scholarly journals Pengaruh Kepercayaan Pelanggan Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Online Shop Mikaylaku Dengan Minat Beli Sebagai Variabel Intervening

2020 ◽  
Vol 4 (1) ◽  
pp. 38-51
Author(s):  
Dede Solihin
Keyword(s):  
Data Collection ◽  
Path Analysis ◽  
Significant Influence ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Customer Trust

The purpose of this study was to determine the effect of trust and promotion on purchasing decisions by using buying interest as an intervening variable. The method used in this study uses the path analysis method. The sample used was 100 respondents. While data collection by questionnaire. The results showed that trust had a positive and significant influence on buying interest with a t-count of 6.066> t table 1.984 and a sig value of 0.000 <0.05. The promotion has a positive and significant influence on buying interest with t-count of 3.902> t table 1.984 and a sig value of 0.000 <0.05. Purchasing interest has a positive and significant influence on purchasing decisions with t-count of 3.209> 1.984 and a sig value of 0.002 <0.05. Customer trust has a positive and significant influence on purchasing decisions with t-count of 4.987> t table 1.984 and a sig value of 0.000 <0.05. The promotion has a positive and significant influence on purchasing decisions with t-count of 2.531> t table 1.984 and a sig value of 0.013 <0.05. Purchasing interest is able to mediate the effect of trust on purchasing decisions as evidenced by the results of the Sobel test 2.492> 1.96. Purchasing interest is able to mediate the effect of promotion on purchasing decisions as evidenced by the results of the Sobel test of 2.77> 1.96. The conclusion from this study is the higher the level of customer confidence, the higher the buying interest and customer purchasing decisions. The higher the promotion, the higher buying interest and customer purchasing decisions will be. The higher the buying interest, the higher the buying decision. Abstrak Tujuan penelitian ini adalah untuk mengetahui pengaruh kepercayaan dan promosi terhadap keputusan pembelian dengan menggunakan minat beli sebagai variabel intervening. Metode yang digunakan dalam penelitian ini menggunakan metode analisis jalur. Sampel yang digunakan sebanyak 100 responden. Sementara pengumpulan data dengan cara kuesioner. Hasil penelitian menunjukan bahwa kepercayaan memiliki pengaruh yang positif dan signifikan terhadap minat beli dengan nilai thitung 6,066 > ttabel 1,984 dan nilai sig 0,000 < 0,05. Promosi memiliki pengaruh yang positif dan signifikan terhadap minat beli dengan nilai thitung 3,902 > ttabel 1,984 dan nilai sig 0,000 < 0,05. Minat beli memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian dengan nilai thitung 3,209 > ttabel 1,984 dan nilai sig 0,002 < 0,05. Kepercayaan pelanggan memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian dengan nilai thitung 4,987 > ttabel 1,984 dan nilai sig 0,000 < 0,05. Promosi memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian dengan nilai thitung 2,531 > ttabel 1,984 dan nilai sig 0,013 < 0,05. Minat beli mampu memediasi pengaruh kepercayaan terhadap keputusan pembelian dibuktikan dari hasil uji sobel 2,492 > 1,96. Minat beli mampu memediasi pengaruh promosi terhadap keputusan pembelian dibuktikan dari hasil uji sobel 2,77 > 1,96. Simpulan dari penelitian ini adalah semakin tinggi tingkat kepercayaan pelanggan maka akan semakin tinggi pula minat beli dan keputusan pembelian pelanggan. Semakin tinggi promosi yang dilakukan maka akan semakin tinggi pula minat beli dan keputusan pembelian pelanggan. Semakin tinggi minat beli maka akan semakin tinggi pula keputusan pembelian. Kata Kunci : Kepercayaan, Promosi, Minat Beli, Keputusan Pembelian

Pengaruh Promosi Terhadap Keputusan Pembelian Yang Di Mediasi Oleh Minat Beli Konsumen Roxy Swalayan Ende

Analisis ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 1-13
Author(s):  
Roswita Meme ◽  
Rafael Octavianus Byre
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Path Analysis ◽  
Significant Influence ◽  
Purchase Intention ◽  
Quantitative Approach ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Purchasing Intention

