scholarly journals Parodi Pada Iklan Televisi Axis Serial Iritology Melalui Pendekatan Format, Struktur, Gaya Dan Teknik Iklan

Author(s):  
Intan Swasti Gita ◽  
Ana Ana Rosmiati

Axis advertisement is an advertisement that uses a parody approach using cultural references and community habits, one of which is the Axis Serial Iritology advertisement. The issue in this study is about parody on Axis Serial Iritology television advertisement through format, structure, style, and advertising techniques with the aim of describing parody on Axis Serial Iritology television advertisements through advertising approach. The research method used is descriptive qualitative to analyze this advertisement based on the format, structure, style, and technique of advertising according to Vilanilam and Varghese. Advertising approach using problem-solution format, a slice of life, burlesque, and testimonial format is used in the Axis serial Iritology ad. The advertising structures used are vignette, comparison, and continue series, whereas the ad style used is dominantly comedy, however, there are some scenes that are inserted in fantasy style. The technique used in the Axis Iritology advertisement uses the touch of animation and special effects in the middle and end of the ad. Parody in advertisements can be the main attraction in presenting an ad.  

Author(s):  
Nurul Nadjmi

Kepulauan Riau merupakan provinsi yang terdiri dari beberapa pulau diantaranya Pulau Batam, Pulau Bintan dan Pulau Karimun. Modal sosial merupakan serangkaian nilai dan norma informal yang dimiliki oleh kelompok masyarat dalam membagun kerjasamanya. Lingkup penelitian pada pembahasan ini adalah terfokus pada pengaruh modal sosial terhadap perkembangan pariwisata di Kepulauan Riau dalam hal ini Pulau Batam, Pulau Bintan, dan Pulau Karimun. Metode penelitian yang digunakan dalam penelitian ini adalah penelitian deskriptif kualitatif. Penelitian ini dikondisikan sebagai penelitian kualitatif melalui strategi studi kasus. Sistem pendekatan yang digunakan juga merupakan pendekatan deskriptif analitik. Melakukan pengamatan langsung, mengumpulkan data-data kemudian menghubungkannya dengan kajian teori yang digunakan. Lokus penelitian ini terdapat di Kepulauan Riau dengan melihat pengaruh modal sosial pada perkembangan pariwisata di ketiga pulau yaitu Pulau Batam, Pulau Bintan dan Pulau Karimun. Berdasarkan hasil survey yang saya lakukan di Kepulauan Riau, terutama pada ketiga pulau yaitu Pulau Batam, Pulau Bintan, dan Pulau Karimun, dari ketiga pulau tersebut ternyata pada Pulau Karimun perkembangan pariwisatanya tidak terlalu berkembang karena masyarakat yang tidak menerima adanya wisatawan terutama wisatawan mancanegara. Riau Islands is a province consisting of several islands including Batam Island, Bintan Island and Karimun Island. Social capital is a set of informal values ​​and norms that are owned by community groups in building cooperation. The scope of research in this discussion is focused on the influence of social capital on the development of tourism in the Riau Islands, in this case Batam Island, Bintan Island, and Karimun Island. The research method used in this research is descriptive qualitative research. This research is conditioned as qualitative research through a case study strategy. The system approach used is also a descriptive analytic approach. Make direct observations, collect data and then relate it to the study of the theories used. The locus of this research is in the Riau Islands by looking at the influence of social capital on the development of tourism in the three islands, namely Batam Island, Bintan Island and Karimun Island. Based on the results of a survey I conducted in the Riau Islands, especially on the three islands, namely Batam Island, Bintan Island, and Karimun Island, of the three islands, it turns out that on Karimun Island the development of tourism is not very developed because people do not accept tourists, especially foreign tourists.


Author(s):  
Ni Nengah Suarsini

The tradition of ngarahinin Kuningan in Krama temple of Pemaksan Asak Pagutan was a unique than Krama or Banjar around villages Pakramaan of Pagutan, it had some difficulties terminologies which made the witer intrest to analyze of the term to be socialized. Issues discussed also focuses only on the activities and forms of the terms used in that tradition. The research method was the descriptive qualitative approach, the sample of this research was the writer parents-in-law, brother in-law, her nephew, community leaders and elders manners. Information is used as a source of primary data include documentation in the field. The results showed that a series of activities in the tradition ngerahinin Kuningan in Krama Pura Pemaksan Asak Pagutan before a two-day feast of Kuningan, at the time, or the feast of Kuningan, as well as the three and five days after the feast of Kuningan. In addition, the forms of the term in the tradition ngerahinin Brass at Temple Pemaksan Asak Pagutan namely: (a) Monomorfemis consists of eight words that katik, don, nyuh, lekesan, dee, terune, rejang, offerings (b) Polimorfemis be: 1) affixation consists of 15 words that ngatag, ngerejang, ngelawan mepesuan, mesolasan, ngayah, melukat, mebakti, penembek, penyuud, mekidung, megibung, ngelungsur n, ebengin, mlayagin.2) reduplication consists of five words that sambah-sambah, kul- kul, umbul-umbul, nyak-cak, megoak-goakan, 3) the composition consists of five words that were provoking the middle, saye nenem, masang umbul-umbul, masang  lamak, and ngelungsur Amertha.


