The Effect of Product Innovation on Consumer Interest in the Purchase of Bottled Tea Products at PT. Sinar Sosro Medan

Product innovation is a guideline that is expected to influence consumer interest in purchases. The problem formulation in this study is whether there is a significant influence of product innovation on consumer interest in purchasing. And the purpose of this research is to find out if there is a significant relationship between product innovation and consumer interest in purchasing Bottled Tea Products at PT Sinar Sosro Medan. The research approach carried out is a quantitative type of primary data source. This study used a simple linear regression analysis model using SPSS (Statistica Product and Service Solution) software version 21.0. The number of samples in this study was as many as 78 customers. The results of this study showed a regression equation where Y = 1,807 + 0.5X + e, which means product innovation has a positive influence on consumer interest. This indicates that if there is an increase in product innovation by 1 unit, it will be followed by an increase in consumer interest by 0.5 units. Based on the significance test shows a significant influence of product innovation on consumer interest, it is seen that the significance value for the influence of X on Y is 0.00<0.05 and thitung value of 5.626> ttabel 2.6403 means that if product innovation is improved then consumer interest will also increase. And from the test results of the coefficient of determination in nila R Square of 0.294 this shows that 29.4% of consumer interest is influenced by product innovation and the remaining 71.5% is influenced by other variables outside of this study. This will be even better if product innovation continues to be implemented and improved with the increasing interest of consumers, because of PT employees. Sinar Sosro will have the opportunity to channel its creativity with better innovation ideas.

Download Full-text

ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP MINAT MENABUNG PADA PT BANK TABUNGAN NEGARA (PERSERO) TBK. CABANG SEMARANG

KEUNIS ◽

10.32497/keunis.v8i1.2132 ◽

2020 ◽

Vol 8 (1) ◽

pp. 21

Author(s):

Novita Himatul Ulya ◽

Embun Duriany Soemarso ◽

Moch. Abdul Kodir

Keyword(s):

Service Quality ◽

Product Quality ◽

Significant Influence ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Primary Data ◽

Coefficient Of Determination ◽

Quality Service ◽

Analysis Model ◽

Validity And Reliability

This research aims to determine the significance of the variables influence the product quality, service quality and trust of the customers saving interest at PT Bank Tabungan Negara (Persero) Tbk. Cabang Semarang. This study uses primary data with questioner and secondary data. The population in this study are all savings customers at PT Bank Tabungan Negara (Persero) Tbk. Cabang Semarang. The sampling technique used was purposive sampling and accidental sampling. The analysis model used in this research is Linear Regression Analysis Model, while the data analysis techniques using the F test, t test, and coefficient of determination (R2). In addition, it also tests the quality of the data in the form of tests validity and reliability, as well as a classical assumption test with normality tests, multicollinearity tests, heteroscedasticity tests, and autocorrelation tests. Test data indicate that the data is valid and reliable and free from irregularities classical assumptions. The analysis and discussion showed that product quality, service quality and trust simulataniously significant influence customers saving interest at PT Bank Tabungan Negara (Persero) Tbk. Cabang Semarang. Variable service quality and trust partially significant influence customer saving interest, while the variable product quality not significantly influence customer saving interest at PT Bank Tabungan Negara (Persero) Tbk. Cabang Semarang.

Download Full-text

PENGARUH MATA KULIAH MANAJEMEN KEWIRAUSAHAAN DAN LINGKUNGAN KELUARGA TERHADAP MINAT BERWIRAUSAHA MAHASISWA SEKOLAH TINGGI ILMU EKONOMI INDRAGIRI (STIE-I) RENGAT

Jurnal Manajemen dan Bisnis ◽

10.34006/jmbi.v8i2.112 ◽

2019 ◽

Vol 8 (2) ◽

pp. 278-291

Author(s):

Kurnia Dewi ◽

Airine Yulianda ◽

Hasanah Yaspita

Keyword(s):

