Composition of Music Education Platforms and Convergence Structure of Online Communication Strategy

2020 ◽  
Vol 42 (11) ◽  
pp. 37-58
Author(s):  
Soo Yong Kim ◽  
Byung Woong Kwon
Keyword(s):  
Music Education ◽  
Online Communication ◽  
Communication Strategy ◽  
Convergence Structure

scholarly journals Implementation and Evaluation of a Social Media-Based Communication Strategy to Enhance Employee Engagement: Experiences From a Children's Hospital, Pakistan

2021 ◽  
Vol 9 ◽  
Author(s):  
Muneera A. Rasheed ◽  
Alma Arshad Hookmani ◽  
Sana Waleed ◽  
H. Sundus Fatima ◽  
Soha Siddiqui ◽  
...  
Keyword(s):  
Social Media ◽  
Employee Engagement ◽  
Tertiary Care ◽  
Online Communication ◽  
Communication Strategy ◽  
Care Hospital ◽  
Service Line ◽  
Intervention Plan ◽  
Successful Case ◽  
Pediatric Service

Social media can complement organizational communication strategy which is integral to employee engagement. However, successful case studies which can allow replication are limited. The objective of the study is to describe the design, implementation, and evaluation of a social media-based communication strategy in a tertiary care hospital in Pakistan. The leadership of the pediatric service line developed an intervention plan to engage the employees with the newly reframed vision to improve patient and family experience. An online communication platform—Facebook page—was created for all employees of the pediatric service line. The strategy to influence employees was based on Cialdini's six principles of persuasion. Implementation of the strategy between October 2017 and December 2019 was evaluated for reach, discussion themes, and outcomes using the framework by Murdough (2009). Quantitative indicators included total posts, mean comments, and reactions per post. Posts were qualitatively analyzed with an emergent approach for insights into the discussion. The analysis revealed a total of 9,085 posts, with mean reactions per post of 8.4, mean comments of 7.2, and active viewership by 90% members on average. In terms of post types, photos were the highest (4,779), while videos were the lowest (1,163). Qualitative analysis indicated 54% of the posts were of the theme “inspirational and thought provoking,” while the greatest engagement was generated on the theme “challenges and solution.” The authors conclude that the strategy was successfully implemented to maintain active membership, engage employees in meaningful conversations, and have them express intent to execute quality improvement projects.

scholarly journals Online Engineering Pedagogy: A Proposal for Specialization of the Teacher Training in Engineering

2021 ◽  
Vol 11 (5) ◽  
pp. 105
Author(s):  
Diego Gormaz-Lobos ◽  
Claudia Galarce-Miranda ◽  
Hanno Hortsch
Keyword(s):  
Online Learning ◽  
Online Education ◽  
Online Teaching ◽  
Teaching And Learning ◽  
Online Communication ◽  
Communication Strategy ◽  
University Teaching ◽  
Pilot Training ◽  
Training Course ◽  
Engineering Pedagogy

The context of the COVID-19 pandemic produced new immediate needs in the field of university teaching related to distance learning and forces the universities to transform their “traditional” face-to-face teaching methods, particularly with the implementation of online education. This situation represented a challenge not only for the universities but also for the teachers because they need to transform their teaching work in the classroom to online strategies for online learning environments. To meet these needs for effective online education an online pilot training course in Engineering Education based on the IGIP Curriculum of the TU Dresden was designed and implemented. The course “Introduction to online teaching and learning in engineering” (in Spanish: “Introducción a la Enseñanza-Aprendizaje Online en Ingeniería”) consisted of 4 modules implemented on a mix of online communication strategy of synchronous activities carried out on the Zoom platform, together with asynchronous work on a Moodle-based LMS platform. The course was offered between May and June 2020 for a group of academics of the Faculty of Engineering of a public Chilean University. This paper describes the designed online pilot training course in Engineering Pedagogy and presents the results of the evaluation of its implementation. For this a survey was applied and filled by the participants to evaluate the course and to know their per-ceptions about their competencies development to improve online learning in engineering.

scholarly journals A Study on the Impact of Online Word-of-Mouth for Airlines on Customer Behavior

2017 ◽  
Vol 11 (1) ◽  
pp. 81-89
Author(s):  
Yong-Sook Kim ◽  
Jin-Woo Park
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Online Communication ◽  
Customer Behavior ◽  
Communication Strategy ◽  
Equation Modeling ◽  
Online Word Of Mouth ◽  
The Impact ◽  
Academic Implications

Introduction:This study analyzes the impact of online word-of-mouth for airlines on the behavioral intention of airline customers through information acceptance and satisfaction.Methods:A survey is carried out with customers who use airline social media and websites. A total of 270 questionnaires is analyzedviastructural equation modeling.Results:The results indicate that online word-of-mouth has a significant impact on acceptance and satisfaction, and satisfaction has a significant impact on behavioral intention.Conclusion:This research has practical implications in that it can provide the basic data necessary to establish an efficient online communication strategy for airline online word-of-mouth. It also has academic implications in that it examines the impact of airline online word-of-mouth on customer behavior.

