Estrategia programática en Instagram de los candidatos en las elecciones autonómicas de la Comunidad de Madrid 2021

2022 ◽  
Vol 12 (01) ◽  
pp. 47-75
Author(s):  
Julio Moreno-Díaz ◽  
Keyword(s):  
Content Analysis ◽  
Social Network ◽  
Communication Channel ◽  
Political Action ◽  
Action Plans ◽  
The Social ◽  
Common Strategy ◽  
Election News

The research analyzes the use of the social network Instagram as a tool for the dissemination of party programmatic lines in the elections to the Community of Madrid in 2021. For this purpose, attention is paid to the man- agement and visibility of the candidates' posts, the thematic composition of the electoral programs and their argumentation in the social network, as well as the possible strategies used in this field as a complement to the celebrity of the leader. Using a methodology based on content analysis, complemented by quali- tative analysis, a sample of 377 posts published on the profiles of the six candi- dates for the regional presidency were studied. The study addresses variables such as the post type, the scene of action, the prominence of the leader and the propagandistic argument. The results show the potential of Instagram in the dissemination of political action plans despite the lack of a common strategy to promote it as a real communication channel with the electorate. In addition, the personalization of the candidate, the ideological component of the posts and the determination of the election news during the campaign are required.

Facebook als corporate-communicatietool voor bedrijven?

2015 ◽  
Vol 43 (1) ◽  
Author(s):  
Hannelore Crijns PhD ◽  
Liselot Hudders ◽  
Verolien Cauberghe ◽  
An-Sofie Claeys
Keyword(s):  
Content Analysis ◽  
Social Network ◽  
Public Relations ◽  
Communication Strategies ◽  
Corporate Communication ◽  
Marketing Communication ◽  
Communication Tool ◽  
Social Network Site ◽  
Network Site ◽  
The Social

Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site This study used a quantitative content analysis to investigate how twelve reputable Belgian companies use Facebook as a corporate communication tool. Findings indicate that companies use Facebook more often to post public relations than marketing communication content. The former is also more often shared than the latter. However, the latter creates more engagement in terms of reactions of the company on comments of users. Furthermore, about one fourth of the company posts did not generate any written reactions from users and can be classified as one-way communication. Almost 40% of the posts generated reactions from the users. To conclude, in one third of the cases companies reacted on these reactions of users, and results reveal that this is more often the case when it concerns public relations content than marketing communication content. Reputation score was not able to predict the communication strategy used on Facebook.

scholarly journals A Social Network-Based Examination on Bid Riggers’ Relationships in the Construction Industry: A Case Study of China

Buildings ◽  
2021 ◽  
Vol 11 (8) ◽  
pp. 363
Author(s):  
Liang Xiao ◽  
Kunhui Ye ◽  
Junhong Zhou ◽  
Xiaoting Ye ◽  
Ramadhani Said Tekka
Keyword(s):  
Social Network ◽  
Construction Industry ◽  
Small Scale ◽  
High Concentration ◽  
Market Shares ◽  
The Social ◽  
Network Method ◽  
Solid Foundation

Collusive bidding has been an insidious issue in the construction industry. Bidders initiate collusive networks of various sizes to win market shares. The popularity of collusive bidding networks affects market fairness and erodes the interests of market players. Although considerable research efforts were made to diagnose collusive bidding networks, there remains a gap in knowledge regarding the relationships bid riggers use to engage in the networks. Therefore, this study used the social network method, where two hundred sixteen collusion cases were collected from China to test these relationships. The results show that collusive bidding networks were characterized by sparseness, a small scale, a high concentration, and strong randomness. Three types of collusive bidding networks were also detected: contractual, spontaneous, and shadow. Furthermore, these collusive bidding networks had discrepancies regarding participants’ identities, forms of collusive bids, and the determination of bid winners. It was found that the proposed social network model of deliberating bid riggers’ relationships lays a solid foundation for the detection of collusive bidding in the construction sector.

scholarly journals JORNALISMO REGIONAL NAS REDES SOCIAIS: a cobertura político-eleitoral na fanpage do jornal o estado do Maranhão

2018 ◽  
Vol 4 (6) ◽  
pp. 347-381
Author(s):  
Michele Goulart Massuchin ◽  
Regilson Furtado Borges
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Social Network ◽  
Methodological Approach ◽  
The Political ◽  
Redes Sociales ◽  
Digital Part ◽  
Palabras Clave ◽  
The Social ◽  
La Red

