scholarly journals Research on User Emotion Marketing in Internet Environment

2021 ◽  
pp. 120-124
Author(s):  
Junjie Zhao ◽  
Pingshui Wang ◽  
Peigang Liu
Keyword(s):  
Emotional Response ◽  
Emotional State ◽  
The Past ◽  
Negative Emotional State ◽  
Internet Environment ◽  
Marketing Information ◽  
User Centered

Emotional marketing is consistent with the trend of "product-centered" to "user-centered" marketing. In the past, marketing was more concerned about the function of products. Now, it is based on users’ emotions and humanistic care to achieve marketing purposes. According to data, more than 80% of purchases are based on emotional emotions rather than rational logic, and most purchases are triggered by emotions. Users also have different reactions to marketing information under different emotions. The emotional response degree of female customers is stronger than that of male customers in both positive and negative states. If you can sense whether the user is in a positive or negative emotional state, then consider whether to promote or not, otherwise little effect.

Re-centering the Cinema Experience in a Multi-Platform, Digital Age

2015 ◽  
Vol 8 (5) ◽  
Author(s):  
E. W. Nikdel
Keyword(s):  
Physical Environment ◽  
Cultural Memory ◽  
Emotional Response ◽  
Physical Space ◽  
Film History ◽  
Cultural Activity ◽  
Film Culture ◽  
The Past ◽  
Imminent Death ◽  
Multiple Media

With the advent of online distribution and the rise of multiple media devices, claims of the cinema’s imminent death have surfaced with greater intensity than ever before. Of course, with an ever-widening array of platforms these accounts have placed a newfound emphasis on the cinema as a distinctive physical space, one that plays host to a very particular and much cherished cultural activity. This article considers the substance of these claims by tracing a very particular historical route. Firstly, be revisiting Baudry’s notion of the dispositif, this article detects the importance of the physical environment in the process of film consumption. Secondly, I relate this emphasis on the physical to the traditional notion of the cinephile, a practice that ritualises the cinema experience. Many accounts across the spectrum of film history will attest to the profound ways in which the physical experience of the cinema summons a rich emotional response. Lastly, I consider how the cinema and the collective nature of film consumption provides an authentic trace to the past and a very certain time and place in history. In turn, despite competition from cheaper and more convenient platforms, this article will endeavour to show how the cinema retains its place at the centre of contemporary film culture. KEYWORDS Cinema, dispositif, cinephilia, cultural memory.

The Structure of Emotional Response: 1984 Presidential Candidates

1988 ◽  
Vol 82 (3) ◽  
pp. 737-761 ◽  
Author(s):  
George E. Marcus
Keyword(s):  
Emotional Response ◽  
Two Dimensions ◽  
Negative Emotionality ◽  
One Dimensional ◽  
Presidential Candidates ◽  
The Past ◽  
Emotional Appraisal ◽  
Psychological Models ◽  
Dimensional Models ◽  
Feeling Thermometer

Over the past two decades psychological models of affect have changed from valence (one-dimensional) models to multiple-dimensional models. The most recent models, circumplex models, are two-dimensional. Feeling thermometer measures, which derive their theoretical logic from earlier (valence) models of emotional appraisal, are shown to be confounded. Underlying the variation obtained using feeling thermometer measures are two dimensions of emotional response, mastery (positive emotionality) and threat (negative emotionality). Analysis of the 1984 NES survey suggests that positive emotional response is twice as influential as negative emotional response in predicting presidential candidate vote disposition to the presidential candidates. Reliance on emotional response is shown to be uniformly influential across various strata of the electorate.Policy considerations have little direct influence on vote disposition, though policy considerations are indirectly related to vote disposition through the influence of issues on the degree of feelings of threat evoked by the candidates.

Epilogue

2021 ◽  
pp. 239-240
Author(s):  
Jennifer Fleeger
Keyword(s):  
New York ◽  
New York City ◽  
York City ◽  
Emotional State ◽  
Silent Film ◽  
Class Session ◽  
The Past ◽  
Many Sources ◽  
Selection Of

Part of living at a distance has meant relying on a stream. Today alone, so much information has streamed into my home from so many sources on so many devices I would have trouble accounting for all of it. While my daughter streamed her class session upstairs, a selection of music I would be likely to enjoy streamed on my phone, and my son streamed a movie from one of the services to which I hastily (and regrettably) subscribed when the pandemic began. We streamed a bedtime story read remotely by Dolly Parton, a Shakespearian sonnet read by Patrick Stewart, and a silent film playing on the wall of a New York City apartment. Unlike the tsunami of my emotional state for the past few months, these streams have been rather comforting. But how does the metaphor of the stream hold up to the discourses and dangers of ventriloquism we have been addressing throughout this collection?...

