture of the original filmonyms. As a result the conclusion was formed, declaring the formation of the interpretational dialect of the film industry, which is lowering the level of the consumer preferences, which consequently leads to the growth of isolation and to the syndrome of the “social exclusion“.

2018 ◽  
Vol 7 (3) ◽  
pp. 1
Author(s):  
Rajdeep Singh

One of the intriguing features of language interaction with society and culture is the position of certain words as sacred within that society. Thus, it is important to analyze the social process through which sacred words present their particular features. In this paper, we show how sacred words gain their symbolic prominence. Furthermore, we propose a cognitive-semantic model based on the hypothesis of historic automaticity chain that explains well the reason behind the loss of semantics of the sacred words. In this paper, we compare some sacred words across many Indo-European languages and analyze how the very same sacred words lost ground to other words and became almost empty of semantics and word origin, while still preserving the symbolic notion. This study brings the notion of abstraction to the sacred word framework and clarifies the ways the mind processes sacred semantics. In order to support our hypothesis, we performed two small-scale psycho-linguistic experiments and the results confirmed our hypothesis.


2018 ◽  
Vol 41 ◽  
Author(s):  
David Hirshleifer ◽  
Siew Hong Teoh

AbstractEvolved dispositions influence, but do not determine, how people think about economic problems. The evolutionary cognitive approach offers important insights but underweights the social transmission of ideas as a level of explanation. The need for asocialexplanation for the evolution of economic attitudes is evidenced, for example, by immense variations in folk-economic beliefs over time and across individuals.


2017 ◽  
Vol 61 (2) ◽  
pp. 51-68 ◽  
Author(s):  
Wolfgang Georg Weber ◽  
Hans Jeppe Jeppesen

Abstract. Connecting the social cognitive approach of human agency by Bandura (1997) and activity theory by Leontiev (1978) , this paper proposes a new theoretical framework for analyzing and understanding employee participation in organizational decision-making. Focusing on the social cognitive concepts of self-reactiveness, self-reflectiveness, intentionality, and forethought, commonalities, complementarities, and differences between both theories are explained. Efficacy in agency is conceived as a cognitive foundation of work motivation, whereas the mediation of societal requirements and resources through practical activity is conceptualized as an ecological approach to motivation. Additionally, we discuss to which degree collective objectifications can be understood as material indicators of employees’ collective efficacy. By way of example, we explore whether an integrated application of concepts from both theories promotes a clearer understanding of mechanisms connected to the practice of employee participation.


Projections ◽  
2020 ◽  
Vol 14 (2) ◽  
pp. 102-123
Author(s):  
Kata Szita ◽  
Paul Taberham ◽  
Grant Tavinor

Bernard Perron and Felix Schröter, eds., Video Games and the Mind: Essays on Cognition, Affect and Emotion (Jefferson, NC: McFarland, 2016), 224 pp., $39.95 (softcover), ISBN: 9780786499090.Christopher Holliday, The Computer-Animated Film: Industry, Style and Genre (Edinburgh: Edinburgh University Press, 2018), 272 pp., $39.95 (paperback), ISBN: 9781474427890.Aubrey Anable, Playing with Feelings: Video Games and Affect (Minneapolis: Minnesota University Press, 2018), 200 pp., $25.00 (paperback), ISBN: 9781517900250. and Christopher Hanson, Game Time: Understanding Temporality in Video Games (Bloomington: Indiana University Press, 2018), 296 pp., $38.00 (paperback), ISBN: 9780253032867.


Author(s):  
Paul F. M. J. Verschure

This chapter presents the Distributed Adaptive Control (DAC) theory of the mind and brain of living machines. DAC provides an explanatory framework for biological brains and an integration framework for synthetic ones. DAC builds on several themes presented in the handbook: it integrates different perspectives on mind and brain, exemplifies the synthetic method in understanding living machines, answers well-defined constraints faced by living machines, and provides a route for the convergent validation of anatomy, physiology, and behavior in our explanation of biological living machines. DAC addresses the fundamental question of how a living machine can obtain, retain, and express valid knowledge of its world. We look at the core components of DAC, specific benchmarks derived from the engagement with the physical and the social world (the H4W and the H5W problems) in foraging and human–robot interaction tasks. Lastly we address how DAC targets the UTEM benchmark and the relation with contemporary developments in AI.