This study aims to determine the effect of Promotion on:1) Customer Purchase Decisions  at Roxy Swalayan Ende, 2) Purchasing Intention at Roxy Swalayan Ende, 3)Buying Interest on Customer Purchasing Decisions at Roxy Swalayan Ende, and 4)Promotion on Customer Decisions mediated by Buying Interest at Roxy Swalayan Ende. This research includes causality research using a quantitative approach. the samples in this study were customers who shop at Roxy Swalayan Ende amounting to 50 people. Data collection used a questionnaire while data analysis performed using Path Analysis. The data were collected using questionnaires that have been tested for validity and reliability. Path analysis was used to test the hypothesis of this study. The results of this study indicate that: 1)promotion has positive and significance influence on Customer Purchase Decisions with a beta Value of 0,469, 2) promotion has positive and significant effect on purchase intention at Roxy Swalayan with beta value of 0,582, 3)purchase intention has positive and significant influence on Customer purchasing decisions at Roxy Swalayan Ende with beta value of 0,438, 4) promotion has positive and significant effect on customer purchasing decisions mediated by buying interest has a beta value of 0,254

scholarly journals PERAN KEPUASAN KONSUMEN MEMEDIASI PENGARUH HARGA TERHADAP LOYALITAS KONSUMEN DALAM BERBELANJA CLOTHING ONLINE MELALUI INSTAGRAM

2019 ◽  
Vol 8 (9) ◽  
pp. 5672
Author(s):  
Ni Luh Putu Anindya Putri Maharani ◽  
Ni Wayan Ekawati
Keyword(s):  
Data Collection ◽  
Customer Satisfaction ◽  
Path Analysis ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Consumer Satisfaction ◽  
Sampling Technique ◽  
Consumer Loyalty ◽  
Analysis Method ◽  
The City

The purpose of this study is to explain customer satisfaction and prices as predictors of consumer loyalty in shopping for clothing online in the city of Denpasar. This data collection uses a questionnaire with purposive sampling technique on 88 respondents in Denpasar City, there are 11 indicators and use the Path analysis method. The results show that prices have a positive and significant effect on consumer satisfaction and consumer loyalty to clothing online, customer satisfaction is able to mediate. Respondent data that can be directly seen is that prices have a positive and significant influence on customer loyalty, prices have a positive and significant influence on customer satisfaction, customer satisfaction has a positive and significant influence on customer loyalty, customer satisfaction acts as an intervening variable between price and customer loyalty . Keywords: consumer satisfaction, price and consumer loyalty

scholarly journals EFFECT OF PRODUCTS, PROMOTION, AND DISTRIBUTION OF PURCHASING DECISIONS ON FIGHTING BRAND

2020 ◽  
Vol 4 (2) ◽  
pp. 161-168
Author(s):  
Slamet Heri Winarno ◽  
Nurvi Oktiani
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Market Share ◽  
Significant Influence ◽  
Soft Drink ◽  
Statistical Techniques ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Data Analysis Method

The presence of the fighting brand is the company's strategy to capture market share. In addition to releasing superior products that already exist in the market, it is also important for companies to fill the niche of business that is still empty, one of which is by introducing the fighting brand. Soft drinking products are currently favored by various groups of old, young, and children. This research is intended to determine the significant influence of marketing factors consisting of products, promotions, and distribution on the purchasing decision of S-tee soft drink brand fighter products produced by PT. Sinar Sosro. The study used respondents who have a habit of consuming S-tee products as many as 320 people. The data analysis method uses path analysis statistical techniques, which analyze the effect of each of the variables studied. Partially, promotion and distribution variables have a significant influence on purchasing decisions. The results also showed that 41.7% of the purchasing decisions of S-tee fighter brand products were influenced by product, promotion, and distribution, while 58.3% were influenced by other factors.

scholarly journals Knowledge on Batik and Lifestyle on Purchase Decisions with Satisfaction as Intervening (Case Study of Batik SME’S in Jambi City)

2021 ◽  
Vol 12 (4) ◽  
pp. 821-831
Author(s):  
R. Adjeng Mariana Febrianti, Et. al.
Keyword(s):  
Data Collection ◽  
Significant Influence ◽  
Purchase Intention ◽  
Consumer Satisfaction ◽  
Purchase Decisions ◽  
Test Results ◽  
Consumer Knowledge ◽  
Analysis Method ◽  
Purchasing Decisions