scholarly journals Web communication of CSR and financial performance: Study applied to catalan meat companies

2016 ◽  
Vol 12 (2) ◽  
pp. 391 ◽  
Author(s):  
Alejandra Aramayo García ◽  
Nuria Arimany-Serrat ◽  
Clara Uribe Salazar ◽  
Anna Sabata Aliberch
Keyword(s):  
Financial Performance ◽  
Online Communication ◽  
Communication Strategy ◽  
Meat Industry ◽  
Financial Health ◽  
Performance Study ◽  
Csr Communication ◽  
Corporate Websites ◽  
Web Communication ◽  
The Relationship

Purpose: Understanding the relationship between CSR communication on corporate websites and the financial performance of Catalan meat companies.Design/methodology/approach: Qualitative and quantitative analysis of the CSR communication variables of corporate websites identifying the companies with the best CSR web communication’s practices, and economic and financial comparative analysis. It also modelled the financial returns to determine whether CSR communication, as an independent variable, affects the net profit generated in relation to the investment of the stakeholders.  The analysis covered a sample of 130 Catalan meat companies.Findings and Originality/value: The report provides a diagnosis of the CSR web communication and also of the financial health of the companies in the period analyzed. The study contributes to the discussion on the relationship between CSR and financial performance.Research limitations/implications: It would be desirable extended periods of economic and financial analysis, and a more in depth study of online communication strategy incorporating the views of those responsible for the strategy and stakeholders.Practical implications: The analysis provides a better understanding of current corporate web communication and the economic and financial situation of the companies analyzed. It has practical benefits in making strategic decisions to improve the relationship with stakeholders and allows us to assess the forecast that has been made for this sector in Catalonia in the period analyzed.Social implications: The results of the study allow the industry to see the future prospects of this sector and to make the necessary changes. The results lead to improved transparency and responsible behavior.Originality/value: The analysis allows the stakeholders of the meat industry to evaluate the company’s social behavior, to assess the financial health and to take appropriate future actions.

scholarly journals Enhancement of Retail Consumer Loyalty in Latvia by Means of Social Media Communication

2020 ◽  
Vol 1 (14) ◽  
pp. 80-89
Author(s):  
Iveta Linina ◽  
Velga Vevere
Keyword(s):  
Social Media ◽  
Research Question ◽  
Online Communication ◽  
Retail Store ◽  
Communication Strategy ◽  
Consumer Loyalty ◽  
Snowball Sampling ◽  
Media Communication ◽  
Social Media Communication ◽  
The Impact

Social media communication has become an important tool both in relying information to potential consumers, as well as in creating experience sharing opportunities. The purpose of this paper is to examine the impact of’ social media communication on the loyalty formation in retailing. The tasks to be carried out are: (1) to research theoretical framework of social media communication and loyalty; (2) to work out methodology for empirical research; (3) to carry out research on consumers’ perception of retail stores online communication. Within the framework of the current study the authors employed a method of customer survey. Applying the non-probability snowball sampling method the questionnaire was distributed via e-mails and Facebook groups (n=327). The general population in this research  consisted of the economically active Latvia residents in 2020. The authors used 5-point Likert scale (1-low evaluation, 5 – very high evaluation). The SPSS program was used for this purpose, the following indicators were calculated: arithmetic mean (X ̅), Median (Me); Mode (Mo); Variation; Standard Deviation; Variation Coefficient. The research question posed in the article was the following: What role does social media play in enhancing consumer loyalty in retailing? Findings: 87% of all respondents have noticed the communication of Latvian retail store networks on social media and 60% of all respondents have chosen to follow the profile of social networks to one of them, which indicates the untapped opportunities of companies in this respect. Evaluating the communication of Latvian retail store chains, the arithmetic average is 2.68, but for communication on social media - 2.72.  It means that in order to increase these indicators, Latvian retail store chains must develop a communication strategy taking into account both the values of the target audience and the basic principles of building relationships with customers. The current research results can serve as grounds for the strategy development.

scholarly journals Gendered perspective on online communication strategies: A case on English department students

2021 ◽  
Vol 10 (2) ◽  
pp. 172-184
Author(s):  
Maulida Nur Aziza
Keyword(s):  
Communication Strategies ◽  
Video Recording ◽  
Online Communication ◽  
Female Students ◽  
Communication Strategy ◽  
Male Students ◽  
English Department ◽  
Male And Female ◽  
Data Collection Technique ◽  
Great Willingness

This study aims to investigate whether gender influence on online communication strategies performed by the English Department. This study provides types of communication strategies, the frequency of communication strategies used, and the factors that influence students in differentiating communication strategies used by both male and female students. The researcher used qualitative approach. Online face-to-face conversation and interview were chosen as the data collection technique. For the research instruments that the researcher used were communication strategies sheet, interview, and audio and video recording. The participants of this study were the eight semester students of English Department. The data collected were analyzed used communication strategies taxonomies proposed by Celce-Murcia et al. (1995). The results of this study show that used variety of communication strategies. The most frequent communication strategy used both male and female students is fillers, hesitation devices, and gambits. It was proven by the percentage that was 50%. The least used communication strategy by the students is circumlocution (0,07%). Related to gender, female students almost show higher number of occurrences for all of the communication strategies than male students. This phenomenon happened due to some factors such as the female characteristics that is socially oriented, expressive and avoid making mistakes. Meanwhile, male students showed characteristics such as talk simpler, have a great willingness to manage anxiety and they seem to conceal their inability to others.