Este artigo apresenta uma análise sobre como o jornal O Estado do Maranhão (MA) se apropria da sua página no Facebook como espaço para difundir conteúdo jornalístico. A abordagem metodológica é quantitativa e qualitativa a partir da análise do conteúdo de 608 posts extraídos da fanpage do jornal e de entrevista com a responsável pela versão digital do veículo. A pesquisa tem por objetivo analisar as características dos conteúdos distribuídos pela rede social, especialmente observando o espaço destinado para temas políticos e eleitorais. A análise trabalha com as seguintes características: temas, tema eleitoral, abrangência, valência e interação. Como resultado principal ressalta-se que O Estado do Maranhão concedeu espaço considerável para o tema político-eleitoral, com baixa presença de entretenimento.   PALAVRAS-CHAVE: Jornalismo; redes sociais; eleições.   ABSTRACT This article presents an analysis of how the newspaper O Estado de Maranhão (MA) appropriates the Facebook page as a space for disseminating journalistic content. The methodological approach is quantitative and qualitative from the content analysis of 608 posts extracted from the fanpage of the newspaper and interview with the responsible for digital part of the vehicle. The research aims to analyze the characteristics of the contents distributed by the social network, especially observing the space destined for electoral subjects. The analysis discuses these characteristics: themes, electoral theme, scope and engagement. As a main result, O Estado do Maranhão granted considerable space for the political-electoral theme.   KEYWORDS: journalism; social networks; elections.     RESUMEN Este artículo presenta un análisis sobre cómo el diario El Estado de Maranhão (MA) se apropia de su página en Facebook como espacio para difundir contenido periodístico. El enfoque metodológico es cuantitativo y cualitativo a partir del análisis del contenido de 608 posts extraídos de la fanpage del periódico y de entrevista con la responsable de la parte digital del vehículo. La investigación tiene por objetivo analizar las características de los contenidos distribuidos por la red social, especialmente observando el espacio destinado a temas electorales. El análisis trabaja con las siguientes características: temas, tema electoral, alcance y la relación com os lectores. Como resultado principal se resalta que el Estado de Maranhão concedió espacio considerable para el tema político-electoral.   PALABRAS CLAVE: periodismo, redes sociales, elecciones.  

scholarly journals « T’es un vrai … si … » : aimer sa ville sur une page intergénérationnelle de Facebook

2017 ◽  
Vol 42 (2) ◽  
Author(s):  
Catherine Bouko ◽  
Laura Calabrese
Keyword(s):  
Content Analysis ◽  
Social Network ◽  
Nous Avons ◽  
Personne Âgée ◽  
Affinity Spaces ◽  
The Social ◽  
Active Page ◽  
Analyse De Contenu ◽  
Common Misconceptions ◽  
Do So

In 2014, French and Belgian Facebook members witnessed the flourishing of numerous Facebook groups dedicated to their town or village that shared the same rallying cry, “You’re a real … if …” This trend spread like wildfire, to the extent that more than 160 towns/villages now have an active page on the social network. Seniors are among the most active members of these groups. In this context, the general objective of our study consisted of identifying the mechanisms through which these pages participate in building a real geo-cultural community in which the oldest Facebook members play a central role. To do so, we performed a content analysis of the 842 posts and 5,314 comments written between December 5, 2014 and January 5, 2015 in the groups representing the cities of Hannut and Jodoigne (Belgium) as well as Fourmies and Harnes (France). Our study concerns the topics of the posts, the types of actions performed by the members and the interactions among them. Our research shows that such groups create intergenerational “affinity spaces,” which debunks common misconceptions about how seniors approach the digital world.Apparus en 2014, les groupes Facebook intitulés « T’es un vrai … si … », qui rassemblent les « vrais » habitants d’une ville, se sont développés comme une traînée de poudre. Aujourd’hui, plus de 160 groupes de ce type existent sur le réseau social. Les seniors font partie des membres les plus actifs de ces groupes. Dès lors, afin d’identifier dans quelle mesure de tels groupes créent une dynamique intergénérationnelle, nous avons procédé à une analyse de contenu des 842 billets et 5 314 commentaires rédigés entre le 5 décembre 2014 et le 5 janvier 2015 au sein des groupes dédiés aux villes de Hannut et Jodoigne (Belgique) ainsi que Fourmies et Harnes (France). Notre analyse porte sur les types de sujets traités, sur les types d’actions réalisées et sur les modes d’interaction. Il en ressort que ces groupes construisent des « espaces d’affinités » intergénérationnels, qui viennent tordre le cou aux représentations souvent négatives du rapport entre le numérique et la « personne âgée ».

scholarly journals Identifying network structure, influencers and social mood in digital spheres: A sentiment and content analysis of down syndrome awareness

2018 ◽  
Vol 10 (1) ◽  
pp. 10-19
Author(s):  
Sunagul Sani Bozkurt
Keyword(s):  
Down Syndrome ◽  
Content Analysis ◽  
Social Network ◽  
Social Awareness ◽  
Daily Lives ◽  
Multiple Dimensions ◽  
The Social ◽  
Diverse Backgrounds ◽  
Online Spaces ◽  
Research Findings

