scholarly journals Applications of Social Media in the Tourism Industry: A Review

2021 ◽  
Vol 4 (1) ◽  
pp. 59-68
Author(s):  
Md. Tariqul Islam
Keyword(s):  
Social Media ◽  
Communication Technology ◽  
Tourism Industry ◽  
Second Phase ◽  
Communication Management ◽  
Tourism Sector ◽  
Information And Communication ◽  
Global Tourism ◽  
Ebsco Host ◽  
Media Applications

Purpose- This study aims to review and analyze the articles related to social media applications and their impact on the tourism industry. Methodology- For conducting this study, three leading databases named Google Scholar, Science Direct, and EBSCO Host were used for data collection purposes, and the research was conducted in three phases. Selecting the database for collecting data was the first phase, which was carried out during the period between November 2020 to December 2020. In the second phase, screening of the collected data was done, and in the final stage, 46 articles were selected to conduct this study. Discussion- Over the last decade, the rapid advancements in information and communication technology (ICTs) have had reflective impacts on the global tourism sector. Both researchers and professionals have acknowledged that social media applications have a significant impact on both suppliers and consumers of the tourism industry. Findings- Based on the reviewed articles from the perspectives of the tourism consumers as well as the tourism suppliers, this study has found that consumers use social media in pre-during-post travel for searching different information and suppliers generally use social media for promotion, communication, management, research purposes.

scholarly journals A Perspective Research on Information Systems in Tourism Sector in Kerala

2019 ◽  
Vol 8 (2S10) ◽  
pp. 927-934
Keyword(s):  
Information Systems ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Tourism Industry ◽  
Ecological Impacts ◽  
Diverse Range ◽  
Tourism Sector ◽  
The World ◽  
Information And Communication ◽  
Types Of Information

Tourism, a multi-dimensional and multi-faceted activity with diverse social, cultural, economic and ecological impacts, got evolved as one of the largest and most significant economic sectors in the world. The lure of tourism as an engine of economic growth and diversification has been urging each and every country in the world to develop and promote it in the most possible manner (Dileep, 2018). As per the current projections, tourism is tend to grow further and it will remain as one of the most vibrant, growing and economically useful activities in the world having wide social and cultural ramifications in the years to come as well. Being an amalgam of industries, this sector includes a diverse range of industries like, intermediaries; transportation; accommodation; entertainment and recreation; shopping; hospitality; and infrastructure. Complex linkages and interrelationships exist among the various individual sectors of the tourism industry. The post second world war era has witnessed tremendous growth of tourism and in the same era has recorded the evolution and growth of information and communication technology as well. Information Technology has become one of the most fundamental and vital components of the successful businesses and organizations and is a major facilitator. In the growth of tourism as a major social phenomenon in the 21st century, Information and communication technology (ICT) too had played significant roles. Indeed, the relationship between tourism and ICT was symbiotic as well, since the latter sector got many opportunities for the application of it in the tourism sector, like in the air transportation which was a pioneer in developing transaction systems for handling the cumbersome booking data in the 1950s and 60s. Information systems for the core of ICT applications in businesses and organisations. Tourism Sector too has been using different types of information systems intensively in the international scenario. Kerala, one of the late entrants in the international tourism, has turned to be successful international tourist destinations within a few decades of time. The number of tourism arrivals has been registering consistent growth and the industry got expanded exponentially in Kerala. To compete globally, tourism of anywhere requires a variety of information systems. Kerala tourism industry is also not an exception to this. In this context, a study on the current usage of information systems in the tourism sector in Kerala seems inevitable. The study has to focus upon the types of information systems used by the tourism industry in Kerala, efficiency as well as the impacts of the usage of such information systems by the industry, comparing the scenario with the international standards and also to discuss about the future to suggest suitable solutions to look ahead to have more competence by the Kerala tourism

scholarly journals The Effects of E-Tourism to The Development of Tourism Sector in Indonesia

2016 ◽  
Vol 10 (2) ◽  
pp. 59 ◽  
Author(s):  
Claresta Janice Jonathan ◽  
Riswan Tarigan
Keyword(s):  
Economic Development ◽  
Regression Model ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Empirical Model ◽  
Multivariate Regression ◽  
Tourism Industry ◽  
Multivariate Regression Model ◽  
Tourism Sector ◽  
Information And Communication

