scholarly journals Pengaruh Terpaan Media dan Daya Tarik Destinasi Wisata terhadap Minat Berwisata

2020 ◽  
Vol 9 (2) ◽  
pp. 174-190
Author(s):  
T. Titi Widaningsih ◽  
◽  
Yuli Nugraheni ◽  
E. Nugrahaeni Prananingrum ◽  
Arry Rahayunianto ◽  
...  

The world has entered the industrial era 5.0, when all aspects of human life are controlled by information technology. Society is changing and moving fast with technology to achieve a more meaningful life. The tourism industry has also developed following the development of industry 5.0 which is marked by the full digitization of the tourism sector. The way tourists travel is changing. The tourists will start their journey by looking for or seeing a variety of information (look), then proceed with the second step, namely ordering a tour package that is of interest (book) and the next part is the final stage, which is paying online (pay). Communication technology has changed the behavior of the tourism market towards digital. Tourist behavior is increasingly mobile, personal and interactive. Tourists can easily get tourist information with the availability and easy access to communication networks. Media with various tourist information have an influence on tourists to travel. In addition to communication media, the attractiveness of tourist destinations also affects tourists' choice of visiting tourist destinations. The purpose of this study was to determine the effect of media exposure and the attractiveness of tourist destinations on tourism interest. The research was conducted in the Betawi Cultural Tourism Area Setu Babakan, South Jakarta, Indonesia. The results showed that media exposure and tourist attraction influenced the interest in visiting tourist destinations.

2019 ◽  
Vol 1 (1) ◽  
pp. 21-35
Author(s):  
Ina Heliany

The rapid development of information technology in the past two decades has changed the various settings of human life. The appearance of the 5.0 industrial revolution in Japan had an impact in all fields, including in the tourism sector. This era was marked by the ease of access to information through digital media. In this regard, Indonesia also does not want to be defeated, but in Indonesia the new Industrial Revolution era in the Era 4.0. This is the reason for the emergence of the phenomenon of cultural shifts from manual systems to cyber and visual, as well as in the tourism sector, especially Indonesian tourists who are millennial generations.Therefore the government program after Indonesia's independence until now, continues to try to improve industrial development with various policies, especially the tourism industry which is a mainstay at this time. The research discusses whether the program used in order to improve the development of Indonesian tourism in the face of tourist destinations with the concept of "contemporary" through a digital approach and what is the role of tourism in facing the industrial revolution in the digital economy era.The research method used is a qualitative method. The results of the study were found to face current tourist destinations with 3 programs, namely Wonderful Startup Academy, Nomadic Digital Tourism and Destinations and the role of tourism in facing the digital era can be seen in marketing activities that can easily be accessed through internet media such as: websites, social media, online advertising, direct marketing e-mail, discussion forums and mobile applications. With the presence of digital marketing tourism, it is difficult to increase the country's foreign exchange earnings.


2019 ◽  
Vol 1 (1) ◽  
pp. 21-35
Author(s):  
Ina Heliany

The rapid development of information technology in the past two decades has changed the various settings of human life. The appearance of the 5.0 industrial revolution in Japan had an impact in all fields, including in the tourism sector. This era was marked by the ease of access to information through digital media. In this regard, Indonesia also does not want to be defeated, but in Indonesia the new Industrial Revolution era in the Era 4.0. This is the reason for the emergence of the phenomenon of cultural shifts from manual systems to cyber and visual, as well as in the tourism sector, especially Indonesian tourists who are millennial generations.Therefore the government program after Indonesia's independence until now, continues to try to improve industrial development with various policies, especially the tourism industry which is a mainstay at this time. The research discusses whether the program used in order to improve the development of Indonesian tourism in the face of tourist destinations with the concept of "contemporary" through a digital approach and what is the role of tourism in facing the industrial revolution in the digital economy era.The research method used is a qualitative method. The results of the study were found to face current tourist destinations with 3 programs, namely Wonderful Startup Academy, Nomadic Digital Tourism and Destinations and the role of tourism in facing the digital era can be seen in marketing activities that can easily be accessed through internet media such as: websites, social media, online advertising, direct marketing e-mail, discussion forums and mobile applications. With the presence of digital marketing tourism, it is difficult to increase the country's foreign exchange earnings.