AbstractDown syndrome is a sensitive subject and one that requires efforts being made to improve conditions of individuals with Down syndrome across multiple dimensions. Social awareness is one of the important dimensions for the inclusion of individuals with Down syndrome. Online spaces as well as offline spaces are an important part of our daily lives, and these spaces provide numerous opportunities to create, increase and sustain awareness of Down syndrome. From this perspective, this study examines the awareness of Down syndrome in online spaces. With this objective in mind, the research examined 4,168 conversations from 2,430 individuals that were posted in a microblogging service on WDSD. The research findings indicate that the Down syndrome network is distributed in time and space with diverse backgrounds. Key influencers were those who were already associated with Down syndrome. Furthermore, the social mood for Down syndrome was found to be positive.Keywords: Down syndrome, World Down Syndrome Day, Down syndrome awareness, social network analysis, sentiment analysis.*

scholarly journals THE STUDY OF SELF-DETERMINED MOTIVATION OF STUDENTS IN THE CONTEXT OF DISTANCE LEARNING ACTIVITIES

2021 ◽  
Vol 31 (2) ◽  
pp. 226-238
Author(s):  
N.A. Khlybova ◽  
I.V. Tomicheva ◽  
I.V. Girenko
Keyword(s):  
Social Network ◽  
Distance Learning ◽  
Large Scale ◽  
Motivational Aspect ◽  
The Social ◽  
Online Distance Learning ◽  
Online Distance ◽  
The University ◽  
Effective Integration

The article examines the self-determined motivation of students studying at the V.I. Vernadsky Crimean Federal University (Simferopol) in the context of pedagogical activity using the social network VKONTAKTE as a platform for educational interaction and distance knowledge formation. The paper uses the theory of self-determination of Deci and Ryan, which provides an appropriate basis for assessing self-determined motivation in a targeted audience in the context of distance learning based on ICT. The results show that students are motivated to use the pages of the social network VKONTAKTE for educational purposes, which allows them to gain new knowledge and satisfaction from improving their own level of education. Taking into account the motivational aspect of the use of the social network in the university pedagogy of online distance learning, it can be concluded that it has a significant potential for large-scale and effective integration of ICT in higher education.

scholarly journals A comunicação dos partidos políticos portugueses no Facebook: A campanha eleitoral no meio digital

Prisma Com ◽  
2020 ◽  
Vol 43 ◽  
pp. 7-46
Author(s):  
Bárbara Ramos ◽  
Cláudia Rafaela Lobo ◽  
Henrique Tomé ◽  
Salomé Silva
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Social Network ◽  
Political Parties ◽  
Public Relations ◽  
Political Communication ◽  
Communication Strategy ◽  
Legislative Elections ◽  
The Social

This article aims to understand how the Portuguese political parties with parliamentary seat use the social network Facebook as a tool for public relations, hoping to verify what it might mean in the communication strategy of each party. To understand the main objective of this research, we will present theoretical bases related to the social network Facebook, political communication and political communication in social networks, which will support the subsequent methodological analysis. The survey was based on all Facebook publications of the nine parties during the official campaign period before the 2019 Legislative Elections, (between the September 22nd and the October 4th). For this, tables were elaborated that include all publications and data related to those publications. Based on this, techniques such as observation, bibliographic research and content analysis were used.

scholarly journals Press X Governement

2021 ◽  
Vol 17 (3) ◽  
pp. 562-595
Author(s):  
Carla Montuori Fernandes ◽  
Luiz Ademir de Oliveira ◽  
Mayra Regina Coimbra ◽  
Mariane Motta de Campos
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Social Network ◽  
Support Network ◽  
Redes Sociales ◽  
Health Crisis ◽  
The Social ◽  
The Press ◽  
La Red ◽  
Analysis Of Social Networks

