scholarly journals PROSPECTS FOR DEVELOPING THE MARKETING BUSINESS CONSULTING INDUSTRY IN UKRAINE

2021 ◽  
Author(s):  
Kyryl Hubin ◽  

The study of prospects for the development of marketing business consulting in Ukraine is necessary to complement the theoretical and methodological foundations of the analysis of this activity, and to help consulting firms that are working out a strategy for long-term development. The aim of the article is to reveal the prospects of marketing business consulting in Ukraine, taking into account global trends and the specifics of our country. It is noted that marketing business consulting in our state requires increasing the volume and expanding the range of services. The number of companies providing these services should also be increased. It is shown that the implementation in Ukraine of Western experience in the organization of marketing consulting is hindered by the prevalence of non-market competitive advantages and numerous cases of influence of non-market factors on the purchase and sale of goods and services. It is concluded that to overcome these obstacles to the normal development of marketing business consulting, an effective fight against corruption is necessary. In addition to the long-term task – the development of the entire sphere of marketing business consulting on the model of developed countries – medium-term prospects are considered, which are associated with the development of marketing of digital virtual values and environmental marketing. It is justified that marketing consulting for cryptocurrencies and digital objects with non-interchangeable tokens should be considered a promising direction. Revealed the main directions of development of these components of consulting. It is shown that a rather interesting direction is consulting on marketing of gaming virtual assets. The prospects of its development are highlighted. It is noted that consulting on the problems of environmental marketing is advisable to develop, firstly, in the direction of developing products, the production and consumption of which is less harmful to the environment and consumers; secondly, in the direction of the use of environmental products as an external competitive advantage. Features of formation of this type of consulting in Ukraine are disclosed. The problems and challenges that need to be addressed to develop environmental marketing consulting are highlighted.

2018 ◽  
Vol 15 (3) ◽  
pp. 355-365
Author(s):  
Luciana Lima Guilherme ◽  
Raquel Viana Gondim

The FIA (Artisans' Workshop) project is a creative economy initiative that helps to broaden the understanding of new ways and methodologies to create, produce and market creative goods and services in the field of authorial fashion. As a result from the Municipality of Sobral's (CE) action, the FIA Project was used as a study of this case and through it the issues related to public policy, state-network and production systems were analyzed, as well as the sector's economic dynamics, impacted by a new logic of production and consumption. Finally, despite the understanding that entrepreneurship, creativity and innovation go together as pillars for the development of differentiated creative products, with the power to create new niches and generators of local and regional development opportunities, the Sobral government did not ensure, in its constitution, the creation and maintenance of a network composed by public and private agents to ensure the medium and long term continuity of initiatives such as the FIA Project.


2018 ◽  
Vol 15 (1) ◽  
pp. 12-22
Author(s):  
Luciana Lima Guilherme ◽  
Raquel Viana Gondim

The FIA (Artisans' Workshop) project is a creative economy initiative that helps to broaden the understanding of new ways and methodologies to create, produce and market creative goods and services in the field of authorial fashion. As a result from the Municipality of Sobral's (CE) action, the FIA Project was used as a study of this case and through it the issues related to public policy, state-network and production systems were analyzed, as well as the sector's economic dynamics, impacted by a new logic of production and consumption. Finally, despite the understanding that entrepreneurship, creativity and innovation go together as pillars for the development of differentiated creative products, with the power to create new niches and generators of local and regional development opportunities, the Sobral government did not ensure, in its constitution, the creation and maintenance of a network composed by public and private agents to ensure the medium and long term continuity of initiatives such as the FIA Project.


