scholarly journals THE INFLUENCE OF COLOR IN ADVERTISING ON THE PURCHASING POWER OF CONSUMERS

2021 ◽  
Author(s):  
Mykhailo Filon ◽  
◽  
Yevheniia Borsuk ◽  
Keyword(s):  
Emotional State ◽  
Purchasing Power ◽  
Emotional States ◽  
The Third ◽  
Color Scale ◽  
Color Scheme ◽  
Age Features ◽  
The Impact

The article considers advertising and its colors. A study of the impact of color on the purchasing power of consumers on the example of well-known nonsense that is popular for Ukrainian buyers, advertising and its color scheme, the impact of color on the purchasing power of consumers. Perception of color and emotional attitude to it depends mainly on the emotional state of man and the associations they arise. Certain emotional states of a person correspond to his attitude to color, shade and combination of colors: one color is preferred, another does not cause special emotions, the third is completely rejected. And also it is possible to note about age features of the relation to color scale.

scholarly journals A Grounded Theory of Young Tennis Players’ Use of Music to Manipulate Emotional State

2007 ◽  
Vol 29 (5) ◽  
pp. 584-607 ◽  
Author(s):  
Daniel T. Bishop ◽  
Costas I. Karageorghis ◽  
Georgios Loizou
Keyword(s):  
Emotional State ◽  
Elite Athletes ◽  
Auditory Imagery ◽  
Music Listening ◽  
Emotional States ◽  
Anecdotal Evidence ◽  
Tennis Players ◽  
Diary Data ◽  
Number Of Factors ◽  
The Impact

The main objectives of this study were (a) to elucidate young tennis players’ use of music to manipulate emotional states, and (b) to present a model grounded in present data to illustrate this phenomenon and to stimulate further research. Anecdotal evidence suggests that music listening is used regularly by elite athletes as a preperformance strategy, but only limited empirical evidence corroborates such use. Young tennis players (N = 14) were selected purposively for interview and diary data collection. Results indicated that participants consciously selected music to elicit various emotional states; frequently reported consequences of music listening included improved mood, increased arousal, and visual and auditory imagery. The choice of music tracks and the impact of music listening were mediated by a number of factors, including extramusical associations, inspirational lyrics, music properties, and desired emotional state. Implications for the future investigation of preperformance music are discussed.

scholarly journals МОЖЛИВОСТІ АНАЛІЗУ ВАРІАБЕЛЬНОСТІ РИТМУ СЕРЦЯ В ДІАГНОСТИЦІ ЕМОЦІЙНОГО СТАНУ ЛЮДИНИ

2012 ◽  
Author(s):  
І. Chaykovskyi ◽  
V. Kalnysh ◽  
Т. Yena ◽  
А. Yena ◽  
Yu. Vyrovyi ◽  
...  
Keyword(s):  
Structural Organization ◽  
Positive Emotions ◽  
Emotional State ◽  
High Reliability ◽  
Negative Emotions ◽  
Heart Rhythm ◽  
Emotional States ◽  
Linear Discriminant ◽  
Video Clips ◽  
The Third

The is presented the development of method for evaluation of emotional state of man, what suitable for use at the workplace based on analysis of heart rate (HR) variability.28 healthy volunteers were examined. 3 audiovisual clips were consistently presented on the display of the personal computer for each of them. One clip contained information originating the positive emotions, the second one – negative emotions, the third one – neutral. All possible pairs of the emotional states were analysed with help of one- and multi-dimensional linear discriminant analysis based on HR variability.Showing the emotional video-clips (of both signs) causes reliable slowing of HR frequency and also some decreasing of HR variability. In addition, negative emotions cause regularizing and simplification of structural organization of heart rhythm. Accuracy of discrimination for pair “emotional – neutral” video clips was 98 %, for pair “rest – neutral” was 74 %, for pair “positive – negative” was 91 %.Analysis of HR variability enables to determine the emotional state of observed person at the workplace with high reliability.

Effects of coloured lighting on pleasure and arousal in relation to cultural differences

2021 ◽  
pp. 147715352199959
Author(s):  
H Lee ◽  
E Lee
Keyword(s):  
Cultural Differences ◽  
Emotional State ◽  
State Model ◽  
Emotional States ◽  
Led Lighting ◽  
Yellow Orange ◽  
The Impact

This study examined the effects of lighting colour on emotional states and the effects of ethnicity on the impact of lighting colours on emotional states, based on the Mehrabian and Russell’s emotional state model measuring pleasure, arousal and dominance. It was hypothesised that there are significant differences in pleasure and arousal among six lighting colours: red, green, blue, yellow, orange and purple and that different ethnicities (i.e. Asian and Caucasian) can influence the effects of the six lighting colours on pleasure and arousal. To test the hypotheses, an experiment was conducted in a controlled lab using a colour-changing LED lighting fixture with 82 participants. The results revealed that there were significant differences in pleasure and arousal among the six lighting colours. Ethnicity had significant effects on the impact of lighting colour on pleasure but not on arousal. Blue was the most pleasant lighting colour and showed significantly higher pleasure than red and purple. Red was the least pleasant lighting colour and showed significantly lower pleasure than all other lighting colours. Asians found red and purple lighting significantly less pleasant than all other colours and tended to feel more unpleasant when exposed to red, orange and purple lighting than Caucasians.