ABSTRACT – This paper begins with a discussion of the concept of populism in order to analyze how Jair Bolsonaro’s criticisms of the press circulated on the social network Twitter at a time when Brazil had recorded the highest number of covid-related deaths, in the first week of March 2021. This paper presupposes that the president’s support network incorporated the populist binary rhetoric of “us” against a “corrupt elite” which is responsible for conspiring and amplifying the effects of the health crisis in the country. As a methodology, we opted for a mixed proposal based on content analysis and analysis of social networks. As a result, we found that the tweets from Bolsonaro supporters claim that the press is corrupt, and manipulates and harasses the president in its coverage of the pandemic. RESUMO – O artigo parte da discussão do conceito de populismo, com o objetivo de analisar como as críticas de Jair Bolsonaro à imprensa circularam na rede social Twitter no momento em que o Brasil atingia o maior número de mortos pela covid-19, na primeira semana de março de 2021. O texto traz como hipótese que a rede de apoio ao presidente incorporou a retórica binarista do “nós” contra uma “elite corrupta” que é responsável por conspirar e ampliar os efeitos da crise sanitária no país. Como metodologia, optou-se por uma proposta mista ancorada na análise de redes sociais e análise de conteúdo. Como resultado, constatou-se que os tweets dos apoiadores de Bolsonaro associaram a imprensa atributos de corrupção, manipulação e perseguição ao líder na cobertura contra uma “elite corrupta” e atribuiu a imprensa o caráter dos efeitos da pandemia. RESUMEN - Artículo de la discusión del concepto de populismo, con el fin de analizar cómo circularon en la red social Twitter el comunicado de prensa de Jair Bolsonaro al equipo cuando Brasil alcanzó el mayor número de muertes por covid-19, en la primera semana de marzo de 2021. El texto plantea la hipótesis de que la red de apoyo al presidente incorporó la retórica del binarismo populista del “nosotros” frente a una “élite corrupta” y atribuyó a la prensa el carácter de enemigo del gobierno, responsable de conspirar y amplificar los efectos de la salud en el pais. Como metodología, optamos por una propuesta mixta anclada en el análisis de redes sociales y análisis de contenido. Como resultado, se encontró que los tuits de simpatizantes de Bolsonaro asociaron a la prensa con atributos de corrupción, manipulación y acoso al líder para cubrir los efectos de la pandemia.

Estudio de la audiencia social en Twitter de los formatos de politainment en España. El caso de ‘El Intermedio’

2022 ◽  
Vol 12 (01) ◽  
pp. 21-45
Author(s):  
Patricia Zamora-Martínez ◽  
◽  
Ana González-Neira ◽  
Keyword(s):  
Content Analysis ◽  
Social Network ◽  
Time Slot ◽  
Television Programs ◽  
Night Time ◽  
Analysis Methodology ◽  
Colloquial Language ◽  
The Social

This research delves into the television programs of political info- tainment (politainment) broadcast in 2018 in Spain and analyzes in a particular way the behavior of the infoshow ‘El Intermedio’, as well as the engagement of its social audience on the social network Twitter. For this, a content analysis methodology has been used on the tweets published by the program, the com- ments received and the reactions made by its social audience. The results of the investigation indicate that, as a whole, politainment programs, or those that include spectacular politics, and that are broadcast in the night time slot, have a greater number of followers on their Twitter profiles than those that are broad- cast in the morning, they also concentrate a higher accumulated monthly linear audience. Regarding the analysis of the tweets and comments of ‘El Intermedio’, the colloquial language and the critical and humorous intentionality are pre- dominant while the engagement obtained is scarce as it does not include only viralizing elements that reinforce its messages.

scholarly journals Aggressivness and Autoagressivness in the Web Text: Content Analysis of Pages in the Social Network «VKontakte»

2018 ◽  
Vol 7 (4) ◽  
pp. 724-740
Author(s):  
Svetlana Malahaeva ◽  
Roman Potapov
Keyword(s):  
Content Analysis ◽  
Social Network ◽  
Deviant Behavior ◽  
Delinquent Behavior ◽  
Semiotic System ◽  
Correlation Relationship ◽  
The Social ◽  
Kaiser Criterion ◽  
Text Content

The authors make a supposition that any social network is an array of texts that can be formally analyzed. Relying on the ideas of cultural-historical psychology, the authors consider the text as a model that is used to cognize the world and with the help of which higher mental functions are formed. The network text is analyzed as a semiotic system. The authors have created categories of the content analysis of pages in the social network VKontakte. These categories help to assess a persons aggressiveness and auto-aggressiveness. The respondents were 58 women and 63 men aged from 17 to 23. Complex research into aggressiveness and auto-aggressiveness, and deviant behavior was carried out using V.V. Boikos and A.N. Orels methodologies. The data of the content analysis and the data of both tests were statistically processed. The analysis using Pearsons correlation coefficient demonstrated many interconnections between the presence and the extent of the content analysis categories and the data from the standardized methodologies. A strong direct correlation relationship between the auto-aggressiveness index by V.V. Boikos methodology and reasons for violence (0,72), depression (0,92), auto-aggression (0,63) and isolation (0,63) are similar with the data received applying the self-harming scale methodology by A.N. Orel: there is a strong direct correlation with violence (0,72), depression (0,93), auto-aggression (0,64) and isolation (0,68). The authors found a strong direct correlation between motives for violence and the tendency for aggression and violence index in accordance with A.N. Orels methodology (0,72). By A.N. Orels methodology he authors found a strong direct correlation between the motive for accepting criminal norms and the tendency for delinquent behavior (0,79). A correlation relationship between the motive for eroticism and inability for restraining aggression (0,62) was also revealed. The authors have interpreted correlation relationships. The factor analysis by the Kaiser criterion demonstrated that there are five logically interconnected factors. The research hypothesis has been proved. Prospects for follow-up research have been outlined.

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