scholarly journals Strategy for Maximizing Customer Lifetime Value: A Study on Fairness Cream Users of Bangladesh

2014 ◽  
Vol 8 (1-2) ◽  
pp. 63-78
Author(s):  
Fayez Ahmed ◽  
Mohammad Afsar Kamal

Customer lifetime value is one of the most important concepts in marketing on which lots of scholarly writings have been done to analyze this concept. In this study, we have used this concept to study fairness cream market of Bangladesh. Through this study we have tried to find out the factors that increase customer lifetime value in fairness cream market. To conduct the study, we have used simple random sampling technique where 300 respondents have been interviewed. We have utilized multiple regression technique to analyze the data. The findings that have been generated from the analysis is that fairness cream companies can increase customer usage months of fairness cream product or customer lifetime value through proper application of three factors which are creating fear that experimentation may be dangerous for skin, strong positioning that user’s brand is the best brand in the market and marketer’s brand has international recognition. DOI: http://dx.doi.org/10.3329/jbt.v8i1-2.18286 Journal of Business and Technology (Dhaka) Vol.8(1-2) 2013; 63-78

Author(s):  
Supardi Supardi

<p>The purpose of this study was to determine the influence of learning discipline <br />and logical mathematical intelligence on mathematics achievement. This study is a survey design. This research did in student class XI IPA SMA Negeri 98 Jakarta semester 2012/2013. The sample taken by simple random sampling technique, involved 40 students. The instrument were in the forms of questionnaires and tests. The data were analyzed first by test requirements, the normality test, linearity and multicollinearity. Based on the fulfillment of the criteria in terms of the tes analyzed, inferential analysis to the test the research hypothesis. The data were analyzed using correlation and multiple regression. The findings showed that (1) learning discipline and logical mathematical intelligence had a positive and significant simultaneous impact on mathematics achievement. (2) learning discipline had a positive and significant impact on mathematics achievement. (3) logical mathematical intelligence had a positive and significant impact on mathematics achievement. </p>


JEJAK ◽  
2021 ◽  
Vol 14 (2) ◽  
pp. 296-303
Author(s):  
M. Shabri Abd Majid ◽  
Faisal Faisal ◽  
Heru Fahlevi ◽  
Hafasnuddin Hafasnuddin

Although the number of Islamic co-operatives' memberships only amounted to 2.51 million people (11.19%) to the total membership of co-operatives in Indonesia nationwide, but it has shown a rising trend in its membership by 76.11% over the last decade (Ministry of Co-Operatives & SMEs, 2019). These figures raise an essential research question: what drives the decision of Indonesian citizens to patronage Islamic co-operatives? Specifically, this study explores pertinent determinants of decision-making made by the members to select Islamic co-operatives in Aceh, Indonesia. A number of 280 members and non-members of Islamic co-operatives were selected as the sample of the study using a purposive sampling technique. Based on the logistic multiple regression technique, the study recorded that the members' decision-making in selecting Islamic co-operatives was mainly determined by their shari'ah compliance and characteristics' uniqueness. Meanwhile, physical facilities and services quality provided by the Islamic co-operatives have insignificant effects on the people's decision-making to become the memberships of Islamic co-operatives. This empirical evidence suggested that to attract more memberships, the Islamic co-operatives should improve their shari'ah compliance and characteristics' uniqueness.


2021 ◽  
Vol 6 (2) ◽  
pp. 95-117
Author(s):  
Juli Dwina Puspita Sari ◽  
Sayyidah Azzafira Azzafira