Jurnal KATA ◽  
2019 ◽  
Vol 3 (1) ◽  
pp. 83
Author(s):  
Isna Dia’ul Adha

<em>Ecranization is the process of transfering a novel into the film. Moving from novel to film inevitably leads to various changes. Therefore, ekranisasi can also be called a process of changesin form of reducing, adding, or changing with a number of variations. The Ecranization of Pesantren Impian film shows many reductions, additions, and changes. Pesantren Impian novel tells the story of a girl and her friends in seeking repentance by entering the Islamic boarding school. Whereas in the film tells the story of a girl and her friends who come to the Islamic boarding school to seek repentance which ends with serial killings that occur in the Dream Boarding School. The research method used by the researcher is descriptive qualitative narrative, it was found that there were several ecranizations that occurred  in the plot, setting, and characterization in Pesantren Impian film</em>


2020 ◽  
Vol 2 (3) ◽  
pp. 301-320
Author(s):  
Muhamad Sidik Triadi ◽  
Irfan Sanusi ◽  
Lida Imelda Cholidah

ABSTRAK Penulisan ini bertujuan untuk mengetahui manajemen humas radio Rama FM Bandung dalam meningkatkan pemasang iklan dari mulai tahapan perencanaan, pengorganisasian, pelaksanaan sampai dengan pengawasan, metode penelitian ini menggunakan metode kualitatif untuk mengetahui karakteristik  dengan cara berinteraksi secara langsung dan mendalam mengenai sebuah program dan ringkasan yang digambarkan pada konteks di atas mendasari untuk menggali dan mendeskripsikan kegiatan-kegiatan yang dijalankan oleh radio Rama FM Bandung dalam meningkatkan pemasang iklan. Analisis penelitian ini menggunakan deskriptif kualittaif. Hasil penelitian menunjukan bahwa kegiatan manajemen humas radio Rama FM Bandung dalam meningkatkan pemasang iklan dimulai pada tahapan pertama yaitu perencanaan pembuatan proposal, inovasi program, pengemasan iklan dan penyampaian iklan. Tahapan kedua yaitu pengorganisasian dengan komunikasi, membentuk team, pertimbangan tugas, dan persetujuan dari pimpinan. Tahapan ketiga yaitu pelaksanaan sesuai tugas, presentasi, pelaksanaan tugas sesuai susunan, pelaksanaan kegiatan. Tahap keempat yaitu pengawasan koordinasi, kinerja team yang bertugas, program yang berlangsung, dan pengawasan proses sebagai bahan evaluasi. Kata Kunci : Manajemen Humas; Meningkatkan; Pemasang Iklan. ABSTRACT This writing aims to determine radio public relations management Rama FM Bandung in increasing advertisers from the stages of planning, organizing, implementation to supervision, this research method uses a case study method to determine the characteristics by interacting directly and deeply about a case and summary illustrated in the above context underlying to explore and describe the activities carried out by radio Rama FM Bandung in improving advertisers. The analysis of this study uses descriptive qualitative. The results showed that the radio public relations management activities of Rama FM Bandung in increasing advertisers began in the first stage, namely the planning of making proposals, program innovation, packaging of advertisements and delivery of advertisements. The second stage is organizing with communication, forming teams, considering assignments, and approval from the leadership. The third stage is the implementation of tasks, presentations, implementation of tasks according to the arrangement, implementation of activities. The fourth stage is monitoring coordination, the performance of the team in charge, the ongoing program, and monitoring the process as an evaluation material. Keywords : Management Public Relations; Improve; Advertiser.


2020 ◽  
Vol 12 (2) ◽  
pp. 112-121
Author(s):  
Heylen Amildha Yanuarita ◽  
Djoko Susanto

This research was conducted to analyze how modernization affects the implementation of public service administration policies, especially in Kediri, East Java. As is well known, from time to time various aspects of life are required to undergo changes to a more modern direction. The research method used is descriptive qualitative method. Descriptive qualitative research is aimed at obtaining an overview of how modernization affects public service administration policies in Kediri. To obtain the necessary data, the authors used a purposive sampling technique so that the sample taken was more focused, assisted by a review of several related previous studies. The results showed that modernization, especially in the field of technology, was sufficient to influence public service administration policies in Kediri.