Indonesia is a nation that ethnically and culturally unique and diverse. It has potentials to leverage the growth of its tourism sector. The sector has become important to boost not only regional and also  nation- wide economic development. It can be growth further to a much larger scale by effectively utilising the pervasiveness of the information and communication technology (ICT). For example, ICT may facilitate the growth with e- tourism, which is an Internet-based marketing method. This work intends to understand the potential of using e-tourism and its effects on the development of  the  sector. Specifically, the study evaluates how the aspects  of marketing, business, and e-tourism are affected by the use of ICT and how they affect the growth of the tourism industry. A multivariate regression model is constructed to assess the case quantitatively. The empirical model suggests that the e-tourism may contribute the growth of the tourism sector by about 40%.

scholarly journals The Use of Arabic Neologisms in Social Media Applications

2021 ◽  
Vol 21 (1) ◽  
Keyword(s):  
Social Media ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Arabic Language ◽  
Word Formation ◽  
Formation Processes ◽  
Language System ◽  
Social Media Platforms ◽  
Information And Communication ◽  
Media Applications

This study examines the use of Arabic neologism in social media applications. It depicts the nature and size of this transformation, and the types of word formation processes which contributed to this phenomenon. The data for this research are collected from two sources: (1) major social media platforms, namely Facebook, Twitter, Instagram, WhatsApp, among others and (2) the responses of 100 university (under-graduate and post-graduate) students to a limited set of questions in which they are asked to (1) list the most commonly used Information and Communication Technology (ICT) and social media-motived terms, especially those which have been adapted to and integrated into the Arabic language morpho-phonemic and syntactic system (spoken and/or written), (2) show how often they use those terms especially when an Arabic equivalent/counterpart is available, and (3) give reasons for why they use them. The study shows that use of neologisms is attributed to reasons of practicality and convenience, accuracy and relevance, trendiness and internationalization, in addition to lack of equivalence in the Arabic language system. Further, the following processes which mark the integration of neologisms into the Arabic language system are identified: loan blends, syntactic changes, morpho-syntactic changes, phonemic changes, abbreviations and clipping.

Mastering Social Media in the Modern Business World

2017 ◽  
pp. 18-44 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Social Media ◽  
Organizational Performance ◽  
Business Performance ◽  
Tourism Industry ◽  
Communication Management ◽  
Business World ◽  
Modern Business ◽  
Social Media Platforms ◽  
Strategic Goals ◽  
Media Applications

This chapter explains the overview of social media; the perspectives of social media marketing; social media and communication management; social media competence and knowledge sharing in modern business; social media applications in the tourism industry; social media applications in the health care industry; the multifaceted applications of social media platforms in modern business; and the importance of social media in the modern business world. The implementation of social media is required for modern organizations that seek to serve suppliers and customers, increase business performance, strengthen competitiveness, and achieve continuous success in the modern business world. The chapter argues that applying social media has the potential to enhance organizational performance and reach strategic goals in the social media age.

Mastering Social Media in the Modern Business World

2018 ◽  
pp. 111-137 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Social Media ◽  
Organizational Performance ◽  
Business Performance ◽  
Tourism Industry ◽  
Communication Management ◽  
Business World ◽  
Modern Business ◽  
Social Media Platforms ◽  
Strategic Goals ◽  
Media Applications

This chapter explains the overview of social media; the perspectives of social media marketing; social media and communication management; social media competence and knowledge sharing in modern business; social media applications in the tourism industry; social media applications in the health care industry; the multifaceted applications of social media platforms in modern business; and the importance of social media in the modern business world. The implementation of social media is required for modern organizations that seek to serve suppliers and customers, increase business performance, strengthen competitiveness, and achieve continuous success in the modern business world. The chapter argues that applying social media has the potential to enhance organizational performance and reach strategic goals in the social media age.

scholarly journals Influence of Information and Communication Technology (ICT) in Tourism Sector: A Descriptive Approach

2020 ◽  
pp. 36-40
Author(s):  
Gajendra Sharma ◽  
Prakriti Dhakal
Keyword(s):  
Communication Technology ◽  
Tourism Industry ◽  
Information Communication ◽  
Natural Beauty ◽  
Tourism Sector ◽  
Depth Interview ◽  
Information And Communication ◽  
Descriptive Approach ◽  
Diverse Culture ◽  
Positive Impacts

Nepal is a country blessed with natural beauty, diverse culture, majestic Himalayas, religious destination which attracts thousands of tourists every year making the tourism industry progressive to flourish. Information Communication Technology (ICT) proves to be an effective tool for strengthening the tourism industry. Thus, the purpose of this research study is to analyze about the past scenario of tourism industry, advent of ICT in tourism industry, positive impacts of ICT in tourism industry through in-depth interview with tourism experts and people who have worked for tourism since decades. This study is a form of qualitative research where narrative inquiry has been selected and the scenario has been analyzed through themes developed from the narratives. The result reveals that the emerging technology brings positive impacts to tourism industry assisting branding, promotion of the country, enhancing networks through communication and easily booking tours. The proper utilization of ICT helps to welcome tourists and to give identity of our country Nepal to the world.