Family Environment ◽

Significant Influence ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

Primary Data ◽

Coefficient Of Determination ◽

Descriptive Research ◽

Environment Variables ◽

The Family ◽

Testing Criteria

This research is at Economic Colleges of Indragiri Rengat with a quantitative approach. This research used primary data that the author obtained from respondents who are students of the Economic Colleges of Indragiri Rengat. This research used descriptive research, explaining that descriptive research is the largest form of research shown to describe the events that exist. The characteristics of the descriptive method are: 1) Focusing on the problems that exist in the present and the current period and 2) The data collected is first arranged, explained and analyzed. To anyzed the data, this research used multiple regression, correlation coefficients, and hypothesis testing which will be assisted using SPSS version 21. The results of Multiple Linear Regression Analysis in this study indicate that the value is significant. For the variable entrepreneurship interest has a significant influence on the subject of entrepreneurship management. Furthermore, family environment variables have a significant influence on entrepreneurship management courses. Partial test results (T-test) obtained the value of entrepreneurial interest variable with a large tcount from ttable, based on the data testing criteria it can be seen that H0 is rejected and Ha is accepted, it means that entrepreneurship partially influences the entrepreneurship management course and the value of the family environment variable with a large tcount from the table, based on the data testing criteria it can be seen that H0 is rejected and Ha is accepted, it means that the family environment partially influences the entrepreneurship management course. The results of the R test test, the value of r or correlation has a very strong and unidirectional relationship between the variables of entrepreneurial interest and variables family environment increases, the entrepreneurship management course will also increase and the value of r square or coefficient of determination has the meaning that the variable entrepreneurship management can be explained by variables of entrepreneurial interest and family environment variables, as while the rest is explained by other independent variables not examined in this research.

Download Full-text

PENGARUH KESELAMATAN KERJA DAN PELATIHAN TERHADAP KINERJA KARYAWAN PADA PT. AEROFOOD CATERING SERVICE DIVISI LAUNDRY TANGERANG

JURNAL SeMaRaK ◽

10.32493/smk.v2i3.3479 ◽

2019 ◽

Vol 2 (3) ◽

Author(s):

Rahmi Hermawati ◽

Mariza Mariza

Keyword(s):

Significant Influence ◽

Occupational Safety ◽

Employee Performance ◽

Linear Regression Analysis ◽

Strong Relationship ◽

Multiple Linear Regression Analysis ◽

Significance Test ◽

Coefficient Of Determination ◽

Work Safety ◽

And Training

This study shall aim inestablishing the effect of work safety as well as the training on performance at PT Aerofood Catering ServiceLaundry Division, to specify the effect of training on the performance of employees of PT Aerofood Catering Service Laundry division, and to find out how much influence work safety and training shall impact on performance of employees of PT Aerofood Catering Service Laundry division collectively.The population and sample of this study shall be 50 respondents who are employees of PT Aerofood Catering Service Laundry division. The variables in this study consist of Occupational Safety (X1) and Training (X2) as independent variables while Employee Performance (Y) as the dependent variable. The method of data collecting shall be using observation, questionnaires and interviews. Data analysis shall be using multiple linear regression, analysis of product moment coefficient test, Test coefficient of determination (kd), significance test both partially (t test) and simultaneously / together (test f).In accordance with the results of the study, the variable Safety at PT Aerofood Catering Service Laundry division which shall be categorized as Good while Training variable at PT Aerofood Catering Service Laundry division shall be categorized as Good and Employee Performance variable at PT Aerofood Catering Service Laundry division shall be categorized as GOOD. There is a positive influence between Work Safety and Training on Employee Performance with a regression value of 5,029X1 and 2,107X2. The value of the correlation coefficient (r) shall be 0.997. This means that work safety and training variables have a very strong relationship to employee performance and the value of determination (Kd) of 0.998, It can be concluded that work safety (X1) and training (X2) on employee performance (Y) shall be 99.8% while the rest of 0 , 4% shall be influenced by other factors. Obtained Work Safety (X1) t value or t table (5.629> 1.677), this is also reinforced by a significance value of 0.000 <0.05, it can be said to be significant. This means that Ho shall be rejected and H1shall be accepted, which means, there is a positive and significant influence between training on employee performance. While the value of t count Training (X2)> t table or (25,666> 1,677), this is also reinforced with a significance value of 0,000 <0,05, so it can be said to be significant. This means that Ho is rejected and H1 is accepted, which means there is a positive and significant influence between training on employee performance. The value of F count> F table or (5886.67> 2,800), this shall be also reinforced by a significance value of 0,000 <0,05, so that it can be said to be significant. This means that Ho shall be rejected and Ha shall be training on performance. Keywords: Work Safety, Training and Performance

Download Full-text

Pengaruh Financing to Deposit Ratio (FDR) dan Non-Performing Financing (NPF) terhadap Bagi Hasil Deposito Mudharabah pada Bank Syariah Mandiri

Jurnal Maksipreneur Manajemen Koperasi dan Entrepreneurship ◽

10.30588/jmp.v8i1.391 ◽

2018 ◽

Vol 8 (1) ◽

pp. 98

Author(s):

