scholarly journals PENGARUH SYARIAH MARKETING DAN CITRA PERUSAHAAN TERHADAP KEPUASAN NASABAH JASINDO OTO PADA PT ASURANSI JASINDO SYARIAH KANTOR PEMASARAN MEDAN

2020 ◽  
Vol 11 (1) ◽  
Author(s):  
Ivo Mei Utari ◽  
Rizal Agus ◽  
Azhar Azhar
Keyword(s):  
Customer Satisfaction ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Corporate Image ◽  
Significant Positive Effect ◽  
Validity And Reliability ◽  
Independent Variables ◽  
Simultaneous Test ◽  
Positive Effect

ABSTRACTThis research entitled Effect of Shariah Marketing and Coorporate Image on Customer Satisfaction JasindoOto At PT Asuransi JasindoSyariah Medan Marketing Office. This research used a quantitative approach which purposed to answer the question about whether there is the influence of sharia marketing and corporate image partially and simultaneously on customer satisfaction. Data was collected by distributing questionnaires with a sample of 74 respondents using multiple linear regression analysis. The research showed that the validity and reliability test are declared valid and reliable. Sharia marketing hypothesis test a positive and significant impact on customer satisfaction, this is evidenced by the significant value of 0.0000.05 with a strong correlation of 0.575 and the image of the company and significant positive effect on customer satisfaction, this is evidenced by the significant value of 0.000.05 with enough correlation of 0.333. Then for simultaneous test of 26.134 with a significance of 0.000. This means simultaneously independent variables significant positive effect on the dependent variable of customer satisfaction.Keywords: Sharia Marketing, Corporate Image, Customer SatisfactionABSTRAKPenelitian ini berjudul Pengaruh Syariah Marketing Dan Citra Perusahaan Terhadap Kepuasan Nasabah JasindoOto Pada PT Asuransi Jasindo Syariah Kantor Pemasaran Medan. Penelitian ini menggunakan pendekatan kuantitatif yang bertujuan untuk menjawab pertanyaan tentang apakah terdapat pengaruh syariah marketing dan citra perusahaan secara parsial dan simultan terhadap kepuasan nasabah. Pengumpulan data dilakukan dengan penyebaran kuesioner dengan sampel sebanyak 74 responden dengan menggunakan metode analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa uji validitas dan reliabilitas dinyatakan valid dan reliabel. Uji Hipotesis Syariah marketing berpengaruh positif dan signifikan terhadap kepuasan nasabah, dibuktikan dengan nilai signifikansi 0,0000,05 dengan korelasi yang kuat sebesar 0,575 dan citra perusahaan berpengaruh positif dan signifikan terhadap kepuasan nasabah, dibuktikan dengan nilai signifikansi 0,0010,05 dengan korelasi yang cukup sebesar 0,333. Kemudian untuk uji simultan sebesar  26,134 dengan signifikansi sebesar 0,000. Hal ini berarti secara simultan variabel bebas berpengaruh positif signifikan terhadap variabel terikat yakni kepuasan nasabah.Kata Kunci: Syariah Marketing, Citra Perusahaan, Kepuasan Nasabah

scholarly journals Influence of product quality, price, and quality of service to customer satisfaction (study on Resto Solaria Mall Lippo Cikarang)

2021 ◽  
Vol 6 (1) ◽  
pp. 95
Author(s):  
Dadang Heri Kusumah ◽  
Sumardjono Sumardjono ◽  
Dimas Ari Darmantyo
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Validity And Reliability ◽  
F Test ◽  
Simultaneous Test

This study aims to partially examine the effect of product quality on consumer satisfaction, partially examine the effect of price on consumer satisfaction, and partially examine the effect of service quality on customer satisfaction, at the same time conducted at SOLARIA Resto Mall Lippo Cikarang.  The sampling method used is non-probability sampling, namely quota sampling. The sample of this study was 100 respondents who had visited the SOLARIA Mall Lippo Cikarang restaurant, and these respondents distributed online questionnaires via google form. This research is based on multiple linear regression analysis, with the help of SPSS statistical procedures, to test the validity and reliability of research tools in the form of partial test (t test) and simultaneous test (F test), classical assumption test and hypothesis test. hypothesis test (F test), the results obtained are product quality has a positive and significant effect on consumer satisfaction. There is a positive and significant effect of price on consumer satisfaction. There is a positive and significant effect of service quality on customer satisfaction. There is a simultaneous influence of product quality, price, and service quality on consumer satisfaction at Resto SOLARIA Mall Lippo Cikarang. This shows that all hypotheses in this study are accepted.

