scholarly journals FEATURES OF SALES PROMOTION AT A COMMERCIAL ENTERPRISE

2021 ◽  
Author(s):  
Polina Sokol ◽  
Anastasiia Movchan
Keyword(s):  
Organizational Development ◽  
Sales Promotion ◽  
Enterprise Management ◽  
Goods And Services ◽  
Advantages And Disadvantages ◽  
Commercial Enterprise ◽  
Pros And Cons ◽  
Environmental Requirements ◽  
Business Entities ◽  
The Stability

This article is devoted to the problem of sales management, which is relevant for all business entities of the modern market economy. Much attention is paid to the marketing component of the enterprise, in particular, stimulating sales, its essence and role in the mechanism of enterprise management .Today, the dynamics and qualitative changes in the marketing of the enterprise are characteristic, which causes the constant increase of environmental requirements to the effectiveness of economic transformations in management systems, sanation and reorganization of material and technical support and is aimed at intensifying organizational development of the enterprise. Generalization of the marketing sphere in the direction of promotion of goods and services, which is in the phase of intensive development and dynamics, was carried out. It is proved that this is based primarily on increased competition among manufacturers, which forces entrepreneurs to look for new ways to attract and capture the attention of consumers, and, as a result, increase sales. It is substantiated that the sales incentive system is a powerful tool for ensuring the stability of the enterprise in the conditions of development of the modern market and aggravation of competition. It is important to offer such conditions of management in order to achieve an increase in profitability indicators that characterize the overall economic efficiency of the enterprise and its competitiveness. The essence of the category "sales promotion" from different positions is revealed. The description of the interpretation of the algorithm of stages of development of the sales incentive plan is given. Features, advantages and disadvantages of stimulating sales have been identified. Measures and directions of effectiveness of increasing sales stimulation at a trading enterprise are proposed. Effective sales promotion, integrating into the marketing of a particular product, thanks to the tasks being solved, is one of the most important elements of the promotion complex. The article indicates the techniques and tools of sales promotion, which have their pros and cons. The results of their analysis affect the actions of the consumer, turning him from a potential into a real buyer.

scholarly journals Foreign experience of service sales promotion and its application in the Ukrainian market

2021 ◽  
Vol 70 (3) ◽  
pp. 133-139
Author(s):  
O. Dolgalova ◽  
M. Karasova ◽  
A. Konyevа
Keyword(s):  
High Performance ◽  
Consumer Demand ◽  
Sales Promotion ◽  
Foreign Experience ◽  
Goods And Services ◽  
Advantages And Disadvantages ◽  
Relevant Today ◽  
Historical Origin ◽  
Business Entities ◽  
Activity Organization

At present, in order to organize the company effective operation and achieve high performance indices, at the enterprise as a whole, great attention should be paid to the process of sales activity organization. With increasing competition in the markets, increasing consumer demand for quality of goods and services, reducing solvency and consumer demand, it becomes clear that it is necessary to implement an effective system of sales activity organization, as nowadays almost every company is relevant to today's issues and sets itself the task of optimizing and improving sales sactivities and reducing costs. In general, this paper is devoted to the identification of the features of foreign experience in service sales promotion and the possibility of its application in the Ukrainian market. For deeper investigation, we turned to the historical origin of “incentive” concept considered the interpretation by domestic scientists of the essence of service sales promotion and noted the main difference from any other means of communication. However, speaking about communication, we identified the relationship between sales and advertising and considered the historical origin of the concept of “ATL” - above the line and “BTL” - below the line, which are often found in modern marketing literature. Having determined the nature and direction from which the service sales promotion acquires its purpose, we formulated the main reasons why interest in this issue remains relevant today and its main advantages and disadvantages. The essence of the American and Japanese models of service sales promotion are investigated and trends in this phenomenon in foreign business entities are summarized. According to the results of the investigation, we indicated which model is more reasonable to use in the Ukrainian business market and how it will benefit for further growth of sales volume. We proposed to combine incentive methods into several large groups and described their main differences. For effective use of the acquired knowledge, we formed the measures due to which it is possible to improve the sales system in different directions of influence.