scholarly journals Analisis Image Comments to Video Comments Ratio Instagram Pada 5 Tim Mobile Legend Bang Bang Terbaik di Indonesia Pada Tahun 2020

2022 ◽  
Author(s):  
I Putu Gede Raditya Pratama
Keyword(s):  
Social Media ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Quantitative Research ◽  
Digital Era ◽  
Information And Communication ◽  
Media Research ◽  
Social Media Research ◽  
Media Applications ◽  
Research Show

In this digital era, information and communication technology has made enormous progress, making it easier for people to interact through social media. One of the most widely used social media applications is Instagram. This study aims to find the ratios found on social media Instagram. These ratios can later be used to perform analyzes that can be measured mathematically. The research method used is exploratory to find the variables contained in Instagram. These variables will be juxtaposed to be tested for relevance so as to find the relevant ratio used to assess the performance of an Instagram account. The results of this Instagram social media research show that there are 14 ratios that can be used to assess, measure and compare the credibility of an Instagram account. The implication of the discovery of this ratio is that further researchers can conduct quantitative research in measuring, assessing and comparing accounts on Instagram.

scholarly journals Pelatihan Desain Grafis untuk Meningkatkan Kreatifitas dan Menambah Daya Saing Masyarakat Kecamatan Pasar Minggu Jakarta Selatan

2020 ◽  
Vol 2 (1) ◽  
pp. 70-77
Author(s):  
Ridwan Raafi'udin ◽  
Bayu Hananto ◽  
Catur Nugrahaeni Puspita Dewi
Keyword(s):  
Social Media ◽  
Information And Communication Technology ◽  
Community Service ◽  
Communication Technology ◽  
Graphic Design ◽  
Training Phase ◽  
Product Packaging ◽  
Service Activities ◽  
Online Trading ◽  
Information And Communication

The availability of information and communication technology (ICT) has made it a lot of convenience in everything. An example is the existence of online trading transactions, for we can market these products online both through marketplaces and social media, we must-have products that are slightly different from the others. One way is to design your own product packaging that we will sell, and for example it can be started by making a product logo. This is the basis of community service activities, and this activity utilizes the creative side of partners so that they can create a design that will be packaged in the next stage in the form of merchandise. In this design training phase, partner participants were given the understanding to use vector-based graphic design applications, from creating product logos to digital advertising posters

scholarly journals Ratio Analysis on Tiktok (Social Media) for Qualitative Research Using Explorative Methods

2021 ◽  
Vol 8 (1) ◽  
pp. 30-38
Author(s):  
I Putu Hendika Permana ◽  
Ni Putu Suci Meinarni
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Ratio Analysis ◽  
Information And Communication ◽  
Negative Perceptions

Information and communication technology is considered important by users, one of its goals is to seek information and communicate remotely through social media. Social media aims to provide convenience in terms of communicating so that it has an impact on users, either it positive or negative perceptions. Currently, Tiktok social media become most popular application. This research was conducted to find the ratios that will be used to systematically show the performance of the Tiktok account. This study uses an exploratory method to find the variables contained in the Tiktok account. These variables will be compared so as to find the relevant ratios to show the performance of a Tiktok account. The results of this study is that the tiktok account has 7 variables and find then 17 ratios that can be used to assess, measure and compare the credibility of a Tiktok account.

scholarly journals Optimalisasi Usaha Kecil Menengah melalui Pelatihan Digital Marketing

2021 ◽  
Vol 6 (3) ◽  
pp. 358-371
Author(s):  
Saudah Sasa ◽  
Dodot Sapto Adi ◽  
Maulid Agung Triono ◽  
Fajar Supanto
Keyword(s):  
Social Media ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Online Marketing ◽  
Digital Marketing ◽  
Industrial Society ◽  
Information And Communication ◽  
Working Groups ◽  
Small Industries

The conditions faced by small industries during this pandemic are almost the same as the conditions of the industrial society as a whole. But what distinguishes it is the struggle in producing to marketing products independently. Currently, digital marketing training for small industries provides a measurable support system, due to tactical steps to market products or services to consumers with new breakthroughs. The purpose of this training is to provide easier steps to implement digital marketing applications based on information and communication technology, in order to create consumer attraction for products. The method of implementing this activity is discussion and practice of making captions on social media, online marketing, practicing product photos, forming working groups and presentations. The result of this training is that the participants have awareness of the application of digital marketing to improve the quality of product marketing for small industries more easily.

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