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2021 ◽  
Vol 5 (4) ◽  
pp. 1107-1114
Author(s):  
Rosita Dewati ◽  
◽  
Yos Harinta ◽  
Agung Setyarini

This study aimed to analyzed development strategies that can be applied to ginger processed product in Jenawi District, Karanganyar Regency. Data collected by interview and field observation. Data was analyzed using the IE and SWOT matrix analysis. The Mukti Rahayu Women's Farmer Group was founded in 2009 to process emprit ginger production into instant ginger products and fill in the activities of housewives around the group environment. In addition, the formation of groups also aimed to improve the economic standard of the surrounding community. The results of the identification of internal and external factors were analyzed using the IFE and EFE matrices with a total weight score of 2.91 and 3.11, respectively. These results occupied quadrant II in the IE matrix (growth position). Several alternative strategies were formulated including: adding members and increasing instant ginger production, increasing production scale to meet export demand, tightening QC to maintain quality and expanding offline and online markets, and maximizing the application and use of technology in marketing, accounting and financial records.


2021 ◽  
Vol 6 (01) ◽  
pp. 47-55
Author(s):  
Nurfitriyenni Nurfitriyenni

The purpose of this study was to determine the chosen marketing strategy in increasing shoe sales at Yap Yek Home Industry in Bukittinggi. Technical analysis of data using the SWOT method, namely analysis of the factors of strength (strength), as well as knowing weaknesses. Meanwhile, analysis of external factors must be able to determine the opportunity (opportunity), and also know the threat (treat) by filling out a questionnaire. After that, these factors are analyzed using the IFE matrix, EFE matrix, SWOT matrix, and weight-score table analysis.   Based on the results of the study, it can be concluded that the marketing strategy used by Yap Yek's home industry with the highest total weight score on the Strenghts-Opportunities (S-O) strategy is 3.87. By optimizing the strength to take advantage of existing opportunities. Namely maintaining and improving product quality to attract new customers and retain existing customers, making constant innovations in products, especially in design and color to attract more consumers to use shoe products, maximizing marketing of owned leather shoe products, especially during the holiday season, following every major events and events such as the exhibition of industrial products by providing a bigger discount.   Keywords: Marketing Strategy, Sales, SWOT Analysis.


2021 ◽  
Vol 2 (3) ◽  
pp. 634-641
Author(s):  
Fadhli Insani Ihsan ◽  
Hasni Y. Azis ◽  
Ansar Amran

Seaweed cultivation in Indonesia is more focused on the production of Kappaphycus alvarezii species as a carrageenan producer. Land suitability analysis is an important stage in the preparation of spatial planning for coastal areas. This study aims to determine the appropriate location of the waters based on physical and chemical parameters using GIS. The research method is survey methods to get actual data related to seaweed cultivation activities. The spatial analysis of land suitability was carried out with a geographic information system based on the results of the x-weight score. The results of the analysis show that the spatial distribution that can be used for seaweed cultivation in the Batauga sub-district is 280 ha (very suitable) and Sampolawa 519 ha (very suitable), 838 ha (suitable), 234 ha (unsuitable).


2021 ◽  
Vol 8 (1) ◽  
pp. 51-62
Author(s):  
Atun Yulianto ◽  
Emmita Devi Hari Putri