This study was conducted to examine the effect of income and knowledge on the interest of prospective customers to invest in gold in Pegadaian Syariah. The sampling technique in this study was carried out through probability sampling with simple random sampling. 99 customers who had not invested in gold in the Pegadaian Syariah is definded as the respondents. The method used is multiple regression analysis and hypothesis testing using t-statistics to test the coefficients together with a level of significance of 5%. In addition, the classical assumption test was also carried out which included normality test, multicollinearity test, heteroscedasticity test and autocorrelation test. The results showed that the research data were normally distributed and there were no variables that deviated from the classical assumptions, which also means that the available data has met the requirements to use the multiple regression equation model. Partially, the income and knowledge variable  have a positive and significant effect (with a significance value of 0.000 <0.05) on the interest of prospective customers to invest in gold in Pegadaian Syaria Located in Langsa. Meanwhile, simultaneously the income and the knowledge variable have a positive and significant effect (with a significance value of 0.000 <0.05) on the interest of prospective customers to invest in gold Pegadaian Syaria Located in Langsa.


2016 ◽  
Vol 13 (1) ◽  
pp. 19
Author(s):  
Septian Angga Wibowo ◽  
Amir Hasan Ramli ◽  
Ilhamuddin Nukman

This research aimed to know the influence of group cohesiveness and ewuh pakewuh toward granting of reprimand supervisor to his subordinates who made faults. Ewuh pakewuh is one of Javanese culture, which is almost like an attitude or feeling embarrassed and worried if the behavior or words will offend others. The population of this research are employees from Pagottan sugar factory, Madiun, East Java who served as assistant manager or supervisor up to head division. Sampling technique used was purposive sampling technique with number of 87 subjects. Group cohesiveness, ewuh pakewuh, and granting of reprimand were measured using Likert Like scale. The analysis used multiple regression technique with F test and t test. The result showed that group cohesiveness and ewuh pakewuh jointly able to influence granting of reprimand supervisor to his subordinates (F = 17,688 and p &lt; 0,05) with R² = 0,296. In addition, this research result also showed that group cohesiveness partially influence granting of reprimand supervisor to his subordinates (t = 5.904 and p &lt; 0,05), but ewuh pakewuh partially did not influence granting of reprimand supervisor to his subordinates, because t math &lt; t table and p &gt; 0,05.


2021 ◽  
Vol 3 (1) ◽  
pp. 63-73
Author(s):  
YASIR KHAN ◽  
DR. SAIMA BATOOL ◽  
ABDUL WAHEED KHAN

The purpose of this study was to understand impact of behavior biases on perceived trading return in Pakistan Stock Exchange regarding investor from Khyber Pakhtunkhwa.The current research considered the whole investors of Khyber Pakhtunkhwa doing investment in First National Equities Limited and TAURUS Securities as population while 150 investors took as sample from each First National Equities Limited and TAURUS respectively, 300 questionnaires has been issued to the investors holding in mind that 100 of the respondents will return the questionnaires with good response. Simple random sampling technique used at the time of sending questionnaires to the investors from First National Equities Limited and Taurus in Pakistan Stock Exchange. Most managers and scholars emphasize that perceived trading return’s most important tool for gaining advantage is behavior biases and; in order to attain a success level at stock exchange for both investor and organization that must be awareness of behavior i.e. market as well as investor. Primary data of this research was collected particularly through using likert scale questionnaire from Investors from Khyber Pakhtunkhwa doing investment in Pakistan stock exchange. The data collected were then analyzed by way of factor analysis and multiple regression methods to validate the hypotheses formed in the theoretical framework


Ta dib ◽  
2017 ◽  
Vol 20 (2) ◽  
pp. 32
Author(s):  
Fitriadi Lubis

The purpose of this research is to examine the relationship between teachers’ interpersonal relationship and their perception about supervision implementation and their contribution toward their work achievement motivation. The data were obtained from 55 teachers as the sample by stratified proportional random sampling. The data were analyzed by means of correlation and multiple regression technique. The results of this study show that the contribution of interpersonal relationship variable was 28% to work achievement. Meanwhile, the teachers’ perception of supervision implementation variable contributes 17% to work achievement motivation variable. The contribution of the two dependent variables was 41% to work achievement motivation variable.


