scholarly journals The Evaluation of Online Persuasion Criteria on E-Commerce Website using Persuasive System Design (PSD) Model

2021 ◽  
Vol 22 (3) ◽  
pp. 1143-1157
Author(s):  
Yin-Xia Loh ◽  
Nor Aziati Binti Abdul Hamid
Keyword(s):  
Social Support ◽  
System Design ◽  
Online Shopping ◽  
Research Study ◽  
Persuasive Technology ◽  
Marketing Strategies ◽  
Primary Task ◽  
Generational Cohorts ◽  
Design Technique ◽  
Task Support

Persuasive technology in online shopping is proven to assist people while purchasing online. It is crucial to study how was the implementation of such successful persuasive technology in the e-commerce domain. Also, there are certain marketing strategies against consumers from different generational cohorts. Each generation has unique lifestyles, generational history, demographics, experiences, expectations and values that influence their buying behaviours. The persuasive design of e-commerce websites is related to the website conversion rate and is shown to support people throughout the online purchasing process. The objective of this research study is to evaluate the online persuasion criteria on two largest e-commerce websites in Malaysia; Lazada and Shopee through Persuasive System Design (PSD) principles. The four main categories of design technique applied in PSD are primary task support, dialogue support, credibility support and social support. The result shows that both selected e-commerce websites have applied 71.43% of the PSD principles. The most emphasize design technique in Lazada and Shopee is primary task support, followed by dialogue support. Most of the persuasive features in this model has implemented in both e-commerce websites. However, this research proved that the success of the e-commerce websites is related with the implemented persuasive feature which can be manipulated and implemented by other e-commerce websites.

PKM Kelompok Tani Tan Selo 1 dan Tan Selo 2 Desa Sukomaju Kecamatan Srono Kabupaten Banyuwangi Jawa Timur dalam Meningkatkan Nilai Ekonomis Pisang dan Strategi Pemasarannya

2018 ◽  
Vol 2 (2) ◽  
pp. 73
Author(s):  
Fitri Nurmasari ◽  
Raup Padillah
Keyword(s):  
Community Service ◽  
Online Shopping ◽  
Agricultural Land ◽  
Economic Value ◽  
Marketing Strategies ◽  
Service Programs ◽  
Community Service Programs ◽  
Farmer Groups ◽  
The Village

Banyuwangi Regency is one of the agricultural centers in East Java province and Indonesia. Mostly,Banyuwangi people work as farmers due to the fertil soil and wide amount of agricultural land in Banyuwangi . Thelarge number of people who work as farmers initiating the formation of farmer groups. One of the farmer groups in theSrono sub-district of Banyuwangi is the "Tan Selo 1" farmers group located in the village of Sukomaju and the "TanSelo 2" farmers group in Sukonatar village. The normal average price of one banana bunch in Banyuwangi is between50-60 thousand depending on the type and quality of bananas. Problems arise when the quantity of bananas in the marketarose, the price of 1 bunch of bananas decreases dramatically. The price of 1 bunch which is usually set at 50-60thousand drops drastically to only 20-30 thousand. This is certainly a problem for farmers in the Tan Selo group. The lackof knowledge of Tan Selo farmers about alternative variants of processed banana based products and the lack ofknowledge of the marketing strategies make it hard for the Tan Selo farmers to increase the economic value of bananaswhich have been used as an alternative income for farmers. Therefore, the solutions offered to overcome the problems offarmers include: equipping and improving farmers' knowledge about the variety of processed banana-based foods andtheir marketing strategies, conducting training to make variations on banana-based foods, conducting training oneffective marketing strategies. Overall, a series of community service programs were carried out perfectly as it expected.The percentage of participants' understanding in choosing high quality bananas is 85%, the percentage of participants’ability in processing banana-based foods is 86%, and percentage of participants who successfully sell processed foodproducts by utilizing online shopping sites is 70%

MIDETT: Microprogrammed-system design technique and tools

1986 ◽  
Vol 17 (4) ◽  
pp. 15-22
Author(s):  
M. Annunziata ◽  
L. Lisca ◽  
G. R. Sechi
Keyword(s):  
System Design ◽  
Design Technique

scholarly journals Understanding Online Fast Fashion Evaluative Cues Used By Generation Y and Z Consumers