ABSTRAKBelum banyaknya masyarakat mengenal dan beminat untuk berkunjung ke desa wisata Puspoardi dengan ikon-ikon wisatanya yang menarik. Hal ini berdampak pada menurunnya semangat pengelola untuk mengembangkan destinasi agar lebih optimal. Tujuan penelitian ini adalah untuk merumuskan alternatif strategi pengembangan daya tarik yang mendukung kegiatan promosi untuk mendatangkan wisatawan ke desa wisata Puspoardi. Metode penelitian dalam riset ini adalah diskriptif kualitatif yang didukung dengan metode SWOT analysis untuk merumuskan strategi sesuai tujuan penelitian. Hasil penelitian berdasarkan metode analysis yang digunakan menunjukkan bahwa perbandingan bobot score antara kekuatan dan kelemahan adalah kelemahan lebih besar dari pada kekekuatan. Sedangkan perbandingan antara bobot score peluang dan ancaman adalah peluang lebih besar dari pada ancaman. Dengan hasil analysis ini strategi pengembangan daya tarik wisata yang relevan untuk diterapkan pada desa wisata Puspoardi adalah dengan memanfaatkan kelemahan dan peluang (weakness and oppurtinities), dengan rumusan strategi antara lain : menjalin kerjasama dengan pihak lain seperti perguruan tinggi untuk mendapatkan pendampingan dan pelatihan dalam menyusun strategi informasi dan promosi dengan tehnologi yang ada saat ini, meningkatkan peran serta masyarakat khususnya pengelola desa wisata untuk mengembangkan alat promosi yang relevan dalam versi cetak maupun online, memanfaatkan dukungan pemerintah untuk pembangunan fasilitas pokok yang belum tersedia.Kata Kunci : Strategi, daya tarik, promosi, wisata ABSTRACTNot many people know and are interested in visiting the Puspoardi tourist village with its attractive tourist icons. This has an impact on decreasing the enthusiasm of managers to develop destinations to be more optimal. The purpose of this research is to formulate an alternative strategy to develop attractiveness that supports promotional activities to bring tourists to the Puspoardi tourist village. The research method in this research is a qualitative descriptive supported by the SWOT analysis method to formulate strategies according to the research objectives. The results of the study based on the analysis method used indicate that the comparison of the weight score between strengths and weaknesses is weakness greater than strength. While the comparison between the weight of the opportunity and the threat score is a greater opportunity than the threat. With the results of this analysis, the strategy for developing a tourist attraction that is relevant to the Puspoardi tourist village is to take advantage of weaknesses and opportunities, with strategic formulations including: collaborating with other parties such as universities to get assistance and training in preparing information and promotion strategies with existing technology, increase community participation, especially tourism village managers to develop relevant promotional tools in print and online versions, take advantage of government support for the construction of basic facilities that are not yet available.Key Words: Strategy, Attraction, Promotion, Tourism


2021 ◽  
Vol 58 (2) ◽  
pp. 4721-4728
Author(s):  
Phanuwat Wongsangnoi, Nalin Pianthong, Nattadon Pannucharoenwong

This research aims to find suitable ways to develop a rubber flat sheet extrusion machine. To meet the needs of customers by applying qualitative distribution techniques by exploring the needs of The sample farmers in the 4 provinces with a large amount of rubber flat sheet production in the Northeastern region are Sakon Nakhon Province, Nakhon Phanom Province, Mukdahan Province and Bueng Kan Province, which have two operating procedures, Part 1. Is to collect customer requests by interviewing Then group the customer demand factors with a link group chart to bring out the questionnaire and to find the weight score of the importance of each factor of the development of rubber sheet extrusion machine Part 2 is to build a quality house to find technical requirements. Relationship between technical specifications and the relationship between customer demand factors and technical requirements. By scoring the correlation and ranking the result was the time of extruding the rubber. The weight was 131.2, the relative priority (% Relative) 7.99, the thickness-thin adjustment was 118.5, the relative importance (% Relative) 7.22 and the size of the rubber sheet. The weight was 114.4 priority by comparison (% Relative) 6.98, respectively.  


2020 ◽  
Vol 5 (2) ◽  
pp. 193
Author(s):  
Harfandi Harfandi ◽  
Era Sonita ◽  
Zulhelmi Zulhelmi