2020 ◽  
Vol 3 (2) ◽  
pp. 42
Author(s):  
Anjung Pratama Putri ◽  
Winwin Yadiati

The purpose of this study is to examine the effect of participative leadership and competencies on the performance of village fund management. The research subjects in this study are the village head and village apparatus on village governments in the Bandung Regency. The study involves 73 villages selected, adopting a simple random sampling technique. The data was obtained from respondents through a questionnaire instrument. Data were analyzed using descriptive statistical and multiple regression. The result indicates that participative leadership style of the village head and competencies of village apparatus is positively and significantly associated with the performance of village fund management.


d'CARTESIAN ◽  
2014 ◽  
Vol 3 (1) ◽  
pp. 66
Author(s):  
Jamner Lawendatu ◽  
John S Kekenusa ◽  
Djoni Hatidja

Abstract Regency of Sangihe Islands is a region that has potential in the field of horticulture, especially when producing nutmeg crop that originally from Indonesia as a trading commodity. The purpose of this study is to find out how much is the chosen variable affect the farmer income in Sensong village by using multiple regression analysis. This study used primary and secondary data, with a “simple random sampling” as a sampling technique. Based on this research, the variables that have the influence on the farmer's income is the amount of nutmeg production and labor costs. The resulting coefficient of determination is 0.930, or 93 percent. Keywords : Multiple regression analysis, the nutmeg  farmers  income Abstrak Kabupaten Kepulauan Sangihe adalah daerah yang cukup berpotensi dalam bidang perkebunan terutama dalam menghasilkan tanaman pala yang merupakan salah satu tanaman asli Indonesia sebagai komoditas perdagangan di dalam dan luar negeri. Tujuan penelitian ini adalah untuk mengetahui seberapa besar pengaruh variabel yang telah dipilih terhadap pendapatan petani pala di Desa Sensong dengan menggunakan analisis regresi berganda. Dalam penelitian ini digunakan data primer dan sekunder, dengan simple random sampling sebagai teknik pengambilan sampel. Berdasarkan hasil penelitian, variabel yang memiliki pengaruh terhadap pendapatan petani pala adalah jumlah produksi biji pala dan biaya tenaga kerja. Nilai koefisien determinasi yang dihasilkan adalah 0,930 atau 93 persen. Kata kunci : Analisis regresi berganda, pendapatan petani pala


2019 ◽  
Vol 13 (2) ◽  
pp. 92
Author(s):  
Deltri Mayuni ◽  
Edison Sagala

AbstrakPenelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh kualitas produk dan harga terhadap kepuasan konsumen pokat kocok Barokah Medan. Sumber Data dalam penelitian ini adalah data primer yang diperoleh dari penelitian lapangan melalui kuosioner, wawancara dan studi dokumentasi. Populasi dalam penelitian ini adalah 1750 orang dan teknik pengambilan sampel dilakukan dengan teknik simple random sampling sehingga sampel di ambil berjumlah  95 orang. Teknik analisis data yang digunakan adalah dengan teknik analisis regresi dengan rumus Y = a + b1x1 + b2x2 + e . Berdasarkan hasil penelitian dapat disimpulkan bahwa terdapat pengaruh yang positif dan singnifikan kualitas produk dan harga terhadap kepuasan konsumen pokat kocok Barokah Medan. Kata kunci : Kualitas Produk, Harga, Kepuasan Konsumen AbstractThis research aims to indentify and explaint The Influence Of Product Quality And Price To Customer Satisfaction Pokat Kocok Barokah Medan. Sources of data in this study is primary data collected from field research throught questionnaires, interviews and documentary study. The population in this study was 1750 responden and the sampling technique is done by simple random sampling so thhat the samples was taken amounted to 95 respondent .  Technique  analysis used in this study is multiple regression analysis with formula Y = a + b1x1 + b2x2 + e. The Conclusion from this research is there influence positif and significant of product quality and price to customer satisfaction pokat kocok Barokah Medan. Keyword : Product quality, Price, Customer Satisfaction


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