1989 ◽  
Vol 16 ◽  
pp. 341-362 ◽  
Author(s):  
Jan Vansina

Around 1850 the peoples of central Africa from Duala to the Kunene River and from the Atlantic to the Great Lakes shared a common view of the universe and a common political ideology. This included assumptions about roles, statuses, symbols, values, and indeed the very notion of legitimate authority. Among the plethora of symbols connected with these views were the leopard or the lion, the sun, the anvil, and the drum, symbolizing respectively the leader as predator, protector, forger of society, and the voice of all. Obviously, in each case the common political ideology was expressed in slightly different views, reflecting the impact of differential historical processes on different peoples. But the common core persisted. The gigantic extent of this phenomenon, encompassing an area equal to two-thirds of the continental United States, baffles the mind. How did it come about? Such a common tradition certainly did not arise independently in each of the hundreds of political communities that existed then. However absorbent and stable this mental political constellation was, it must have taken shape over a profound time depth. How and as a result of what did this happen? Is it even possible to answer such queries in a part of the world that did not generate written records until a few centuries ago or less?This paper addresses this question: how can one trace the social construction of such a common constellation over great time depths and over great regional scale? All the peoples involved are agriculturalists and the political repertory with which we are concerned could not easily exist in its known form outside sedentary societies.


2018 ◽  
Vol 3 (4) ◽  
pp. 390-420 ◽  
Author(s):  
Alberto Cevolini

Thanks to a grant of the Nordrhein-Westfälische Akademie der Wissenschaften und der Künste, Bielefeld University has started a fifteen-year project (2015–2030) that includes the production of a critical edition of Niklas Luhmann’s extant works and manuscripts, as well as the digitalization of his famous card index. This valuable enterprise has rekindled interest in what many scholars hold to be a ‘holy grail’: a marvelous instrument that aided great creativity and scientific production by the German sociologist. Indeed, people feel that looking inside the filing cabinet is like looking inside the mind of a genius at work. This article suggests a different point of view, rooted in the Enlightenment project of the sociologist of Bielefeld. The main hypothesis is that in the use of a card index as a surprise generator, there is nothing particularly surprising if one considers the evolution of knowledge management in early modern Europe. Rather, the question should be: how it is possible to explain the evolutionary improbability of the social use of ‘machines’ as secondary memories for knowledge management and reproduction? This article provides some suggestions for research and tries to determine where Luhmann’s card index comes from.


Author(s):  
Evan W. Carr ◽  
Anne Kever ◽  
Piotr Winkielman

Social functioning requires emotion. We must be able to recognize, interpret, and generate emotions across a variety of social contexts. But how are emotions conceptually represented in the mind? Embodiment (or grounded cognition) theories propose that processing of emotional concepts is partly based in one’s own perceptual, motor, and somatosensory systems. We review evidence for this account across a variety of domains, including facial expression perception, interpretation of emotional language, somatic involvement in affective processing, and “mirroring” of others’ actions. We also contrast embodiment theories with more traditional “amodal” frameworks, which represent emotional information as abstract language-like symbols in cognitive networks. Overall, we argue that a comprehensive account of emotion concepts requires considering their embodiment. Simultaneously, we highlight that embodiment is flexible and dynamic, especially within the social environment. This means that when and how emotion concepts are embodied critically depends on situational cues and current representational needs.


2021 ◽  
Vol 5 (520) ◽  
pp. 227-235
Author(s):  
H. I. Нaponenko ◽  
◽  
O. V. Yevtushenko ◽  
I. M. Shamara ◽  
◽  
...  

The article is concerned with solving problems related to the tourism sphere during the pandemic. The study is aimed at a scientific-theoretical substantiating the prospects for sustainable development of tourism of Ukraine in the context of pandemic. Elaboration of the set aim led to the need to solve the following tasks: establish the problems of sustainable tourism development during the pandemic; consider directions of sustainable tourism development; propose an improved concept of sustainable development of tourism of Ukraine during the pandemic. To achieve the aim of the study, general scientific and special methods were used. System analysis is a method that represents a sequence of actions to determine structural links between different elements of the system under study. Synthesis – the process of combining individual things and concepts into one. Induction is a research method in which a general conclusion is based on individual elements. Comparison – the similarities and differences of objects and phenomena are established on significant grounds. In order to effectively manage the sustainable development of tourism in the context of pandemic, according to the authors, cooperation between the State and local authorities, tourist enterprises, tourist infrastructure entities is necessary. Such a mechanism for administrating the sustainable tourism development is presented in the form of a scheme. Based on the concept of sustainable development, the directions of the strategy of sustainable tourism development during the pandemic are proposed. The basis of the proposed program is not only a survival strategy, but also advancing due to future significant changes in consumer preferences. The success of the proposed directions will have a positive influence on changing the social structure of society, will allow to stop the processes of increasing social tension and destabilizing the social system, will form favorable conditions for increasing the mobility of the residents of the country.


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