scholarly journals Online Communication Strategy in Promoting Personal Development Program of Non-governmental Organization through Website

2018 ◽  
Author(s):  
Yofrina Octika Gultom ◽  
Henni Gusfa
Keyword(s):  
Personal Development ◽  
Online Communication ◽  
Development Program ◽  
Communication Strategy ◽  
Governmental Organization

scholarly journals Implementation and Evaluation of a Social Media-Based Communication Strategy to Enhance Employee Engagement: Experiences From a Children's Hospital, Pakistan

2021 ◽  
Vol 9 ◽  
Author(s):  
Muneera A. Rasheed ◽  
Alma Arshad Hookmani ◽  
Sana Waleed ◽  
H. Sundus Fatima ◽  
Soha Siddiqui ◽  
...  
Keyword(s):  
Social Media ◽  
Employee Engagement ◽  
Tertiary Care ◽  
Online Communication ◽  
Communication Strategy ◽  
Care Hospital ◽  
Service Line ◽  
Intervention Plan ◽  
Successful Case ◽  
Pediatric Service

Social media can complement organizational communication strategy which is integral to employee engagement. However, successful case studies which can allow replication are limited. The objective of the study is to describe the design, implementation, and evaluation of a social media-based communication strategy in a tertiary care hospital in Pakistan. The leadership of the pediatric service line developed an intervention plan to engage the employees with the newly reframed vision to improve patient and family experience. An online communication platform—Facebook page—was created for all employees of the pediatric service line. The strategy to influence employees was based on Cialdini's six principles of persuasion. Implementation of the strategy between October 2017 and December 2019 was evaluated for reach, discussion themes, and outcomes using the framework by Murdough (2009). Quantitative indicators included total posts, mean comments, and reactions per post. Posts were qualitatively analyzed with an emergent approach for insights into the discussion. The analysis revealed a total of 9,085 posts, with mean reactions per post of 8.4, mean comments of 7.2, and active viewership by 90% members on average. In terms of post types, photos were the highest (4,779), while videos were the lowest (1,163). Qualitative analysis indicated 54% of the posts were of the theme “inspirational and thought provoking,” while the greatest engagement was generated on the theme “challenges and solution.” The authors conclude that the strategy was successfully implemented to maintain active membership, engage employees in meaningful conversations, and have them express intent to execute quality improvement projects.

scholarly journals Strategi Komunikasi Pemerintah Kota Pariaman Pada Program Satu Keluarga Satu Sarjana

2021 ◽  
Vol 10 (1) ◽  
pp. 160-179
Author(s):  
Nofiardi Syarif ◽  
Elva Ronaning Roem ◽  
Ernita Arif
Keyword(s):  
Human Resources ◽  
Participant Observation ◽  
Development Program ◽  
Degree Program ◽  
Communication Strategy ◽  
City Government ◽  
Communication Model ◽  
Purposive Sampling ◽  
Government Websites ◽  
The One

Program Satu Keluarga Satu Sarjana merupakan program pembangunan pemerintah Kota Pariaman dalam upaya mengentaskan kemiskinan melalui peningkatan sumber daya manusia masyarakat di wilayahnya. Agar program dapat diterima dan mendapatkan partisipasi oleh khalayak dibutuhkan sebuah strategi komunikasi. Penelitian ini bertujuan mendeskripsikan strategi komunikasi pemerintah Kota Pariaman dalam pelaksanaan program Satu Keluarga Satu Sarjana dengan menggunakan model perencanaan strategi komunikasi lingkaran. Penelitian menggunakan metode kualitatif. Data dikumpulkan melalui observasi non-partisipasi dan wawancara mendalam dilakukan dengan empat orang informan yang dipilih dengan metode purposive sampling. Hasil penelitian menunjukkan bahwa strategi dalam pelaksanaan program dilakukan dalam bentuk sosialisasi langsung berupa dialog dan wawancara yang dilakukan petugas di lapangan, dan berkomunikasi menggunakan media luar ruang, website pemerintah, portal online serta media sosial. Sementara hambatan yang timbul di masyarakat berupa kesenjangan informasi dan tanggapan negatif terhadap program serta kurangnya sumber daya manusia dalam menciptakan komunikasi efektif.  The one-family one-degree program is a development program for the Pariaman city government to alleviate poverty by increasing the human resources of the people in the region. However, for the program to be accepted and get participation by the public, a communication strategy is needed. This study aims to describe the communication strategy of the Pariaman city government in the implementation of the one-family one-degree program using the circular communication model. This study used a qualitative method. Data were collected through non-participant observation and in-depth interviews with four informants selected by the purposive sampling method. The results showed that the implementation of the program was carried out in direct socialization in the form of dialogues and interviews conducted by officers in the field and communicating using outdoor media, government websites, online portals, and social media. Meanwhile, the obstacles that arise in the community were in the form of information gaps and negative responses to the program, and a lack of organizational human resources in creating effective communication.