<p style="text-align: justify;">The increasing number of graduates from State Islamic Institute of Bukittinggi (IAIN Bukittinggi), who do not have any competency from year to year, will increase the number of unemployed in the society. In this regard, this study aimed to formulate strategies in integrating education with entrepreneurship at State Islamic Institute of Bukittinggi in order to produce applicative and highly competitive graduates. After being analyzed using SWOT analysis, SWOT Matrix, and Weight Score Table, it can be concluded that the right strategies are; implementing the KKNI curriculum that suits market needs, developing curricula especially entrepreneurship courses, equipping students with adequate entrepreneurial knowledge, creating entrepreneurship training programs, such as holding student business units to develop students' entrepreneurial potential, and multiplying student entrepreneurship practices through collaboration with business actors.</p><p style="text-align: justify;">Dengan bertambahnya lulusan Institut Agama Islam Negeri (IAIN) Bukittinggi, yang tidak memiliki kompetensi dari tahun ketahun,  akan menambah jumlah pengangguran di tengah-tengah masyarakat. Sehubungan dengan itu, penelitian ini bertujuan untuk merumuskan strategi dalam mengintegrasi pendidikan dan kewirausahaan pada Institut Agama Islam Negeri (IAIN) Bukittinggi guna menghasilkan lulusan yang aplikatif, dan berdaya saing tinggi. Setelah dianalisis dengan menggunakan  analisa SWOT, Matrix SWOT, dan Tabel Bobot Skor, maka dapat dikemukakan bahwa strategi yang tepat adalah;  mnerapkan kurikulum KKNI yang sesuai dengan kebutuhan pasar, mengembangkan kurikulum terutama mata kuliah kewirausahaan, membekali mahasiswa dengan pengetahuan kewirausahaan yang memadai, dan membuat program-program pelatihan kewirausahaan, seperti mengadakan unit-unit usaha mahasiswa untuk pengembangan potensi wirausaha mahasiswa, serta memperbanyak praktek-praktek kewirausahaan mahasiswa, melalui kerjasama dengan para pelaku usaha.</p>


2020 ◽  
Vol 18 (2) ◽  
pp. 221-232
Author(s):  
Hesti Pramudyasti

This study uses a spatial analysis of geographic information systems to determine the strategic level of a residential area and office business. The spatial analysis used in this research is travel time range analysis based on road network data. Spatial analysis in the form of distance range and travel time were processed using an overlay technique using ArcGIS software. The problem in this research is how the strategic level of residential and business areas in the city of Semarang based on the analysis of the travel time range of public facilities and based on the potential disasters in the city of Semarang. Meanwhile, the aims and objectives of this study are to determine how strategic a residential area (housing) and an office area are based on the range of travel time and the potential for disaster vulnerability using spatial analysis. Based on the calculation results of this study, the highest score is 15 (quite strategic) and the lowest score is 11 (less strategic). The score calculation is based on the number of each weight of the travel time range to the closest public facilities, namely the travel time range to toll gates, train stations, shopping centers, closest health facilities, closest educational facilities, accessibility, surface temperature, and potential risks flood. The strategic level of an area can be determined based on the range of travel time that has taken into account the congestion estimate. Accessibility is one of the most determining factors in determining distance and travel time. The higher the weight score of a place, the more strategic value the place will be.


2020 ◽  
Vol 20 (2) ◽  
pp. 112-124
Author(s):  
Nur Fauzi ◽  
Suswadi ◽  
K. Prasetyowati

Nur Fauzi, B0216023. 2020. Argoayuningtani Farmer Group Development Strategy in Organic Tomato (Lycopersicon esculentum) Farming in Senden Village, Selo District, Boyolali Regency. Skripsi.Supervisor I Ir. Sutarno, M.Si, Supervisor II Ir. Suswadi, M.Si., Agribusiness Study Program, Bachelor, Tunas Pembangunan University of Surakarta. An organization must have a careful planning and strategy. Strategy is very influential on organizational development. This study aims to determine the internal and external factors that influence the development of Argoayuningtani farmer groups in organic tomato farming. Method   research that is used is the analysis of SWOT to identify factors internal and external are then analyzed using matrix IFE, EFE, SWOT, IE, and QSP.The results of the study based on the analysis of the IFE matrix get the main strengths that are according to SOP/ GAP/ GHP and good quality Human Resources of members with a score of 0.268,while the main weakness is having a planting plan but not yet implementing it with a score of 0.118 and obtaining a total score of 2.941 means that the Argoayuningtani farmer group has a strong internal position. Based on the EFE matrix analysis, the main opportunity is the active role of the instructor with a weight score of 0.352 while the main threat is land adjacent to conventional land with a score of 0.252 and a total score of 3.021 means that the external position of the farmer group is above average. In IE matrix analysis Argoayuningtani farmer group is in cell II which means that Argoyuningtani farmer group is in a position of growing and developing. Whereas based on QSP matrix analysis, it is found that the priority of development strategies that can be applied in the Argoayuningtani farmer group is to improve human resource skills to realize the goals with the highest STAS value of 6.20.


