scholarly journals The Effect of Price and Product Quality on Online Purchasing Decisions: Empirical Study in Lazada

2021 ◽  
Vol 8 (1) ◽  
pp. 122-132
Author(s):  
Ansir Launtu

The purpose of this study is to investigate the relationship between price, product quality, and online purchasing decisions in E-Commerce. The survey method is used to consider that this method is quite economical, fast, guarantees the respondent's flexibility to answer and gather the necessary facts, and guarantees the confidentiality of the respondent's identity to provide information or answers. The data collection method in this study used a questionnaire involving 100 respondents which use Lazada. The results shown in this study confirm that prices and products have a positive and significant effect on purchasing decisions.     

2019 ◽  
Vol 13 (2) ◽  
pp. 10-17
Author(s):  
Yulistia Yulistia

This research aims to determine whether there is an influence of product quality, price, andpromotion on the decision to purchase Gatsby pomade products. The data collection method used inthis research is by using a questionnaire, which is a data collection technique that is carried out bygiving a set of questions or statements to students of the economic faculties of Unes-AAI.2017-2018who use Gatsby pomade products. The method of data analysis in this study used multiple linearregression. The results of this study indicate that: 1) Based on the t test it is known that the variablesof Product Quality, Price, and Promotion have a significant effect on Purchasing Decisions becausethe calculated t value is greater than t table and the sig value is smaller than the probability. 2) Basedon the F test it is known that the Product Quality, Price, and Promotion variables together have asignificant effect on Purchasing Decisions because the calculated F value is greater than F table andthe sig value is smaller than the probability. 3) The results of the analysis of determination obtainedthe Adjusted R Square number of 0.624. This shows the percentage of product quality variables,prices, and purchasing decisions, in explaining the variance of the Purchase Decision variable is59.8%. While the remaining 40.2% is influenced by other variables outside of this study such asbrands, places etc.      


2017 ◽  
Vol 6 (3) ◽  
Author(s):  
Khairul Hadi

The purpose of this study are (1) To analyze the significance of the influence of motivation factors consisting of existence, relationship and growth on employee productivity. (2) To analyze the atmosphere of diversity in reinforcing the influence of the need for existence of work productivity of employees. (3) To analyze the atmosphere of diversity in reinforcing the influence of relationship needs to work productivity of employees. (4) To analyze the atmosphere of diversity in reinforcing the influence of growth needs on the productivity of employees in the Ministry of Religious Affairs of West Nusa Tenggara. The type of research used in this study is associative research. Data collection method used in this research is census method as much as 128 employees. The data collection tool used questionnaires and analyzed using moderating regression analysis (MRA). The results showed (1) motivation factors consisting of the needs of existence, relationship and growth have a positive and significant effect on work productivity of employees. (2) The atmosphere of diversity is able to strengthen the influence of the need for existence of work productivity of employees. (3) The atmosphere of diversity is not able to strengthen the influence of the relationship needs to work productivity of employees. (4) The atmosphere of diversity is able to strengthen the influence of growth needs on the productivity of employees in the Ministry of Religious Affairs of West Nusa Tenggara.


Author(s):  
Ida Bagus Eka Permana Putra ◽  
Cokorda Gede Alit Semarajaya ◽  
Ni Luh Made Pradnyawathi

Traffic islands are parts of roads that cannot be passed by motorized vehicles, which include sidewalks, garbage dumps, plants, utilities, and signs. The traffic island park Titi Banda in Denpasar and the traffic island garden Dewa Ruci in Kuta have both the function of a traffic island and a landmark. Currently, the two traffic islands are getting additional functions, as a place for recreation and a place to turn around for vehicles.The purpose of this study are to inventory the existing conditions at both sites, compare the two traffic islands, and provide appropriate recommendations to maintain the main function of the two traffic islands. The method used in this research is a survey method, data collection method through observation, questionnaires and interviews.  The results showed that the traffic island design for the Titi Banda park and the traffic island for the Dewa Ruci park were not in accordance with the references or regulations regarding traffic islands and roads. The existing conditions on both sites are divided into hardscape elements and softscape elements. Comparisons are made on the two traffic islands in terms of pedestrians, entrance access, vegetation and road facilities by referring to regulations, and literature related to traffic island. The recommendations given include the addition of block tiles and warning tiles for pedestrians, entry access, replacement of vegetation, and providing road facilities that can provide a sense of security and comfort for pedestrians and road users. In addition, the recommendations given can maintain the main function of the site as a traffic island and landmark for the island of Bali and increase convenience for road users and pedestrians.


Akademika ◽  
2020 ◽  
Vol 9 (02) ◽  
pp. 73-80
Author(s):  
Agus Riyanto ◽  
Eva Yunani

This study was to test the effectiveness of the video as a tutorial learning media using a survey method with a quantitative approach. The technique of collecting data using a questionnaire, the use of a questionnaire aims to obtain an overview of the effectiveness of video as a tutorial learning medium at SMP IT Istiqomah. The data collection method in this research is observation and questionnaire. The research instrument was an observation guide and questionnaire. The results of the video effectiveness test by referring to the student's ability assessment can be concluded that the video as a tutorial learning medium is in the good category with a percentage value of 57.14%.