scholarly journals Online Engineering Pedagogy: A Proposal for Specialization of the Teacher Training in Engineering

2021 ◽  
Vol 11 (5) ◽  
pp. 105
Author(s):  
Diego Gormaz-Lobos ◽  
Claudia Galarce-Miranda ◽  
Hanno Hortsch
Keyword(s):  
Online Learning ◽  
Online Education ◽  
Online Teaching ◽  
Teaching And Learning ◽  
Online Communication ◽  
Communication Strategy ◽  
University Teaching ◽  
Pilot Training ◽  
Training Course ◽  
Engineering Pedagogy

The context of the COVID-19 pandemic produced new immediate needs in the field of university teaching related to distance learning and forces the universities to transform their “traditional” face-to-face teaching methods, particularly with the implementation of online education. This situation represented a challenge not only for the universities but also for the teachers because they need to transform their teaching work in the classroom to online strategies for online learning environments. To meet these needs for effective online education an online pilot training course in Engineering Education based on the IGIP Curriculum of the TU Dresden was designed and implemented. The course “Introduction to online teaching and learning in engineering” (in Spanish: “Introducción a la Enseñanza-Aprendizaje Online en Ingeniería”) consisted of 4 modules implemented on a mix of online communication strategy of synchronous activities carried out on the Zoom platform, together with asynchronous work on a Moodle-based LMS platform. The course was offered between May and June 2020 for a group of academics of the Faculty of Engineering of a public Chilean University. This paper describes the designed online pilot training course in Engineering Pedagogy and presents the results of the evaluation of its implementation. For this a survey was applied and filled by the participants to evaluate the course and to know their per-ceptions about their competencies development to improve online learning in engineering.

Student Organizations of LPU: Assessing their Performance Towards the Attainment of Institutional Goals

2012 ◽  
Vol 2 (1) ◽  
Author(s):  
Reynalda B. Garcia ◽  
Bernardo E. Bay Jr.
Keyword(s):  
Personal Development ◽  
Development Program ◽  
Student Organizations ◽  
The Philippines ◽  
Test Results ◽  
Student Organization ◽  
Institutional Goals ◽  
School Year ◽  
Organizational Needs ◽  
Descriptive Method

This study assessed the performance of student organizations of the Lyceum of the Philippines University in terms of organization’s objectives, operations, and outputs/achievements, and to determine how student organizations contributed to the development of the institutional goals. Participants of study were the active members and the advisers of all recognized student organizations for the school year 2006-2010. The research used the descriptive method of research with triangular approach where empirical data was supported with qualitative analysis and interviews with student organization members and advisers. The data were treated using weighted mean, ranking and t-test. Results revealed that LPU student organizations provide activities which contribute to the academic, socio-cultural, cognitive and personal development of the students, thus, student organizations play an important role in attaining the identified institutional goals. A student organization development program is proposed which focused on the organizational needs and assessment to help realize institutional goals.   Keywords - student organization, institutional goals

scholarly journals A Study on the Impact of Online Word-of-Mouth for Airlines on Customer Behavior

2017 ◽  
Vol 11 (1) ◽  
pp. 81-89
Author(s):  
Yong-Sook Kim ◽  
Jin-Woo Park
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Online Communication ◽  
Customer Behavior ◽  
Communication Strategy ◽  
Equation Modeling ◽  
Online Word Of Mouth ◽  
The Impact ◽  
Academic Implications

Introduction:This study analyzes the impact of online word-of-mouth for airlines on the behavioral intention of airline customers through information acceptance and satisfaction.Methods:A survey is carried out with customers who use airline social media and websites. A total of 270 questionnaires is analyzedviastructural equation modeling.Results:The results indicate that online word-of-mouth has a significant impact on acceptance and satisfaction, and satisfaction has a significant impact on behavioral intention.Conclusion:This research has practical implications in that it can provide the basic data necessary to establish an efficient online communication strategy for airline online word-of-mouth. It also has academic implications in that it examines the impact of airline online word-of-mouth on customer behavior.

scholarly journals The Impact of Outdoor Education Camp Program in Building Resilience among University Students

2021 ◽  
Vol 17 (4) ◽  
pp. 71
Author(s):  
Shamsulariffin Samsudin ◽  
Tengku Fadilah Tengku Kamalden ◽  
Azlizam Aziz ◽  
Mohd Hafizal Ismail ◽  
Sam Shor Nahar Yaakob ◽  
...  
Keyword(s):  
Physical Education ◽  
University Students ◽  
Undergraduate Students ◽  
Classroom Environment ◽  
Outdoor Education ◽  
Personal Development ◽  
Development Program ◽  
Self Report ◽  
Post Test ◽  
The Impact