2020 ◽  
Vol 14 (03) ◽  
pp. 139-150
Author(s):  
Ajie Wicaksono

The Covid-19 pandemic has a major impact on the tourism sector in DIY which causes material losses to Regional Original Income (PAD). This study aims to describe changes in the tourism sector in the conditions before the pandemic, during the pandemic, and the new normal. The results showed that the tourism sector during the pandemic and the new normal era must implement (1) health protocols for the tourism industry such as hotels, restaurants, tourist destinations, and transportation for both visitors and employees by paying attention to cleanliness, health and safety (cleanliness, health, and safety) by providing hygiene facilities such as hand washing and soap, hand sanitizers, and temperature checks with a thermo gun. The hotel even provides isolation rooms for visitors with corona symptoms, (2) Payment using electronic money (cashless). (3) Limiting the number of visitors to prevent crowds and provide a safe distance to minimize spread, and (4) Tourist locations are opened gradually by prioritizing low-risk areas such as natural and mountainous areas. Keywords: Tourism, Covid-19, New Normal, Health Protocol


2021 ◽  
Vol 8 (2) ◽  
pp. 116-127
Author(s):  
Ida I Dewa Ayu Raka Susanty ◽  
Melissa Justine Renjaan

ABSTRAK Wabah COVID-19 di seluruh dunia telah membuat dunia terhenti, dan pariwisata menjadi yang terpuruk dari semua sektor ekonomi utama di seluruh dunia tak terkecuali Indonesia. Pulau – pulau kecil di Indonesia timur yang menggantungkan perekonomian dari segi pariwisata bahari juga terkena dampak besar akibat situasi pandemi. Kabupaten Maluku Tenggara adalah salah satunya. Pelonggaran terhadap aktivitas industri pariwisata dimulai sejak diumumkannya masa new normal oleh pemerintah. Dua destinasi unggulan Kabupaten Maluku Tenggara yakni Pantai Ngurbloat dan Ngursarnadan memulai aktivitas pada kawasan wisata dengan jumlah pengunjung yang didominasi oleh wisatawan lokal. Tingginya wisatawan lokal yang berwisata, menunjukan kebutuhan masyarakat terhadap aktivitas berwisata sangat tinggi. Perilaku wisatawan terhadap keputusan berwisata dalam masa new normal dapat dipicu oleh berbagai faktor. Proses pengambilan keputusan wisatawan dalam berwisata ke destinasi wisata pantai Ngurbloat dan Ngursarnadan sangat penting diketahui oleh stakeholder atau pengelola kawasan wisata Tujuan dari penelitian ini adalah untuk mengetahui dan menjelaskan pengaruh perilaku wisatawan secara simultan terhadap keputusan berwisata, pengaruh secara parsial perilaku wisatawan terhadap keputusan berwisata serta faktor yang paling menonjol mempengaruhi keputusan wisatawan dalam berwisata pada Pantai Ngurbloat dan Ngursardanan. Metode pengumpulan data pada penelitian ini menggunakan kuesioner dan wawancara dengan analisa regeresi linier berganda. Hasil penelitian ini menunjukan bahwa faktor budaya, sosial, pribadi dan psikologis secara simultan berpengaruh terhadap keputusan wisatawan berkunjung ke pantai Ngurbloat dan Ngursarnadan. Sedangkan, pengaruh secara parsial hanya pada faktor sosial, pribadi dan psikologis berpengaruh terhadap keputusan wisatawan untuk berkunjung ke Pantai Ngurbloat dan Ngursarnadan. Faktor yang paling dominan mempengaruhi keputusan berwisata wisatawan adalah faktor psikologis dengan nilai Koefisien sebesar 0.497 Kata Kunci : Perilaku Wisatawan, Keputusan berwisata, Pantai Ngurbloat, Pantai   Ngursarnadan ABSTRACT The worldwide outbreak of COVID-19 has brought the world to a standstill, and tourism has been the worst affected of all major economic sectors  in the entire world as well as Indonesia. In eastern Indonesia, the economy of small islands depends on the marine tourism sector which has been affected by the pandemic. Southeast Maluku Regency is one of the islands affected by pandemic. The government has suspended the activity of tourist and travel. The tourism industry is gradually starting to recovery and improve. reopened tourist areas in Southeast Maluku Regency have begun in August 2020 with the COVID-19 health protocol. Two leading destinations of Southeast Maluku Regency, Ngurbloat Beach and Ngursarnadan Beach, started activities in tourist areas with the number of visitors dominated by local tourists. The purpose of this study was to know and explain the influence of tourist behavior simultaneously on travel decisions, the partial influence of tourist behavior on travel decisions and the dominant faktor influencing the decision of tourists in visiting Ngurbloat and Ngursardanan Beaches. The results of this study showed that cultural, social, personal and psychological faktors silmultan influence the decision of tourists visiting Ngurbloat  and Ngursarnadan Beach. Meanwhile, the partial influence is only on social, personal and psychological factors on the decision of tourist to visit Ngurbloat and Ngursarnadan beach. The most dominant factor influencing the decision to travel is the psychological factor with a coefficient value of 0.497 Keywords: Tourist Behavior, Travel decisions, Ngurbloat Beach, Ngursarnadan Beach