MODERN PROBLEMS OF ACCOUNTING AND ANALYTICAL ENSURING FINANCIAL RESULTS MANAGEMENT

2020 ◽  
Author(s):  
Yuliia Peniak ◽  
◽  
Nataliia Horokhovatska ◽  
Keyword(s):  
Performance Management ◽  
Enterprise Management ◽  
Goods And Services ◽  
Financial Condition ◽  
General Evaluation ◽  
Net Profit ◽  
Business Entities ◽  
Results Management ◽  
Main Components ◽  
The Impact

The main purpose of any enterprise in the market economy is to obtain high financial results. One of the main conditions for the effective functioning of the enterprise is ability to generate profit in the amount that will create the financial basis for further development and expansion of the enterprise, comply with social and material needs, ensure competitiveness in the market of goods and services. The need for accounting and analytical management of financial results stems from needs of owners, the state and employees in information that will enable them to identify patterns and trends in financial results, identify and assess the main factors influencing the process of their creation, distribution and usage, identify reserves and thus increase the level of profitability. Despite the significant scientific contribution in the field of research of financial results of the enterprises, the issue of improvement aims to the accounting and analytical maintenance of management of financial results of the enterprise remains actual. That is why the purpose of the study is to substantiate the theoretical and practical aspects and develop approaches to improving the mechanism of formation of accounting and analytical support for the management of financial results of the enterprise. Accounting and analytical management of financial results of the enterprise is a set of interconnected elements of production and management system, activities carried out by the subject of management, creation of a certain structure, as well as collection, accumulation, storage and analysis of information necessary for effective operation of the enterprise. The main components of the study of accounting and analytical support of financial performance management are the formation of methods of analysis, control and forecasting of financial results, which requires specification of the components of the analytical and controlled process within the organizational and information model. Namely, the formation of reliable information about the financial condition of the enterprise, the analysis of economic indicators of the enterprise is of great importance in the system of general evaluation of business entities. Their research makes it possible to assess the dynamics of the structure of income and expenses, to determine the impact of factors on the company's profit from various activities, as well as to find reserves to increase the net profit of enterprises. Thus, the improvement of accounting and analytical support of enterprise management is based on the use of modern forms, methods and principles that place new demands on the formation of unbiased, complete, timely, clear and useful accounting and analytical information about the enterprise and its financial results.

scholarly journals Tourist enterprise marketing complex: international and national aspect

2021 ◽  
pp. 124-127
Author(s):  
О.В. Птащенко ◽  
В.А. Вовк
Keyword(s):  
Development Strategy ◽  
Modern Technology ◽  
Machine Building ◽  
Enterprise Management ◽  
Goods And Services ◽  
Marketing Activities ◽  
Marketing Variables ◽  
Business Entities ◽  
The Right

The main features of the marketing complex for the enterprises of the tourist branch are considered in the article. In a market economy, the concept of marketing, as part of improving enterprise management, becomes an integral part of its activities. With the help of a number of controlled marketing variables, business entities can influence customers, stimulate them, encouraging them to certain, desirable for the company actions in the market until the purchase. One of the elements of the marketing complex is the brand. Increasingly, it is important to use it as one of the most important marketing factors that can ensure the success of the company in the market. To a large extent, this success is due to choosing the right branding strategy. This choice, as well as the positioning and development strategy of the brand directly depend on the chosen variety. In addition, it should be noted that the purpose of marketing is not only to benefit companies, but also to build long-term relationships with consumers, meet their demands, improve the quality of goods and services, improve the conditions of their acquisition. It should also be noted that the formation of marketing activities at the enterprise today is impossible without a focus on modern technology. Such technologies include Internet marketing as a modern way of building a business. Principles of tourism marketing: constant search and maximum respect for the consumer, focus on his needs and requirements, which provide the market is not goods and services, and ways to solve consumer problems; flexibility in achieving the set goal by adapting to the requirements of the market with a simultaneous targeted impact on it; a comprehensive approach to the development of marketing plans, which involves the use not of individual marketing activities, and a set of marketing, a combination of individual elements which allows you to achieve a certain goal; focus on the long-term prospects of the enterprise. Thus, the main purpose of each enterprise is to achieve profitability and stability of services. Today it is possible to achieve only through the introduction of basic principles of marketing and the formation of a comprehensive mechanism of marketing activities. At the same time, the high cost of enterprises, for example, machine-building industry, agricultural machinery enterprises should be compensated by the introduction of modern advanced production technologies, rational use of fundamentally new materials, introduction of modern technological policy, including marketing and work aimed at improving skills. All this once again confirms the importance of marketing management today and as a consequence of the constant introduction of the latest marketing tools.