Abstract: Resilience is gained through life experiences that local university students lack from a classroom environment. This study investigated the effect of outdoor education camp programs on the levels of resilience among Physical Education students from two selected universities in Malaysia. A questionnaire was utilized as the primary research tool in this study to assess the participants' perceptions and knowledge acquisition as well as their level of resilience toward the outdoor education camp programs. A total of 162 undergraduate students were studied using a pre-test and post-test approach and a modified version of the Connor-Davidson in a 25 items self-report scale. Analysis of paired t-test showed differences in factors involved in resilience variables, personal competence, instincts and tolerance of negative behavior, positive acceptance of change, control, and spiritual influence. The findings indicated a positive effect towards resilience upon completion of the 14-day outdoor education camp program. A multivariate analysis of variance (MANOVA) was carried out to evaluate if participation in the outdoor education program influenced participants' perceived level of resilience. Overall, there were statistically significant increases in resilience levels from the pre-test to the post-test stage. These results lead to the need for in-depth research into the assessment of internal factors in an outdoor camp program to provide valuable information on the effect of the intervention and implications towards enhancing resilience of the participants in low to high-risk activities.   Keywords: Outdoor education, Personal Development, Program Evaluation, Physical Education, Resilience

scholarly journals The Importance of Communication Strategies in Implementing the Dissemination of Development Innovations: A Case Study of the Communications and Information Office of North Sumatra

2021 ◽  
Vol 24 ◽  
pp. 228-234
Author(s):  
Muhammad Alfikri
Keyword(s):  
Public Relations ◽  
Development Program ◽  
Communication Strategy ◽  
Communication Process ◽  
The North ◽  
Interview Research ◽  
Depth Interview ◽  
Working Together ◽  
Development Goals ◽  
North Sumatra

One way to regulate the implementation of a communication process, from planning, implementation to evaluation to achieve a goal. The problem in this research is how to implement the communication strategy of the North Sumatra Communication and Information Office in disseminating development innovations. This type of research is qualitative research. Informants in this study were the heads of the Department of Communication and Information, employees, public relations department, community leaders, journalists, and the general public. The technique of determining the informants using purposive sampling. To obtain data from informants used in-depth interview research techniques, observation, and documentation. While the data analysis mechanism is carried out by data reduction and data presentation. The results of this study found that the communication strategy carried out by the Communication and Information Office of North Sumatra was to build a network that guides the actions taken and at the same time, meaning that after working together Understanding the nature and meaning of a development innovation goal, then determining strategies to achieve these development goals. The form of communication strategy that has been implemented by the Communication and Information Office of North Sumatra is in the form of a communication development program through dialogue with mass media, such as KIM, workshops, interactive dialogue, outdoor media, and calendar printing

scholarly journals Unifying Personal Development Through Dance and Movement and Increasing the Level of Bodily Intelligence

2020 ◽  
Vol 6 (1) ◽  
pp. 52-61
Author(s):  
Florin Vancea
Keyword(s):  
Personal Development ◽  
Dance Therapy ◽  
Test Procedure ◽  
Development Program ◽  
Control Group ◽  
Cognitive Intelligence ◽  
Therapy Program ◽  
Human Ontogenesis ◽  
Post Test ◽  
Experimental Group

This paper aims at presenting a study on bodily intelligence, a relatively new term that joins the most established ones such as cognitive intelligence, emotional intelligence or spiritual intelligence. The theoretical basis is supported by Gardner's theory of multiple intelligence as well as more recent neurological and psychological studies on the human body. A form of knowledge is highlighted which, although it is the first to appear in human ontogenesis, has not been much studied and promoted and which opposes rational or iconic knowledge. The present study aims at finding a tool for measuring bodily intelligence and at investigating the dynamics of this intelligence in relation to participating in a unifying personal development program through dance and movement. In this sense we went through two major stages and objectives at the same time: 1 - conducting a unifying personal development program through dance and 2 - conducting a quantitative statistical study to capture the effects of the program on bodily intelligence and its correlation with self-satisfaction related to the physical body. The quantitative (experimental) research was applied with the participation of an experimental group composed of 33 people and a control group composed of 36 people. The results were obtained by pre-test-post-test procedure. The initial testing was held at the beginning of the program and retesting - one day after its completion. The experiment consisted of a UPDDM program lasting 20 hours over three days. The results obtained from the statistical data processing show significant differences between the control group and the experimental group in the bodily intelligence variable confirming the research hypothesis, according to which a UPDDM dance therapy program is a valid method of increasing bodily intelligence. Key words: personal development, dance therapy, bodily intelligence, kinesthetic intelligence.

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