Introduction. The most important tendency of modern development is the process of post-industrial transformation of the economy, which influences the tourist and hotel and restaurant industry is intended to compensate partly the relative monotony of labour activity, which is connected with its limited specialization and subordination to the social division of labour. But at the same time, the historical character of the social division of labour, which appears on the current level of the process of the society post-industrial transformation, is not fully taken into account.
Aim and tasks. The aim of the article is to analyze the features of the tourist and hotel and restaurant industry in the extensive historical context of the post-industrial transformation of modern society.
Results. The methodology of such analysis proceeds from the fact that this transformation process is accompanied by the transformation of the content of economic activity in the direction of reducing the heavy routine labour and expanding the scope of free interpersonal communication. In such conditions, there is a necessity for a more consistent marketing distinction between the hotel and restaurant facilities depending on the specific needs of different groups of potential clients. It should be fully taken into account that the traditional style, corresponding to the mass perception of both domestic holidaymakers and tourists, and domestic business class, may be less creative from the point of view of holidaymakers from developed countries, whose tastes and benefits have emerged in a post-industrial society. The main principles of the influence of the level of economic development on the style and design of hotels and restaurants have been revealed and that is characterized by tendencies of negation of artificial values in favour of the values of "naturalness", which symbolize the free interpersonal subject-subjective communication, which is considered to be immanent not to labour, but to creativity which is free from economic necessity.
Conclusions. Thus, the general conclusion is that these differences in styles reflect not only socio-cultural traditions, but also different levels of historical development of developed countries and post-Soviet society, which largely determines the significant cost of hotel and restaurant services in the postmodern era. Therefore, investments in the development of tourist and hotel and restaurant industry in Ukraine should take into account the requirements which are connected with the peculiarities of postmodernism in so far as they are oriented towards the world market of services. Developed countries entered the postmodern period on the way of postmodern and post-industrial transformation, but Ukraine has only come to the solution of the problem of real modernization, which is rather characterized by a state of premodern than postmodern, and such objective differences of the levels of historical development should be taken into account, including the organization of tourist and hotel and restaurant industry, which are focused on the international level, as they may appear in different styles, which are in preference for local and Western clients.
Tourism and hospitality industry in the context of global economic development
