scholarly journals Pemanfaatan Website dan Media Sosial Untuk Meningkatkan Brand Awareness Terhadap Pusat Pelatihan dan Pedesaan Swadaya (P4S) Desa Karang Melok, Bondowoso

2019 ◽  
Vol 3 (1) ◽  
pp. 1
Author(s):  
Oktalia Juwita ◽  
Priza Pandunata ◽  
Soekma Yeni Astuti
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Word Of Mouth ◽  
Organic Fertilizer ◽  
Brand Awareness ◽  
Registration Process ◽  
Data Collection Process ◽  
Marketing Activities ◽  
Farmer Groups ◽  
Main Activity

ABSTRAK    Pusat Pelatihan Pertanian dan Perdesaan Swadaya (P4S) adalah salah satu kelompok tani yang diketuai oleh Bapak Buharto di desa Karang Melok, kecamatan Tamanan, kabupaten Bondowoso. Kegiatan utama dari P4S adalah memberikan pelatihan untuk menjalankan pertanian organik dan pembuatan pupuk organik. Permasalahan yang dihadapi P4S adalah pada kegiatan pemasaran dan proses pendaftaran bagi kelompok atau individu yang ingin mengikuti pelatihan. Selama ini pemasaran yang dilakukan oleh P4S adalah dengan cara konvensional yaitu dari mulut ke mulut. Pendaftaran hanya dapat dilakukan secara langsung melalui telpon tanpa adanya proses pendataan. Upaya yang dapat dilakukan untuk pemasaran dan meningkatkan brand awareness P4S adalah dengan membuatkan website dan akun di media sosial (facebook), dan kemudian disosialisasikan penggunaanya ke pengelola/anggota P4S.Kata kunci : P4S, pemasaran, brand awareness, website, media sosial. ABSTRACT “Pusat Pelatihan Pertanian dan Perdesaan Swadaya (P4S)” is one of the farmer groups chaired by Mr. Buharto in Karang Melok village, Tamanan, Bondowoso. The main activity of P4S is to provide training to runing organic farming and making organic fertilizer. The problems faced by P4S are marketing activities and the registration process for groups or individuals who want to take part in the training. So far the marketing carried out by P4S is in the conventional way, which is word of mouth. Registration can only be done directly by telephone without the data collection process. Efforts that can be made for P4S in marketing activities and increasing brand awareness are by creating websites and account on social media (in this case Facebook), and then disseminated its use to members of P4S.

scholarly journals THE INFLUENCE OF CELEBRITY ENDORSEMENT IN RESTAURANT PRODUCT PURCHASE DECISIONS MAKING

2020 ◽  
Vol 6 (2) ◽  
pp. 45-54
Author(s):  
Suci Sandi Wachyuni ◽  
Tri Kuntoro Priyambodo
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Purchase Decisions ◽  
Celebrity Endorsement ◽  
Marketing Activities ◽  
Information Skills ◽  
Word Of Mouth Communication

Purpose of the study: The phenomenon of electronic word-of-mouth (eWOM) or word of mouth communication in marketing activities on digital media is one of the most important things in improving the purchasing decision of a product or services. This study aims to analyze the effect of celebrity endorsement on consumer purchase decisions, case studies at Nona Judes Restaurant. Methodology: This research is mixed-method, both qualitative and quantitative. Data collection techniques in this study were interviews and questionnaires that were measured using a Likert scale. The questionnaire was distributed to 100 respondents who were consumers of the Nona Judes restaurant. The data were analyzed using simple linear regression analysis. Main Findings: The results of this study indicate that celebrity endorsement influences product purchase decisions. The contribution of celebrity endorsement variables to product purchase decisions is 25.9%. Researchers concluded that there are several factors considered in selecting endorsers. These factors include big names and experiences, appearance, social media strength of endorsers, and communication skills. Implications: This study is offering suggestions for company management in determining celebrity for product endorsement. The orders of indicators to consider are (1) Power, (2) Credibility, (3) Attraction. Novelty/Originality of this study: This research specifically addresses the role of celebrity endorsement in product purchase decisions in restaurants. This study also produced endorser selection criteria and their indicators, i.e. 1) Power (fame, strengths on social media); 2) Credibility (the truth of information, endorser information skills); 3) Attractiveness (physical appearance, endorser’s characters).