Emotion-Related Traits Moderate the Impact of Emotional State on Creative Performances

2008 ◽  
Vol 29 (3) ◽  
pp. 157-167 ◽  
Author(s):  
Franck Zenasni ◽  
Todd I. Lubart
Keyword(s):  
Divergent Thinking ◽  
Emotional State ◽  
Emotional Valence ◽  
Emotional States ◽  
Emotional Information ◽  
Creative Cognition ◽  
Undergraduate University Students ◽  
Valence And Arousal ◽  
Affective Intensity ◽  
The Impact

The present study shows that the impact of emotional states on creativity depends on individual emotional characteristics as well as the type of task used. The results found during the last 30 years diverge concerning relationships between emotion and creative cognition. For this reason, we conducted a study to explore whether the impact of emotional states on creative potential is moderated by individuals’ emotional traits. Using a multivariate approach, we measured (1) emotional valence and arousal level of participants after an emotional induction, (2) emotional traits (e.g., alexithymia, emotional expressivity, affective intensity, emotional idiosyncrasy), and (3) quantity, originality, and valence of generated ideas in two distinct divergent thinking tasks. Participants were 107 undergraduate university students. Regression analyses confirm our hypothesis showing that the impact of emotional states on creative performance is not uniform, but depends on participants’ emotional state and emotion-related traits. For example, we observed that the more individuals had difficulty with emotional information and the higher their level of arousal, the less they generated pleasant ideas. Several processes such as arousal regulation may explain the observed results.

scholarly journals The impact of remote work on the mental health of teachers

2021 ◽  
Author(s):  
Valentyna Horlenko ◽  
Keyword(s):  
Distance Learning ◽  
Online Survey ◽  
Emotional State ◽  
Psychological Symptoms ◽  
Full Range ◽  
Educational Process ◽  
Emotional States ◽  
Remote Work ◽  
Professional Activities ◽  
The Impact

The paper highlights the results of a study of complications in the professional activities of teachers and their emotional state. Showing the analysis of the problem of complications in the execution of teachers' professional duties in the conditions of remote work and as a consequence - degradation of the emotional state, which is manifested in negative psychological symptoms. As a result of theoretical analysis, it was found that in different countries, studies of the emotional states of teachers during the COVID-19 pandemic are being conducted. To find out the complications in the professional activities and emotional state of teachers associated with the transition to distance learning in connection with quarantine, an online survey of teachers was conducted using the questionnaire "Identification of socio-psychological problems caused by the pandemic COVID-19 in the activities of educational institutions" developed by Panko V.H. Respondents were asked to assess the presence of the problem by scale where "0" - no presence; 1 - minimum presence; 10 - maximum presence. It was found that more than half of respondents (N = 3209) have difficulties in carrying out professional activities in the conditions of remote work (inability to perform the full range of planned tasks and professional responsibilities; insufficient competence in ICT; difficulties with organizing time; disorders in communication between teachers and parents to control the quality of students' knowledge; difficulties with involving children in distance learning; complications with student discipline). As a result, respondents experience emotional exhaustion, decreased emotional balance and excessive fatigue. The results of the study confirmed the need for professional development and psychological assistance to teachers. The ways of psychological support of the educational process are outlined. Keywords. remote work, emotional state, teacher, pandemic COVID-19

scholarly journals PSYCHOCORRECTIONAL PROBLEMS OF EMOTIONAL STATES OF ELDERLY WOMEN WITH CARDIOVASCULAR DISEASES

2021 ◽  
Vol 7 (5) ◽  
pp. 107-119
Author(s):  
Bogdana Oniskovets ◽  
Keyword(s):  
Cardiovascular Disease ◽  
Cardiovascular Diseases ◽  
Emotional State ◽  
Elderly Women ◽  
Clinical Manifestations ◽  
Personal Characteristics ◽  
Vagal Activity ◽  
Emotional States ◽  
Comprehensive Program ◽  
The Impact