Author(s):  
Sofia Sa’o

Mathematical problems are often solved without using conventional methods but using intuition thinking. Intuitive thinking is a cognitive process that leads to ideas as strategies for making decisions that produce spontaneous answers in solving problems. Spontaneous answers are written and spoken expressions that help a person solve math problems without using analytical thinking. This study aims to describe the various forms of intuition that arise when students solve math problems. The research method used is descriptive qualitative method to describe students' intuitive thinking processes through test instruments and interviews. The results showed that the form of intuitive thinking that emerged was (1) affirmatory intuition, namely direct cognition to understand the problem and (2) perceptual and global components, because students made perceptions of the answer solutions to be generated, then resolved until they got the results. In addition, it was also found that intuitive thinking that is raised as a strategy in making decisions is based on feelings, intrinsics and interventions to produce answers to solving the problems faced


2019 ◽  
Vol 4 (3) ◽  
pp. 482-495
Author(s):  
Lisandi Novisra ◽  
Bustamam Bustamam

This study aims to determine and analyze the application of musharakah financing products and the suitability of the accounting treatment of musharakah financing products applied in PT. BPRS Hikmah Wakilah according to PSAK 106. The research method used is descriptive qualitative. Sources of data in this study are primary data obtained directly from the results of interviews with respondents. The results of the study show that in terms of recognition and measurement of PT. BPRS Hikmah Wakilah is not fully comply in according to  PSAK 106, and in terms of the presentation of PT. BPRS Hikmah Wakilah has fully complied with PSAK 106, while in terms of disclosure of PT. BPRS Hikmah Wakilah has not presented CALK and all terms relating to the musharakah transaction. Hence, its application does not comply with PSAK 106.


Author(s):  
Novrial ◽  
Nadya Raudina

Penelitian ini dilatarbelakangi oleh semakin beragamnya aktivitas yang dapat dilakukan saat berada di taman. Keberagaman aktivitas inilah yang kemudian menimbulkan kecenderungan pengunjung dalam memilih desain dan tata letak sarana duduk yang nyaman guna mendukung aktivitas selama berada di taman. Penelitian ini bertujuan untuk mengetahui faktor-faktor dan dampak-dampak apa saja yang dirasakan pengunjung terkait kenyamanan pada sarana duduk taman  secara umum dan mengetahui apa saja kebutuhan pengunjung terkait sarana duduk taman. Subjek penelitian adalah pengunjung taman tanpa ada batasan-batasan usia ataupun kategorisasi lain. Metode penelitian yang digunakan adalah deskriptif kualitatif, yaitu dengan melakukan observasi dan pengamatan secara langsung dan mendalam terhadap taman yang dijadikan studi kasus pada penelitian ini. Data yang didapatkan kemudian diolah dan dianalisis. Hasil analisis kemudian dilakukan uji validasi akhir pada penelitian untuk memastikan kecocokan hasil observasi dan pengamatan dengan uji validasi yang telah dilakukan. Hasil penelitian berupa kriteria desain dan tata letak sarana duduk yang baik dan nyaman bagi pengunjung taman. This research is motivated by the increasing variety of activities that can be done while in the park. The diversity of activities is what then raises the tendency of visitors to choose the design and layout of comfortable seating to support activities while in the park. This study aims to determine the factors and impacts that are felt by visitors related to the comfort of the park seating facilities in general and find out what visitors need related to park seating facilities. Research subjects were park visitors without age restrictions or other categorizations. The research method used is descriptive qualitative, namely by making observations and direct and in-depth observations of the park used as a case study in this study. The data obtained is then processed and analyzed. The results of the analysis are then carried out the final validation test in the study to ensure compatibility of observations and observations with the validation test that has been done. The results of the study were in the form of design criteria and good and comfortable seating facilities for park visitors.


2019 ◽  
Vol 1 (2) ◽  
pp. 138-146
Author(s):  
Muzanny Muzanny ◽  
Nina Siti Salmaniah Siregar ◽  
Isnaini Isnaini

The purpose of this research is to analyze the discipline of the State Civil Apparatus at the Human Resources Development and Human Resources Development Agency in East Aceh Regency in terms of time discipline and work discipline and what are the obstacles. While the purpose of this study is to analyze the time discipline and work discipline of the state civil apparatus at the Human Resources and Human Resources Development Agency in East Aceh District and determine what obstacles are faced in improving the time discipline and work discipline of the state civil apparatus. The research method used is descriptive qualitative method, with a focus of research that is time discipline and work discipline. Based on the results of research and discussion the authors conclude that time discipline and work discipline apparatus BKPSDM East Aceh in general is good. Barriers that occur are distant domicile, do not have standard work standards, lack of maximum vigilance, not all understand work ethics. Some things suggested are more cooperative, give penalties for violations, continuous supervision.


2018 ◽  
Vol 1 (2) ◽  
pp. 1
Author(s):  
Elsa Naviati ◽  
Sari Sudarmiati

Health education is one important component in caring for children with surgical cases. Health education is done to clients and families as an intervention of various nursing problems that appear both pre and post surgery. This study aims to find out how the implementation of health education provided by nurses to families of child surgical clients. This research method is descriptive qualitative phenomenology by using in-depth interview. The number of participants was 5 nurses. The amount is determined after the researchers assume that the research data saturated. The research produced five themes: preoperative health education, postoperative health education, postoperative nutrition, surgical wound care and post operative post pain. The health education provided by the majority nurses is physical. Psychosocial should also be a topic in health education provided by nurses to clients of children and their families.


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