2020 ◽  
Vol 16 (1) ◽  
pp. 27
Author(s):  
SIWI SUMARTINI ◽  
IGAA. INDRAYANI ◽  
ABDURRAKHMAN ABDURRAKHMAN

<p>ABSTRAK</p><p>Penggunaan genotipe berumur genjah di daerah pengembangankapas yang mempunyai musim hujan pendek dapat dilakukan karenagenotipe genjah dapat lolos dari kekeringan yang terjadi pada akhirmusim. Penelitian ini dilaksanakan di Kebun Percobaan Pasirian,Lumajang dan di Asembagus, Situbondo, Jawa Timur, pada bulan Februarisampai dengan September 2008. Tujuan penelitian ini adalah untukmendapatkan genotipe kapas berumur genjah berdaya hasil tinggi sehinggadapat digunakan sebagai kultivar komersial atau sebagai tetua di dalamperakitan kultivar baru. Sebagai perlakuan digunakan 40 genotipe kapashasil introduksi termasuk KI. 243 TAMCOT SP-37 yang digunakansebagai pembanding umur genjah dan KI. 28 SK 32 sebagai pembandingumur dalam. Perlakuan disusun dalam rancangan acak kelompok (RAK)dengan dua ulangan. Setiap genotipe ditanam dalam petakan berukuran 3 x10 m 2 dengan jarak tanam 100 cm x 25 cm satu tanaman per lubang.Pupuk yang diberikan yaitu ZA, urea, SP-36, dan KCl masing-masingdengan dosis 100 kg/ha. Pemeliharaan tanaman disesuaikan dengankebutuhan tanaman. Jumlah hujan selama pertumbuhan tanaman diAsembagus sebesar 123 mm dalam 13 hari hujan (hh) dengan ditambahdua kali pengairan, sedangkan di Pasirian sebesar 411 mm dalam 34 hhtidak ada tambahan pengairan. Parameter yang diamati adalah: hasil kapasberbiji, hasil dan persentase panen pertama, umur tanaman, jumlah danbobot buah, skor kerusakan daun akibat serangan A. biguttula, jumlah buludaun, dan mutu serat. Hasil dari penelitian ini adalah delapan genotipeyang berumur genjah (umur 132-133 hari), persentase panen pertama &gt;80%, dengan hasil kapas berbiji &gt; 1900 kg/ha. Ke delapan genotipetersebut adalah KI 83 Var 731N x 1656-12-76-2, KI 95 Var 619-998 x541-2-3-77-2-2, KI 96 HG P-6-3, KI 97 Var 7042-5W-79N, KI 119 Var1073-16-6 x 491L-619-4-77, KI 122 NC-177-16-C2, KI 675 PSJ I dan KI243 TAMCOT SP 37. Mutu serat genotipe-genotipe terpilih memenuhisyarat untuk industri tekstil dalam negeri maupun untuk duniaperdagangan yaitu: kehalusan serat 4,0 – 4,9 mic (sedang), kekuatan serat29,0 - 31,7 g/tex. (rendah - sedang), panjang serat 1,19 - 1,42 inci atau30,2 – 36,0 mm (panjang - sangat panjang), kerataan serat 85,4 - 87,2%,dan mulur serat 5,2 - 6,1%. Genotipe KI 83 Var 731N x 1656-12-76-2,KI 95 Var 619-998 x 541-2-3-77-2-2, dan KI 675 PSJ I memiliki rata-rata produktivitas kapas berbiji paling tinggi yaitu sebesar 2.419, 2.470,dan 2.503 kg/ha. Semua genotipe terpilih rentan terhadap Amrascabiguttula.</p><p>Kata kunci : Gossypium sp., umur genjah, produksi tinggi, mutu serat,Amrasca biguttula</p><p>ABSTRACT</p><p>Screening of Early Maturing High Yielding Cotton(Gossypium sp.) Genotypes</p><p>Early maturing genotypes can be grown in cotton cultivation areawith short rainy season due to escaping from drought in a late season. Theresearch was conducted in Pasirian Lumajang and in AsembagusSitubondo Experimental Stations, East Java, from February to September2008. Objective of the study was to find out high yielding early maturingcotton genotypes which could be used as commercial varieties or as parentlines for engineering new varieties. As many as 40 introduced cottongenotypes were tested including KI 243 TAMCOT SP-37 and KI 28 SK32 used as control for early and late maturing genotypes. All genotypeswere arranged in a randomized block design with two replicates. Plot sizewas 3 x 10 m 2 with 100 cm x 25 cm plant spacing, one plant per hill.Fertilizer dosage were 100 kg ZA + 100 kg urea + 100 kg SP-36 + 100 kgKCl per hectare. During the growing period, the plants at Asembagus werewatered with 123 mm rain within 13 rainy days and two times extrairrigation. While in Pasirian, they were watered only with 411 rain within34 rainy days. Parameters observed were: Total seedcotton yield,seedcotton yield at first harvest, persentage of first harvest, maturity date,bolls count, bolls weight, score of leaf damage caused by A. biguttula, leafhair density, and cotton fiber quality. From the experiment there had beenselected eight early maturing (at 132-133 days) genotypes, with firstpicking percentage more than 80%, and productivity more than 1900 kgscottonseed per hectare. The selected genotypes were KI 83 Var 731N x1656-12-76-2, KI 95 Var 619-998 x 541-2-3-77-2-2, KI 96 HG P-6-3,KI 97 Var 7042-5W-79N, KI 119 Var 1073-16-6 x 491L-619-4-77, KI122NC-177-16-C2, KI 675 PSJ I and KI 243 TAMCOT SP 37. Cotton fiberquality of those genotypes suitable for domestic textile industries as wellas for bussiness, i.e: micronair 4.0 – 4.9 mic (average), fiber strength29.0 – 31.7 g/tex. (low – average), fiber length 1.19 – 1.42 inch or 30.2 –36.80 mm (long – very long), uniformity 85.4 – 87.2%, and elongation5.2 – 6.1. Averaged seed cotton productivities of KI 83 Var 731N x 1656-12-76-2, KI 95 Var 619-998 x 541-2-3-77-2-2 and KI 675 PSJ Igenotypes were around 2419, 2470, dan 2503 kg/ha, respectively. All theselected genotypes were susceptible to Amrasca biguttula.</p><p>Key words : Gossypium sp., early maturing, high yielding, fiber quality,Amrasca biguttula</p>