2016 ◽  
Vol 27 (2) ◽  
pp. 73
Author(s):  
Muchjidin Rachmat ◽  
Sri Nuryanti

<strong>English</strong><br />Tobacco is one of the world’s important commodities in trading. The main products of tobacco are tobacco leaf and cigarette. Since 2000’s world agribusiness of tobacco tended to decrease after experiencing a high growth in few decades. This was indicated by the decreasing growth of harvested area, production and consumption of tobacco leaves and cigarettes. This situation was primarily affected by the increasing public pressure against tobacco, mainly in developed countries, due to health and environmental aspects. Developed countries responded the dynamics by the application of a policy to restrict tobacco in their land and move the production to developing countries. Production of tobacco decreased faster than its consumption causing larger gaps between supply and demand of tobacco leaf. On the other hand, the market of tobacco supply and demand grow along with the growth of population triggering the increase of tobacco leaf world price. The potential market would be available in developing countries such as Indonesia, in short and intermediate terms. Indonesia is a potential market for cigarette. This fact is in line with the number of population and its smoking culture. Large cigarette companies and multi national corporations take huge advantages from such promising market in Indonesia. The existence of both could raise investment instead of disadvantaged public and government of Indonesia by causing unexpected negative impacts and social costs. Indonesia should redirect industrial products of tobacco from domestic to export markets. The export potential could be empowered by: (a) strengthening priority on the existing marketable products (b) prioritize the competitiveness of  the Na Oogst (cigars), and (c) shift production of cigarettes from the unfiltered and filtered to the light and ultra light cigarettes and promote the export markets. In a long term, it is necessary to anticipate the decrease of tobacco/cigarettes’ demand by introducing alternative high value crops to substitute tobacco. The substitution effort must be supported by all stakeholders at whom the decision makers could guarantee the substitute crops market and price.<br /><br /><br /><strong>Indonesian</strong><br />Tembakau merupakan salah satu komoditas perdagangan yang penting di dunia. Produk utamanya adalah daun tembakau dan rokok. Sejak tahun 2000-an agribisnis tembakau di dunia cenderung menurun setelah mengalami pertumbuhan yang tinggi dalam beberapa dekade. Hal ini ditunjukkan oleh pertumbuhan menurun dari luas panen, produksi serta konsumsi tembakau dan rokok. Keadaan ini dipengaruhi oleh peningkatan tekanan kelompok masyarakat yang peduli terhadap kesehatan dan lingkungan terutama di negara-negara maju. Negara-negara maju menanggapi dinamika tersebut dengan kebijakan pembatasan tembakau yang mengakibatkan  pergeseran produksi ke negara-negara berkembang. Sementara itu, produksi tembakau menurun lebih cepat daripada tingkat konsumsinya sehingga menimbulkan kesenjangan antara penawaran dan permintaan daun tembakau. Di lain pihak, penawaran dan permintaan pasar tembakau tumbuh sejalan dengan pertumbuhan penduduk dan menyebabkan harga daun tembakau di dunia meningkat. Potensi pasar ini merupakan peluang bagi negara berkembang seperti Indonesia dalam jangka pendek maupun jangka menengah. Seiring dengan jumlah penduduk dan budaya merokok yang semakin meluas, Indonesia menjadi pasar rokok yang potensial di dunia. Perusahaan rokok besar dan muti-national corporations (MNCs) memanfaatkan peluang pasar yang menjanjikan di Indonesia. Keberadaan perusahaan besar dan MNCs selain meningkatkan investasi juga merugikan masyarakat dan pemerintah Indonesia dengan dampak negatif yang ditimbulkan serta biaya sosial yang tinggi. Oleh karena itu, Indonesia harus memprioritaskan produk industri tembakau untuk pasar ekspor. Potensi ekspor dapat ditingkatkan dengan (a) memperkuat produk yang telah mempunyai pasar yang baik, (b)  memprioritaskan tembakau bahan baku cerutu (Na Oogst) yang lebih berdaya saing, dan (c) mengalihkan produksi rokok dari rokok kretek ke rokok putih yang berorientasi ekspor. Dalam jangka panjang, perlu diantisipasi penurunan permintaan tembakau/rokok dengan memperkenalkan tanaman alternatif untuk mensubstitusi tembakau yang berdampak positif bagi kesehatan manusia dan lingkungan. Pelaksanaan kegiatan substitusi tanaman ini harus didukung oleh semua pihak yang berkepentingan dengan ketersediaan jaminan pasarnya.


2003 ◽  
pp. 26-39
Author(s):  
V. Maevsky ◽  
B. Kuzyk

A project for the long-term strategy of Russian break-through into post-industrial society is suggested which is directed at transformation of the hi-tech complex into the leading factor of economic development. The thesis is substantiated that there is an opportunity to realize such a strategy in case Russia shifts towards the mechanism of the monetary base growth generally accepted in developed countries: the Central Bank increases the quantity of "strong" money by means of purchasing state securities and allocates the increment of money in question according to budget priorities. At the same time for the realization of the said strategy it is necessary to partially restore savings lost during the hyperinflation period of 1992-1994 and default of 1998 and to secure development of the bank system as well as an increase of the volume of long-term credits on this base.


2006 ◽  
pp. 4-19 ◽  
Author(s):  
L. Abalkin

The article covers unified issues of the long-term strategy development, the role of science as well as democracy development in present-day Russia. The problems of budget proficit, the Stabilization Fund issues, implementation of the adopted national projects, an increasing role of regions in strengthening the integrity and prosperity of the country are analyzed. The author reveals that the protection of businessmen and citizens from the all-embracing power of bureaucrats is the crucial condition of democratization of the society. Global trends of the world development and expert functions of the Russian science are presented as well.


2008 ◽  
pp. 94-109 ◽  
Author(s):  
D. Sorokin

The problem of the Russian economy’s growth rates is considered in the article in the context of Russia’s backwardness regarding GDP per capita in comparison with the developed countries. The author stresses the urgency of modernization of the real sector of the economy and the recovery of the country’s human capital. For reaching these goals short- or mid-term programs are not sufficient. Economic policy needs a long-term (15-20 years) strategy, otherwise Russia will be condemned to economic inertia and multiplying structural disproportions.