Technology and Music Collaboration for People with Significant Disabilities

2017 ◽  
pp. 404-412
Author(s):  
Donald DeVito
Keyword(s):  
Music Education ◽  
Online Communication ◽  
Music Technology ◽  
First Century ◽  
Inclusive Classroom ◽  
Significant Disabilities ◽  
Modern Music ◽  
Complex Needs ◽  
Music Classroom ◽  
Available Technology

This chapter centers on the potential of technology to greatly transform the way people with disabilities experience and express themselves through music. A variety of methods for developing the untapped potential of music participants with complex needs in the modern music classroom are discussed. Widely available technology, such as Skype, Google Hangout, and simple online communication technology, create real and enduring international connections and interactions in music education for all learners. The definitions of music and musicianship are discussed, considering twenty-first-century issues and trends in the inclusive classroom. How we define who is a musician and who is considered to have the prerequisite music skills and expertise to be referred to as a performer will increasingly change, or in fact become irrelevant, with the advent of personal music technology. The result will be music opportunities for all special needs populations around the world.

scholarly journals To be connected: Supporting self-regulated learning in higher music education before and during the pandemic

2021 ◽  
Vol 24 (2) ◽  
pp. 277-301
Author(s):  
Dejana Mutavdžin ◽  
Milan Stančić ◽  
Blanka Bogunović
Keyword(s):  
Music Education ◽  
Thematic Analysis ◽  
Online Communication ◽  
Educational Practice ◽  
Music Teacher ◽  
Music Students ◽  
Self Regulated Learning ◽  
Regulated Learning ◽  
Support Students ◽  
Further Development

In online learning, students are expected to take on more responsibility for their education, while teachers are expected to support students' self-regulated learning (SRL) skills. In this research, we explore whether young musicians perceive a difference in the actions that their major music teacher (MMT) took to support their SRL skills before and during the pandemic, and investigate their view on how the MMT could further support their learning. The sample included 144 students of the Faculty of Music in Belgrade, who filled in the online inventory comprised of 24 questions - 17 parallel Likert-type items (referring to the MMT's actions supporting SRL skills, before and during the pandemic), and one question was a short letter to the MMT. Data were analysed using dependent t-test, ANOVA and reflexive thematic analysis. Students perceived that SRL skills were more encouraged before than during the pandemic. Additionally, our findings show that music students who did not have in-person and online communication, separately, with their MMTs perceived they had lower support to self-regulate their learning. The findings from qualitative analysis inform educational practice by pointing to specific teacher's actions that students perceive as important for their further development.

scholarly journals Netiqueta Institucional | Institutional Netiquette

2018 ◽  
Vol 5 (8) ◽  
pp. 227
Author(s):  
Diana Rubio Calero
Keyword(s):  
Social Networks ◽  
Online Communication ◽  
Public Institutions ◽  
Communication Strategy ◽  
Redes Sociales ◽  
Know How ◽  
The Social ◽  
Institutional Relations ◽  
Institutional Communication ◽  
The Way

A la hora de hablar de comunicación institucional, se entremezclan varios conceptos, donde debido a las nuevas maneras de comunicar, se encuentran las redes sociales. Según su utilización por parte de una institución, el mensaje que trasmitirá a los ciudadanos tendrá un enfoque u otro, pero, ¿Se tiene en cuenta la manera de escribir en estas herramientas? ¿Es importante tener una estrategia de comunicación online? ¿Las instituciones saben como comunicar en redes sociales? ¿Las cuentas de los máximos representantes también influyen en la imagen de la organización a la que representan? Con esta comunicación se pretenden abrir nuevas líneas de debate acerca de la importancia que la netiqueta tiene a la hora de fomentar unas positivas relaciones institucionales con los ciudadanos y otras organizaciones por parte de las instituciones públicas._____________________Regarding institutional communication, several concepts are intermingled, where new ways of communicating are included, like the social networks. According to its use by an institution, the message it will transmit to citizens will have one approach or another, but, Do they consider the way they write in these tools? Is it important to have an online communication strategy? Do institutions know how to communicate on social networks? Do the accounts of the chiefs  also influence the image of the organization they represent? This paper is intended to open new lines of debate about the importance that netiquette has when promoting positive institutional relations with citizens and other organizations by public institutions.

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