PENGARUH KEPERCAYAAN, KEPUASAN KONSUMEN, DAN NILAI TERHADAP LOYALITAS PRODUK

2017 ◽  
Vol 12 (1) ◽  
pp. 55
Author(s):  
Rintar Agus Simatupang
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Linear Regression Analysis ◽  
Perceived Value ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Validity And Reliability ◽  
Convenience Sampling ◽  
Positive Effect

This study aims to examine the influence of trust, customer satisfaction, perceived value on loyalty simultaneously and test the influence of trust, customer satisfaction, and perceived value on loyalty partially. Respondents in this study are consumers of notebook users. The sampling technique is done through convenience sampling technique. The number of respondents that can be used as a sample is as much as 250 respondents. Before the first analysis is done the validity and reliability test with the aim of knowing the level of validity and reliability, then analyzed using multiple linear regression analysis. The result of analysis shows that trust, consumer satisfaction and perceived value have positive influence on loyalty simultaneously, then based on partial test of trust variable does not affect to loyalty, while consumer satisfaction and perceived value have positive effect on loyalty.Keywords: Trust, Consumer Satisfaction, Perceived Value, Loyalty.Penelitian ini bertujuan untuk menguji pengaruh kepercayaan, kepuasan konsumen, nilai yang dipersepsikan pada loyalitas secara simultan dan menguji pengaruh kepercayaan, kepuasan konsumen, dan nilai yang dipersepsikan pada loyalitas secara parsial. Responden dalam penelitian ini adalah konsumen pengguna notebook. Teknik pengambilan sampel dilakukan melalui teknik convenience sampling. Jumlah responden yang dapat digunakan sebagai sampel adalah sebanyak 250 responden. Sebelum dilakukan analisis terlebih dahulu dilakukan uji validitas dan reliabilitas dengan tujuan mengetahui tingkat validitas dan reliabilitas, kemudian dianalisis menggunakan analisis regresi linier berganda. Hasil analisis menunjukkan kepercayaan, kepuasan konsumen dannilai yang dipersepsikan berpengaruh positif pada loyalitas secara simultan, kemudian berdasarkan pengujian secara parsial variabel kepercayaan tidak berpengaruh terhadap loyalitas, sedangkankepuasan konsumen dan nilai yang dipersepsikan berpengaruh positif pada loyalitas.Kata Kunci: Kepercayaan, Kepuasan Konsumen, Nilai yang Dipersepsikan, Loyalitas

scholarly journals THE EFFECT OF TRANSPARENCY, COMMUNITY PARTICIPATION, AND ACCOUNTABILITY ON MANAGEMENT OF VILLAGE FUNDS IN PONOROGO REGENCY

2019 ◽  
Vol 14 (1) ◽  
pp. 31 ◽  
Author(s):  
Khusnatul Zulfa Wafirotin ◽  
Umi Septiviastuti
Keyword(s):  
Community Participation ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Community Empowerment ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Significant Positive Effect ◽  
Validity And Reliability ◽  
Quantitative Descriptive ◽  
Positive Effect