Achmad Agus Yasin Fadli

Keyword(s):

Significant Influence ◽

Linear Regression Analysis ◽

Banking System ◽

Multiple Linear Regression Analysis ◽

Profit Sharing ◽

Positive Influence ◽

Coefficient Of Determination ◽

Islamic Banking ◽

Negative Effect ◽

Banking Institutions

Along with the development of sharia banking institutions in Indonesia, the more types of services provided by these Islamic banking institutions. This study focuses on internal factors, such as Financing to Deposit Ratio (FDR) and Non-Performing Financing (NPF), because of the presumption that these factors have the most significant influence on profit-sharing that exist in the Islamic banking system. This study aims to determine the effects of Financing to Deposit Ratio (FDR) and Non-Performing Financing (NPF) variables on Mudharabah Deposits of PT Bank Syariah Mandiri, both partially and simultaneously for the 2011-2017 period. The sample used in this study is PT Bank Syariah Mandiri in Indonesia by using multiple linear regression analysis which is processed using SPSS (Statistical Product Services and Solutions) software version 24. The results of this study state that FDR has a negative effect on profit sharing of Mudharabah Deposits, while NPF has a positive influence on the profit sharing of Mudharabah Deposits. These results also indicate that simultaneously the Financing to Deposit Ratio (FDR) and Non-Performing Financing (NPF) variables have a significant influence on the profit sharing of PT Bank Syariah Mandiri Mudharabah Deposits for the period 2011-2017. This is supported by the results of the coefficient of determination. The coefficient is 0.673 or 67.3% of profit sharing of the Mudharabah Deposits are influenced by the FDR and NPF variables, and the remaining 32.7% is influenced by other variables not used in this research model.

Download Full-text

The Effect of Auditor Ethics, Auditor Experience, Audit Fees, and Auditor's Motivation on Audit Quality (Case study of a Public Accounting Firm in Semarang)

MALIA: Journal of Islamic Banking and Finance ◽

10.21043/malia.v3i2.6879 ◽

2020 ◽

Vol 3 (2) ◽

pp. 139

Author(s):

Ika Mulyani

Keyword(s):

Audit Quality ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Simple Random Sampling ◽

Audit Fees ◽

Multiple Linear Regression Analysis ◽

Statistical Test ◽

Primary Data ◽

Coefficient Of Determination ◽

Analysis Model

The purpose of this paper is to identify the effect of Auditor Ethics, Auditor Experience, Audit Fees, and Auditor’s Motivation on Audit Quality.The population of this research is the Auditor at the Public Accountant Office in Semarang. The sampling technique uses Simple Random Sampling. The data used in this study are primary data taken by distributing questionnaires. The analysis model uses multiple linear regression analysis models, while the analysis technique uses the Statistical Test F, the Coefficient of Determination (, and the Statistical test t.The results of the analysis and discussion showed that the auditor's ethical variables, auditor's experience, audit fees, and auditor's motivation simultaneously had a significant effect on audit quality. Auditor ethics, auditor experience, and Auditor Motivation on the quality of each audit partially significant effect on audit quality. Whereas Audit Fee partially has no significant effect on Audit Quality.

Download Full-text

Pengaruh Kompetensi, Motivasi Dan Komitmen Organisasi Terhadap Kinerja Karyawan PT. Thamrin Brothers A.Rivai Palembang

Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis ◽

10.47747/jismab.v2i1.186 ◽

2021 ◽

Vol 2 (1) ◽

pp. 20-34

Author(s):

Ika Rakhmalina

Keyword(s):

Organizational Commitment ◽

Hypothesis Testing ◽

Significant Influence ◽

Employee Performance ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

Coefficient Of Determination ◽

Analysis Model ◽

Sense Of Security ◽

Competence Motivation

This research entitled The Effect of Competence, Motivation and Organizational Commitment on Employee Performance of PT. Thamrin Brothers A. Rivai Palembang. The results of hypothesis testing through the F test (Simultaneous) using a confidence level of 90%, show that there is a significant influence of competence, motivation and organizational commitment together on the performance of the employees of PT. Thamrin Brothers A. Rivai Palembang. Quantitative analysis model using multiple linear regression analysis tools. The results of hypothesis testing through the t test (partial) show that there is a partially significant effect of competence on employee performance, there is a partially significant influence of motivation on employee performance and there is a partially significant effect of organizational commitment on the performance of employees of PT. Thamrin Brothers A. Rivai Palembang. The coefficient of determination test results prove that competence, motivation, and organizational commitment are able to contribute 91.0% in explaining changes that occur in employee performance. The researcher gave the first suggestion that PT. Thamrin Brothers A. Rivai Palembang, is expected to improve competence so that employees can optimally achieve a company goal including knowledge, understanding, abilities, values, attitudes, and interests. Second, leaders are expected to improve motivation to improve things including: work environment, fair and competitive wages, incentives and a sense of security at work. Third, leadership is expected to increase organizational commitment by including: justice and support, shared values, trust, organizational understanding, and employee involvement.