The Importance of Social Media in Destination Choice

2021 ◽  
pp. 119-134
Author(s):  
Neslihan Cavlak
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
Tourism Industry ◽  
Destination Choice ◽  
Electronic Word Of Mouth ◽  
Negative Effects ◽  
Goods And Services ◽  
Marketing Activities ◽  
Use Of The Internet ◽  
Short Time

The widespread use of the internet by individuals has brought companies to carry out their marketing activities on social media. Destinations offer goods and services for their customers, just like the companies. They present different kinds of tourism products under their brands. The aim of the destinations is to satisfy their customers' needs and wants. Modern tourists want to choose the best destinations that meet their needs in a short time. This chapter aims to present and discuss conceptually the significance of social media in destination choice of tourists. Therefore, the concept of social media, the relation between social media and the tourism industry, word-of-mouth and electronic word-of-mouth are discussed. Destination choice, the positive and negative effects of electronic word-of-mouth in the tourism industry is also discussed in this chapter. Moreover, a literature review about social media and tourists' destination choice has also been provided.

scholarly journals Role of Social Media Marketing Activities (SMMAs) in Apparel Brands Customer Response: A Moderated Mediation Analysis

2019 ◽  
Vol 11 (19) ◽  
pp. 5167 ◽  
Author(s):  
Khan ◽  
Yang ◽  
Shafi ◽  
Yang
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Customer Loyalty ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Confirmatory Factor ◽  
Marketing Activities ◽  
Indirect Association ◽  
The Relationship

This study analyzes the influence of apparel/clothing brand social media marketing activities (SMMAs) on brand equity and customer response in Pakistan. First, the current SMMAs are examined; then, we propose new attributes, i.e., fundamental social media marketing activities (FSMMAs) and sophisticated social media marketing activities (SSMMAs) such as interactions, sharing, and trendiness. Second, the influence of innovative components, i.e., FSMMAs and SSMMAs, are analyzed regarding brand equity and customer response toward apparel brands. A survey was conducted with a total of 406 Pakistani customers who used apparel brands, and the collected data were analyzed through confirmatory factor analysis (CFA) and Hayes PROCESS macro in SPSS. From the empirical results, we concluded that apparel brand equity (i.e., brand awareness, brand image) significantly mediates the relationship between FSMMAs and customer response (price premium willingness, customer loyalty). Moreover, it is also determined that SSMMAs moderate the indirect association of FSMMAs and customer response via brand equity.

scholarly journals PERAN WORD OF MOUTH DALAM MEMEDIASI HUBUNGAN BRAND AWARENESS DENGAN PURCHASE INTENTION

2019 ◽  
Vol 8 (9) ◽  
pp. 5783
Author(s):  
A.A Istri Wimas Krisyanti ◽  
Gede Bayu Rahanatha
Keyword(s):  
Data Collection ◽  
Path Analysis ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Practical Implication ◽  
Likert Scale ◽  
Brand Awareness ◽  
Analysis Technique

The purpose of this study is to examine the effect of brand awareness on purchase intention through word of mouth on prospective Maybelline consumers. This research was conducted in Denpasar City with 110 respondents. Data collection by distributing questionnaires and measured using a Likert scale. The analysis technique used is path analysis, sobel test and VAF test. The results found that brand awareness has a positive and significant effect on purchase intention, brand awareness has a positive and significant effect on WOM, WOM has a positive and significant effect on purchase intention, and WOM is able to mediate the influence of brand awareness on purchase intention. The practical implication in this research is that Maybelline Management can increase its advertising, carry out promotions such as giving coupons to consumers if they recommend buying Maybelline products to their friends, as well as strengthening their image to the eyes of consumers. Keywords: brand awareness, word of mouth, purchase intention  

Curating for engagement: Identifying the nature and impact of organizational marketing strategies on Pinterest