Author(s):  
Rama Sahtyawan ◽  
Landung Sudarmana

Abstract— Malaria is an endemic disease transmitted by Anopheles mosquitoes, which causes increased morbidity and mortality (morbidity and mortality), maternal and child health disorders, intelligence, labor force productivity, and detrimental to tourism. From these problems, a tool was developed to monitor endemic malaria areas in real-time by using temperature and humidity data for an area. Then analyzed using the profile matching method to calculate the weight/score gap in temperature and humidity conditions using interpolation, the data will be sent by the DHT 11 sensor found on NodeMcu. The application used to find out in real-time using the Blynk application as an internet of things board with a Wifi connection for the next step NodeMcu requires coding using the Arduino IDE program, for testing the location system used consists of 5 locations namely: L1 = Jl.Magelang, L2 = Jl.Maguwoharjo, L3 = Jl.Babarsari, L4 = Jl.Wates km9, L5 = Jl.Ali times km 8. Obtained temperature and humidity data (L1 = 36.30), (L2 = 18.32), (L3 = 23.45), (L4 = 38.33), (L5 = 35.53), then the gap weight calculation using the interpolation method obtained temperature and humidity data (L1 = 3,800; 3,974), (L2 = 4,600; 4,179), (L3 = 5,000; 5,000), (L4 = 3,400; 4,282), (L5 = 4,000; 5.00), the results obtained from rank 5 locations are malaria-endemic areas, rank 1 = L3-Babarsari, rank 2 = L5-Jl.Kaliurang km 8, rank 3 = L2-Jl.Maguwoharjo, rank 4 = L1-Jl.Magelang, rank 5 = L4-Jl.Wates. from the ranking data, the location must be prioritized L3-Babarsari. Keywords—: Malaria; DHT 11, NodeMCU; Profile Matching; Blynk.


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