Download Full-text

THE ANALYSIS OF THE EFFECT OF BRAND IMAGE, SERVICE PERFORMANCE, PORTFOLIO SERVICES, AND PHYSICAL EVIDENCES TOWARDS CUSTOMERS SATISFACTION OF “BTN BATARA” SAVINGS ACCOUNT AT PT BANK TABUNGAN NEGARA (PERSERO) Tbk, SEMARANG BRANCH OFFICE

KEUNIS ◽

10.32497/keunis.v8i2.2114 ◽

2020 ◽

Vol 8 (2) ◽

pp. 147

Author(s):

Nailur Rofi’ah ◽

Moch. Abdul Kodir ◽

Moch. Muslikh

Keyword(s):

Data Analysis ◽

Brand Image ◽

Linear Regression Analysis ◽

Service Performance ◽

Primary Data ◽

Coefficient Of Determination ◽

Final Report ◽

Analysis Model ◽

Branch Office ◽

Positive Effect

The objectives of this Final Report are to analyze and to obtain empirical evidences on the effect of brand image, service performance, portfolio services, and physical evidences towards customers satisfaction of “BTN Batara” Savings Account at PT Bank Tabungan Negara (Persero) Tbk, Semarang Branch Office. The population of this Final Report is all of the customers at PT Bank Tabungan Negara (Persero) Tbk, Semarang Branch Office. The sampling technique uses the Random Sampling Method amounting to 100 customers. The data used in this Final Report is the primary data obtained throough the distribution of questionnaires. The data analysis model uses the Multiple Linear Regression Analysis Model. Meanwhile, data analysis techniques use F Test, Coefficient of Determination (R2), and t Test.The Results of the analysis and discussion show that the variables of brand image, service performance, portfolio services, and physical evidences simultaneously have a significant effect towards customers satisfaction at PT Bank Tabungan Negara (Persero) Tbk, Semarang Branch Office. Partially, variable of brand image and physical evidences each have positive and significant effects towards customers satisfaction at PT Bank Tabungan Negara (Persero) Tbk, Semarang Branch Office. Meanwhile, variable of service performance does not have positive effect nor it is not significant. While portfolio services have positive effect but it is not significant towards customers satisfaction at PT Bank Tabungan Negara (Persero) Tbk, Semarang Branch Office.

Download Full-text

THE ANALYSIS OF THE EFFECT OF THE ATM (AUTOMATED TELLER MACHINE) SERVICE DIMENSIONS ON CUSTOMERS SATISFACTION AT PT BANK PEMBANGUNAN DAERAH JAWA TENGAH BRANCH OFFICE OF KUDUS

KEUNIS ◽

10.32497/keunis.v8i1.2133 ◽

2020 ◽

Vol 8 (1) ◽

pp. 35

Author(s):

Dhiah Fitriyani ◽

Aris Sunindyo ◽

Moh. Muslikh

Keyword(s):

Data Analysis ◽

Customer Satisfaction ◽

Linear Regression Analysis ◽

Sampling Technique ◽

T Test ◽

Primary Data ◽

Coefficient Of Determination ◽

Analysis Model ◽

F Test ◽

Branch Office

This research aims to identify factors - factors the quality of service that consists of tangible, reliability, responsiveness, assurance, empathy to customer satisfaction PT. Bank Pembangunan Daerah Jawa Tengah Branch Office of Kudus. The population of this research is all of the customers at PT. Bank Pembangunan Daerah Jawa Tengah Branch Office of Kudus. The sampling technique uses the Accidental Sampling Method amounting to 100 customers. The data used in this research is the primary data obtained through the distribution of questionnaires. The data analysis model uses the Multiple Linear Regression Analysis Model. Meanwhile, data analysis techniques use the Statistical F Test, Coefficient of Determination (R2), and statistical t-Test.The results of t test are obtained the effect of variable responsiveness, assurance and empathy that significantly influence customer satisfaction of PT Bank Pembangunan Daerah Jawa Tengah Kudus Branch Office. Meanwhile reliability and tangible have no significant effect. In F test, it is found that the dimension of ATM Service quality tangible, reliability, responsiveness, assurance, and empathy simultaneously have significant effect on the satisfaction of customers of the Central Java Regional Development Bank of the Branch Office