This study aims to determine the effect of Celebrity Endorser on elements of Brand Equity and its impact on purchasing decisions in one e-Commerce in Indonesia, Tokopedia. The number of samples in this study are 111 respondents who have used Tokopedia. The data collection method uses a questionnaire. In this study, Brand Equity itself divided into 4 dimensions hence the researchers look at the correlation between Celebrity Endorser and each dimension of Brand Equity, and purchase decision.


2020 ◽  
Vol 4 (2) ◽  
pp. 60-68
Author(s):  
Adhiti Ida Ayu Iran

The study of local languages in Alor Island is needed in-depth. Local government efforts to foster and develop local languages have been made as an effort to preserve local languages. The research on the phenomenon of local languages in Alor Island is carried out by language experts. The study is discussed about Sinonimi and Hamap languages in Alor Island. The data collection of these two languages are analyzed with the theory of meaning relation. The data collection is compiled by listening and conversational methods, namely by listening to informant talks and inviting conversation. The data collection method is assisted with the interview method. This method id aimed to explore data optimally about several things in depth. Based on the analysis result, the vocabulary of Kabola and Hamap languages were found synonymy phenomenon. Vocabularies that have similarities and resemblance of these forms can be grouped into (1) synonymy by the removal and addition of vowel and consonant phonemes at the front and back positions of words; (2) synonymy with the relation of vowel and consonant phonemes in the middle and back positions of words; (3) synonymy with the relationship, addition, and omission of syllables in the first and second syllables; and (4) synonymy with the same absolute form or Iberian.


2020 ◽  
Vol 7 (1) ◽  
pp. 32-39
Author(s):  
Suwarsito Suwarsito ◽  
Syukri Ghozali ◽  
Herlin Widasiwi Setianingrum ◽  
Sufi Alawiyah

The purpose of the research is to analyze and identify the effect of the service quality and satisfaction variables toward customer loyalty. the data collection method used in this researchi uses the survey method with questionnaires. This research population is the customers of Indosat Unlimited in Depok. From the results of the analysis, it shows that the service quality significantly influences the customer loyalty, proven by the t significant value of 0.000 smaller that α 0.05 with the coefficient of 2.537. Quality of service has a significant effect on the customer loyalty ishown by the t significant value 0.000 less than 0.05. service quality and satisfaction significantly influence the customer loyalty shown by F value of 0.000 smaller than 0.05 and are able contribute to the customer loyalty variables of 0.504 or 51.7%. the remaining 48.3% is influenced by other variables that are not analized in this research.


2020 ◽  
Vol 7 (2) ◽  
pp. 104-113
Author(s):  
Desak Rurik Pradnya Paramitha Nida ◽  
I Made Dwi Sumba Wirawan ◽  
I Made Dwi Harmana

Mobile commerce provides an overview of the development of electronic commerce. The rapid growth of the mobile phone population has accompanied the emergence and development of wireless technology which has made mobile commerce an important part of existing business strategies. The purposes of this study are to treasure the empirical evidence on the factors that influence the interest of mobile commerce users as input for e-commerce providers and users as well as to describe the reflection of the development and needs conditions of the business world, especially in the mobile commerce sector. This study uses primary data collected using a questionnaire, as a data collection method. Data collection method was a survey method through a questionnaire.  study belongs to a qualitative research with Multiple Linear Regression Analysis technique. The results showed that the users of mobile commerce have been increasing in number. Besides that, the perceived usefulness, perceived ease of use, perceived cost, perceived social influence, perceived trust, perceived privacy, and perceived security had an impact on the user’s interests in using the mobile commerce.


2019 ◽  
Vol 4 (2) ◽  
pp. 181-206
Author(s):  
Tita Octavina Fauzy ◽  
Agus Purwadi ◽  
Rahmad Hakim

This study aims to determine the correlation between the knowledge owned by students of Al-Ittihad Mojokerto Islamic boarding school to the interest in saving in Islamic banking. This study is a quantitative and the data collection method used questionnaires. The results of this study, the significance value of the variable students’ knowledge was equal to .000 < .05 and there was a positive influence between the variable of knowledge of students about Islamic banking (X) towards the interest in saving in Islamic banking (Y). Therefore, Ho is rejected and Ha is accepted. Moreover, the result of r_ (count) is .753 greater than r_ (table), which is equal to .195. According to the criteria, the relationship between the dependent and independent variables showed a strong and significant correlation between the variable knowledge of students and interest in saving. Moreover, the knowledge was greater so, the interest of saving also was greater. It was expected for further research, in order to increase the number of respondents and variables. The results of further research can be further elaborated.


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