2021 ◽  
Vol 14(63) (1) ◽  
pp. 51-62
Author(s):  
Margarida POCINHO ◽  
Nataliya G.S. VIEIRA ◽  
Celso Pereira NUNES ◽  
Florin NECHITA

The tourism sector has continued to be one of the most affected business units in 2020 in connection with a global pandemic. Numerous regions and tourist destinations, tourist hotspots and accommodations have been subjected to serious changes with a substantial economic impact. Thereby, the question arises as to whether the capacity to respond to customers' needs through functional digital engagement strategies is efficient for supporting a recovery and sustainable development of the tourism industry. This article comments on and provides a critical analysis of the recent online strategies related to content marketing applied to the tourism sector due to a global pandemic and the need to implement a different attitude towards tourismoriented projects. The article proposes some examples of efficient policies that fit in with changes in the world tourism market.


2020 ◽  
Vol 10 (2) ◽  
pp. 64
Author(s):  
Mamta Singh ◽  
Devendra Kumar

Purpose of the study: Hospitality and tourism is a promising sector for growth of the Economy in Kurdistan region of Iraq. Every year a massive number of tourists visit the region during Nawroz and Eid –ul-Adha festival seasons. The region is fairly modern and possesses several tourist destinations including site seeing, religious tourism and historical tourism etc. Kurdistan Regional Statistics Office published a report on region’s economy that consists of number of foreign individuals, who visited Kurdistan region categorized into Arab and Non-Arab visitors category provides a clear picture that the region is not only an attraction for holiday but also for other type of tourism. Therefore we wish to learn customers opinion about satisfaction from service quality of the selected hotels. The study will be used to share key information with the hotel in Sulaimaniyah city.Methodology: To understand the determinants of service quality that is most shot for by the individuals we have conducted a survey of selected five star hotels in Sulamaniyah. The sample size for this study was a small sample which was 50 respondents. We used purposive sampling. For data analysis we used SPSS software package for social sciences. Main Findings: We observed from the majority responses that Room service, delivery time, behavior of hotel staff, a nice welcome on arrival, variety of food and beverage are some of the important parameters on which customers decide to rate a hotel. The customers do not have much interest in modern furniture facilities as per this study result. Application of the study: In the nutshell hospitality and tourism sector has huge potential for job creation given the fact the region has well-educated and well groomed young population ready to be employed in the region’s growing tourism industry, this research will help the hotels to provide better services to satisfy the customer.


2016 ◽  
Vol 42 (2) ◽  
pp. 260-286 ◽  
Author(s):  
Eunju Woo ◽  
Muzaffer Uysal ◽  
M. Joseph Sirgy

This article reports a study testing the hypothesis that, compared with community residents who are not affiliated with the tourism industry, residents affiliated with tourism are likely to perceive tourism impact more positively, and the more positive their perceptions of tourism development, the more likely they feel satisfied with their lives. The study involved a survey of community residents of four tourist destinations in the United States. A total of 407 responses were used for data analysis. The results provided support for the notion that the influence of community residents’ perceptions of tourism impact and their life satisfaction is dependent on whether the residents are affiliated or not affiliated with the tourism sector.