TOOLS FOR ASSESSING THE COMPETITIVENESS OF A COMMERCIAL ENTERPRISE

2020 ◽  
Vol 10 (9) ◽  
pp. 2047-2061
Author(s):  
I.V. Sibiryatkina ◽  
Keyword(s):  
Weighted Average ◽  
Assessment Method ◽  
Practical Significance ◽  
Expert Assessment ◽  
Complex Coefficient ◽  
Advantages And Disadvantages ◽  
Proposed Model ◽  
Commercial Enterprise ◽  
Business Entities ◽  
Adaptation Model

The article presents the systematization of approaches to assess the enterprises' level of competitiveness. The advantages and disadvantages of the most famous models for assessing the competitiveness of business entities are considered. The identified shortcomings made it possible to form a hypothesis for studying the enterprises' competitiveness, taking into account the industry factor, financial criteria and quality indicators of the enterprise. For the formation of an objective adaptation model for assessing the competitiveness of an enterprise, taking into account its industry specificity, the author's approach to assessing the competitiveness of an enterprise, taking into account industry specifics, based on the relative and qualitative indicators of the enterprise's activities, selected by the expert assessment method, is considered. For trade enterprises, groups of the most significant indicators have been formed that characterize the competitiveness in the areas of observation of the sales of a trade enterprise, its costs, financial position and financial results, for the market share of the trade enterprise, the level of prices for goods, for the level of service of the trade enterprise. The indicators characterizing the level of competitiveness of a trading enterprise are divided into relative critical indicators and a group of qualitative critical indicators, which are included in the calculation of the complex coefficient of enterprise competitiveness model based on the theory of effective competition according to the weighted average arithmetic formula. The article presents the results of approbation of the proposed methodology on the example of the “PAO Magnit” trading enterprise and its trade competitors operating in Voronezh. The obtained results of the author's methodology for assessing the competitiveness of a trading enterprise have practical significance; the proposed model can be adapted according to the criteria for selecting indicators and their quantitative indicator, which contributes to the use of this toolkit in future studies of the competitiveness of trading enterprises.

scholarly journals Socio-econmic system stability researches in the MathCad enviroment

2020 ◽  
pp. 37-41
Author(s):  
V. S. Kokhanova ◽  
I. M. o. Maharramov
Keyword(s):  
System Stability ◽  
Strategic Decisions ◽  
Strategic Issues ◽  
Goods And Services ◽  
Level Of Satisfaction ◽  
Economic Interpretation ◽  
The Face ◽  
Business Entities ◽  
Chain Indices ◽  
The Stability

The article is devoted to the study of the dynamics of the stability of the socio-economic system in the environment of MathCad on the example of a specific company. Issues of making strategic decisions in the face of uncertainty have always been relevant at all levels of the national economy. So, for business entities, strategic issues are the development of a project, product, or functional (business) unit. Here are based on the categories of profitability, break-even, turnover, liquidity and other groups of criteria. In addition to traditional planning and forecasting tools, alternative techniques can be applied. For example, if we consider the main goal of the business entity’s activity not to maximize its own profit (economic interpretation), but to satisfy the needs of the population in goods and services with consumer properties that are necessary for the market (marketing interpretation), then when making decisions, the integrated assessment of social efficiency should be used. A set of chain indices is used that determine the level of satisfaction at transformation points created by the company’s products.There is no conflict of interests.

Evaluating the popularity of online trading platforms in the consumer market

2020 ◽  
Vol 19 (7) ◽  
pp. 1265-1280
Author(s):  
K.A. Nefedova ◽  
D.O. Maslakova
Keyword(s):  
Consumer Goods ◽  
Sales Promotion ◽  
Detailed Knowledge ◽  
Goods And Services ◽  
Advantages And Disadvantages ◽  
Online Sales ◽  
Study Results ◽  
Goods Market ◽  
Online Trading ◽  
The Difference

