scholarly journals The Influence of Quality on eWOM: A Digital Transformation in Hotel Management

2021 ◽  
Vol 11 ◽  
Author(s):  
Gloria Sánchez-González ◽  
Ana M. González-Fernández
Keyword(s):  
Word Of Mouth ◽  
Digital Transformation ◽  
Hotel Management ◽  
Design Strategies ◽  
Objective Quality ◽  
On Line ◽  
Hotel Managers ◽  
Use Of Internet ◽  
The Impact ◽  
Potential Customers

There is no doubt that the use of Internet for purchasing products and services has constituted a crucial change in how people go about buying them. In the era of digital transformation, the possibility of accessing information provided by other users about their personal experiences has taken on more weight in the selection and buying processes. On these lines, traditional word-of-mouth (WOM) has given way to electronic word-of-mouth (eWOM), which constitutes a major social change. This behavior is particularly relevant in the services area, where potential users cannot in advance assess what is on offer. There is an abundant literature analyzing the effects of eWOM on different variables of interest in this sector. However, little is known about the factors that determine eWOM. Thus, the main objective of the present paper is to analyze the impact of two variables (objective quality and perceived quality) on eWOM. Both of them are crucial for potential customers in the process of finding hotel accommodations and they can motivate people to make such comments. The results demonstrate that these variables truly have a significant impact on whether or not users make comments on line. Moreover, it proved possible to observe certain differences according to the profile of the tourist involved and the destination where the hotel is located. In the current changing environment, this information is of great use for hotel managers in order to design strategies according to the type of guest they wish to attract.

The impact of source effects and message valence on word of mouth retransmission

2014 ◽  
Vol 56 (2) ◽  
pp. 249-263 ◽  
Author(s):  
Jeffrey P. Radighieri ◽  
Mark Mulder
Keyword(s):  
Word Of Mouth ◽  
Viral Marketing ◽  
Theory And Practice ◽  
Design Strategies ◽  
Source Effects ◽  
Study Find ◽  
The Impact

The impact of word of mouth (WOM) on consumer actions is more pronounced now than ever due to technology. Modern advancements have made engaging in WOM and contributing to viral marketing very commonplace. This notion can be troubling for firms, as consumers can say anything about any firm with virtually no chance of repercussions. Therefore, it is important to study the flow of WOM to help firms design strategies to influence its transmission. This study compares the impact of WOM sender expertise and valence of the WOM message on consumer likelihood to contribute to viral marketing by retransmitting messages to others. Results of our study find that messages from experts and non-experts are equally influential when the valence is positive (PWOM), but messages from experts are more influential than those from non-experts when the valence is negative (NWOM). Explanations for this result are given, as are contributions to both theory and practice.

Evaluation of Design, Leak Monitoring, and NDE Strategies to Assure PBMR Helium Pressure Boundary Reliability

2008 ◽  
Author(s):  
Karl N. Fleming ◽  
Kobus Smit
Keyword(s):  
Markov Model ◽  
Helium Pressure ◽  
Design Strategies ◽  
Integrity Management ◽  
On Line ◽  
High Degree ◽  
The Impact ◽  
Associated Design ◽  
Non Destructive ◽  
Leak Before Break

This paper discusses the reliability and integrity management (RIM) strategies that have been applied in the design of the PBMR passive metallic components for the helium pressure boundary (HPB) to meet reliability targets and to evaluate what combination of strategies are needed to meet the targets. The strategies considered include deterministic design strategies to reduce or eliminate the potential for specific damage mechanisms, use of an on-line leak monitoring system and associated design provisions that provide a high degree of leak detection reliability, and periodic non-destructive examinations combined with repair and replacement strategies to reduce the probability that degradation would lead to pipe ruptures. The PBMR RIM program for passive metallic piping components uses a leak-before-break philosophy. A Markov model developed for use in LWR risk-informed inservice inspection evaluations was applied to investigate the impact of alternative RIM strategies and plant age assumptions on the pipe rupture frequencies as a function of rupture size. Some key results of this investigation are presented in this paper.

scholarly journals Strategies of Buzz Marketing in Social Media Platform, its Effectiveness and Impact on Customer

2021 ◽  
pp. 188-190
Author(s):  
Dr. Urmita Sharma
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
New Product ◽  
Marketing Activity ◽  
Social Media Platform ◽  
Media Platform ◽  
Buzz Marketing ◽  
Use Of Social Media ◽  
The Impact ◽  
Potential Customers

Due to high use of Social Media platform, Live-stream videos are proven as successful buzz marketing activity because they provide an interactive element for consumers on social media. Buzz marketing is a strategy that creates word-of-mouth marketing with viral content, influencers, and interactive events to create buzz around the launch of a new product or service. In this paper, Strategies for Effective Buzz Marketing with use of social media are discussed and also the impact of buzz Marketing over consumers and how much Buzz Marketing is influential for the potential customers retention is also explained.