The purpose of this study was to determine the effect of consumer knowledge and lifestyle on purchasing decisions with customer satisfaction as an intervening variable. The method used in this research is path analysis method. The sample used was 118 respondents. While data collection by means of a questionnaire. The results showed that knowledge has a positive and significant influence on purchase intention with tcount 6,066> ttable 1,984 and sig value 0,000 <0.05. Lifestyle has a positive and significant influence on purchase intention with a tcount of 3.952> ttable of 1.984 and a sig value of 0.000 <0.05. Consumer satisfaction has a positive and significant influence on purchasing decisions with a tcount of 3.902> ttable 1.984 and a sig value of 0.002 <0.05. Consumer knowledge has a positive and significant influence on purchasing decisions with a t-count value of 4.987> t-table 1.984 and a sig value of 0.000 <0.05. Lifestyle has a positive and significant effect on purchasing decisions with a tcount of 2.531> ttable 1.984 and a sig value of 0.013 <0.05. Consumer satisfaction is able to mediate the effect of trust on purchasing decisions as evidenced by the sobel test results 2.492> 1.96. satisfaction is able to mediate the effect of promotion on purchasing decisions as evidenced by the sobel test results 2.77> 1.96. The conclusion from this research is that the higher the level of consumer knowledge, the higher the satisfaction and purchasing decisions.

scholarly journals Pengaruh Promosi dan Distribusi Terhadap Kepuasan Pelanggan Pada PT Tiga Serangkai Internasional Cabang Bandung

2020 ◽  
Vol 3 (2) ◽  
pp. 1
Author(s):  
Anang Martoyo ◽  
Fajar Mahardika
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Path Analysis ◽  
Random Sampling ◽  
Research Method ◽  
Sampling Method ◽  
Sampling Technique ◽  
Analysis Method ◽  
Customer Trust

The objectives of the research are to know the responses about promotion, distribution, customer satisfaction, and customer trust, also to analyze the influence of promotion and distribution to customer satisfaction and its implication on customer trust. The population in this study is PT. Tiga Serangkai International in the reater Bandung Region. The research method used in this research is descriptive and verification research method with a sample size of 90 respondents, data collection by interview using a questionnaire, observation and literature. Sampling technique using the "Disproportionate Starfied Random Sampling" method. Data analysis method used is path analysis. The results showed that promotion and distribution simultaneously influence customer satisfaction, partially promotion and distribution have a significant effect on customer satisfaction. Promotion gives an influence on customer satisfaction by 16%, while distribution gives an effect of 75.9%. The contribution of promotion and distribution variables to customer satisfaction is 73.7%, the remaining 26.3% is the contribution of the variables not included in the study

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Nasabah dan Loyalitas Nasabah Tabungan Britama Pada PT. Bank Rakyat Indonesia (Persero) Tbk Cabang Samarinda

2020 ◽  
Vol 8 (3) ◽  
pp. 199
Author(s):  
Poppy Alvianolita Sanistasya
Keyword(s):  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Path Analysis ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Data Collection Methods ◽  
Savings Accounts ◽  
Collection Methods

This study aims to determine: (1) the effect of service quality on customer loyalty; (2) the effect of service quality on customer loyalty; (3) the effect of satisfaction on customer loyalty. The type of research (explanatory effect). Samples of 110 respondents of savings accounts in BRI branch Samarinda. This study uses survey methode and data collection methods using questionnaires. Analysis of data used path analysis. Results of the path analysis can be seen that: (1) service quality variable have a significant effect on customer satisfaction variable; (2) service quality variable have a significant influence on customer loyalty variable; (3) customer satisfaction variable do not have a significant effect on customer loyalty variable.

scholarly journals PENGARUH BAURAN PROMOSI, KUALITAS PELAYANAN, DAN CITRA PERUSAHAAN TERHADAP KEPUASAN JAMAAH UMROH AL-SHAHBA MALANG MELALUI KEPERCAYAAN JAMAAH SEBAGAI VARIABEL INTERVENING

2020 ◽  
Vol 14 (2) ◽  
pp. 161-172
Author(s):  
Maulidia Wulan Anggraini ◽  
Tin Agustina Karnawati ◽  
Widi Dewi Ruspitasari
Keyword(s):  
Data Collection ◽  
Service Quality ◽  
Path Analysis ◽  
Significant Influence ◽  
Sampling Technique ◽  
Corporate Image ◽  
Coefficient Of Determination ◽  
Purposive Sampling ◽  
Independent Variables ◽  
Variable Population