INKLUSI ◽  
2019 ◽  
Vol 6 (1) ◽  
pp. 25
Author(s):  
Tuti Elfrida ◽  
Upik Dyah Eka Noviyanti

Various sectors seem to ignore the existence of persons with disabilities, including the tourism industry. The majority of tourist destinations have not provided accessible facilities for them. Transportation services also do not accommodate the mobility needs of persons with disabilities. This study focused on Ojek Difa in Yogyakarta. Through observation and interviews, qualitative data was obtained to see the recreational needs of persons with disabilities and how the roles of Ojek Difa. The study found that people with disabilities have different ways of defining tourism activities. Ojek Difa offers Difa City Tour to provide services for disabled people who want to take a tour in the city or visit other tourist destinations. The existence of Difa City Tour in the Ojek Difa organization shows the importance of involving service providers from groups of persons with disabilities in the tourism sector, especially in serving disabled tourists.[Berbagai sektor tampak mengabaikan keberadaan difabel, termasuk industri pariwisata. Mayoritas destinasi wisata belum menyediakan fasilitas yang aksesibel bagi difabel. Layanan transportasi juga kurang mengakomodasi kebutuhan mobilitas difabel. Penelitian ini terfokus pada Ojek Difa di Yogyakarta yang memberikan layanan mobilitas bagi para difabel. Melalui observasi dan wawancara, data kualitatif diperoleh untuk melihat kebutuhan wisata para difabel. Penelitian menemukan bahwa para difabel memiliki cara berbeda dalam mendefinisikan kegiatan wisata. Ojek Difa menawarkan Difa City Tour untuk menyediakan layanan bagi para difabel yang ingin melakukan tur dalam kota atau mengunjungi destinasi wisata lainnya. Eksistensi Difa City Tour dalam organisasi Ojek Difa menunjukkan pentingnya melibatkan pegawai atau penyedia layanan dari kelompok difabel di sektor pariwisata terutama dalam melayani para wisatawan difabel.] 


2021 ◽  
Vol 7 (2) ◽  
Author(s):  
Anita Musfiroh ◽  
Mugiyati Mugiyati ◽  
Aldi Khusmufa Nur Iman

The Covid 19 has had an impact on various sectors of human life. One of them is the tourism sector. The tourism industry which is predicted to be the second largest source of foreign exchange contributions for Indonesia has experienced a drastic decline. Likewise, the halal tourism sector has also been severely affected by the Covid 19 pandemic. This is because the key to developing the halal tourism sector is Muslim tourists or visitors who come. To revive the tourism sector, it requires a number of strategies prepared by the government to improve the economy in the halal tourism sector. The purpose of writing this article is to find out how the impact of Covid 19 on the halal tourism sector and how the strategy to revive the halal tourism sector during the Covid 19 pandemic. The method used in this study is a qualitative method with data collection techniques used is literature study. The results of the study state that the strategy to restore the halal tourism sector from the Covid 19 pandemic consists of 3 stages and recommendations for implementing health protocols. The existence of this strategy and also the health protocol is expected by the enthusiastic community to return to enliven the tourism sector, including halal tourism.


2020 ◽  
Vol 4 (2) ◽  
pp. 21-40
Author(s):  
Onur Koyuncu

Aim: This article investigates the effects of two attacks and a failed coup attempt during 2016 on the tourist behavior. Foreign tourist data for the 2003-2019 period is analyzed to observe irregularities in Turkey’s national tourism income. Design / Research methods: Linear regression, multivariate regression and regression based static forecasting methods are applied for modeling the relationships. These models are supported with statistical tests. Conclusions / findings: Results on this study are in accordance with the current literature in the sense that conflicts in 2016 caused a shift in tourist behavior which in turn impaired the tourism industry in Turkey. Repercussions did not endure longer than expected and Turkish tourism recovered rapidly, only facing a serious loss due to the shift in tourism demand trend. Originality / value of the article: This study makes an addition to the terror and tourism literature, especially for the Mediterranean region and specifically for Turkey both of which are among the most popular tourist destinations worldwide. The aftermath of attacks and the coup attempt in Turkey during 2016 have not been researched before. The data and the outcomes presented sufficient evidence to infer on this issue.


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