2004 ◽  
Vol 54 (3) ◽  
pp. 273-296
Author(s):  
G. W. Kolodko

Equity issues in policymaking are difficult to resolve because they are linked not only to the economic situation but also to social constraints and political conflicts within a country. This is even more true in the case of post-socialist economies during their transition to a market system in the era of globalisation. The historical and irreversible process of liberalisation and integration of capital, goods and services, and labour markets into one world market, as well as the gradual construction of new institutions and the process of privatisation cause a significant shift in the income pattern of post-socialist emerging markets. Contrary to expectations, inequality increases affecting the standard of living and long-term growth. While globalisation contributes to the long-term acceleration of economic growth and offers a chance for many countries and regions to catch up with more advanced economies, it results in growing inequality both between the countries and within them. On average, the standard of living increases, but so does the gap between the rich and the poor. Therefore, equality issues should always be of concern to policymakers, especially in the early years of the change of regime in post-socialist transition economies.


2019 ◽  
Vol 10 (1) ◽  
pp. 21-28
Author(s):  
Aniela Bălăcescu ◽  
Radu Șerban Zaharia

Abstract Tourist services represent a category of services in which the inseparability of production and consumption, the inability to be storable, the immateriality, and last but not least non-durability, induces in tourism management a number of peculiarities and difficulties. Under these circumstances the development of medium-term strategies involves long-term studies regarding on the one hand the developments and characteristics of the demand, and on the other hand the tourist potential analysis at regional and local level. Although in the past 20 years there has been tremendous growth of on-line booking made by household users, the tour operators agencies as well as those with sales activity continue to offer the specific services for a large number of tourists, that number, in the case of domestic tourism, increased by 1.6 times in case of the tour operators and by 4.44 times in case of the agencies with sales activity. At the same time, there have been changes in the preferences of tourists regarding their holiday destinations in Romania. Started on these considerations, paper based on a logistic model, examines the evolution of the probabilities and scores corresponding to the way the Romanian tourists spend their holidays on the types of tourism agencies, actions and tourist areas in Romania.


INFO ARTHA ◽  
2017 ◽  
Vol 1 ◽  
pp. 17-28
Author(s):  
Anisa Fahmi

Motivated by inter-regional disparities condition that occurs persistently, this study examines the Indonesian economy in the long run in order to know whether it tends to converge or diverge. This convergence is based on the Solow Neoclassical growth theory assuming the existence of diminishing returns to capital so that when the developed countries reach steady state conditions, developing countries will continuously grow up to 'catch-up' with developed countries. Based on regional economics perspective, each region can not be treated as a stand-alone unit,therefore, this study also focuses on the influence of spatial dependency and infrastructure. Economical and political situations of a region will influence policy in that region which will also have an impact to the neighboring regions. The estimation results of spatial cross-regressive model using fixed effect method consistently confirmed that the Indonesian economy in the long term will likely converge with a speed of 8.08 percent per year. Other findings are road infrastructure has a positive effect on economic growth and investment and road infrastructure are spatially showed a positive effect on economic growth. In other words, the investment and infrastructure of a region does not only affect the economic growth of that region but also to the economy of the contiguous regions. 


Author(s):  
Erika Jimena Arilyn ◽  
Beny Beny

Objective –The aims to identify the significant factors that influence a company’s decision to use debt capital. Methodology/Technique – This study uses 5 independent variables namely; firm growth (growth rate in total gross assets), asset tangibility (ratio of net fixed assets to total assets), cost of debt (interest before tax / long term debt), profitability (Earnings Before Interest and Taxes (EBIT) / Total Asset), and business risk (standard deviation of EBIT to total assets). The dependent variable in this study, debt capital, is measured by the ratio of long-term debt to total assets. A purposive sampling method is used to select 11 out of 18 textile and garment companies listed on the Indonesian Stock Exchange between 2014 and 2018 that report their annual financial positions. A quantitative method, panel data analysis technique and SPSS tools were also used in this study. Findings – The results show that debt capital is influenced by profitability, while the remaining factors do not influence debt capital. Novelty – This study adds to the existing literature on internal factors, market condition as an external factors, and debt capital in developed countries. The benefit of this study is to explore the potential capabilities of the industry in using its profit to minimize the use of debt as a source of capital to decrease business risk. Type of Paper: Empirical Keywords: Profitability; Growth; Cost of Debt; Business Risk; Tangibility; Capital Structure. Reference to this paper should be made as follows: Ariyln, E., J; Beny; 2019. The Influence of Growth, Asset Tangibility, Cost Of Debt, Profitability and Business Risk On Debt Capital, Acc. Fin. Review 4 (4): 120 – 127 https://doi.org/10.35609/afr.2019.4.4(4) JEL Classification: G23, G32.


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