The purpose of the research is to determine the effect of the promotion mix, service quality, and company image toward satisfaction of Al-Shahba Malang pilgrims through the pilgrims’ trust as an intervening variable. Population of this research is based on consumer who choosing and using Al-Shahba Malang’s umrah package in 2016-2018 as many 276 people. Sample used in this research covers 163 consumer using purposive sampling technique. In this research, the data collection techniques is by questionnaires, interviews, observations, and documentations. The data gained from questionnaires was analyzed by using instrument test, path analysis, hypoteshis testing and the coefficient of determination with SPSS 21.0 version. The research proves that the three independent variables : promotion mix, service quality, and corporate image, has a positive and significant influence on the pilgrims’ trust. The promotion mix, service quality, and corporate image has a positive and significant influence on the pilgrims’ satisfaction. The pilgrims’ trust has a positive and significant influence on the pilgrims’ satisfaction. And the promotion mix, service quality, corporate image has a positive and significant indirect influence on the pilgrims’ satisfaction through pilgrims’ trust as an intervening variable.

scholarly journals Pengaruh Electronic Word of Mouth dan Brand Experience terhadap Brand Trust (Studi terhadap Pengguna OVO di Jakarta)

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 237
Author(s):  
Karin Charvia ◽  
Rezi Erdiansyah
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Significant Influence ◽  
Word Of Mouth ◽  
Brand Experience ◽  
Electronic Word Of Mouth ◽  
Brand Trust ◽  
Analysis Method ◽  
Data Analysis Method ◽  
Dependent Variables

This study aims to determine the effect of electronic word of mouth and brand experience on brand trust of OVO users in Jakarta. Data collection by distributing questionnaires to 100 respondents. The data analysis method in this study uses SEM through the Lisrel 8.70 application. The results showed that there was a significant influence of electronic word of mouth and brand experience on brand trust. Between the two dependent variables, what has a greater influence on brand trust is electronic word of mouth. The conclusion of this research to improve brand trust can be done by improving electronic word of mouth and brand experience.Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth dan brand experience terhadap brand trust para pengguna OVO di Jakarta. Pengumpulan data dengan melakukan penyebaran kuesioner kepada 100 responden. Metode analisis data dalam penelitian ini menggunakan SEM melalui aplikasi Lisrel 8.70. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan electronic word of mouth dan brand experience terhadap brand trust. Diantara kedua variabel dependen maka yang memiliki pengaruh lebih besar terhadap brand trust adalah electronic word of mouth. Kesimpulan dari penelitian ini untuk meningkatkan brand trust dapat dilakukan dengan cara memperbaiki electronic word of mouth dan brand experience.

scholarly journals What Influences the Online Purchasing of Electrical Equipment Products?

2021 ◽  
Author(s):  
Priyo UTOMO ◽  
Timotius F. C. W. SUTRISNO
Keyword(s):  
Data Analysis ◽  
Risk Perception ◽  
Data Collection ◽  
Quantitative Research ◽  
Electrical Equipment ◽  
Purchase Decision ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Data Analysis Method ◽  
Company Reputation

The purpose of this research was to examine the influence of e-trust, risk perception and company reputation on purchasing decisions. This was quantitative research, using the SEM data analysis method assisted by AMOS software. Data collection was done by distributing an e-questionnaire (a google form); 270 responses were obtained. Participants were consumers who had already purchased electrical equipment online in Denpasar and Surabaya. E-trust, risk perception and company reputation significantly influenced purchasing decisions. Keywords: E-trust, risk perception, company reputation, purchase decision

scholarly journals Meningkatkan Kepuasan Nasabah Melalui Kualitas Pelayanan yang di Mediasi oleh Kepercayaan (Survey Pada BRI Kcp Unit Kuamang Kuning Kabupaten Bungo)

2019 ◽  
Vol 4 (1) ◽  
pp. 156
Author(s):  
Andri Yandi
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Path Analysis ◽  
Statistical Method ◽  
Significant Influence ◽  
Survey Method ◽  
Customer Trust

This study aims to analyze the effect of service quality on customer trust and satisfaction, trust in customer satisfaction, and analyze the influence of service quality through trust as a variable intervening on customer satisfaction. the sample is 384. The method of collecting data uses a survey method, which is followed by a statistical method to test the hypothesis that is by path analysis. The results of this study indicate that service quality has a positive and significant effect on customer trust and satisfaction, as well as trust has a positive and significant influence on customer satisfaction. In addition, service quality through trust also has an influence on customer satisfaction.

Sign in / Sign up

Export Citation Format

Share Document