The article considers the method of development and implementation of a comprehensive program of psychocorrection of emotional states of elderly women with cardiovascular diseases. The basic provisions of the program, the list and sequence of actions taking into account the certain components of psychoemotional states of patients with cardiovascular diseases are substantiated. The main components of the psycho-emotional state of elderly women with cardiovascular diseases, which consist of a set of psychophysiological factors, including: the specifics of emotionally negative states: anxiety, depression, asthenia, hostility; clinical manifestations of cardiovascular diseases and concomitant changes in the psycho-emotional sphere; personality traits, including aggression, anxiety, neuroticism and depression in the structure of personal characteristics. An important pathogenetic role in depression is assigned to increase the activity of the sympathetic - adrenal system, which leads to increased heart rate, blood pressure, myocardial contractility and, accordingly, myocardial oxygen consumption, which leads to cardiovascular disease. Depression also revealed a decrease in vagal activity. It was determined that elderly women with cardiovascular disease are characterized by high levels of anxiety, as well as pronounced manifestations of anxiety and depression. The main idea of ​​the proposed comprehensive program of psychocorrection was the following statement: the established components of the psycho-emotional state of elderly patients with cardiovascular disease can purposefully influence the pathogenetic factors of their development and reduce their level through special psychocorrectional and psychoprophylactic measures. features. The main goal of psychocorrection of elderly women with cardiovascular diseases was based on systemic and genetic modeling approaches and is to maintain physical and mental status. The following components were included in the complex program: methodological, methodical and system. The set of psychocorrection measures consisted of 3 blocks that had different goals and content: pedagogical, block to improve the psycho-emotional characteristics of the individual, block to improve physical condition, increase endurance and efficiency. Game therapy, art therapy and body-oriented therapy were used to achieve psycho-correctional goals of emotional states. According to the formative experiment, the impact on such psycho-emotional characteristics as anxiety - 30%; depression - 38%; asthenia - 42%; hostility - 60%, which proves the effectiveness of the technique.

Effect of Emotions in a Lexical Decision Task

2017 ◽  
Vol 76 (2) ◽  
pp. 71-79 ◽  
Author(s):  
Hélène Maire ◽  
Renaud Brochard ◽  
Jean-Luc Kop ◽  
Vivien Dioux ◽  
Daniel Zagar
Keyword(s):  
Lexical Decision ◽  
Lexical Decision Task ◽  
Emotional State ◽  
Control Group ◽  
Decision Task ◽  
Attentional Orienting ◽  
Emotional States ◽  
Sequence Effect ◽  
Emotion Induction ◽  
Before And After

Abstract. This study measured the effect of emotional states on lexical decision task performance and investigated which underlying components (physiological, attentional orienting, executive, lexical, and/or strategic) are affected. We did this by assessing participants’ performance on a lexical decision task, which they completed before and after an emotional state induction task. The sequence effect, usually produced when participants repeat a task, was significantly smaller in participants who had received one of the three emotion inductions (happiness, sadness, embarrassment) than in control group participants (neutral induction). Using the diffusion model ( Ratcliff, 1978 ) to resolve the data into meaningful parameters that correspond to specific psychological components, we found that emotion induction only modulated the parameter reflecting the physiological and/or attentional orienting components, whereas the executive, lexical, and strategic components were not altered. These results suggest that emotional states have an impact on the low-level mechanisms underlying mental chronometric tasks.

Emotional Reactivity to Visual Content as Revealed by ERP Component Clustering

2015 ◽  
Vol 29 (4) ◽  
pp. 135-146 ◽  
Author(s):  
Miroslaw Wyczesany ◽  
Szczepan J. Grzybowski ◽  
Jan Kaiser
Keyword(s):  
Emotional Reactivity ◽  
Brain Activity ◽  
Affective State ◽  
Occipital Lobe ◽  
Stimulus Onset ◽  
Emotional States ◽  
Neural Basis ◽  
Temporoparietal Junction ◽  
The Right ◽  
The Impact

Abstract. In the study, the neural basis of emotional reactivity was investigated. Reactivity was operationalized as the impact of emotional pictures on the self-reported ongoing affective state. It was used to divide the subjects into high- and low-responders groups. Independent sources of brain activity were identified, localized with the DIPFIT method, and clustered across subjects to analyse the visual evoked potentials to affective pictures. Four of the identified clusters revealed effects of reactivity. The earliest two started about 120 ms from the stimulus onset and were located in the occipital lobe and the right temporoparietal junction. Another two with a latency of 200 ms were found in the orbitofrontal and the right dorsolateral cortices. Additionally, differences in pre-stimulus alpha level over the visual cortex were observed between the groups. The attentional modulation of perceptual processes is proposed as an early source of emotional reactivity, which forms an automatic mechanism of affective control. The role of top-down processes in affective appraisal and, finally, the experience of ongoing emotional states is also discussed.

Social and political dimension of stigmatization: The development of Natasha and Maria images for immigrants in Istanbul

2016 ◽  
Vol 13 (1) ◽  
pp. 159-168
Author(s):  
Bayram Unal
Keyword(s):  
Public Perception ◽  
Daily Life ◽  
Legal Framework ◽  
State Law ◽  
Migrant Women ◽  
Political Dimension ◽  
Security Forces ◽  
Official Discourse ◽  
The Third ◽  
The Impact

This study aims at understanding how the perceptions about migrants have been created and transferred into daily life as a stigmatization by means of public perception, media and state law implementations.  The focus would be briefly what kind of consequences these perceptions and stigmatization might lead. First section will examine the background of migration to Turkey briefly and make a summary of migration towards Turkey by 90s. Second section will briefly evaluate the preferential legal framework, which constitutes the base for official discourse differentiating the migrants and implementations of security forces that can be described as discriminatory. The third section deals with the impact of perceptions influential in both formation and reproduction of inclusive and exclusive practices towards migrant women. Additionally, impact of public perception in classifying the migrants and migratory processes would be dealt in this section.

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