First Monday ◽  
2016 ◽  
Author(s):  
Gregory D. Saxton ◽  
Amanda Ghosh
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Cosmetic Surgery ◽  
Word Of Mouth ◽  
Information Source ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Social Media Site ◽  
Primary Measure ◽  
Potential Customers

In an increasingly overloaded information environment sparked by the explosion of digital media, the ability to curate content has taken on greater importance. This study begins with the supposition that businesses that are able to adopt a content curation role and help consumers sort through the daily influx of information may be more successful in attracting, engaging, and retaining customers while fostering brand awareness and word of mouth. Accordingly, this study investigates organizational marketing strategies on Pinterest, the fifth most popular U.S. social media site and the largest social curation platform. Pinterest effectively offers a unique opportunity for businesses to engage customers through social curation strategies, and in this paper we set out to address two related questions. First, how are organizations communicating with current and potential customers on Pinterest? And second, how effective are these strategies? We address these questions by inductively analyzing 1,095 “pins” sent by 18 cosmetic surgery businesses. Undertaking analyses at the pin, board, and account levels, we ultimately identify three distinct pinning strategies: Lifestyle, Information Source, and Market Creator. These strategies are then related to the effectiveness of brand awareness and word of mouth, using the number of repins as the primary measure of “reach” of a marketing campaign. The Lifestyle strategy had the biggest impact, generating the largest number of repins. The implications of these social curation strategies for social media marketing are explored.

scholarly journals Web Based Fosti Information System at Muhammadiyah University of Surakarta

2020 ◽  
Vol 1 (2) ◽  
pp. 35-39
Author(s):  
Aini Zahra ◽  
Nendy Akbar Rozaq Rais
Keyword(s):  
Information System ◽  
Data Collection ◽  
Event Data ◽  
Literature Study ◽  
Application System ◽  
Web Based ◽  
Registration Process ◽  
Data Collection Process ◽  
Long Time ◽  
Framework System

Abstract—The student unit activity is an institution to achieve goals by holding events within the institution. FOSTI is one of the student activity units on the campus of the Muhammadiyah University of Surakarta that uses a web-based information system, of course in this application to make it easier to collect data or register for events being held. The purpose of this final semester assignment is to find out how to make or design an application system and train to analyze the existing system and evaluate the deficiencies in the system to the user. The registration process for event participants is done manually, often incorrectly in recording or data collection of event participants and creating piles of data in the form of papers, allowing data to be inserted due to negligence on the part of the committee. To solve this problem, it is necessary to have a registration application system. Making this system using the framework system Laravel Based Framework. Used to find easy alternatives. The method in this management information system uses Laravel Based. Making a system in a program with the PHP programming language, the process of registering events held by the laravel based method can facilitate the registration and data collection process, which previously used the manual method which took quite a long time. The method in this research uses the method of observation, interviews, and literature study. for designing the system using Contex Diagram, HIPO, and DAD. The purpose of this study is to find out how to make or design an application system and train to analyze existing systems and evaluate the deficiencies of the system to the user. The final result in the registration process and event data collection is in the form of types of events in the FOSTI organization, Muhammadiyah University of Surakarta and participant data reports.

scholarly journals The Influence of Social Media in Brand Awareness, Word of Mouth, Intention and Donation Decisionat Rumah Zakat

2016 ◽  
Vol 14 (4) ◽  
pp. 619-628
Author(s):  
Dedi Mulyono ◽  
◽  
Muhammad Syamsun ◽  
Mukhamad Najib ◽  
◽  
...  
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
Brand Awareness

scholarly journals Using Social Media and Targeted Snowball Sampling to Survey a Hard-to-reach Population: A Case Study

10.28945/2296 ◽  
2015 ◽  
Vol 10 ◽  
pp. 279-299 ◽  
Author(s):  
Gary Dusek ◽  
Yuilya Yurova ◽  
Cynthia P. Ruppel
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Doctoral Students ◽  
Quantitative Research ◽  
Lessons Learned ◽  
Snowball Sampling ◽  
Collection Process ◽  
Data Collection Process ◽  
Effective Manner