Subject. Online trading has shown unprecedented growth over the past few years. This crisis year, due to the coronavirus pandemic, has created an additional impetus for this line of business and enabled to assess the benefits of online commerce by the people, who were previously skeptical about it. Currently, online sales opportunities are expanding, and distribution channels are becoming more diverse. Objectives. The purpose of the study is to build an understanding among buyers of the difference between various trading platforms designed to purchase consumer goods within the framework of online trading. Methods. We employ methods of comparative analysis, factor and rating methods. The survey serves as the main methodology of the study. Results. We analyzed key trends in the development of online trading in the consumer goods market, considered the main online trading platforms, unveiled their advantages and disadvantages. The survey identified major problems in understanding the difference, specifics, and preferences, when choosing a particular trading platform by online buyers. Conclusions. Detailed knowledge of the essence, features and specifics of the organization of various online trading platforms will permit sellers and buyers of goods and services to better understand pros and cons of each of them. It also will contribute to effective sales promotion and the purchase of goods on on preferential terms.

Agrarian receipts as a tool for the structural transformation of financial and credit relations in the agrarian business of the region

2019 ◽  
pp. 40-53
Author(s):  
Yuliia Nehoda
Keyword(s):  
Comparative Analysis ◽  
Retrospective Analysis ◽  
Structural Transformation ◽  
Pilot Project ◽  
Bank Lending ◽  
Economic Benefits ◽  
Advantages And Disadvantages ◽  
New Instrument ◽  
Agricultural Business ◽  
Business Entities

The subject of the research – is a set of organizational-economic relations arising in the process of structural transformation of financial and credit relations in the agricultural business. The purpose of the article is a retrospective analysis of structural transformations of financial and credit relations in the agricultural business, evaluation of the effectiveness and feasibility of the introduction of agricultural receipts as a new instrument of lending to the agricultural business of the regions. Methodology of work – system-structural and comparative analyzes (to determine the effectiveness of the crediting mechanism according to the agricultural receipts of the farmers of the region); monographic (when studying the problems of the functioning of the mechanism of lending to agrarians by agrarian receipts) economic analysis (when carrying out a comparative analysis of the mechanism of classical bank lending to the agrarian business and the mechanism of lending to agrarians according to agrarian receipts); modeling and forecasting (when determining ways to overcome the existing deficiencies in the mechanism of lending to agrarian business entities of the region according to agrarian receipts). The results of the work – a retrospective analysis of the structural transformation of financial and credit relations in the agricultural business was carried out. The mechanism of crediting agrarians according to agrarian receipts and the scale of its distribution in the agrarian business of the region are considered. A comparative analysis of the mechanism of classical bank lending to the agrarian business and the mechanism of lending to agrarians according to agrarian receipts was carried out. In the framework of the pilot project “Agrarian receipts in Ukraine” of the international financial corporation (IFC) in partnership with the Swiss Confederation in Ukraine, the example of the Poltava region defined the effectiveness of the crediting mechanism according to the agrarian receipts of the agrarians of the region. The advantages and disadvantages of the mechanism of crediting the subjects of the agrarian business on agrarian receipts are noted. The ways to overcome the existing shortcomings of the mechanism of crediting the subjects of the agrarian business of the region according to agricultural receipts are determined. Conclusions – according to the results of the conducted research, the effectiveness of the mechanism of lending to the agricultural business of the regions according to agricultural receipts was proved, its advantages and disadvantages were noted, and attention was also focused. Proposed in Art. 7 of Law No. 5479-VI clearly delineate cases and restrictions on the debtor’s reimbursement of expenses incurred by the lender with the acquisition of the right to grow and harvest the pledged crop of agricultural products, which will ensure the principle of equality of parties on economic benefits and distribution of credit risks according to agricultural receipts.

The Request for Mutual Assistance and the European Investigation Order – Is the Modern Legal Assistance Instrument Better than its Predecessor

2020 ◽  
Vol 26 (2) ◽  
pp. 211-216
Author(s):  
Georgia Papucharova
Keyword(s):  
European Convention ◽  
Legal Assistance ◽  
Judicial Cooperation ◽  
Mutual Legal Assistance ◽  
Mutual Assistance ◽  
Goods And Services ◽  
Advantages And Disadvantages ◽  
Cross Border ◽  
International Response ◽  
Criminal Matters