2021 ◽  
Author(s):  
Emilie Chan
Keyword(s):  
Generation Y ◽  
Quantitative Research ◽  
Research Study ◽  
Data Sets ◽  
Generational Cohorts ◽  
Online Retailing ◽  
Online Questionnaire ◽  
Fast Fashion ◽  
Shopping Behaviour ◽  
Spss Software

Fast fashion and online retailing are growing at incredible rates. Simultaneously, Generation Y and Z consumers are becoming increasingly important generational cohorts to understand due to their population size and growing spending power. This quantitative research study explores the salient apparel and key online retailing cues used during decision-making by a Canadian consumer sample of 416 individuals, from both generational cohorts, when shopping online for fast fashion. Data collected is also used to make preliminary findings on online promotional and advertising cues used by both generational cohorts. Shopping behaviour is clustered to provide actionable insight, and retailer recommendations are made based on data collected from this study. An online questionnaire survey has been used to collect data, and IBM Statistical Package for Social Sciences (SPSS) software was used to analyze all data sets.

scholarly journals AN EXPLORATORY RESEARCH STUDY OF MARKETING STRATEGIES OF IDBI FEDERAL INSURANCE CO. LTD

2021 ◽  
pp. 478-483
Author(s):  
Himanshi Goyal ◽  
Dr. Navneet Joshi ◽  
Sanjive Saxena
Keyword(s):  
Life Insurance ◽  
Coming Out ◽  
Research Study ◽  
Research Work ◽  
Marketing Strategies ◽  
Insurance Companies ◽  
Primary Data ◽  
Exploratory Research ◽  
Insurance Company ◽  
Insurance Cover

This paper is covers the exploratory research study on the marketing strategies of IDBI Federal Insurance, Company. In the Indian context, Insurance companies are playing a major role in the development of Indian economy. With the entry of many private players in the insurance industry, the competition has risen manifold and hence insurance companies are coming out with innovative marketing strategies to woo the customer. This was the reason for narrowing down the scope of the research work. The present paper is an exploratory research study on the marketing strategy of IDBI Federal Insurance Company. The paper seeks to address the following objectives (a) To determine the marketing strategies of IDBI Federal Life Insurance Co. Ltd (b) To determine the means and mechanism deployed by IDBI Federal Life Insurance Co. Ltd. Applying the marketing mix and to determine the effectiveness of the strategy and (c) to understand the reasons which provide competitive advantage to IDBI Federal Life Insurance Co. Ltd. The paper is developed on the basis of elementary primary and secondary data available in the Internet and other documents and journals. The design of the paper follows a structured approach. The literature review resulted in the generation of the research objectives. The primary data was collected by means of Google Forms and MS Excel was used for data analysis. Descriptive Statistics is used to arrive at the findings and interpretation. The findings indicate that the majority of the people seek insurance cover for the purpose of having risk cover and availing several benefits associated with the life insurance policies. Further, the findings indicate that there is a need to capitalize social media platform for generating awareness to drive the market growth. KEY WORDS: IDBI, Insurance, Marketing, Policies, Strategies

scholarly journals Do Online Shoppers Attend Farmers’ Markets?

2019 ◽  
Vol 11 (10) ◽  
pp. 39
Author(s):  
Jean D. Gumirakiza ◽  
Mara E. Schroering
Keyword(s):  
United States ◽  
Logit Model ◽  
Online Shopping ◽  
Multinomial Logit Model ◽  
The United States ◽  
Multinomial Logit ◽  
Marketing Strategies ◽  
Farmers Markets ◽  
Online Purchases ◽  
Online Shoppers

Online shopping is changing ways in which offline markets operate. As the online shopping for fresh produce takes off, it is important to investigate its effects on existing physical market outlets. The main objective for this study is to explain how often online shoppers attend farmers’ markets. The study uses data that was collected in 2016 from a sample of 1,205 consumers residing in the south region of the United States who made at least two online purchases within six months prior to participating in this study. This study employed a multinomial Logit model and Stata was used to run the regression. Results show that the majority of these online shoppers never attended a farmers’ market. The relative probabilities for the online shoppers to “never” attend farmers’ markets, attend “occasionally”, and “frequently” are 0.54, 0.28, and 0.18 respectively. We found that the lack of awareness, inconvenient place and/or time, and low interests are major reasons for nonattendance. This study suggests that farmers’ markets could greatly benefit by developing marketing strategies targeting online shoppers.