This study aims to determine the Effect of Transparency, Community Participation, and Accountability on Village Fund Management (DD) in Ponorogoregency. The research method used is quantitative descriptive with the type of data, namely primary data. Data collection techniques are carried out by distributing questionnaires to respondents. The study was conducted on villages in Pulung and Ngebel Subdistricts, this is because the two sub-districts were not on time in submitting the Realization Report on the Use of DD in the 2017 Budget year to Ponorogoregency DPMD. The population of this study is the Village Chief, Village Secretary, Village Treasurer, Kasi Development, Kasi Community Empowerment, and Chairman of the BPD. The sampling method used was saturated sampling. Based on the population and the sample determination method obtained 156 respondents. Effects of Transparency, Community Participation, and Accountability on DD Management in Ponorogoregency using multiple linear regression analysis and coefficient of determination. Test the quality of the data used is the test of validity and reliability. Furthermore, hypothesis testing using t and F test. The results of this study indicate that the first hypothesis, namely transparency, has a significant positive effect on DD management in Ponorogoregency. The second hypothesis of community participation has a significant positive effect on DD management in Ponorogoregency. The third hypothesis of accountability has a significant positive effect on DD management in Ponorogo.Regency. The fourth hypothesis obtained results that transparency, community participation, and accountability had a significant positive effect on DD management in Ponorogo.This was supported by the results of the recapitulation of respondents' answers and real conditions in the field. Kata kunci :   Transparansi, Partisipasi Masyarakat, Akuntabilitas, Pengelolaan   Dana Desa.

scholarly journals Pengaruh Pengembangan Karir, Motivasi Dan Kompetensi Terhadap Kinerja Pegawai Dinas Ketahanan Pangan Provinsi Kalimantan Tengah

2020 ◽  
Vol 1 (3) ◽  
pp. 192-202
Author(s):  
Hendra Julianto ◽  
Usup Riassy Christa ◽  
Deddy Rakhmad Hidayat
Keyword(s):  
Career Development ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Significant Positive Effect ◽  
Analysis Method ◽  
Validity And Reliability ◽  
Self Development ◽  
Quantitative Descriptive ◽  
Positive Effect

Purpose, - The purpose of this research is to find out and obtain a study of the influence of career development, motivation and competence on the performance of employees of the Department of Food Security of Central Kalimantan Province.Design/methodology/approach - This research is a quantitative descriptive study with a total of 60 respondents. The instrument testing uses validity and reliability tests. While the data analysis method uses multiple linear regression analysis with t test, F test and R2.Findings - The results showed that career development had a significant positive effect on employee performance, motivation had a significant positive effect on employee performance, Competence has a significant positive effect on employee performance, self-development, motivation and competence has a significant positive effect together on employee performance.

scholarly journals UPAYA MEMPERKUAT CITRA RAMAYANA DEPARTEMENT STORE MELALUI PROMOSI PENJUALAN DAN PERIKLANAN

2019 ◽  
Vol 12 (1) ◽  
pp. 59-71
Author(s):  
Didit Darmawan ◽  
Rahayu Mardikaningsih ◽  
Samsul Arifin ◽  
Mila Hariani
Keyword(s):  
Random Sampling ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Corporate Image ◽  
Marketing Communication ◽  
Significant Positive Effect ◽  
Sales Promotions ◽  
Positive Effect

A good corporate image can be formed through marketing communication that is right on target. Marketing communication consists of several elements such as advertising and sales promotions. With attractive sales promotions that are different from competitors and creative and unique advertisements using different themes to attract people's interest and to try what the company offers. This study aims to analyze and discuss the effect of salespromotions andadvertisements on the corporate image of the Ramayana Department Store. The sampling technique uses probability sampling method with a sample random sampling technique. The number of samples involved in this study were 100 respondents. Analysis analysis of collected data is processed through multiple linear regression analysis with SPSS 24.0 software. The results state that salespromotions and advertisements have a significant positive effect on corporate image.

scholarly journals Pengaruh ZIS, Pertumbuhan Ekonomi, Pengangguran dan Inflasi Terhadap Tingkat Kemiskinan di Indonesia

2021 ◽  
Vol 4 (1) ◽  
pp. 80-90
Author(s):  
Ayu Sindi Widiastuti ◽  
Kosasih
Keyword(s):  
Economic Growth ◽  
Regression Analysis ◽  
Poverty Alleviation ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Poverty Rate ◽  
Significant Positive Effect ◽  
Poverty Level ◽  
Independent Variables ◽  
Positive Effect