Download Full-text

ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP PENGAMBILAN KEPUTUSAN MENABUNG BRITAMA PADA PT BANK RAKYAT INDONESIA (PERSERO), Tbk CABANG PEMBANTU PURI ANJASMORO SEMARANG

KEUNIS ◽

10.32497/keunis.v7i1.1530 ◽

2019 ◽

Vol 7 (1) ◽

pp. 20

Author(s):

Kinanda Nor Cahya Ningtias ◽

Embun Duriany Soemarso

Keyword(s):

Decision Making ◽

Data Analysis ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Primary Data ◽

Coefficient Of Determination ◽

Price Promotion ◽

Analysis Model ◽

Product Price ◽

Physical Evidence

This study aims to determine the significance of marketing mix variables consisting of product, price, promotion, place, people, processe, and physical evidence of BritAma saving decision making at PT Bank Rakyat Indonesia (Persero), Branch of Puri Anjasmoro Semarang. This study uses primary data from the distribution of questionnaires and secondary data from book literature and research journals. The population of this research is all the savings customers of BritAma PT Bank Rakyat Indonesia (Persero), Tbk Branch of Puri Anjasmoro Semarng. Sampling technique in this research is purposive sampling and accidental sampling. Data analysis method in this research is Multiple Linear Regression Analysis Model. Besides, data quality test in this research is done by using validity test and reliability test, and classical assumption test in the form of normality test, heteroskedasticity test, and multicolonierity test. In this study used data analysis techniques in the form of F test, t test, and coefficient of determination (R2). Based on the results of the analysis and discussion shows that the product, price, promotion, place, person, process, and physical evidence simultaneously significantly influence the decision of saving BritAma at PT Bank Rakyat Indonesia (Persero), Tbk Branch of Puri Anjasmoro Semarang. While partially there are only four variables that have a significant effect on Britama saving decision making is the product, promotion, place, and process. For the other three variables are price, people, and physical evidence have no significant effect on the decision of saving BritAma at PT Bank Rakyat Indonesia (Persero), Tbk Branch of Puri Anjasmoro Semarang.

Download Full-text

ANALISIS PENGARUH CITRA MEREK, BUKTI FISIK, KEHANDALAN, DAN JASA PORTOFOLIO TERHADAP KEPUASAN NASABAH TABUNGAN SIMPEDES PADA PT BANK RAKYAT INDONESIA (PERSERO), Tbk KANTOR CABANG KUDUS

KEUNIS ◽

10.32497/keunis.v8i2.2111 ◽

2020 ◽

Vol 8 (2) ◽

pp. 106

Author(s):

Harlyna Kusumawati ◽

Ida Savitri Kusmargiani

Keyword(s):

Customer Satisfaction ◽

Significant Influence ◽

Brand Image ◽

Linear Regression Analysis ◽

Test Validity ◽

Sampling Technique ◽

Coefficient Of Determination ◽

Analysis Model ◽

Validity And Reliability ◽

Branch Office

The study aimed to analyze the influence of brand image, tangible, reliability, and service portofolio on the customer satisfaction of Simpedes saving at PT Bank Rakyat Indonesia (Persero) Tbk. Kudus Branch Office. Data collection method used purposive sampling technique, with samples from 100 respondents. The analysis model used in this research is Linear Regression Analysis Model while the data analysis techniques using the F test, t test and the coefficient of determination (R2). In addition, it also tests the quality of the data in the form of test validity and reliability, as well as a classical assumption test normality test, multicollinearity, heteroscedasticity test and autocorrelation test. Test data indicate that the data is valid and reliable and free from irregularities classical assumptions. The analysis and discussion showed that brand image, tangible, reliability, and service portofolio simulataniously significant influence on the customer satisfaction of Simpedes saving in PT Bank Rakyat Indonesia (Persero), Tbk Branch Office Kudus. Variable brand image, tangible, reliability, and service portofolio partially significant influence customer satisfaction of Simpedes saving in PT Bank Rakyat Indonesia (Persero), Tbk Branch Office Kudus.

Download Full-text