scholarly journals Analisis dan Perancangan Sistem Informasi Eksekutif Pemasaran pada Distributor Alat Tulis Kantor: Studi Kasus pada Benza Prima

2011 ◽  
Vol 2 (2) ◽  
pp. 955
Author(s):  
Mohammad Subekti ◽  
Raden Bagus Rhesa Dharma Widjaya ◽  
Eileen Heriyanni ◽  
Giovani Dewi
Keyword(s):  
Information System ◽  
System Design ◽  
Information Search ◽  
Object Oriented ◽  
Marketing Strategies ◽  
Information System Design ◽  
Research Results ◽  
Analysis And Design ◽  
Fact Finding ◽  
Executive Information System

Executive information system (EIS) has been widely used in enterprises and institutions to help the executives make decisions quickly and accurately for the organization's business needs. A research is conducted to create a marketing executive information system that can produce analytic reports and comparison reports for the executive of Benza Prima. For information search the fact finding techniques is utilized by conducting surveys directly to the company to study the company needs and the running procedures. The executive information system design uses Object Oriented Analysis and Design (OOAD) methodology. The research results in an executive information system that produces report in forms of pivot tables and charts to help the Benza Prima executives make decisions. The marketing executive information system design is expected to provide analytic information that can be used by the Benza Prima executive as an analytic tool in planning marketing strategies. 

scholarly journals Validation of the Colombian MOS social support survey

2012 ◽  
Vol 5 (1) ◽  
pp. 142-150 ◽  
Author(s):  
Nora Helena Londoño Arredondo
Keyword(s):  
Social Support ◽  
Chronic Disease ◽  
Research Study ◽  
Perceived Social Support ◽  
Survey Instrument ◽  
Medical Outcomes ◽  
Cronbach's Alpha ◽  
Confirmatory Analysis ◽  
Outcomes Study ◽  
Favorable Structure

Perceived social support is considered to be a variable of great importance in the health – disease continuum. Perceived social support refers to one’s confidence that social support or resources are available if needed. The objectives of this research study were to (1) translate and culturally adapt the Medical Outcomes Study – Social Support Survey (MOS; Sherbourne y Stewart, 1991) for the Colombian population, and (2) validate the Colombian version of the MOS. The survey instrument measures perceived social support and was developed for a study of outcomes in patients with chronic disease. The sample consisted of 179 participants (36.7% men and 63.3% women), mean age 38.4 (SD =15.2, range 17 to 86 years) recruited from different cities in Colombia. The results indicated a favorable Cronbach's alpha between components ranging from .921 to .736. A confirmatory analysis was conducted, obtaining a favorable structure for both 4 and 3 factors.

scholarly journals Consumers’ Buying Behavior Towards Online Shopping During The Covid-19 Pandemic: An Empirical Study In Malaysia

2021 ◽  
Vol 7 (2) ◽  
pp. 1-7
Author(s):  
Nurul Sima Mohamad Shariff ◽  
Nur Hayani Izzati Abd Hamid
Keyword(s):  
Online Shopping ◽  
Probit Model ◽  
Product Variety ◽  
Marketing Strategies ◽  
Ordered Probit ◽  
Ordered Probit Model ◽  
Buying Behavior ◽  
Factors Affecting ◽  
The Relationship ◽  
Insight Into

The world has been affected by the COVID-19 outbreak recently, affecting the economy worldwide. Due to the booming of online activities, especially online shopping, this study is interested in finding the relationship between factors affecting consumers’ buying behavior on online shopping in Malaysia during the COVID-19 pandemic. The least studies related to this issue is needed in Malaysia to further understand the behavior of the consumers on online shopping. Based on available literatures, the factors of interest were trust, convenience, price, product variety and promotion on consumers’ buying behavior in Malaysia. The study employed survey procedures to collect the data, whereby online questionnaires were disseminated and recorded from a total of 335 respondents. The data was then analysed using several statistical analyses, namely pilot test, descriptive statistics and an ordered probit model.  The result from an ordered probit model indicated that convenience, product variety, trust and promotion affected the Malaysian consumers’ buying behavior during the pandemic. Only price showed an insignificant impact on online shopping. This gave the sellers insight into understanding the consumers’ buying behavior on the online platform by planning marketing strategies to fascinate more customers.

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