Poverty is a serious and very important problem in every country, including Indonesia. Thus poverty alleviation is a policy that must always be implemented by implementing concrete steps in its implementation. Writing this study aims to determine the effect of ZIS, economic growth, unemployment and inflation on the poverty rate in Indonesia for the period 2010-2019. This study uses a quantitative approach with multiple linear regression analysis methods and hypothesis testing. In the results of this study, the T test shows that the ZIS does not have a partial effect on the poverty level but has a negative direction, while economic growth and inflation do not have a significant effect on the poverty level. And unemployment has a significant positive effect on the poverty rate. The F test shows that the independent variables, namely ZIS, economic growth, unemployment and inflation simultaneously influence the dependent variable, namely the level of poverty in Indonesia.

scholarly journals Determinants of Non Performing Financing (NPF) on Sharia Rural Banks (BPRS) in Indonesia

2019 ◽  
Vol 2 (1) ◽  
pp. 341-353
Author(s):  
Muhammad Muhammad
Keyword(s):  
Linear Regression Analysis ◽  
Secondary Data ◽  
Multiple Linear Regression Analysis ◽  
Significant Positive Effect ◽  
Independent Variables ◽  
Negative Effect ◽  
External Conditions ◽  
Independent Variable ◽  
Positive Effect ◽  
Good Risk

The purpose of this research is to find out and analyze the determinants of NPF on BPRS in Indonesia in 2011 -2017. The method which is used in this study is a multiple linear regression analysis with independent variables CAR, BPP, inflation, and GDP, while the dependent variable is NPF. The data in this study is secondary data for monthly time from January 2011 - December 2017. The results showed that the independent variables significantly influence NPF simultaneously. While partially CAR has a significant positive effect, BPP has a significant negative effect, inflation has no significant positive effect, and GDP has a significant positive effect on NPF. R2 value is 88.01%, this shows 88.01% variation of the NPF is explained by the independent variable and the remaining 11.99% is explained by other variables outside the model. BPRS needs to carry out good risk management by having to be more sensitive to internal conditions and external conditions of the bank because these conditions can be used as determinants of the type of financing and policies that will be used by the BPRS, so as to control the level of NPF at a reasonable level. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis factor penentu NPF pada BPRS di Indonesia padatahun 2011-2017. Metode yang digunakan dalam penelitian ini adalah analisis regresi linier berganda dengan variable bebas CAR, BPP, inflasi, dan PDB, sedangkan variable terikatnya adalah NPF. Data dalam penelitian ini adalah data sekunder untuk waktu bulanan dariJanuari 2011 - Desember 2017. Hasilpenelitian menunjukkan bahwa variable independen secara signifikan mempengaruhi NPF secara bersamaa Sementara sebagian CAR memiliki efek positif yang signifikan, BPP memiliki efek negatif yang signifikan, inflasi tidak memiliki efek positif yang signifikan, dan PDB memilikiefekpositif yang signifikanterhadap NPF. Nilai R2 adalah 88,01%, inimenunjukkanvariasi NPF 88,01% dijelaskan oleh variable independen dan sisanya 11,99% dijelaskan oleh variabel lain di luar model. BPRS perlu melakukan manajemen risiko yang baik dengan harus lebih peka terhadap kondisi internal dan kondisi eksternal bank karena kondisi ini dapat digunakan sebagai penentu jenis pembiayaan dan kebijakan yang akan digunakan oleh BPRS, sehingga dapat mengendalikan tingkat NPF pada tingkat yang wajar.

scholarly journals THE EFFECT OF BANK IMAGE AND TRUST ON LOYALITY MEDIATED BY CUSTOMER SATISFACTION

2015 ◽  
Vol 6 (2) ◽  
Author(s):  
Sumadi Sumadi ◽  
Euis Soliha
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Customer Loyalty ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Positive Effect

