Farmer Business School Participation in Ghana: Implications for Market Orientation, Entrepreneurial Proclivity and Livelihood Performance
The study assumes that participation in the Farmer Business School (FBS) gives the cocoa farmer an advantage over the non-participants. The following objectives were set to give an overall appreciation of the research; determine the extent to which participation in the FBS has influenced the market orientation of the cocoa farmers, determine the extent to which participation in the FBS has influenced the entrepreneurial proclivity of cocoa farmers and determine the extent to which participation in the FBS has influenced the livelihood of the cocoa farmers. With this in mind, 600 cocoa farmers were sampled in Ghana using the multi-stage sampling technique. Data were analyzed using mean, standard deviation, and the independent sample t-test. The results show that participation in the Farmer Business School indeed gives the cocoa farmers an advantage; market orientation (p<0.05), an entrepreneurial proclivity (p<0.05), and livelihood outcomes (p<0.05). There is a need to continually strengthen activities that promote these three key areas.