Perception of Final Year Hotel Management Students towards Working in Hotel Industry

2015 ◽  
Vol 1 (2) ◽  
Author(s):  
Rajeshree S. Pol ◽  
Hemraj Patil
Keyword(s):  
Work Experience ◽  
Hospitality Industry ◽  
Hotel Industry ◽  
Hotel Management ◽  
Industrial Training ◽  
Negative Work ◽  
Job Opportunities ◽  
Hotel Managers ◽  
Management Students ◽  
The Impact

Although the development of hotel industry can create new job opportunities it is often criticized that the hotel industry provides low skilled and less paid jobs. If todays students are going to be the hotel managers of tomorrow its important to understand their perceptions about hotel jobs. This paper focuses on final year students who have completed their industrial trainings and are ready for placement in hotels. The study finds that the students respondent neither favorable nor unfavorable towards the hotel jobs. The findings also show that there is willingness to work in hotel related jobs or study further about hospitality industry. Though the impact is debatable, a students negative work experience during the industrial training can influence their image of hotel industry.

Tourism Affinity and Its Effects on Tourist and Resident Behavior

2020 ◽  
pp. 004728752097968
Author(s):  
Alexander Josiassen ◽  
Florian Kock ◽  
Astrid Norfelt
Keyword(s):  
Moral Obligation ◽  
Word Of Mouth ◽  
Quality Criteria ◽  
Relative Power ◽  
Anecdotal Evidence ◽  
Objective Quality ◽  
Tourism Destinations ◽  
Goal Compatibility ◽  
The Impact

Anecdotal evidence suggests that tourists do not only choose tourism destinations based on objective quality criteria. Rather, tourists may be drawn to certain destinations for reasons such as feelings of connection or affinity. This article provides a first examination of tourism affinity (TAFF) and its effects on tourism behavior. Tourists who are high on TAFF feel sympathy, admiration, or attachment toward a given country. In addition to examining TAFF, we also test the impact of tourism animosity (TANI) on a variety of resident and tourism behaviors. The results show that TAFF is a positive driver of several tourism-related outcomes, such as word of mouth and resident hospitality, while TANI drives general intention to visit and provide word of mouth but is a barrier to closer interactions. In addition, goal compatibility, relative power, and moral obligation drive TAFF while relative power drives TANI.

The Role of Career Self-Efficacy on the Effect of Parental Career Behaviors on Career Exploration: A Study on School of Tourism and Hotel Management’ Students

2016 ◽  
Vol 3 (1) ◽  
pp. 143 ◽  
Author(s):  
Selahattin Kanten ◽  
Pelin Kanten ◽  
Murat Yeşiltaş
Keyword(s):  
Undergraduate Students ◽  
Self Efficacy ◽  
Structural Equation ◽  
Career Exploration ◽  
Equation Modeling ◽  
Survey Method ◽  
Hotel Management ◽  
Mediating Role ◽  
The Impact

This study aims to investigate the impact of parental career behaviors on undergraduate student’s career exploration and the mediating role of career self-efficacy. In the literature it is suggested that some social and individual factors facilitate students’ career exploration. Therefore, parental career behaviors and career self-efficacy is considered as predictors of student’s career exploration attitudes within the scope of the study. In this respect, data which are collected from 405 undergraduate students having an education on tourism and hotel management field by the survey method are analyzed by using the structural equation modeling. The results of the study indicate that parental career behaviors which are addressed support; interference and lack of engagement have a significant effect on student’s career exploration behaviors such as intended-systematic exploration, environment exploration and self-exploration. In addition, it has been found that one of the dimensions of parental career behaviors addressed as a lack of engagement has a significant effect on career self-efficacy levels of students. However, research results indicate that student’s career self-efficacy has a significant effect on only the self-exploration dimension. On the other hand, career self-efficacy has a partial mediating role between lack of engagement attitudes of parents and career exploration behaviors of students.

Influence of social media marketing towards purchase of residential property

2019 ◽  
Vol 118 (6) ◽  
pp. 145-149
Author(s):  
A. Ekanthalingam ◽  
Dr. A. Gopinath
Keyword(s):  
Social Media ◽  
High Speed ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Purchase Decision ◽  
Residential Property ◽  
Customer Delight ◽  
The Right ◽  
Potential Customers

‘Marketing’ is not just an activity. It is a process, a philosophy and a phenomenon. The evolution of marketing has produced tremendous benefits to business and end consumers. The innovation in this field has been steady and yet at high speed. From ‘word of mouth advertising’ which was the only option earlier we are now at the mercy of what consumers are sharing about their experience on the internet. Social Media has become more powerful than what we think and this article shows how we can leverage this to benefit the top-line and customer delight. We dive deep to understand the influence Social Media can create towards purchase of residential property. As much complex it is to make the purchase decision of a property, it is equally difficult for marketers to send the right message to their target audience. Through this article, we are trying to see how marketers have transformed their traditional marketing strategies to address the needs of the millennial population, who are the most potential customers for property purchase.

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