<p>The purpose of this study is to analyze the effect of the bank’s image and trust on customer satisfaction, as well as the effect of the image of the bank, trust, and satisfaction on customer loyalty. The study used sample of 100 people who were taken by purposive sampling technique. This research utilized multiple linear regression analysis and path analysis. Based on the hypothesis test, the results show that the image of the bank was significantly has positive effect on customer satisfaction, but trust has no significant effect on customer satisfaction. In addition, the bank’s image has no significant effect on customer loyalty. Moreover, trust and customer satisfaction significantly have positive effect on customer loyalty. Mediation test shows that customer satisfaction mediates the effect of the bank’s image on customer loyalty and customer satisfaction does not mediate trust on customer loyalty. <br />Info</p>

scholarly journals KUALITAS PELAYANAN SEBAGAI DETERMINAN KEPUASAN PELANGGAN JASA TRANSPORTASI GRAB BIKE DI YOGYAKARTA

2020 ◽  
Vol 9 (2) ◽  
pp. 191
Author(s):  
Fajar Ramadhan ◽  
Hendro Setyono
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Test Validity ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Validity And Reliability

This  research  aims  to  analyze  the  influence  of  the  quality  of  service  of customer  satisfaction  on  service  businesses  Grab-Bike  transport  in  Yogyakarta. This  research  uses  the  five  independent  variables  i.e.  tangible,  reliability, responsiveness,  assurance  and  emphaty  with  one  dependent  variable  i.e. consumer  satisfaction.  After  a  review  of  the  literature  as  well  as  field  and preparation  of  the  hypothesis,  the  data  in  this  study  were  collected  through  the dissemination  of  a  questionnaire  to  70  people  who  never  use  the  Grab-Bike transport  as  research  samples.  Sampling  technique  used  is  a  Non  probability sampling  method  sampling  incidental.  Methods  of  data  analysis  used  is  the quantitative analysis that is test validity and reliability, multiple linear regression analysis,  t-test  and  F-test  as  well  as  the  coefficient  of  determination.  Based  on data  analysis,  the  results  showed  that  the  indicators  on  research  is  valid  and reliability.  Hypothesis  test  on  tangible,  responsiveness,  assurance  and  emphaty no effect significantly to consumer satisfaction. Hypothesis test of reliability has a positive and significant influence toward customer satisfaction.

scholarly journals ANALISIS PENGARUH PRODUK, PERSONIL, DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PADA PT. MNET INDONESIA

2019 ◽  
Vol 1 (1) ◽  
pp. 54-60
Author(s):  
Fitry Yani Herlina ◽  
Rusda Irawati
Keyword(s):  
Customer Satisfaction ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Implementation Process ◽  
Strong Relationship ◽  
Multiple Linear Regression Analysis ◽  
Promotion Effect ◽  
Quantitative Research Methods ◽  
Independent Variables ◽  
Positive Effect

This research is motivated by the needs of society and the conditions of service business competition intensifies, so the company must create a new marketing strategy to maintain and gain market share higher. As for the issue of this research is "What are the factors of products, personnel and promotion effect on customer satisfaction in PT. Mnet Indonesia ".The purpose of this study to determine how the product implementation process, personnel and promotion are being made to improve customer satisfaction and to determine the extent of the effect of products, personnel and promotion of customer satisfaction. The hypothesis of this study is the product, personnel and promotion effect on customer satisfaction. The author uses quantitative research methods explanatory. The research sample as many as 101 customers with a 99% confidence level (α = 0.01) in. Results of multiple linear regression analysis we concluded that all the independent variables, namely products, personnel and promotion have a positive effect on the dependent variable of customer satisfaction. Based on the results of the analysis of figures obtained correlation R of 0.697. This shows that there is a strong relationship or correlation between the products, personnel and promotion of customer satisfaction. While the results of the analysis of determination (R2) of 48.6%. This shows that the percentage of the effect of independent variables on the dependent variable of 48.6%. While the remaining 51.4% influenced or explained by other variables not included in this research model.

Sign in / Sign up

Export Citation Format

Share Document