ANTI-CRISIS MANAGEMENT OF INSURANCE COMPANIES: ESSENTIAL COMPONENT AND CURRENT STATE OF THE INSURANCE MARKET OF UKRAINE
The article considers the current state of the insurance market of Ukraine. The definitions of scientists on the concept of "crisis management" were systematized. The definition of the concept is given, namely crisis management of the company (enterprise) is a multifaceted management system which consists of specific methods and tools by means of which identification, analysis and minimization or neutralization of influence of risks of exogenous and endogenous environments on enterprise activity is provided. in order to improve its financial stability and increase the level of development in the long run. An analysis of the structure of the insurance market of Ukraine and the main indicators that characterize its condition for 2017-2019. It was determined that there is a decrease in the number of insurers operating in the insurance market of Ukraine, so as of 9 months of 2020 their number is 215, which is 18 companies or 7.7% less than in 2019. The main reasons for the closure are not conducting insurance business for more than 6 months in accordance with current legislation and the decision to hand over (cancel) licenses (due to low demand from the population for insurance services). The system of anti-crisis management of insurance companies is presented, which includes a mechanism that reveals the goals, functions and methods to ensure the financial stability of insurance companies. Thus, the object of the crisis management system is financial and economic risks (failure to receive insurance premiums, inability to pay insurance premiums to customers in the long run, capital and asset issues, etc.). The article presents the methods and their essential component, which are included in the system of crisis management of insurance companies: rehabilitation; downsizing; liquidation; merger; modernization; restructuring; regularization; diversification; reengineering. The existing shortcomings that worsen the level of competitiveness of the insurance market of Ukraine are identified, further steps are proposed to minimize them. The introduction of a crisis management system will enable insurance companies to respond more flexibly to the impact of risks and improve their financial stability and increase the level of development of the entire insurance market in the long run.