AbstractEuropean evidence law is a quite sensitive topic and has always been the cause of much debate by practitioners and academics. Theoretical and physical borders do not matter for transnational crime. The intensive mobility of people and the evolution of world trade with goods and services create favorable conditions for the cross-border crime to develop. Therefore, it is of a great importance to take far-reaching steps to an upgraded mechanism for obtaining evidence in and from the Member States. This article examines the application of two mutual legal assistance instruments – the request for mutual assistance, which was established by the European Convention on Mutual Assistance in Criminal Matters of 1959, the EU Mutual Legal Assistance Convention of2000 with its 2001 Protocol, and Arts. 48 to 53 of the Schengen Agreement, and the European Investigation Order introduced by the Directive 2014/41/EU of the European Parliament and of the Council of 3 April 2014 regarding the European Investigation Order in criminal matters. The main objective of this research is to emphasize the advantages and disadvantages of both judicial cooperation mechanisms. A comparative analysis of both operational tools is an appropriate way to assess which one is related to more procedural savings and how both of them deal with the protection of human rights. Thus, the modern instruments for judicial cooperation in the area of transnational evidence-gathering as an international response to crimes with cross-border dimensions can be adequately valued.

The Imperatives of Beneficiation Law for Botswana’s Diamond Mining Industry and Its Implications for Foreign Investment Protection

2018 ◽  
Vol 33 (2) ◽  
Author(s):  
Femi Oluyeju ◽  
Kuda Tshiamo
Keyword(s):  
Economic Growth ◽  
Foreign Investment ◽  
Value Chain ◽  
Positive Impact ◽  
Mining Industry ◽  
Investment Protection ◽  
Goods And Services ◽  
Advantages And Disadvantages ◽  
Diamond Mining ◽  
Backward And Forward Linkages

This article seeks to interrogate the advantages and disadvantages of beneficiation law for Botswana’s mining industry and its implications for foreign investment protection. Furthermore, it argues that the enactment of beneficiation law could stimulate economic growth and development in Botswana. On a proper analysis of the potential of beneficiation law it seems plain that it may facilitate the integration, of among others, the cutting and polishing segments through the backward and forward linkages in the entire diamond value chain to move Botswana diamond industry a step further as a new and emerging jewellery manufacturing and retail center in order to derive maximum returns from the rough diamond production. Quite clearly, cutting and polishing of diamonds in Botswana is bound to promote employment which in turn will promote demand for goods and services that would have a positive impact on economic growth in Botswana.  The paper concludes that on a balance, the opportunities accruable from the enactment of this law far outweigh the downsides and will not in any way scare investors away as some have perceived it.

METHODS FOR RESTORING WOLVES OF ROLLING PRODUCTION

2020 ◽  
Vol 4 (141) ◽  
pp. 114-122
Author(s):  
DAR’YA LEBEDEVA ◽  
◽  
ANNA KARPUNICHEVA
Keyword(s):  
Thermal Effects ◽  
Machine Building ◽  
Research Purpose ◽  
Technical Literature ◽  
Production Methods ◽  
Advantages And Disadvantages ◽  
Rolling Production ◽  
Machine Parts ◽  
The Stability ◽  
High Degree

Large forces and significant thermal effects are created on the rolls when rolling sheets. The higher the stability of the rolls, the less downtime during their rerolling and higher productivity. (Research purpose) The research purpose is in analyzing the ways of restoring rolls and choose the most appropriate method for restoring these parts. (Materials and methods) The article presents the analysis of the scientific and technical literature on the topic of rolling production, methods for restoring large-sized machine parts of machine-building and metallurgical industries that work in difficult conditions and are subject to a high degree of wear. Authors try to solve the problem by means of comparative and logical analysis based on theoretical and empirical methods of scientific research. (Results and discussion) The article presents two groups of methods for restoring rolled rolls: banding and surfacing the working layer of the roll. Authors have analyzed each method in terms of technology, equipment, and feasibility. The article presents the advantages and disadvantages of the methods under consideration. (Conclusions) The most acceptable way to restore parts with a high degree of wear is surfacing. It is most efficient to apply submerged surfacing using an additional hot additive. Such surfacing, despite some complication of the equipment design, allows to deposit the metal on the roll with low heat input and in most cases in one pass. Surfacing using an additional hot additive allows to increase the productivity of the process by up to 250 percent while reducing the penetration depth by 2-3 times and saving energy by up to 40 percent.

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