Appraisal, Coping and High Level Emotions Aspects of Computational Emotional Thinking

2015 ◽  
Vol 6 (1) ◽  
pp. 24-39 ◽  
Author(s):  
Max Talanov ◽  
Alexander Toschev
Keyword(s):  
Evolutionary Psychology ◽  
Emotional Response ◽  
Emotional State ◽  
Current Work ◽  
Computing Systems ◽  
Intelligent Machines ◽  
Thinking Processes ◽  
High Level ◽  
Computational Processes ◽  
The Way

Turing genius anticipated current research in AI field for 65 years and stated that idea of intelligent machines “cannot be wholly ignored, because the idea of 'intelligence' is itself emotional rather than mathematical” (). This is the second article dedicated to emotional thinking bases. In the first article, the authors () created overall picture and proposed framework for computational emotional thinking. They used 3 bases for their work: AI - six thinking levels model described in book “The emotion machine” (). Evolutionary psychology model: “Wheel of emotions” (). Neuroscience (neurotransmission) theory of emotions by Lovheim “Cube of emotions” (). Based on neurotransmitters impact the authors proposed to model emotional computing systems. Current work is dedicated to three aspects left not described in first article: appraisal: algorithm and predicates - how inbound stimulus is estimated to trigger proper emotional response, coping: the way human treat with emotional state triggered by stimulus appraisal and further thinking processes, high level emotions impact on system and its computational processes.

Using Eye Tracking as a Tool to Teach Informatics Students the Importance of User Centered Design

2017 ◽  
Vol 13 (4) ◽  
pp. 111-125 ◽  
Author(s):  
Helene Gelderblom ◽  
Funmi Adebesin ◽  
Jacques Brosens ◽  
Rendani Kruger
Keyword(s):  
Eye Tracking ◽  
Real World ◽  
Evaluation Studies ◽  
Course Evaluation ◽  
User Centered Design ◽  
It Professionals ◽  
Student Groups ◽  
The Past ◽  
Student Course Evaluation ◽  
User Centered

In this article the authors describe how they incorporate eye tracking in a human-computer interaction (HCI) course that forms part of a postgraduate Informatics degree. The focus is on an eye tracking assignment that involves student groups performing usability evaluation studies for real world clients. Over the past three years the authors have observed how this experience positively affected students' attitude towards usability and user experience (UX) evaluation. They therefore believe that eye tracking is a powerful tool to convince students of the importance of user centered design. To investigate the soundness of their informal observations, the authors conducted a survey amongst 2016 HCI students and analysed student course evaluation results from 2014 to 2016. The findings confirm that students regard the eye tracking assignment as a mind altering experience and that it is potentially an effective tool for convincing future IT professionals of the importance of usability, UX and user centered design.

Marketing's Little-Known Microscope

1964 ◽  
Vol 28 (3) ◽  
pp. 1-5
Author(s):  
Bruce W. Murray
Keyword(s):  
United States ◽  
Census Tract ◽  
The United States ◽  
United States Census ◽  
The Past ◽  
Marketing Information

Vast quantities of marketing information are gathered and tabulated every 10 years in the United States Census, but only a small fraction of these data are used by the average marketer. Detailed to the point of being almost microscopic and supremely useful when properly employed, the census-tract tabulations have not been popularly used in the past. The author explains how census-tract tabulations can be put to work, and gives details on the application of this highly sophisticated tool to several forms of marketing.

Social and Psychological Interpretations of Graeco-Roman Religion: Some Thoughts on the Ideal Benefactor

Antichthon ◽  
1996 ◽  
Vol 30 ◽  
pp. 1-18 ◽  
Author(s):  
T.R. Stevenson
Keyword(s):  
Emotional Response ◽  
Social Function ◽  
Psychological Approach ◽  
Roman Religion ◽  
New Approach ◽  
The Past ◽  
Roman World ◽  
The Social ◽  
The Ideal

In the past couple of decades, scholarship on Graeco–Roman religion has been dominated by an approach which emphasises the social function of religion rather than matters relating to emotion and belief (Part I below). There is much in the new approach which is enlightening, but for various reasons it should not be allowed to supersede the traditional or psychological approach completely (II). In particular I would like to argue in this paper that the phenomenon of cult for mortals in the Graeco-Roman world can only be understood through a combination of the two modern approaches, because the figure of the ideal benefactor, which I take to underlie cult for mortals, presumed both a concern for relationship structuring and an emotional response. Indeed, the ambiguous interface between the social plane and the psychological plane was fundamental to the success and persistence of such cult (III).

scholarly journals Emotional intelligence and recovering from induced negative emotional state

2015 ◽  
Vol 6 ◽  
Author(s):  
Joaquín T. Limonero ◽  
Jordi Fernández-Castro ◽  
Jordi Soler-Oritja ◽  
María Álvarez-Moleiro
Keyword(s):  
Emotional Intelligence ◽  
Emotional State ◽  
Negative Emotional State

THE EFFECT OF EMOTIONAL STATE ON WAITING IN DECISION MAKING

2008 ◽  
Vol 36 (5) ◽  
pp. 591-602 ◽  
Author(s):  
Ya-Chung Sun ◽  
Shih-Chia Wu
Keyword(s):  
Decision Making ◽  
Experimental Study ◽  
Emotional State ◽  
Emotional States ◽  
Extra Time ◽  
New Information ◽  
Negative Emotional State ◽  
Current Mood ◽  
The Relationship ◽  
Do So

Previous research has indicated that many people often take extra time to consider existing information. They do so possibly in order to acquire more information, or even to “wait” in the hope that new information may be forthcoming before they make a decision. However, recent studies have provided scant information about how waiting affects a person's choice given different emotional states. In this paper, an experimental study was carried out to demonstrate and explain the relationship between waiting and a person's choice. Results show that when conditions are certain, more people choose to wait – when they are in a positive emotional state – in order to maintain their current mood. However, under either certain or uncertain conditions, when people are in a negative emotional state they prefer to take immediate action rather than wait. The causes and implications of this phenomenon are discussed in relation to the existing literature on emotions and choice.

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