Response rates to the academic surveys used in quantitative research are decreasing and have been for several decades among both individuals and organizations. Given this trend, providing doctoral students an opportunity to complete their dissertations in a timely and cost effective manner may necessitate identifying more innovative and relevant ways to collect data while maintaining appropriate research standards and rigor. The case of a research study is presented which describes the data collection process used to survey a hard-to-reach population. It details the use of social media, in this case LinkedIn, to facilitate the distribution of the web-based survey. A roadmap to illustrate how this data collection process unfolded is presented, as well as several “lessons learned” during this journey. An explanation of the considerations that impacted the sampling design is provided. The goal of this case study is to provide researchers, including doctoral students, with realistic expectations and an awareness of the benefits and risks associated with the use of this method of data collection.

scholarly journals Social Commerce Marketing Activities Participation Among University Level Students in Pakistan

2021 ◽  
Vol 5 (2) ◽  
pp. 147-154
Author(s):  
Muhammad Irfan ◽  
Hamid Ullah
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
Equation Modeling ◽  
Social Commerce ◽  
Information Communication ◽  
Latent Construct ◽  
Structure Equation Modeling ◽  
Marketing Activities ◽  
University Level ◽  
The Relationship

We live in the era of information communication society, where people are connected more than ever. Social media is becoming most trustable tool after word of mouth. The aim of this study was to examine participation of university level students in social marketing activities. The sample consisted of total 281 students, determined by circumstantial method. Questionnaire developed by the work of using the research of Korkmaz (2013), was used as data collection tools. Significant level was accepted as p<0.05 in statistical analysis. Independent t test, and structure equation modeling were used to assess the relationship among latent construct. Consequently, significant

scholarly journals THE EFFECT OF SOCIAL MEDIA MARKETING, WORD OF MOUTH, AND EFFECTIVENESS OF ADVERTISING ON BRAND AWARENESS AND INTENTION TO BUY

2019 ◽  
Vol 19 (2) ◽  
pp. 107 ◽  
Author(s):  
Siti Maria ◽  
Tommy Pusriadi ◽  
Yundi Permadi Hakim ◽  
Dio Caisar Darma
Keyword(s):  
Social Media ◽  
Path Analysis ◽  
Direct Effect ◽  
Word Of Mouth ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Significant Positive Effect ◽  
Transportation Services ◽  
Data Source ◽  
Positive Effect

The purpose of this research is to analyze the direct effect of social media marketing, word of mouth, and the effectiveness of advertising on brand awareness and its impact on intention to buy, either directly or indirectly. The data source of 50 respondents, obtained from the customers who use transportation services in Samarinda. Models using path analysis programs and data are processed through SPSS version 23. Result from this research based on sub-stucture model 1 reveal that social media marketing and the effectiveness of advertising directly has a significant positive effect on brand awareness. From sub-structure 2, the effectiveness of advertising and brand awareness directly has a significant positive effect on intention to buy. Finally, social media marketing and effectiveness of advertising indirectly has a significant positive effect on intention to buy through brand awareness. Keywords— Advertising, Brand Awareness, Intention to Buy, Social Media Marketing, Word of Mouth. AbstrakTujuan dari penelitian ini adalah untuk menganalisis efek langsung social media makerting, word of mouth, dan efektivitas iklan pada brand awareness dan dampaknya terhadap intention to buy, baik secara langsung maupun tidak langsung. Sumber data berasal dari 50 pelanggan layanan transportasi di wilayah Kota Samarinda. Penelitian menggunakan model analisis jalur dan data diproses melalui SPSS versi 23. Penelitian ini menyatakan model sub-struktur 1, diketahui social media marketing dan efektivitas iklan secara langsung berpengaruh positif dan signifikan terhadap brand awareness. Dari sub-struktur 2, efektivitas iklan dan brand awareness secara langsung berpengaruh positif dan signifikan terhadap intention to buy. Terakhir, social media marketing dan efektivitas iklan secara tidak langsung berpengaruh positif dan signifikan terhadap intention to buy melalui brand awareness pelanggan. Kata kunci— Brand Awareness, Efektivitas Iklan, Minat Beli, Pemasaran Sosial Media, Word of Mouth.

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